• Title/Summary/Keyword: Marketing System

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Tactility and Mechanical Properties of Marketing Towel (타월용 시판소재의 촉감과 역학적 특성)

  • Jung, Ha-Kyung;Kim, Sun-Kyung;Cho, Hyo-Sook;Kim, Joo-Yong
    • Journal of the Korean Home Economics Association
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    • v.44 no.10
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    • pp.57-66
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    • 2006
  • The purpose of this study was to evaluate the relationship between the tactile sensation and mechanical properties of towel. Six kinds of towels with different surface structure and fiber composition were used for this study. To evaluate the tactility of towel, 36 adjectives were collected and then 11 adjectives were selected. The subjective evaluation was examined by one to one comparative method and by blind test for estimating the only the sense of touch of the towels. Kawabata's Evaluation system for fabrics was used to measure the mechanical properties which are tensile, bending, shear, compression, surface, weight, and thickness of six towels. The results are as follows; First, surface structure of the towels had an effect on estimation the sense of touch. Pile surface was evaluated thicker, compacter, more cushiony, and more elastic. Waffle surface was evaluated knottier and rougher, and microfiber suede surface was evaluated softer and denser. Second, the highest value of the mechanical properties measured were G, 2HG, B, and SMD of 100% cotton 100% pile, WC, T, and W of elban loop pile, WT, 2HB, and LC of 100% cotton cut pile, RT and MIU of microfiber suede, and RC of microfiber waffle. Third, the 11 adjectives were correlated with more than one mechanical property. 'Knotty' and 'rough' were correlated with MMD and SMD, 'soft' were correlated with B, 2HB, MMD, and SMD. 'Thick', 'heavy', 'compact', and 'elastic' were correlated with WC, T, and W, 'cushiony' was correlated with WC. 'Stiff' was correlated with B and 2HB, 'dry out' was correlated with RT, WC, MIU, and T. 'Dense' was correlated with RT and SMD.

Analysis of Outdoor Wear Consumer Characteristics and Leading Outdoor Wear Brands Using SNS Social Big Data (SNS 소셜 빅데이터를 통한 아웃도어 의류 소비자 특성과 주요 아웃도어 의류 브랜드 현황 분석)

  • Jung, Hye Jung;Oh, Kyung Wha
    • Fashion & Textile Research Journal
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    • v.18 no.1
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    • pp.48-62
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    • 2016
  • Consumers have come to demand high quality, affordable prices, and innovative product designs of the outdoor wear market due to their well-being and leisure oriented lifestyle. A new system of business in outdoor wear has emerged in the process through which corporations have endeavored to satisfy such consumer needs. Outdoor wear brands have utilized social network services (SNS) such as Facebook and Twitter as means of marketing and have built close relations with consumers based on communication through these media. Recently, explosively escalating SNS data are referred to as social big data, and now that every consumer online is a commentator, reviewer, and publisher, the outdoor wear market and all of its brands have to stop talking and start listening to how they are perceived. Therefore, this study employs Social $Metrics^{TM}$, a social big data analysis solution by Daumsoft, Inc., to verify changes in the allusions related to outdoor wear market found on SNS. This study aims to identify changes in consumer perceptions of outdoor wear based on changes in outdoor wear search words and trends in positive and negative public opinion found in SNS social big data. In addition, products of interest, the major brands mentioned, the attributes taken into consideration during purchases of products, and consumers' psychology were categorized and analyzed by means of keywords related to outdoor wear brands found on SNS. The results of this study will provide fundamental resources for outdoor wear brands' market entry and brand strategy implementation in the future.

An Exploratory Study on the Measurement of ASP Service Quality in Small Firm (ASP 서비스 품질 측정에 관한 탐색적 연구: 소기업을 중심으로)

  • Kim, Sung-Hong
    • Information Systems Review
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    • v.8 no.3
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    • pp.175-200
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    • 2006
  • Application service provider(ASP) model is emerging as a new form of application outsourcing. ASP model may be attractive for small companies and even some medium-sized companies because these companies lack appropriate resources and technical expertise to develop and operate their information system. However, studies of ASP model have so far been neglected. Service quality is argued to be a crucial success factor for ASP, but yet there is not an empirically validated instrument for measuring ASP service quality. Therefore, this paper aims to develop and test a model for measuring ASP service quality. In order to accomplish these, SERVQUAL that has developed in marketing area were adapted to the context of this study. The research sample was designed by randomly selecting 300 different companies from the database that listed up the small companies participating in "ASP based e-business project for small enterprises". 240 usable responses were received by interview. The results are that reliability and tangibility impact user performances and satisfaction more than any of the service quality dimensions.

