• Title/Summary/Keyword: Marketing System

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A Study on the Activation of School Library Consulting: Based on the Schools not Employing a Teacher Librarian (학교도서관 컨설팅의 활성화 방안에 관한 연구 - 사서교사 미 배치 학교를 중심으로 -)

  • Song, Gi-Ho
    • Journal of Korean Library and Information Science Society
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    • v.40 no.2
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    • pp.335-353
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    • 2009
  • The purpose of this study is to suggest practical plans to improve the school library consulting, especially in case of a teacher librarian is not assigned. As a result of analyses, consulting through methods of the School Library Assistant Group lacks spontaneity, expertise, council, and independence. Besides, each office of education operates it as a marketing. A main goal of school consulting is to foster independent problem- solving of individual schools. Accordingly, it is necessary to build an union management system, develop a standard staff manual, construct DLS based on-line consulting, and design educational training programs of consultants for its successful consulting.

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An Analysis of Importance Weight of Evaluation Indicators for Classification of Rural Village (농촌마을의 유형 구분을 위한 평가지표의 중요도 분석 연구)

  • Kim, Young-Taek;Choi, Soo-Myung;Cho, Eun-Jung;Kim, Hong-Gyun;Im, Sang-Bong
    • Journal of Korean Society of Rural Planning
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    • v.20 no.3
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    • pp.121-130
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    • 2014
  • This study aimed at setting up the evaluation indicators system by rural village types to identify systematically the multi-valuedness embedded in rural villages. AHP(Analytic Hierarchy Process) was used for evaluating the relative importance weight evaluation of each indicator and quantitative analysis of rural village through computer works. The importance weight of evaluation indicators was converted into the score on the basis of maximum 1,000 point to increase the practicality. As a result, characteristics of 5 rural village types(Basic life-supporting, Agricultural promotion, Marketing/processing oriented, Urban-rural communication, Life-style choice types) differed in score of classified indicators. Also, These results are expected to be possible to quantitatively evaluate characteristics by rural village types.

Understanding Determinants of User Attitudes towards Location-based Mobile Advertising: An Empirical Analysis (위치기반 모바일 광고 태도의 결정요인에 관한 실증적 연구 : 광고 특성 및 소비자 개별화 특성을 중심으로)

  • Shin, Kwang-Sun;Cho, Hwi-Hyung;Hong, Il-Yoo
    • The Journal of Information Systems
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    • v.28 no.4
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    • pp.313-332
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    • 2019
  • Purpose As mobile devices are in widespread use and location-based mobile advertising has grown rapidly in recent years, there exists a sharp increase among researchers as well as practitioners in the interest in the determinants of user's attitudes towards location-based Mobile advertising. The purpose of the research is to understand the predictors of attitudes towards location-based Mobile advertising and of the relationship between attitudes and behavioral intention. Design/methodology/approach To this end, we have conducted an online survey using 412 users who have the prior experience of viewing location-based advertising via their mobile devices. We excluded 31 invalid responses and performed an empirical analysis based on 381 responses. Findings The findings indicate that all the factors but 'perceived enjoyment' each have a significant, positive relationship with consumer attitudes towards location-based Mobile advertising. Furthermore, advertising attitude is positively associated with behavioral intention. We provide implications and future research directions based the research findings.

An Area of Accounting Related to the Management Planning (경영계획(經營計劃)에 관련(關聯)되는 회계(會計)의 영역(領域))

  • Park, Dae-Kyu
    • Korean Business Review
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    • v.4
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    • pp.25-50
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    • 1991
  • A management planning is an index to accomplish the goal of business enterprise and a managing guide of the top manager. It is a top manager's authority with he gives directions at the beginning of the budget year and has something to do with a responsible accounting. If we correlate this management planning with an area of accounting, we can subdivide it into followings; production and marketing schedule, demand-supply program of raw material, demand-supply program of the personnel and lobor cost program, facility investment program, balance fund program, profit and loss, and financial position program. I think, in the field of accounting for the sake of the management planning, there are motivation accounting, responsible accounting, divisional system accounting, evaluating accounting and so on. A management planning should be accomplishe and as it is accomplished, a business is going to be grown up and developed. Especially, it must be set up on the ground of the long-term strategies. When the accomplishment through the management planning, which is a social responibility that all the business enterprise are seeking after, is attained, it makes the development of business possible and we cannot dent that it is closely connected with the national economic development.

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Establishment of New Business Field in construction Management Business (건설관리사업(Construction Management)의 새로운 업역 구축에 관한 연구)

  • Jin, Hyun-Soo;Lee, Byeong-Hun;Kim, Kyung-Hoon;Kim, Jae-Jun
    • Proceedings of the Korean Institute of Building Construction Conference
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    • 2010.05a
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    • pp.139-142
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    • 2010
  • Owing to the deregulation, low interest, sufficient liquidity and etc., the real estate market has been recovered in some areas and some investment products to the degree being concerned about the overheating. In order that the construction and real estate industries, which play the considerable role in our economy, may be soundly grown toward contribution of the stable growth of our economy, it is being requested to acquire the transparency, predictability and trade stability of the international level conforming to the deregulation during the sale in lots of the building. For this reason, keeping pace with the trend of the construction industry and the current of the society, which are more and more large-scaled and globalized, it will be necessary to solve the social matters and to construct the more efficient and continuous construction management by widening and activating the field of CM through scheme of more specialized, sustainable and general CM method and establishment of new business bounded system in the construction management.

