• Title/Summary/Keyword: Marketing System

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Research on the relationship between recognition level and confidence, purchase attitude about nutrition labeling information of bakery products (베이커리 제품의 영양표시정보에 대한 인지정도 및 신뢰, 구매태도 간 관계에 관한 연구)

  • Jung, Soon Hwa
    • Korean Journal of Human Ecology
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    • v.23 no.1
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    • pp.123-136
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    • 2014
  • Bakery nutrition labeling has been implemented in the company, but most consumers have no idea about it due to lack of promotion of the product nutrition labeling information or do not have a big interest in it. As a result, various studies based on the forecast about changes in consumption patterns of the bakery market due to nutrition labeling information are needed. Especially nowadays, when buying bakery products the involvement of consumers in health and nutrition is growing. So, we need to understand that nutrition labeling information makes any causal relationship between consumer attitude and confidence, purchasing behavior in bakery products. It can be said to be a very important research. For that reason, I think this research will help to settle and activate the nutrition labeling information system for the rational purchasing decisions of consumers in the bakery market. In addition, this research could be a base material for various marketing strategies.

The Korea·China FTA and the Export Promotion Strategies for Korean Agri-Food to China (한·중 FTA와 한국 농식품의 중국 수출확대 방안)

  • LEE, Young-Soo;KWON, Soon-Koog
    • THE INTERNATIONAL COMMERCE & LAW REVIEW
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    • v.67
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    • pp.187-208
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    • 2015
  • The Korea China FTA was signed on June 1 2015. It includes some concessions regarding major export items in the manufacturing sector for the protection of primary industries and preferential tariffs for a number of products produced in the Kaesong Industrial Complex. Primary industries are what the Korean government paid the greatest attention to. Rice was excluded from the negotiations from the get go, and was joined by 548 other food items including pork, apples, pears, beef, chili, garlic etc. These foodstuffs account for about one-third of the agricultural and livestock products that Korea produces, and are not going to be subject to tariff elimination. The results of the study are as follows: Korean government policy is to maintain of agri-food export support system, eliminate of agri-food non-tariff barriers, foster of agri-food export SMEs and expand of investment of foreign agri-food company. Korean firms strategy is to establish of regional marketing strategy, ensure of high quality agri-food and develop of food packaging technologies, establish of agri-food export logistics center and take advantage of the FTA preferential tariff.

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A Study on Tourist Destination Remodeling: Gossi-Cave in Yeong Wol (동굴관광지 리모델링 개발사례 연구 - 고씨동굴 관광지를 대상으로 -)

  • Park, Yong-Soon;Park, Han-Sik
    • Journal of Korean Society of Rural Planning
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    • v.14 no.3
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    • pp.99-110
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    • 2008
  • Tourist destination remodeling project is the tourist destination activation program to promote underdeveloped tourist destination that the Ministry of Culture and Sports has been implementing as a pilot program since 2005. Since previous tourist destination development programs focused on developing facilities, they could not quite cope with the changes in the tourism paradigm. Especially for caves, they could not escape from the simple sightseeing for the characteristics of the resource were fit to the caves. These results failed to meet tourist demands to experience and participate that the number of tourists is continuously decreasing. To cope with the circumstances, the government introduced a pilot program, a comprehensive tourist destination reorganization plan designed to comprehensively promote the tourism contents development (software) that can differentiate the region such as the tourism activation programs, tourist destination management and operation system reorganization (humanware) along with the repair of facilities (hardware project). This study emphasized the participation of residents who are the actual subject of management and operation of tourist facilities and programs in the course of establishing the master plan for remodeling for Gossi Cave that it can be used as the reference for establishing remodeling plan based on resident participation in the future.

The priority of education needs of the managerial competencies for Korean Medicine doctors (경영자로서 한의사 역량에 대한 교육요구도 분석)

  • Kim, Il-young;Lim, Byungmook;Kim, Dongsu
    • Journal of Society of Preventive Korean Medicine
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    • v.19 no.2
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    • pp.57-66
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    • 2015
  • Objective : This study aims to investigate the priority of education needs of managerial competencies for Korean Medicine doctors. Method : Self-administered questionnaires were sent via on-line survey system to 4,107 Korean Medicine (KM) doctors who were registered in the Association of Korean Medicine and whose business places were in Seoul. The cognition of necessities, present levels, and future importance of managerial competencies were measured. To measure the degree of educational needs on health management, t-test and Borich method were used. Results : The response rate was 1.9%(79 persons) and 68 responses were included in the analysis. The cost-effectiveness studying ability and the public relations ability were the most important competencies. Analyzing the competency groups by t-test and Borich method, the marketing group was the most important competency group. Many KM doctors (53 persons; 68.9%) who answered this questionnaire expressed needs of the business administration course. Conclusion : KM doctors conceded the necessity of business competency to manage their hospitals or clinics. Academic institutions needs to consider the implementation of business administration courses for KM students in accordance with needs of the managerial competencies.

The Role of Online Social Recommendation and Similarity of Preferences: In Two Stage Purchase Decision Making Process (온라인 추천정보와 선호 유사성의 역할: 2단계 구매 의사 결정 모델을 중심으로)

  • Lee, Jae-Young;Ko, Hye-Min
    • Knowledge Management Research
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    • v.16 no.3
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    • pp.149-169
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    • 2015
  • In this study, we try to understand the role of online social recommendation and the similarity of preferences between the recommender and the recommendee on consumer decisions in the framework of the two stage purchase decision-making process. Applying construal level theory to our context, we expect that the role of social recommendation and the similarity of preferences would vary over the stages in the two-stage decision making process. To test our hypotheses, we collected the data through an incentive compatible experiment, and analyzed the data with nested logit model. As a result, we found that the role of online social recommendation varies over the stages. Consumers take recommendation from similar others at the stage of consideration set formation, but no longer consider it at the stage of final choice. Consumers take recommendation from dissimilar others at the stage of consideration set formation. At the stage of final choice, however, consumers avoid choosing the option recommended by dissimilar others. The results of our study enrich the understanding about the role of social recommendation, and have implication to marketing practitioners who attempt to make online social recommendation system more efficient.

