• International Commerce and Information Review
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• v.10 no.1
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• pp.259-277
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• 2008

This paper empirically analyzes the influence of export insurance on export promotion using panel data for the Korean case during the sample period from 2003 to 2006. We use the Korean export's share in trading partners' imports as a weight for the weighted least square (WLS) estimation to measure the effect of export insurance on the export promotion. Our main finding is that export insurance subsidy seems to enhance the export performance when the Korean export takes greater share in other countries' markets. On the other hand, under weaker monopoly power of the Korean export, export risk and trading partners' GDP growth rate has more influence on the export promotion rather than export insurance subsidy. Our finding implies that policy makers and practitioners should discern the Korean exports' monopoly power differential across trading countries for better performing export insuarnce policy.

• Journal of Information Processing Systems
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• v.20 no.1
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• pp.67-75
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• 2024

In the promotion of Chinese language, the funding that Confucius Institutes can rely on only comes from Hanban. From 2009 to 2014, the number of new Confucius Institutes opened is much higher than before. With the increasing number of Confucius Institutes established in various countries, the funding for promoting Chinese language has limited its development. The development situation of Confucius Institutes in Australia is diversified with very rich experience. The market-oriented development of Confucius Institutes has also tried many times. The Confucius Institutes in the Lancang-Mekong region have less experience but they can learn from various experiences from Australia to provide better ideas and paths for the development of Confucius Institutes in this region and the promotion of Chinese. This paper uses the strength, weakness, opportunity, and threat (SWOT) model to analyze the market feasibility of financial support for the development of Confucius Institutes and makes certain suggestions for the promotion of Chinese language in the Lancang-Mekong region.

• Journal of the Korean Data and Information Science Society
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• v.26 no.1
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• pp.229-241
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• 2015

Nowadays, an open-market which provides sellers and consumers a cyber place for making a transaction over the Internet has emerged as a prevalent sales channel because of convenience and relatively low price it provides. However, there are few studies about CRM strategies based on VIP consumers for an open-market even though understanding VIP consumers' behaviors in open-markets is important to increase its revenue. Therefore, we propose CRM strategies targeted on VIP customers, obtained by analyzing the transaction data of VIP customers from an open-market using data mining techniques. To that end, we first defined the VIP customers in terms of recency, frequency and monetary (RFM) values. Then, we used data mining techniques to develop a model which best classifies and identifies infiluential factors customers into VIPs or non-VIPs. We also validate each of promotion types in the aspect of effectiveness and identify association rules among the types. Then, based on the findings from these experiments, we propose strategies from the perspectives of CRM dimensions for the open-market to thrive.

• International Commerce and Information Review
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• v.10 no.3
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• pp.391-406
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• 2008

Recently, U.S. beef completely is opened and a point of present time, beef import market is increased, the high branding and high quality of Korea's beef cattle is urgent for a brand-name of Korea's Meat got competitive superiority in world market. Also, for that situation, Producers and Distributors request successful marketing strategy establishment and in the concrete, I present a counterplan strategy based on 4P(price, product differentiation, sales promotion, distribution) strategy.

• 정보화사회
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• s.175
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• pp.44-47
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• 2005

• Korea journal of population studies
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• v.25 no.1
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• pp.181-211
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• 2002

Using the fourth data of the Korea Labor and Income Panel Study (KLIPS), this paper analyzed sexual differences in the promotion possibility and the promotion experience. Effects on wage of the promotion possibility and the promotion experience have been also discussed in detail. The promotion probability of a male worker in his current job is as high as twice than that of a female worker after controlling other independent variables. However, if we restrict the analysis to workers who either can be or was promoted, the sexual difference in the promotion possibility is greatly narrowed. This result suggests that the continuous career development without disruption is critical for the promotion of female workers. Analysing the sexual difference in wage using Oaxaca and Ransom's methodology, explanatory variables, such as human capital, residential area, etc., explained 69.5% of wage difference between male and female workers. Especially, 13.9% of wage difference was contributed to sexual differences in the promotion possibility and the promotion experience. This kind of empirical result emphasized once again the importance of promotion on wage.

• International Commerce and Information Review
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• v.12 no.2
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• pp.439-466
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• 2010

Recently, the world government procurement market has been greatly opened thanks to the WTO Government Procurement Agreement and FTA etc..In spite of that, many companies trying to export their products into overseas procurement market have been still facing many kinds of invisible barriers and practices for restricting the market access. With the survey results, this study aims to suggest strategic and political implications for the exporting companies in the procurement area for preparing the marketing strategy and introducing the export assistance regime and developing the negotiation position in the concerned FTA. This study has showed some kinds of important implications for the export promotion in the area. Firstly, the companies have to try to increase their products competitiveness, to strength efforts for bids information gathering, to use special program for the foreign companies in some countries. Secondly, the Korean Government also has to try to establish a realistic system for gathering many information about the foreign government procurement market, to assist the companies's export marketing, to introduce the global standards for adapting international technical specifications, and to conclude the FTA agreement with the concerned developing countries in the procurement area etc..

• The Journal of the Korea institute of electronic communication sciences
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• v.8 no.11
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• pp.1725-1732
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• 2013

This paper deals with an approach to boost the public sector SI market in Korea. In order to promote competition powers of the software industry in Korea, a software industry promotion law has been issued, which restricts large SI companies from competing in the public sector system integration market. However, naturally many SI projects in public sectors are too large and complicated to be carried by small and medium size companies. This paper proposes an approach to reform the SI market for those small and medium size SI companies.

• Korea Trade Review
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• v.46 no.5
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• pp.231-248
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• 2021

This study aims to examine an effective path that links the use of export promotion programs(EPPs) to the export performance of SMEs. In particular, the study focuses on what role the export innovativeness of SMEs plays between EPPs and export performance. In order to verify the conceptual model, the structural equation modeling is applied, using the data collected from a sample of 152 Korean SME exporters. The study highlights the notion that the relationship between the use of EPPs and export performance is not direct and that higher performance can be achieved through export innovativeness, the ability to reconstruct internal resources and to respond quickly to changes in the export market. The results of the empirical analysis show that EPPs partially mediate the relationship between export market-orientation and export innovativeness, and that such mediated export innovativeness continues to fully mediate the relationship between EPPs and export performance. That is, if SMEs make good use of EPPs that meet their needs, they can be encouraged to re-bundle or strengthen their existing resources and capabilities, which in turn lead to higher export performance. The study thus helps extend understanding of EPPs and export performance literature.

• Korea Journal of Hospital Management
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• v.5 no.1
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• pp.24-39
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• 2000

This paper aims to analyze the effects that marketing mix variables have on the marketing performance of pharmaceutical manufacturers. It examines how product characteristics, price, marketing channel and promotion effort influence the sales and market share of anti-ulcer drugs in the markets for clinics and hospitals separately. Empirical results from 29 products of anti-ulcer drugs show that sales in hospitals are affected by the profit per prescription to the physician, brand name drugs relative to generics, and the age of ingredients since its introduction to the markets. Profit per prescription to the hospital, relative price, age of ingredients and promotion effort have positive effects on the market share.