• Title/Summary/Keyword: Marketing System

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A Study on the Relationship Between College Adaptation, Academic Achievement, and Admission Type in One Nursing School (대학입학유형이 대학생활적응과 학업성취도에 미치는 영향 - 일개 대학 간호학과 학생을 대상으로)

  • Han, Mi Hyun;Bae, Sang Mok
    • The Journal of Korean Academic Society of Nursing Education
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    • v.21 no.1
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    • pp.46-53
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    • 2015
  • Purpose: This study was performed to identify the effect of admission type on college adaptation and academic achievement in one nursing school in order to refine the entrance selection system. Methods: Subjects were 405 nursing students (female : male = 385 : 20, first grade = 155, second grade = 138, third grade = 112). They were given the Student Adaptation to College Questionnaire (SACQ) purchased from Western Psychological Service. SACQ is composed of 67 questions and subdivided into 4 subcategories: academic adjustment, social adjustment, personal-emotional adjustment, and attachment. Student college adaptation scores and academic achievements were analyzed with reference to the entrance selection system (rolling admission vs. regular admission) by SPSS 22.0. The rolling admission system recruited students based on high school records only while the regular admission system was based on both high school records and the College Scholastic Ability Test (CSAT). Results: Total College adaptation score, personal-emotional adjustment score, and academic achievement were higher in regular-admission students than in those admitted through rolling admission. Academic achievement for first-grade students was higher in regular-admission students than for those admitted through rolling admission, But the difference in academic achievement became null as students were promoted to the second and third grades. Conclusion: Students recruited using both high school records and the CSAT showed better college adaptation and higher academic achievement.

Development of e-CRM System Using LBS of Cellular Phone and Call Back URL SMS (휴대폰의 위치기반서비스와 Call Back URL SMS를 이용한 e-CRM 시스템 개발)

  • Jeon, Jin-Ho;Seo, Phil-Kyo
    • Journal of the Korea Society of Computer and Information
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    • v.15 no.3
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    • pp.121-128
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    • 2010
  • Whenever and wherever, recognizing location of object such as human as well as things, ubiquitous Location-Based Service which provides useful service based on this are rising as an important service. In this paper, we implemented customized real time 1:1 e-CRM system that can communicate with user's mobile phone through using Location-Based Service of mobile phone. Among various scenarios that are applicable to designed system, development and test were conducted based on scenario that provides shopping information and discount information to customers through SMS as they approach to vicinity of large discount store and allow them to download discount coupons through Call Back. The suggested system will be applied to various service event and can be used as a customized real time marketing method according to user's personal activity area.

The Effects of Customer Satisfaction of Automobile Distribution System on Corporate Financial Performance (자동차 유통시스템의 고객만족도가 기업의 재무적 성과에 미치는 영향)

  • Lee, Won-il
    • Journal of Distribution Science
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    • v.6 no.1
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    • pp.79-98
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    • 2008
  • The Automobile Industry is an end product, which is manufactured by more than 20,000 component parts and measure international competitiveness and technology of a country. It is basic industry leading national economy. The purpose of the present paper is to study The Effects of Customer Satisfaction of Automobile Distribution System on Corporate Financial Performance. The empirical analysis is as follows. First, the result of the difference between Distribution System and Customer Satisfaction shows similar differences with among confidence index, customer loyalty, oral publicity and wills of repeat purchasing. Second, the result of the difference between Customer Satisfaction and Corporate Financial Performance shows similar differences with among safety ratio, growth ratio, activity ratio.

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Approximate Calculation of Order Fill Rate under Purchase Dependence (구매종속성을 고려한 주문충족률의 근사적 계산)

  • Park, Changkyu
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.40 no.4
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    • pp.137-146
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    • 2017
  • For the competitive business environment under purchase dependence, this paper proposes a new approximate calculation of order fill rate which is a probability of satisfying a customer order immediately using the existing inventory. Purchase dependence is different to demand dependence. Purchase dependence treats the purchase behavior of customers, while demand dependence considers demand correlation between items, between regions, or over time. Purchase dependence can be observed in such areas as marketing, manufacturing systems, and distribution systems. Traditional computational methods have a difficulty of the curse of dimensionality for the large cases, when deriving the stationary joint distribution which is utilized to calculate the order fill rate. In order to escape the curse of dimensionality and protect the solution from diverging for the large cases, we develop a greedy iterative search algorithm based on the Gauss-Seidel method. We show that the greedy iterative search algorithm is a dependable algorithm to derive the stationary joint distribution of on-hand inventories in the retailer system by conducting a comparison analysis of a greedy iterative search algorithm with the simulation. In addition, we present some managerial insights such as : (1) The upper bound of order fill rate can be calculated by the one-item pure system, while the lower bound can be provided by the pure system that consists of all items; (2) As the degree of purchase dependence declines while other conditions remain same, it is observed that the difference between the lower and upper bounds reduces, the order fill rate increases, and the order fill rate gets closer to the upper bound.

A Model of the Construction Risk Management System for Site Personnel in the Construction Project (건설현장 실무자를 위한 건설공사 위험관리시스템 모델)

  • Kim, Seon-Gyoo
    • Korean Journal of Construction Engineering and Management
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    • v.8 no.4
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    • pp.90-98
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    • 2007
  • Although the construction industry has been rapidly increased at its size and technologies as a locomotive of the economy development in Korea, most construction companies have not paid their attention on the construction risks seriously. However, they have been experienced a lot of business deterioration and project instability during the IMF crisis and WTO entry, and trying to figure out a way to manage the construction intrinsic risks systematically. Some top ranked construction companies have already developed and been implementing a risk management system for the oversea construction projects applying for the marketing and bidding stage, but not for the domestic construction projects during construction phase yet. This paper proposes a construction risk management system model for the site personnel to understand and manipulate very easily in the construction project.

