• 한국산학기술학회논문지
• /
• 제21권9호
• /
• pp.210-217
• /
• 2020

여러 세대가 공존하는 다세대 기술 시장의 경우 성능, 가격 및 진입시점 등의 조정을 통해 다양한 진입모드가 가능하므로, 다세대 기술의 시장진입모드에 대한 이해가 중요하다. 본 연구에서는 다세대 기술의 시장진입모드에 대해 기술, 시간, 성능(또는 가격)의 다차원 관점에서 개념에 대해 정의하고, 다양한 진입모드의 종류에 대해 모형을 제시하고자 하였다. 문헌리뷰를 통해 다세대 기술의 시장진입모드의 정의 및 종류에 대한 모형을 제시하였고, 도출한 모형의 정합성을 반도체 및 스마트폰 시장 사례를 바탕으로 검증하였다. 다세대 기술의 시장진입모드는 6가지 종류(중간 성능 및 일찍 진입 모드, 높은 성능 및 일찍 진입 모드, 낮은 성능 및 일찍 진입 모드, 중간 성능 및 늦게 진입 모드, 높은 성능 및 늦게 진입 모드, 낮은 성능 및 늦게 진입 모드)로 모형화가 가능하였다. 본 연구를 토해 도출한 시장진입모드의 정의 및 종류에 대한 모형은 다세대 기술의 시장진입모드를 이해하는데 유용할 것이고, 다세대 기술 외에도 다른 특성의 시장에서도 적용 가능할 것이다.

• 통상정보연구
• /
• 제10권4호
• /
• pp.417-437
• /
• 2008

Korean firms have had a short history of foreign direct investment and export in China market entry. This present study empirically analyzed determinants of the choice of foreign market entry modes, Particularly forcusing on the China market entry on Korean manufacture firms. This study developed a research model to determinant factor in the China market entry and collected 77 survey responses from the Korean manufacture firms. This study model construct in the third factor, China market character, company character and product character. In China market character, the variance are China trade barrier, culture different, competition power. The variance in company character are internationalization experience, enterprise rage and entry motivation. Also the variance in product character are product different, customer service and cost advantage. It is researcher's main interest that which type of China market entry format brought most positive evaluation form the Korean manufacture firms. therefor, these research results turned out to be different a little both export and direct investment in China market of Korean manufacture firms.

• 통상정보연구
• /
• 제12권3호
• /
• pp.223-242
• /
• 2010

Since the reopening of official relations in 1992, Korean and China have become major trading partners, apart from myriad exchanges in culture and other aspects of society. The subject of this study is to analysis on determinants for China market entry type of the Korean company. This article measure the effects on Korea exporter interests of Korea's trade with china. This paper investigates the determinants of export and FDI referring in entry type in the China's market of Korea company. There are 250 samples and 130 returns, 170 of them are analyzed for a entry competitiveness. This paper has there main a parts, Multiple regression result shows that the export entry competitiveness are positively affected by the product character and market character. However, The enterprise character and location character does not affect in the export competitiveness. Also, the direct investment entry competitiveness are positively affected by the market character and location character. However, The enterprise character and product character does not affect in the direct investment. Logit analysis result show that the direct investment entry does positively affected in CEO international mind and export entry does affect in more than rival competitive products. In addition, the export entry does positively affected in the customer taste diversity, political risk and economical risk, market environment instability.

• 경영과정보연구
• /
• 제5권
• /
• pp.185-209
• /
• 2000

A review of shows that past research has focused predominately on foreign market entry strategy issues in relatively well-established firms. These studies have either ignored venture firms or have failed to treat these firms separately. Only recently, researchers have broadened their search to include aspects of the foreign market investment of the venture. The purposes of this study are to identify and explain the impact factors such as ownership specific advantage, transaction cost, and location specific advantage on the choice of foreign market entry strategy for venture firms. To find the perceived the foreign market entry strategy and determinant factors, 130 venture CEOs from the computer and communications equipment industries were asked to describe their venture's foreign market entry strategy through 17 questionnaire items on competitive method. Using factor analysis, the six determinant factors were categorized. To test the relationships between the foreign market entry strategy and factors such as ownership specific advantage, transaction cost, and location specific advantage, the data collected by questionnaire from 92 ventures. The main results of this research are as follows. First, the factors of ownership specific advantage have partially significant impact on the foreign market entry strategy of venture firms, Second, the factors of transaction cost have significant impact on their foreign market entry strategy. Third, the factors of location specific advantage have significant impact on their foreign market entry strategy. This study has produced evidence to demonstrate that the foreign market entry strategy profile of venture firms can be distinguished from those of relatively well-established firms. An expanded study would allow for stronger conclusions regarding the relative explanatory power of individual variables in the method. Additional research is also needed to examine other determinant variables connecting foreign market entry strategy.

• 유통과학연구
• /
• 제10권11호
• /
• pp.21-30
• /
• 2012

Purpose - This study aimed to analyze the strategy of late domestic entrants into the Chinese retail market, focusing on the case of Lotte-Mart, given that there are few studies on market entry strategies of domestic retail companies in China. Research Design, data, methodology - The methodology of this paper is a case study approach, focusing on literature reviews and a few interviews. We conducted a survey by disseminating questionnaires and conducting interviews focusing on the Chinese retail market, and analyzed Lotte-Mart's market entry strategy in China. Results - Lotte-Mart chose M&A as the mode of entry, pursuing quick market entry and rapid expansion. It chose small to medium size cities with relatively less competition. Subsequently, Lotte-Mart devoted significant effort towards localization, attempting to organize stores and assorting products to fit the Chinese consumers' preferences. It operated CSR programs to increase its brand awareness and to create a favorable brand image. Conclusions - Lotte-Mart now needs to devise alternative corporate strategies for business expansion and growth. An understanding of the Chinese retail market and the case study analysis of Lotte-Mart's market entry strategy offers significant insights for domestic retail companies looking to expand into China.

