• Title/Summary/Keyword: Marketing Cooperative

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The Relationship Between the Supplier Network and Customer Orientation toward a Manufacturer (공급업체의 네트워크가 제조업체에 대한 고객지향성에 미치는 영향)

  • Han, Kye-Sook;Kim, Jae-Wook;Choi, Ji-Ho
    • Journal of Distribution Research
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    • v.11 no.3
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    • pp.55-78
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    • 2006
  • In business-to-business setting, dyadic relationships between firms are of paramount interest. Recent developments in business practice strongly suggest that to understand these business relationships, greater attention must be directed to the embedded context within which dyadic business relationships take place. As a result, it is important to develop an understanding which is to move from dyadic business relationship to business networks. The purpose of the current study is (1) to identify types of network benefits: information acquisition, access to tangible resources, cooperative support from network members, (2) to model network benefit efforts on a customer orientation for customer firm, (3) to examine the relationship between network characteristics and network benefits. Adopting resource-based view and social capital theory, the conceptual model is proposed. In order to develop and test a model, this paper was empirically to examine how network characteristics can reinforce network benefits leading to focal firm's customer orientation using 123 firms. Through structural equation modeling, this research found that (1) density influences information acquisition, access to tangible resources, cooperative support from network members, (2) centrality increases information acquisition, access to tangible resources. We also find that information acquisition, access to tangible resources, cooperative support from network members enhances focal firm's customer orientation. Finally, We discuss several theoretical and practical implications, and suggest limitations for the research and future research issue.

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A Study on Analysis of Importance-Performance on Teacher Librarians' Competencies (사서교사 직무 역량에 대한 중요도·만족도 분석)

  • Lee, Seung-Min;Lim, Jeong-Hoon;Kang, Bong-Suk;Lee, Byeong-Kee
    • Journal of Korean Library and Information Science Society
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    • v.52 no.3
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    • pp.177-196
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    • 2021
  • The purpose of this study is to analyze priorities of competencies and to find the direction of development of teacher librarian training and retraining program. A total of 238 subjects were used for the final analysis. They were analayzed using IPA, Borich's needs analysis and the Locus for Focus model. As a result, First, teacher librarians perceived that the importance and performance of teacher and manager competency were higher than information specialist and cooperative leader. Second, they needed competencies of data-science, coding, Internet of Things in the field of information specialist as changing educational environment. Third, they needed competencies of information ethics, copyright instruction, and digital and media literacy education in the field of teacher. Fourth, they needed competencies of facility designing for future education, online and offline school library marketing skills, and establishment of makerspaces and learning commons in the field of ibrary manager. Fifth, they needed competencies of library based instruction, library cooperative instruction, and building a collection related to subject in the field of cooperative leader. Sixth, the highest required competency for teacher librarians was suggested for teacher librarians' role area.

A Study on the Issues and Alternatives of Rural Youth Education (농촌 청소년 교육의 과제와 발전방향)

  • Oh, Hae-Sub
    • Journal of Agricultural Extension & Community Development
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    • v.11 no.2
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    • pp.225-240
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    • 2004
  • This study sought to search for the new alternatives and direction to develop and strengthening rural youth education in Korea. The study was conducted through literature review on articles, proceedings and other sources relevant to the pending issues and difficulties of rural youth education in Korea. Some of the critical needs for improving rural youth education in Korea included the following aspects or alternatives; 1) Strengthening the partnership between rural adult and youth would be necessary to gain broader support and to establish the increased awareness of adults for rural youth education. 2) Better coordination and cooperative efforts should be emphasized among various programs and institutions in implementing rural youth education policies and programs. 3) Developing a strong link between the agribusiness sector and the rural youth education system should be strengthened to produce the effective results. Further activities to develop and implement diverse programs and projects to cope with new trends In farming and agriculture as well as changing trends in marketing sector of agribusiness and rural communities in Korea. The rural leadership and community networks should be established for improving the effectiveness of rural youth educational activities.

