• Title/Summary/Keyword: Market diffusion

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A Comparative Study on the Safety Management Status of LP Gas Fueled Vehicles in Korea and Foreign Countries (LP가스 연료사용 자동차의 국내외 안전관리현황 비교 연구)

  • Tak, Song-Su;Lee, Su-Kyung
    • Journal of the Korean Institute of Gas
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    • v.13 no.2
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    • pp.49-56
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    • 2009
  • This thesis suggests ways for ensuring the safety of domestic autogas (liquefied petroleum gas) vehicles by conducting comparison and analysis on the status of market diffusion and safety management scheme in foreign countries as well as in Korea. According to the result of the survey on the status of domestic autogas safety management, the national scheme to secure the safety of autogas vehicles seems neither well-organized nor sufficiently-controlled. Actually, the gas leakage check-ups conducted for 5,000 autogas cars revealed that about 4 percent of them had leakage problems. As a result, it was acknowledged that the autogas safety regulations being operated in advanced countries need to be selectively introduced for the domestic autogas industry. Consequently, in line with the recent permission to use autogas as a fuel for subcompact cars etc., this thesis is recommending some methods to enhance the safety management scheme for autogas cars such as the amendment of facility regulations including the ventilation of underground parking lots, mandatory attachment of labels claiming autogas cars and indicating periodical inspections etc.

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Relationship among the Sports Sponsorship, Product Attitude and Purchase Intention (스포츠 스폰서십, 제품태도 및 구매의도의 관계)

  • Xiong, jian-yong;Kim, won-kyum
    • Proceedings of the Korea Contents Association Conference
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    • 2009.05a
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    • pp.1222-1228
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    • 2009
  • Recently, industrialization of sports is consisting rapidly as social part of sports is magnified by diffusion of domestic sports market and sport consumer's increase. Sports sponsorship has property of a communication policy too and contributes to climb general communication effect of corporation. The purpose of this study is that we are to review relationship among the sports sponsorship, product attitude and purchase Intention. The results of research hypotheses are that sports players, events sponsorship have effect on product attitude except teams sponsorship, then product attitude has an effect on purchase intention.

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Study on the Chinese cabbage producers' using patterns about a new variety of seed (배추 생산자들의 신종자 이용 행태에 관한 연구)

  • Hong, Seung-Jee;Kim, Yong-Gyu
    • Korean Journal of Agricultural Science
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    • v.38 no.3
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    • pp.549-557
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    • 2011
  • Chinese cabbage is a staple food to Korean, which has the high degree of self-sufficiency and worldwide breeding technique in the aspect of seed. However, the producers' competitiveness has been decreasing after the agricultural product market was open. In order to cope with this problem, the government introduced some policies for promoting seed industry in 2007 to reflect producer's needs for high quality seeds of Chinese cabbage. These policies will be a good opportunity for producers to secure and promote the producers' competitiveness against low-price importing Chinese cabbage. In this aspect it is very important to know how well these policies are established and what Chinese cabbage farmers want in regard to a new variety of Chinese cabbage seed. This study was carried out to look over the Chinese cabbage producers' using pattern about a new variety of seed and show some directions for efficient way of diffusion of a new variety of seed to producers using a survey research. The main results are as follows. The producers thought the characteristics of a new variety of seed most important factor compared to other factors such as the seed price, and easiness of cabbage sales when they choose a seed. Also, the 65% of respondents were willing to accept a new variety of seed and thought the government support for an exhibition field and diffusing public information about a new variety of Chinese cabbage seed are important in accepting a new variety of seed.

