Korea Trade Review (무역학회지)

Korea Trade Research Association (한국무역학회)
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The Structural Relationship between the Use of Export Promotion Programs, Export Innovativeness, and Export Performance of SMEs

중소기업의 수출지원제도의 활용과 수출혁신성 그리고 수출성과 간의 구조적 관계

  • Se-Hwa Ahn (Department of Small and Medium-sized Enterprise Management, Korea University of Technology & Education)
  • 안세화 (한국기술교육대학교 강소기업경영학과)
  • Received : 2021.10.12
  • Accepted : 2021.10.28
  • Published : 2021.10.30
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Abstract

This study aims to examine an effective path that links the use of export promotion programs(EPPs) to the export performance of SMEs. In particular, the study focuses on what role the export innovativeness of SMEs plays between EPPs and export performance. In order to verify the conceptual model, the structural equation modeling is applied, using the data collected from a sample of 152 Korean SME exporters. The study highlights the notion that the relationship between the use of EPPs and export performance is not direct and that higher performance can be achieved through export innovativeness, the ability to reconstruct internal resources and to respond quickly to changes in the export market. The results of the empirical analysis show that EPPs partially mediate the relationship between export market-orientation and export innovativeness, and that such mediated export innovativeness continues to fully mediate the relationship between EPPs and export performance. That is, if SMEs make good use of EPPs that meet their needs, they can be encouraged to re-bundle or strengthen their existing resources and capabilities, which in turn lead to higher export performance. The study thus helps extend understanding of EPPs and export performance literature.

Keywords

Acknowledgement

This paper was supported by the Education and Research Promotion Program of KOREATECH in 2020.

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