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Targeting Algorithm for Personalized Message Syndication (개인 맞춤형 메시지 신디케이션을 위한 타겟팅 알고리즘)

  • Kim, Nam-Yun
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.12 no.3
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    • pp.43-49
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    • 2012
  • Personalized message syndication is an important process for maximizing the effect of mobile marketing. This paper proposes an algorithm for determining clients satisfying target conditions in real-time. The proxy server as an intermediate node stores client profiles (gender, age, location, etc) and their respective summaries into a database. When a company syndicates messages at run time, the proxy server maps target conditions expressed by boolean expressions to integer value and determines target clients by comparing target value with profile summary. Thus, this approach provides efficient personalized message syndication in very large systems with millions of clients because it can determine target clients in real-time and work with a traditional database easily.

A Study on Activation methods of Traditional Market in Jinju City -Focused on Joongang and Seobu Market- (진주시 전통시장 개선방안 연구 -중앙시장과 서부시장을 중심으로-)

  • Kang, Seok-Jin
    • Journal of the Korean Institute of Rural Architecture
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    • v.17 no.1
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    • pp.1-8
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    • 2015
  • The purpose of this study is to consider activation methods of traditional markets in Jinju city through questionnaire and field survey. Research framework is summarized into two categories: physical environment and operation program. The results are as follows: 1) the gross profit on sales has been decreased continuously and the main causes of that have been recognized as insufficiency of parking lots and convenient facilities and deterioration of environment in spite of facilities modernization project; 2) consumers visited a traditional market because of proper price and reliance on goods, etc. However, they were not satisfied with the physical environment such as parking lots and resting spaces and the operation program such as cultural event and performance. In conclusion it was thought that activation methods of traditional market would be related to the improvement plan in the physical aspect such as parking lots, walkway, convenient and crime prevention facilities and in the operation program aspect such as cultural event, marketing, management consulting, information infrastructure, and delivery system.

Optimization of Case-based Reasoning Systems using Genetic Algorithms: Application to Korean Stock Market (유전자 알고리즘을 이용한 사례기반추론 시스템의 최적화: 주식시장에의 응용)

  • Kim, Kyoung-Jae;Ahn, Hyun-Chul;Han, In-Goo
    • Asia pacific journal of information systems
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    • v.16 no.1
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    • pp.71-84
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    • 2006
  • Case-based reasoning (CBR) is a reasoning technique that reuses past cases to find a solution to the new problem. It often shows significant promise for improving effectiveness of complex and unstructured decision making. It has been applied to various problem-solving areas including manufacturing, finance and marketing for the reason. However, the design of appropriate case indexing and retrieval mechanisms to improve the performance of CBR is still a challenging issue. Most of the previous studies on CBR have focused on the similarity function or optimization of case features and their weights. According to some of the prior research, however, finding the optimal k parameter for the k-nearest neighbor (k-NN) is also crucial for improving the performance of the CBR system. In spite of the fact, there have been few attempts to optimize the number of neighbors, especially using artificial intelligence (AI) techniques. In this study, we introduce a genetic algorithm (GA) to optimize the number of neighbors to combine. This study applies the novel approach to Korean stock market. Experimental results show that the GA-optimized k-NN approach outperforms other AI techniques for stock market prediction.

The Present Status and Future Directions of Fashion Distribution in Discount Stores (할인점의 패션제품 유통현황과 발전방향)

  • 김문숙;김현아
    • The Research Journal of the Costume Culture
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    • v.8 no.4
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    • pp.611-622
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    • 2000
  • The purposes of this study are as follows. First, it is to review the features of discount stores that are expected to grow rapidly and continuously due to their low price, low cost, bulk purchase, and multiple shops, and to pinpoint problems arising from the establishment and position of the stores. Second, it is to analyze relevant issues in regard to the present status of fashion good distribution in discount stores by studying the situation, structure and problems of domestic fashion distribution along with the present status of the distribution in discount stores, and to suggest directions for the development of fashion distribution and discount stores. A positive study was carried out on the buyers of big domestic discount stores through one-to-one interviews focusing on the distribution of fashion products within Seoul and the Metropolitan area. The following is the directions for the development of clothing distribution and discount stores ; 1. The relative importance of fashion goods in a discount store will be increased with the tendency of fashionable and differentiated shops ; 2. The GMS or category killers will be established from around 2003 when the market is expected to become saturated with a great deal of discount stores. 4. Discount stores will change and reform without being restricted to a certain existing industry or business condition, and distribution channels will diversify over the border. The demand and supply system will be balanced based on a global marketing which will be adjusted on the international level.

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SNS-based 'cinnan' Site Development Incorporating Marketing Element (마케팅요소를 접목한 SNS기반 '신난'사이트 개발)

  • Park, Jin-Ju;Bea, Cho-Rong;Lee, So-Jeong;Ha, Yan
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2011.01a
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    • pp.171-172
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    • 2011
  • 본 논문에서는 사람들의 관심사를 충족시킬 주제로, 소셜 네트워크(SNS)를 활성화 하여 다자간의 대화를 통한 비즈니스 마케팅을 유도하며 기존의 블로그 형식의 커뮤니티와 쇼핑몰의 형태를 결합한 신개념 네트워크를 제안하고 구현한다. 소셜 네트워크를 활성화 시키고, 패션이라는 주제로 사람들의 개성을 살릴 수 있는 아이템을 선정. 각자의 특성이 담긴 "아바타"를 제작, 본 논문 내에서 각자가 특성이 담긴 패셔니스타가 될 수 있는 공간이 된다. 실제 의류, 소품과 제법 유사하게 만든 이미지를 나와의 신체 비율이 비슷한 아바타에 직접 피팅을 시킬 수 있으며 자신이 직접 입어보지 않고, 시간과 공간의 제약을 받지 않는 것이 특징이다. 다자간의 실시간 커뮤니케이션을 통해 네트워킹도 활성화 될 뿐더러 기업과의 연계를 통해 구매로까지 이어질 수 있는 공간을 만든다.

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