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The Role of Weather and Climate Information as a Growth Engine for Passing the Gross Domestic Product per Head of $20,000 (국민소득 2만달러 달성의 성장엔진으로서 기상정보의 역할)

  • Kim, Yeong-Sin;Lee, Ki-Bong;Kim, Hoe-Cheol
    • Atmosphere
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    • v.15 no.1
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    • pp.27-34
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    • 2005
  • High quality meteorological information is the typical product of service business industry which can offer the investment initiative by reducing the uncertainty and by activating other related industries. It requires a high level of meteorological technology and of ability to transform such technology as merchandising products. According to the analysis of the WMO data, the level of Korean meteorological technology is comparable to that of the nation with $17,500, GDP per head. However, the income of the meteorological business agent earns in Korea is 8 billion 4 hundred million won which is less than a tenth of that made by the US or Japan. The potential for such business field in Korea will be strong enough, if one can overcome such weak points. In addition, the efforts made by the government to advance the meteorological technology have been actualized gradually. Korean government will have a chance that is comparable to offering jobs for 20,000 unemployed by creating incomes of 40 billion won by meteorological technology as a sustained economic growth engine. It is proposed that government stimulate demand and supply by focusing on sales quantity than the price. The key points for creating the new demand are marketing and outsourcing of weather and climate information by maintaining the cooperative relationship between private and public sector.

An Exploratory Study on the Outsourcing Strategies of Highway Rest Areas in Korea (고속도로 휴게소의 아웃소싱 전략에 관한 탐색적 연구)

  • Jeon, Ki-Heoung;Chung, Young-Ju
    • Culinary science and hospitality research
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    • v.11 no.4 s.27
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    • pp.102-117
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    • 2005
  • It was maintained that successful establishment and accomplishment of outsourcing might be possible only when those eating-out companies re-establish their concept of management strategy, identify core competencies through value-chain analysis, make a through cost analysis, select cooperative companies via overall screening, expand the area of outsourcing, enhance partnership to improve service quality, harmonize bilateral organization culture, remove the ambiguity of contract terms, protect core competencies of the rest area, continue with evaluation and control, and spinoff or invest to a new specialized business. Then, it was suggested that highway rest area business construct the core competencies and introduce outsourcing from a future-oriented viewpoint so that they can concentrate the competencies to competitive area and expand outsourcing scope to professional area such as finance and accounting, general affairs, personnel affairs, logistics, marketing, and R&D. They need to make out the problem of productivity reduction resulted from many years working employee's old age, refine human resource, and maintain the standards of skill so that they can improve service quality of the rest area, streamline each organization currently having so a large manpower, reduce manpower, and improve the productivity.

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A Study on Brand and Packing Design of Agricultural Products - A Case Study in Dangjin County - (농산물의 브랜드와 포장디자인에 관한 연구 - 당진군의 사례연구 -)

  • Choe, Pyeong-Ik;Kim, Myung-Hee;Kim, Seok-Eun;Choe, Dong-Hyun
    • Journal of Korean Society of Rural Planning
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    • v.9 no.4 s.21
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    • pp.53-57
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    • 2003
  • This study was carried out in order to develop brand and packing design for agricultural products of Dangjin County. Current packing designs such as rice packs, cucumber box, sweet potato box, apple box and kimchi pack were collected from agricultural cooperatives in Dangjin area. For those packing designs, corporate identity(CI) clinic was conducted and the results obtained were as follows: There are varieties of names, colors, fonts, and sizes far the same items, so that consumers could not easily find and understand those CIs of agricultural products in Dangjin County. Among others, those packages are needed CI clinic such as the packages of Dangjin apple(Song-ak Agricultural Cooperative), Dangjin sweet potato(Seok-moon A. C.) and rice(Daehoji A. C., Shinpyeong A. C.). However, the packing design of Hyang-chae-bang Kimchi is evaluated as good design. For CI clinic, it is desirable to develop unique and united brand name and simple design for the packages such as the case of 'Anseong-Matzum' of Anseong City, which is unique and united brand name with simple design enhancing synergy effect for agricultural marketing.

Smallholder Dairy Production Systems in Developing Countries : Characteristics, Potential and Opportunities for Improvement - Review -

  • Devendra, C.
    • Asian-Australasian Journal of Animal Sciences
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    • v.14 no.1
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    • pp.104-113
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    • 2001
  • Smallholder dairy production systems in developing countries are discussed with reference to type of systems, their characteristics, potential, and opportunities for improvement. Three types of dairy systems are identified and described: smallholder systems, smallholder cooperative dairy production systems, and intensive dairy production systems. The first two systems are by far the most important, and are associated with increasing intensification. Buffaloes are especially important in South Asia, but elsewhere dairy production mainly involves Holstein-Friesian cross-bred cattle. Dairy goats are important in some countries, but are generally neglected in development programmes. The expansion and intensification of smallholder dairy production is fueled by increased demand for milk with associated problems of milk handling and distribution, hygiene and environmental pollution. The major constraints to production are inter alia, choice of species, breeds and availability of animals; feed resources and improved feeding systems; improved breeding, reproduction, and animal health care; management of animal manure, and organised marketing, and market outlets. These constraints provide major opportunities and challenges for research and development to increase dairy production, efficient management of natural resources, and improved livelihoods of poor farmers. Specific areas for research are identified, as also the need of a holistic focus involving interdisciplinary research and integrated natural resource management, in a shared partnership between farmers and scientists that can demonstrate increased productivity and sustainable production systems. Suggestions for performance indicators in smallholder dairy production systems are indicated.