Deming prize and malcolm baldrige national quality award

  • Ryu, Seewon;Jo, Hongkyu;Heo, Jaeho
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 1995.04a
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    • pp.827-844
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    • 1995
  • Total Quality Management (TQM) is the aggregated management philosophy for quality including production, operation, human resource, leadership, marketing, and etc. TQM is the advanced concept and philosophy rather than traditional "Quality Control" or "Quality Assurance". Nowadays, downstream costs has been increased, that made cost accountants' attention to costs of quality. Many countries have developed their own quality awards system in order to improve overall national quality level. The Deming Prize of Japan and Malcolm Baldrige National Quality Award (MBNQA) of United States are two representatives of quality prizes. We compared the two awards by means of their history, objective, coverage, and judging criteria. Deming Prize has a longer history than MBNQA. Deming Prize selects five winners a year, while MBNQA has two or three areas. The biggest difference is judgement criteria. The Deming Prizes focuses on statistical control which is a traditional quality control method, while MBNQA concentrates on modem business concept such as customer satisfaction. The suggestions to these awards are: evaluate more on information of quality; evaluate more on inter-functional relationship between quality control function and other link more financial success.e financial success.

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A Structural Study On The Relationships Among Business Strategies, Managerial Execution Types And Management Performances in the e-Business. (전자상거래 경영측면의 전략과 경영실천유형 및 경영성과 간의 구조적 연구)

  • Oh, Sang-Young
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.10 no.6
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    • pp.1369-1375
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    • 2009
  • This study focus on the structural relationships among business strategies, its various execution types and business performances from the viewpoint of many managerial aspects. These many kinds of management activities are carried out in order to revitalize the E-Business system. The objective of this study is to find out the structural effect of this various kinds of managerial strategies on the practice type of knowledge management such as dynamic and behavioral approach. And also the effect of knowledge management activities on the business performance. The result of this study shows that management strategy for marketing, procurement/logistics and service has positive influences on systematic, behavioral approach as well as the knowledge execution types has positive influence on the management performances.

A Study on Cooperation in the Franchise Channel of Garment Goods (패션 프랜차이즈 경로에서의 협력에 관한 연구)

  • 황호종
    • Proceedings of the Korean DIstribution Association Conference
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    • 1999.11a
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    • pp.161-177
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    • 1999
  • Marketing channels have been characterized as social systems by the recent channel literatures. Under this assumption, many channel behavioral theories were developed by examining hypothetical relationships among several channel variables. Among them, interrelationship of channel cooperation with other variables has been one of major concerns to channel managers. From this point of view, the objective of this paper is to examine the role of cooperation in the franchise system of garments goods. In order to achieve our goal, data was collected from garment retailers and a simple random sample of 150 dealers was drawn and tested. Major findings through the data analysis are as follows : 1. Higher levels of dependence lead to higher levels of cooperation. 2. Noncoercive sources of power tends to increase intrachannel cooperation. However, the hypothesis that higher levels of coercive sources of power will lead to lower levels of cooperation was not statistically supported. 3. Another hypothesis that higher levels of conflict will lead to lower levels of cooperation was partially supported. 4. Higher levels of cooperation lead to higher levels of cooperation. In this study, data was gathered from the retail side of the franchise channel dyad for garments goods. Therefore, future research are suggested to investigate respondents of both sides(franchiser and franchisee) of the channel dyad.

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Business Empowerment Program and Household Economic Welfare: Lesson from Indonesia

  • PURWANTI, Pudji;SUSILO, Edi;INDRAYANI, Erlinda
    • The Journal of Asian Finance, Economics and Business
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    • v.7 no.1
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    • pp.313-320
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    • 2020
  • This study aims to analyze the household economic behavior of salt farmers participants in Salt Business Empowerment Program (Pugar) including of salt production, work flow, household revenue, the behavior of consumption of food and non-food items and the welfare level. This research followed a survey method by engaging 32 household farmers as participants. The findings revealed that the empowerment program was carried out through the technical assistance of salting production and the assistance of equipment and technology from Thread of Screw Filter and geoisolators to improve the quality of salt. The problems come when the marketing of salt is still limited to the collectors of salt which led to the price of salt level, manufacturers have not remained stable. Household revenue sources for some salt farmers also come from non-salt pond business activities. Farmer household revenue can be used to meet staple food consumption and non-food staple consumption. Based on the indicators of family welfare, households participating in the empowerment program were group into the category of prosperous families. In order to stabilize the price of salt at the producer level, government intervention in the people's salt trading system is needed.

Analysis on the current status of standardization technology in Software Engineering (소프트웨어공학 표준화 기술현황 분석)

  • 이상무;오행석
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2000.10a
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    • pp.400-405
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    • 2000
  • Software Engineering covers techniques, tools, and methodologies needed to develop, acquire, and manage software in high quality, using appropriate resources. Therefore it can be said that the administration target of software engineering activities is the pursuit of high productivity for production of software in good quality. To do this, they should establish the engineering principle based on engineering theory and concept, and form the effective environment of engineering technology through improving development methods/methodology and tools of software engineering. In addition several guidances related to information system planning, acquisition, development, management, maintenance, and evaluation, etc. must be invented on the basis of software engineering to encourage efficiency of public information business yearly increasing fastand to make sure compatibility and interoperability. Technology, its developing and marketing situation, and standardization status are treated in this paper.

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