• Journal of Korea Society of Digital Industry and Information Management
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• v.6 no.3
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• pp.159-168
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• 2010

Developments and changes in digital environment based on computer technologies and internet networks enabled us interactive communication for planning and execution through the freedom of 'connection', 'sharing', and 'conversion'. The subject of this study, interactive commercial, might be the core of success based on creation which stems from communication design, revolution in design and technology, and conversion. Communication in modern economy is not optional, but essential. Furthermore, like evolution process up to Augmented Reality from developments of mobile communication technology, or concept in paradigm change, digital interactive commercial means the core of success, not a part of it. Therefore, in order to achieve success in the global competition structure, mobile communication design, revolution, and creation which produce added value shall be working as a base. In order to reach effective communication process performance of interactive commercial media, this study would like to propose building a media commercial system which is realized by human senses. Using this, standardized methods for interactive commercial which can be used together with augmented reality based on digital technology, and for using digital robot contents are available, along with methodology system of their use. In addition, the ultimate goal of this study aims to discover new factors through reorganization of precedent analysis and adaptation based on academic achievement and practical application. And thus, it wants to contribute to practical use of interactive commercial out of augmented reality-based communication in which technology, marketing, and design are integrated to be used in real sense.

• Journal of Internet Computing and Services
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• v.6 no.3
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• pp.71-84
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• 2005

Recently, the expert call center solution has become the center of interest, since finance and tele-marketing system, which is focused on a communication industry, have been increasing, Specially, the call center market is growing up with a supporting Caller-ID for a cellular phone in Korea, In the present, although large size companies are developing expensive solutions and instruments to service only for the big companies, there little solutions for SOHO markets, Therefore, in this paper we have shown a design and an implementation of a CTI system which is capable of in/outbound call processing by using CTI, and providing stable services by linking the customer's DB. And these functionalities have become possible by integrating functions of PBX and the computer control of the PBX. First, we have constructed call flows and analyzed packets for the standard communication through the PBX in call. Then, we have designed and implemented a middleware which linked a call between a client and a customer. Finally, we have constructed a database module for applying the CRM technology to the management of customer's contents.

• Journal of the Korea Fashion and Costume Design Association
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• v.12 no.3
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• pp.83-92
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• 2010

The current design paradigm shift which has been in progress around the world would be a good opportunity for Korea, which has led the age of information, to build design competence and gain international competitiveness. In addition, it would be a good idea for colleges as well as firms to develop a new educational system and create academia-industry-research synergy. This paper researches the market KU project promoted by Design Venture KU which has been established by the College of Artand Design of Konkuk University as a part of differentiation strategy. The methods to improve the competitiveness of Korean fashion design by uniting college creativity and market practicality are as follows: First, for convergence of creativity and practicality, it is necessary to come up with a systematic design-based educational system. In other words, the undergraduate program needs to gradually expand courses by focusing on creativity instead of functions while the graduate program should be able to develop design pattern, textile and marketing products and secure the market to gain competitiveness as a business incubator. Second, the working-level engineers as well as professors will be encouraged to participate in special lectures or seminars and take necessary lessons. In addition, academia-industry cooperation courses will be further strengthened. It is also important to actively participate in an official contest or exhibition and receive a prize. Third, to elicit creativity from students, it is necessary to help them think in a flexible and experimental way with voluntary and interesting programs. As mentioned above, it is expected that 'Market KU Project' would help students build expertise by offering them a chance to experience the real world and become the world's leading designers in Korean fashion design.

• Journal of the Korean Institute of Landscape Architecture
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• v.35 no.1 s.120
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• pp.59-68
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• 2007

This article statistically analyzed contributive levels of district image based on an effect and a similarity index through the evaluation of citizens and suggested the efficient management system of a city image according to the results. For this study, Busan City was selected as a case city by the preceding literature and was investigated concerning district image and city image through a questionnaire. The new evaluation method for analysis of a city image was presented in this process. The results of this research are as follows: 1. Busan City has a substantial positive and culturally unique image, and each of its districts have other image characteristics. for example, the CBD district has a positive image, and the sea shore district has a busy and prosperous image, but the backward sea shore district has an image of stagnancy. 2. The image of Yeonje-gu has the largest effect on the image of Busan. Next in influence are Jung-gu, Saha-gu, Suyoung-gu, respectively. The effect index is closely connected with the variance of evaluative adjectives. 3. Busanjin-gu and Haeundae-gu have similar images to Busan City. Next in similarity are Nam-gu, Jung-gu, Youngdo-gu, Suyoung-gu, respectively. The similarity index is closely connected with the correlation of evaluative adjectives. Busan City and its districts can establish their image strategies with the above analyzed results. This study is meaningful in that a statistical evaluative method was proposed. With continued follow-up research, this study may serve as a systematic and logical model to improve the urban landscape and image.

• The Journal of the Korea Contents Association
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• v.13 no.5
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• pp.199-209
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• 2013

The purpose of this research is to develop elements of place branding and correspondent evaluation indicators for place brand strategy making, analysis and its evaluation. First, I criticise that previous research employed unclear and limited evaluation elements. I then suggest an plausible evaluation system and evaluation indicators through a theoretical proof for place branding under the concept of place-based value. Interviews with specialists for case evaluations were carried out in an effort to approve the plausibility of this suggested evaluation system. As an extension, a direction is suggested for a general and effective place branding that would satisfy a diversity of places, which could hopefully contributes for the development of future city brand and marketing evaluation criteria. Creating a specialized place brand requires precise understanding and evaluation on the place characteristics that should directly contribute to the strategy making based on the situatedness suggested by the place which meets an appropriate place branding category. In addition, a successful place branding requires active and effective communication among the participating members of interest and sustainable maintenance systems.