Development of Accident-prevention Smart Monitoring System for Woman Diver using Zigbee Module and GPS Sensor (Zigbee와 GPS를 이용한 해녀 사고예방 스마트 모니터링 시스템 개발)

  • Choi, Min Ho;Kim, Young Sang
    • Smart Media Journal
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    • v.5 no.3
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    • pp.74-80
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    • 2016
  • In this paper, we propose an accident-prevention smart monitoring system for Haenyeo(Woman diver) using Zigbee module and GPS sensor. This system can collect such information as the diving location, the body temperature, the depth of diving, and the diving time of a Woman diver working under the water and then respond immediately to an accident occurring. The research developed a smart Teawak and smart swimming goggles which can measure the state of a Woman diver and her diving activities. Smart Teawak, the buoy tool while a Woman diver is collecting seafoods under water, is able to receive GPS and transmit the data from smart swimming goggles and Zigbee Module to IHSS(IoT based Haenyeo Safety service Software) server. In addition, IHSS, a responsive web, provides the diving location and the state of a Woman diver on the smart phone. As a result, the system will be useful in the aspects of Woman diver' health care and the safety, furthermore, which will significantly contribute to global marketing of Woman diver with its being designated as a UNESCO intangible cultural asset.

A study on UAV (Unmanned Aerial Vehicle) Real Time Location Tracking Control Using Mobile Communication Network (이동통신망을 이용한 UAV(Unmanned Aerial Vehicle) 실시간 위치 추적 관제 방안에 관한 연구)

  • Choi, Hyun-Taek;Ryu, Gab-Sang
    • The Journal of Korea Institute of Information, Electronics, and Communication Technology
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    • v.10 no.6
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    • pp.535-544
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    • 2017
  • In this paper, to overcome the limitation of information transmission and reception according to the RF system of UAV, it is necessary to check the position of many UAVs in flight on the basis of mobile communication and to make the LTE modem lightweight and low power And UAVs that are in operation are received and controlled. Through this study, we proposed a method to control real-time location tracking by connecting high-resolution images to the network anytime and anywhere. For this purpose, we propose the requirements and requirements of LTE modem using real-time high-speed data communication technology (3G, 4G LTE, Bluetooth) by presenting the communication module system of LTE-based UAV. N:N control system concept and implementation technology(Control system structure, control data flow chart, flight planning and transmission, real-time location tracking).

Development of Interactive Signage using Floating Hologram (플로팅 홀로그램을 이용한 인터랙티브 사이니지 개발)

  • Kim, Dong-Jing;Jeong, Dong Hyo;Kim, Tae-Yong
    • Journal of the Institute of Convergence Signal Processing
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    • v.19 no.4
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    • pp.180-185
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    • 2018
  • We have developed an interactive signage system based on floating hologram by combining hologram technology and ICT technology, which can be competitive to small businesses that have excellent products and services. The developed interactive signage system can be used for publicity and marketing of small business owners at low cost, introducing menus with 3D hologram images, and providing various contents responding to user's hand movements. The developed system is able to detect 10 finger movements at a rate of 290 frames per second in a range of 60cm and a range of 150 degrees. We also confirmed that the virtual touch function operates normally by dividing the user's motion recognition into the hover zone and the touch zone by the physical motion experiment of the leap motion object.

The Contents of SatDSiG and Its Implications for Korea (독일 위성자료보안법의 내용 및 시사점)

  • JUNG, Yungjin
    • Journal of Aerospace System Engineering
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    • v.13 no.2
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    • pp.60-65
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    • 2019
  • TerraSAR-X, launched in June 2007, and TanDEM-X, June 2010, are remote-sensing satellites with 1M resolution that are capable of observing the ground even during the nighttime and poor weather conditions. The two satellites had been developed under a public-private partnership between the German Aerospace Centre and Airbus in the interest of the commercial marketing for German satellite data. However, the data of high-grade earth remote-sensing system, such as those of the satellites, has been produced by a military satellite and thus used under limited circumstances in Germany. Therefore, a legislation to commercialize the German satellite data and to protect its national security is needed. For this, SatDSiG was enacted in December 2007. Thus this article will contain the main contents of SatDSiG and its implication for Korea, which stared to export data of Kompsat 3, 3A and 5 in 2018.

Proposal of Content Recommend System on Insurance Company Web Site Using Collaborative Filtering (협업필터링을 활용한 보험사 웹 사이트 내의 콘텐츠 추천 시스템 제안)

  • Kang, Jiyoung;Lim, Heuiseok
    • Journal of Digital Convergence
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    • v.17 no.11
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    • pp.201-206
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    • 2019
  • While many users searched for insurance information online, there were not many cases of contents recommendation researches on insurance companies' websites. Therefore, this study proposed a page recommendation system with high possibility of preference to users by utilizing page visit history of insurance companies' websites. Data was collected by using client-side storage that occurs when using a web browser. Collaborative filtering was applied to research as a recommendation technique. As a result of experiment, we showed good performance in item-based collaborative (IBCF) based on Jaccard index using binary data which means visit or not. In the future, it will be possible to implement a content recommendation system that matches the marketing strategy when used in a company by studying recommendation technology that weights items.