Plan for Invigoration of Visiting Nursing Center in Long-Term Care Insurance for the Elderly - Through SWOT Analysis - (노인장기요양보험 내 방문간호센터 운영의 활성화 방안 - SWOT 분석을 중심으로 -)

  • Byeon, Do Hwa
    • Journal of Korean Public Health Nursing
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    • v.29 no.2
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    • pp.203-218
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    • 2015
  • Purpose: The purpose of this study is to find and suggest ways to invigorate operation of visiting nursing centers. Methods: SWOT analysis was performed based on the status of use of visiting nursing centers and opinion survey on the centers' nursing experts. Results: SO strategy was drawn to improve service satisfaction, develop standardized manuals, and improve the areas of visiting nursing services, and WO strategy was drawn to establish reliability, strengthen promotion or marketing strategy, strengthen management ability, and reinforce the governmental support of visiting nursing services. ST strategy was drawn to recover the functionality of health management, secure competitive advantage, and simplify the issuance of visiting nursing directions, and WT strategy was drawn to provide customized service, establish the cooperative system of related agencies, and adjust fees. Conclusion: For invigoration of visiting nursing centers, people must recognize the importance of the visiting nursing service and institutional standards should be established so that visiting nursing service, which is currently provided as an option according to Standard Long-Term Care Plan, can be provided on a mandatory basis.

Exploring the values of Marc Jacobs's fashion collaboration (Marc Jacobs 패션 콜래보레이션의 가치 탐색)

  • Kim, Sun Young
    • The Research Journal of the Costume Culture
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    • v.22 no.3
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    • pp.383-398
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    • 2014
  • This research worked on the cooperative case by Marc Jacobs, who was involved in innovative collaboration in the field of fashion, and the analysis on imbedded values. With assessment of it, this paper aims at providing the theoretical ground on prevalence of fashion collaboration for creative innovation and presenting the basic material in establishing the design and marketing in the fashion industry. In methodology, the review was followed up about literature regarding Marc Jacobs and collaboration and his cases in 2001 through 2012. Results showed that his collaboration cases could be divided into those with modern artist, those with fashion brand or designer, those with other field brand than fashion, and those with the public star. They were processed into such a form as development of new product and collection, shop display, and exhibition event. The value could be drawn from this case examination of Marc Jacobs' fashion collaboration, which includes the design innovation through reinterpretation of tradition, innovation of maximized brand value, and transboundary innovation toward a vast extension of realm. Namely, the collaboration of Marc Jacobs would be the driving force for design innovation and the creative process for both parties concerned through endless cooperation and would generate the innovative value for fashion field.

A Study on Acceptance of CDM/UCR in WCO as e-Customs clearance procedures (WCO의 CDM과 UCR을 수용한 전자통관시스템 발전 방안)

  • Ryu, Geun-Woo;Kim, Young-Chun
    • International Commerce and Information Review
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    • v.9 no.2
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    • pp.327-350
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    • 2007
  • A single window platform must be successfully established by implementing CDM/UCR in WCO and UNeDocs in UN/CEFACT, which is part of the framework of standards for secure and facilitate global trade. Core success factors in single window platform for international trade depend on political innovative capacity, advanced leadership of high ranking officials and departments in charge, effective collaborations between the ministries and offices concerned which are supported by supreme executives, self-controlled coordinations between users, convenience and access availability to users, promotion and marketing, identification on predictive impediments, financial raising and revenue model payable, communication's strategy, valid legal basis etc. To settle a stable ubiquitous e-trade platform, firstly, procedures and practices of customs clearance which different from one another mutually must be standardized globally. Secondly, the international standard electronic data exchanges must be introduced to facilitate and simplify customs clearing procedures by holding administrative informations in common between public institutions. thirdly, cooperative work model must be accepted with enhancing outsourcing business between reference groups (export-import firms and IT service providers).

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