A Study on the Purchasing Practice and Satisfaction of Down-aging Clothes for the Female in their 40s-50s (4050세대 여성의 다운-에이징(Down-aging) 의류 구매실태 및 치수만족도 조사)

  • Lim, Ji-Young
    • Fashion & Textile Research Journal
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    • v.14 no.3
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    • pp.423-429
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    • 2012
  • This study investigated purchasing practice and size satisfaction to offer basic data to establish a marketing strategy and produce down-aging clothes for females in their 40s-50s. For the data analysis, crosstabs, factor analysis, and one-way ANOVA were used. The results were as follows; first, middle-aged women were observed to purchase down-aging clothes "to look younger" and not purchase clothes "due to the lack of right sizes." For women who answered to 'not purchase clothes', they also acknowledged that they intended to purchase down-aging clothes in the future if the right size is available. Second, people in their early 40s significantly considered perceptual qualities such as fashion and brand names while people in their late 50s placed the most importance in practicality and wearability. For body shapes, people with overweight body types were found to significantly consider physical performance, practicality, and wearability. Third, the examination of purchase satisfaction levels by age groups showed that younger age groups had high satisfaction level for wear functionality related items that included size and activity however, the late 50s group had the lowest satisfaction level. Middle-aged women purchased clothes to look younger however, they simultaneously wear clothes that are plain and conservative or respectable and graceful. Therefore, the development of products reflect the analysis of designs that can help create a more youthful appearance and women's preferred styles are needed in addition to the establishment of a differentiated sizing system for middle-aged female consumers in the incorporation of the characteristics of middle-aged women's body parts.

Sales Strategic Planning through analyzing the factors affecting the foodservice management contract (위탁급식계약 개발전략수립을 위한 업체선정 요인분석)

  • Yi, Bo-Sook;Yang, Il-Sun;Park, Jin-Young;Kim, Hyun-Ah
    • Korean journal of food and cookery science
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    • v.20 no.5
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    • pp.423-435
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    • 2004
  • The purposes of this study were to compare, through a factor analysis, the perceived level of importance of 4 categories of features relating to food service management between salespeople and clients, to establish an effective marketing strategy for successful contracting. To obtain data on the perceived level of importance level of the factors affecting foodservice management contracts, questionnaires were developed using the Delphi technique, which were modified by apilot test. The questionnaires consisted of 4 categories and 19 items on the factors affecting foodservice management contracts, with the importance level of these factors measured on a 5 point-Likert type scale. Between March 12 and April 13 2003, the self-administrative questionnaires were mailed to the 60 salespeople and 280 clients. A total of 50 clients (25%) and 48 salespeople(77%) responded to the questionnaires. As a result, forprivate contracts and in competitive biding, the differences of the perceived importance level between the salespeople and clients of the 3 categories (the appropriateness of foodservice operation plan, sales ability, the conditions and costs of the contract) were significant. For the 5 items relating to private contracts, Field trip, Menu Management Plan, Sanitation and Safety Management, Cost per meal and Food Cost per meal, both the salespeople and clients perceived high levels of importance for all these items. For competitive biding, both the salespeople and clients perceived high levels of importance for the 6 item the Foodservice operation supportive system, Field trip, Menu Management Plan, Renewal plans for interior and environment, Cost per meal and Food Cost per meal.

Monitoring Nutritional Status of Dairy Cows in Taiwan Using Milk Protein and Milk Urea Nitrogen

  • Hwang, Sen-Yuan;Lee, Mei-Ju;Chiou, Peter Wen-Shyg
    • Asian-Australasian Journal of Animal Sciences
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    • v.13 no.12
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    • pp.1667-1673
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    • 2000
  • The climate and marketing system of raw milk in Taiwan create problems in balance feeding of protein and energy in lactating cows in Taiwan. Level of urea nitrogen both in bulk milk and serum reflects ruminal protein degradation and post-ruminal protein provision, whereas milk protein concentration responds to dietary energy intake and bacterial protein production in the rumen. Establishment of a range of reference standards in milk protein and urea nitrogen levels can be applied as a noninvasive economical feeding guide to monitor the balance of protein and energy intake. Standard reference levels of 3.0% milk protein and 11-17 mg/dL milk urea nitrogen (MUN) were established. Level of milk protein below 3.0% is regarded as indicating inadequate dietary energy whereas MUN below or above the range is regarded as a deficiency or surplus in dietary protein. Results from analysis of bulk a milk samples collected from 174 dairy herds over Taiwan showed that only one quarter (25.29%) of the herds received a balanced intake of protein and energy, 33.33% adequate protein with energy inadequate, 22.99% herds in protein surplus with energy inadequate, 10.35% herds in protein surplus with energy adequate, 4.6% protein deficiency with energy adequate, and 3.45% herds with both protein and energy inadequate. Energy inadequate herds accounted for 60% of the total dairy herds in Taiwan with 56% adequate, 38% surplus and 6% inadequate in protein. In comparing milk sampled from bulk milk on different seasons from Lee-Kang area in the southern Taiwan, the concentrations of milk fat and milk protein were significantly higher in the cool season (February) than in the warm season (August) (p<0.05), whereas the urea nitrogen in the milk was significantly lower in the cool season than in the warm season (p<0.05). This indicated that lactating cows had excess protein and/or inadequate energy intake in the warm season in this area. It appears that the major problem feeding in lactating cows is energy intake shortage, especially during the warm season in Taiwan.