• 통상정보연구
• /
• 제11권4호
• /
• pp.183-214
• /
• 2009

We identify key theoretical approaches, constructs, and primary variables of interest that exist in the foreign market entry mode articles. This provides fertile ground for continued development in our foreign market entry mode research. Using the integrated framework, this paper examines the determinants of foreign market entry mode choice by Korean firms and the impact of the entry mode choice on performance in a unified model. Using a database of KIS-VALUE in Korea from 2003 to 2005, we find that the hypothesized effects of related factors on entry modes are partially supported.

• 한국의류학회지
• /
• 제33권11호
• /
• pp.1719-1732
• /
• 2009

A firm seeking to enter a foreign market must make an important strategic decision of which market entry mode to use. Because entry modes involve resource commitments, the initial choice by a firm on a particular entry mode is difficult to change without a considerable loss of time and money. Substantial prior research has been undertaken to explain why firms select a particular entry mode into global markets. However, there exists limited research on this area in the field of foreign apparel brands in Korea, although some research has analyzed influential entry mode factors when Korean textile and clothing companies went overseas. This study reviews prior research on the entry mode choice and analyzes the factors that influence the entry mode choice for 510 foreign clothing brands in Korea. Price range, clothing types, distribution strategy, and cultural distance were considered as influential determinants for different entry mode choices. Crosstabs with a chi-square test and logistic regression are used for analysis. This study shows that high-priced brands and luxury brands are associated with the export orientated entry mode in the Korean market. Brands that pursued the strategy of multiple distribution channels showed a preference for a licensing mode or direct investment over other entry modes, and brands from higher-cultural-distance countries entered the Korean clothing market by licensing mode. The findings of this study are appropriate for the strategic planning of foreign apparel intent on entering the Korean market or for Korean apparel firms planning to enter the global market.

• 한국콘텐츠학회논문지
• /
• 제16권5호
• /
• pp.783-801
• /
• 2016

본 연구는 여성장애인의 노동시장 진입에 영향을 미치는 요인을 파악하여, 여성장애인의 노동시장 진입을 지원할 수 있는 정책적인 대안을 제시하는 데 그 목적이 있다. 이를 위해서 장애인고용패널조사의 3차부터 7차까지의 종단자료를 활용하여 사건사분석을 실시하였다. 사건사분석을 통해 시간의 변화에 따른 여성장애인의 노동시장 진입이 어떠한 변화유형을 나타내는지, 영향을 미치는 요인은 무엇인지 분석하고자 하였다. 분석결과는 다음과 같다. 첫째, 미취업기간에 따른 노동시장 진입의 변화를 생명표 분석을 통해 분석한 결과, 최장 미취업기간(4년)까지 미취업상태로 남아있는 비율은 90%이고, 노동시장에 진입한 비율은 10%로 나타났다. 둘째, 노동시장 진입에 영향을 미치는 요인을 파악하고자 콕스회귀분석을 한 결 과 기초수급 여부, 장애정도, 구직 시 차별경험 요인이 노동시장 진입에 영향을 미치는 것으로 나타났다. 이러한 결과를 통해 여성장애인의 노동시장 진입 수준을 높이기 위한 실천적 방안을 제안하였다.

• Asia Marketing Journal
• /
• 제11권2호
• /
• pp.21-35
• /
• 2009

In December 5, 2006, "The Economic Times", India's the most famous economy daily newspaper, reported Korea Lotte Mart is planning to enter into India's market. Lotte group, marking number 7^th in Korea's list of conglomerates, established VRIC(Vietnam, Russia, India, China)'s strategy. This strategy is targeted to enter into emerging markets such as Vietnam, Russia, India, China and etc. As of 2007, Lotte Group aggressively is placing its subsidiaries such as Lotte Department Store in Russia and China, Lotte Mart in Vietnam and China and Lotte Confectionery in China and India, into emerging markets. From this case, Based on the assumption of Lotte Mart's India market entry scenario, this study considers various decision-making factors such as market attractiveness evaluation, timing of entry, entry mode, location, scale, positioning, operation strategy, and others, while developing an overseas market entry strategy. This case study also provides India's distribution market environment that Korean companies can utilize when entering into the Indian market in the near future.

• 한국의류학회지
• /
• 제28권2호
• /
• pp.212-223
• /
• 2004

The purpose of this study is 1) to identify Chinese environment for investment and apparel market, 2) to analyze the current situations of Korean fashion brands＇entry to Chinese market, 3) to analyze the marketing strategies to China according to product category, and 4) to identify merits and problems of Chinese market. For data collection, secondary resources were collected, and the telephone interview with merchandisers were implemented with brand managers. Twenty-one fashion brands were included for the study. Results of the study were as followed： 1) China was a big potential apparel market due to its rapid economic growth. Apparel purchase behavior and clothing preference of Chinese consumers were various by regional groups. 2) The motives of entry to China were to competition in domestic markets, saving raw material cost. The entry modes to China were direct export, license and regional manufacturing system. 3) Marketing strategies were to pursue high quality branding, high pricing and placing strategies with high-class department stores. Also star marketing were used with ＂Han Rue＂. Also various promotion strategies were implemented such as fashion show and unique VMD. 4) The merits of Chinese market were high potential market for export, close proximity, cultural similarity and Han-Ryu syndrome. Problems of Chinese market for export were lack of experts on Chinese market, fierce competition in China, and unstable economic policies.