• Journal of Digital Contents Society
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• v.19 no.3
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• pp.513-519
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• 2018

The objective of this study was to examine the trends on social network services. The abstracts of 308 articles were extracted from web of science database published between 1994 and 2016. Time series analysis and topic modeling of text mining were implemented. The topic modeling results showed that the research topics were mainly 20 topics: trust, support, satisfaction model, organization governance, mobile system, internet marketing, college student effect, opinion diffusion, customer, information privacy, health care, web collaboration, method, learning effectiveness, knowledge, individual theory, child support, algorithm, media participation, and context system. The time series regression results indicated that trust, support satisfaction model, and remains of the topics were hot topics. This study also provided suggestions for future research.

• Journal of Agricultural Extension & Community Development
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• v.19 no.1
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• pp.1-28
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• 2012

The Extension Program accountability will continue to be an influential force to develop agriculture and rural area. As we incorporate new approaches into our service program and respond to new domains of knowledge, we must also consider how our assessment strategies may need to change in order to meet local and other external standards. The main purpose of the study was to be what the best way of Extension Service is set farmers' educational needs met and to be what kind of methodologies and role of Extension system should provide for their faced problem solving effectively. The major results of the study on Farmers' needs toward Korean Extension Services are summarized as follows. First, it is observed that, when the farmers' perceptions were analyzed, the most ranked by the farmers' needs was "having nice extension workers to get advice and solve their problems on the farm in all at once." Farmers had especially more positive attitudes in the categories of interest and careers in ag-technology. To do services level up, the headquarter of Rural Development of Administration must be work with local branches to effectively deliver their missions and educational objectives to target crops and farmers group. And farmers were strongly needed "a specialized service team will be organized" to work closely with operating services for ag-products processing, packing and marketing. The recommendations were made by: farmers' needs should be identified and announced by computer networking development to solve their problems faster. Also, provincial and county level service members should have a chance to working at research institute or related work places with their incentives, which system will be easer to meet farmers' needs and deal with their problems so that the systematic approaches should be managed and recorded their educational attendings, education contents and even their farming corporations. Finally, Agricultural Extension Service should be met to general ag-technology literacy and be balanced with knowledge of other industries and be competitive service with better values in non-agricultural sectors.

• The Journal of the Korea Contents Association
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• v.10 no.11
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• pp.30-37
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• 2010

It is very important to analyze online customer reviews, which are small documents of writing opinions or experiences about products or services, for both customers and companies because the customers can get good informations and the companies can establish good marketing strategies. In this paper, we did not propose only dependency network model which is tool for analyzing online customer reviews, but also designed and implemented the system based on the dependency network model. The dependency network model analyzes both subjective and objective sentences, so that it can represent relative importance and relationship between the nouns in the sentences. In the result of implementing, we recognized that relative importance and relationship between the features of products or services, which can not be mined by opinion mining, can be represented by the dependency network model.

• Journal of the Korean Society of Costume
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• v.44
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• pp.201-213
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• 1999

In this study, an attempt was made to classify the new generation by the conciousness of fashion and to make out positioning map, for brands of which each of the classified groups were aware. It's also intended to show a strategy brand marketing strategy by comparing the attribues that they considered important. The subjects of this study were gatheres into stratified sample groups from women whose age were ranged from 18 to 24 in Taejon. The subject brands of this study were Nice Claup. Y'sb. SYSTEM. i.n.v.u. On & On. EnC. ZOOC and Tomboy. which were selected because of high awareness. The results of this study were as below: 1. The new generation was grouped into a individuality-oriented group and an utility-oriented group. 2. As a result of analyzing brand image similarity, it's found that each group perceived the similarity differently. The individuality-oriented group perceived brand differentially more than the utility-oriented group. 3. concerning brand image preference, the individuality-oriented group preferred EnC most in light of self-expression and fashion, and preferred ZOOC most in view of utility. What was most preferred by the utility-oriented group was EnC in view of fashion and quality and ZOOC in the aspect of fashion, quality, price and design. 4. Regarding satisfaction level at brand image attributes, both of the groups showed satisfaction at On & On and Y'sb in light of self-expression. The individuality-oriented group was contented with SYSTEM's price and Nice Claup's utility and quality. 5. As a result of analyzing the groups' demographic variables, age and monthly mean income made a significant difference.

• Information Systems Review
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• v.7 no.1
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• pp.137-152
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• 2005

The mileage program has been one of the most popular royalty and promotion programs in marketing. With the remarkable growth and rapid pervasiveness of information technologies including the Internet, new and a variety of many other applications of mileage system than traditional ones have been observed. The objective of this research is to investigate the rising role of mileage point as a new private electronic money. In an attempt to identify the new role, we employ two factors: monetary confidence and monetary efficiency. This paper analyzes the status quo in the monetary uses of the mileage system by answering to those questions that "is it money?," and "what are the cases for real experiences in 'money-like' mileage and their implications?" with OK Cashbag case. Results show that OK Cashbag point is taking a different development route of money and performs limited monetary functions as private electronic money.