An Exploratory Study on Key Attributes of Specialty Coffee by Online Big Data Analysis (온라인 빅 데이터 분석을 활용한 스페셜티 커피 속성에 대한 탐색적 연구)

  • Lim, Miri;Wun, Daiyeol;Ryu, Gihwan
    • The Journal of the Convergence on Culture Technology
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    • v.6 no.3
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    • pp.275-282
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    • 2020
  • Social interest on high-quality specialty coffee is increased due to customers' growing experience upon coffee and recent change of coffee culture, which is taking one step further from putting emphasis on not just price and quality but also psychological satisfaction. As a culture of drinking coffee and giving much value on its taste and flavor, a number of customers increasingly demand coffee which is probable to suit one's taste. Likewise, the number of specialty coffee shops is increasing with growing qualities of their coffee. Therefore, the purpose of this study is to analyze the main attributes of specialty coffee and to build a marketing system for specialty coffee shops. The text mining on domestic web portal sites by online big-data analysis is used to extract components of properties of specialty coffee and analyze the degree of how the elements affect the properties. According to the result of the study, words related to coffee taste, coffee beans and baristas were found to play a central role in the properties of specialty coffee.

Malware Behavior Analysis based on Mobile Virtualization (모바일 가상화기반의 악성코드 행위분석)

  • Kim, Jang-Il;Lee, Hee-Seok;Jung, Yong-Gyu
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.15 no.2
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    • pp.1-7
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    • 2015
  • As recent smartphone is used around the world, all of the subscribers of the mobile communication is up to 47.7% about 24 million people. Smartphone has a vulnerability to security, and security-related incidents are increased in damage with the smartphone. However, precautions have been made, rather than analysis of the infection of most of the damage occurs after the damaged except for the case of the expert by way of conventional post-countermeasure. In this paper, we implement a mobile-based malware analysis systems apply a virtualization technology. It is designed to analyze the behavior through it. Virtualization is a technique that provides a logical resources to the guest by abstracting the physical characteristics of computing resources. The virtualization technology can improve the efficiency of resources by integrating with cloud computing services to servers, networks, storage, and computing resources to provide a flexible. In addition, we propose a system that can be prepared in advance to buy a security from a user perspective.

The Application of Fuzzy Delphi Method in Forecasting of the price index of stocks (주가지수의 예측에 있어 Fuzzy Delphi 방법의 적용)

  • 김태호;강경식;김창은;박윤선;현광남
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.15 no.26
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    • pp.111-117
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    • 1992
  • In the stock marketing. investor needs speedy and accurate decision making for the investment. A stock exchange index provides the important index of the early of 1993 in Korea using Fuzzy Delphi Method(F. D. M) which is widely used to a mid and long range forecasting in decision making problem. In the Fuzzy Delphi method, considerably qualified experts an first requested to give their opinion seperately and without intercommunication. The forecasting data of experts consist of Triangular Fuzzy Number (T.F.N) which represents the pessimistic, moderate, and optimistic forecast of a stock exchange index. A statistical analysis and dissemblance index are then made of these subject data. These new information are then transmitted to the experts once again, and the process of reestimation is continued until the process converges to a reasonable stable forecast of stock exchange index. The goal of this research is to forecast the stock exchange index using F.D.M. in which subjective data of experts are transformed into quasi -objective data index by some statistical analysis and fuzzy operations. (a) A long range forecasting problem must be considered as an uncertain but not random problem. The direct use of fuzzy numbers and fuzzy methods seems to be more compatible and well suited. (b) The experts use their individual competency and subjectivity and this is the very reason why we propose the use of fuzzy concepts. (c) If you ask an expert the following question: Consider the forecasting of the price index of stocks in the near future. This experts wi11 certainly be more comfortable giving an answer to this question using three types of values: the maximum value, the proper value, and the minimum value rather than an answer in terms of the probability.

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The Study on Service Model and Case Study of Internet Bank (인터넷 뱅킹의 사례분석을 통한 서비스모델 구현에 관한 연구)

  • Lee, Je-Hong
    • The Journal of Information Technology
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    • v.5 no.3
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    • pp.97-119
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    • 2002
  • It is Study Service Model for Case Study of Internet Bank. With most major full service banks having launched transactional Internet banking, attention is shifting to the realities of managing the Internet channel as a profitable component of an overall delivery strategy. In addition to examining Case Study and Internet Bank Model. Services of Internet Banking available through the Internet are as follows. 1. credit card loans, personal loans. 2. high-yield financial products. 3. insurance products. 4. securities products. 5. Case study of Foreign Internet Banking(ING, BNP, HSNC, City Bank). The study reviewed fields, including financial services, customer service, Website formation and design, convenience of use and system safety, Internet Banking Model, and many related areas. Internet Banking earned high marks in most fields. This Study review focuses on the following: Understanding and meeting consumer expectations for us ability, site performance and functionality. Integrating the Internet channel into overall marketing, product delivery and customer service strategies. Strategies to increase customer satisfaction with Internet Banking and to attract new Internet bankers. therefore this study review activity model concretion of Internet Banking Model and Case Study.

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