중소기업의 기술능력 제고를 위한 기술하부구조정책: 미국의 MEP와 한국의 중진공을 중심으로 한 사례 비교

  • 성태경
    • Journal of Technology Innovation
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    • v.8 no.2
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    • pp.19-65
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    • 2000
  • This study analyzes the development of technological infrastructure(TI) and technological infrastructure policy(TIP) to enhance the technological capabilities of small and mid-sized manufacturing enterprises(SMEs) in the U.S. and Korea in terms of the technological system(TS) concept, which is composed of technological infrastructure, industrial organization, and institutional infrastructure. In order to analyze the internal dynamics of the system, such as incentive mechanisms, the interaction among economic actors, and the policy implementation process, we compare the MEP(Manufacturing Extension Partnership) system of the U.S. and the Joong-Jin-Gong system of Korea. Among many similarities, contrasts, and insights from each country's effort to construct TI and TS, the main findings are as follows. (1) Both the MEP system and the Joong-Jin-Cong system are TI-led or government-led type TS. However, the nation-wide picture is different: in the U.S., most TSs including the MEP system., are classified as TI-led type; in Korea, many TI-assisted or private sector-led TSs have been developed since the early 1960s. (2) the MEP system, as a representative case of the U.S., is less stable than the Joong-Jin-Gong system of Korea in terms of financing and political cycle. (3) The MEP system is a more complex and cooperative network than the Joong-Jin-Gong system. NIST, as a critical mass, generates the system, bridges various institutions, and influences the development of the system by providing funding. (4) Regarding TI components, TSs in both countries focus on utilizing off-the-shelf technologies rather than advanced technologies. However, the direction of movement is different: in the U.S., TSs have come to emphasize existing technologies to counterbalance an innovation system that has been highly focused toward new technologies; in Korea, TSs have been moving from focusing on a higher diffusion rate of imported process technologies to stressing new technology development. (5) Personnel and staffing, embodying technological capability, is an important concern in both countries. But the human capital infrastructure of the U.S. system is more efficient and industry-oriented than that of the Korean system due to a more flexible labor market. (6) While the U.S. has a strong tradition of state and local autonomy in constructing TI and TS to fit SMEs's specific need, Korea has a centralized and bureaucratically-led policy implementation process.

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Correlation Analysis between the Renewable Energy Source Generation and the Utilization for Smart Grid in Korea (한국의 스마트 그리드를 위한 신재생에너지원 생산과 활용률 간의 상관관계 분석)

  • Hyun, Jung Suk;Park, Chan Jung;Lee, Junghoon;Park, Kyung Leen
    • The Transactions of The Korean Institute of Electrical Engineers
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    • v.66 no.2
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    • pp.347-353
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    • 2017
  • In order to prohibit global warming, various kinds of regulatory policies have been established in the whole world. One example is the establishment of the Renewable Portfolio Standard. It requires the increased portion in energy production from renewable energy sources. The Republic of Korea adopted the act on the promotion of the development, use, and diffusion of new and renewable energy since 2012. However, in spite of the effort on the consideration of the renewable energy sources, it was reported the carbon intensity of electricity in Korea was not that low in 2015. Thus, it is required to examine the recent state of the utilization degree of the renewable energy sources in Korea. This paper analyzed the statistical data provided by Korea Power Exchange (KPX) to examine any problems and solutions for generating electricity from the renewable energy sources. We focused on the generation capacity provided by the power plants participated in the market, the electric power trading amount, and the utilization coefficient for 10 years. By analyzing the data, we provide an alternative to solve some imbalance among the factors contributing to renewable energy use.

Study on the Acceptance and Continuous Use of New Seed of Chinese Cabbage (배추 신종자의 수용 및 지속적 사용의도에 관한 연구)

  • Kim, Yonggyu;Hong, Seungjee
    • Journal of agriculture & life science
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    • v.46 no.5
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    • pp.153-165
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    • 2012
  • The purpose of this study is to analyze the acceptance about new seed of Chinese cabbage and to analyze the factors affecting continuous use. Research model was derived based on the Technology Acceptance Model(TAM), the analysis was performed using Partial Least Squares(PLS). The factors significantly affecting the use of new seed of Chinese cabbage are innovativeness and seed promotion in antecedent variables and perceived usefulness in parameter variables, which have strong positive relationship among them. Therefore, efforts such as development and diffusion of high quality seed and securing a market for Chinese cabbage of new seed are necessary for improving perceived usefulness. Since these efforts including seed promotion can enhance the farmers' acceptance of new seed and reduce the risk that farmers would face in introducing new seed, these can also be very helpful in enhancing the farmers' innovativeness.

A Survey on the Consumer's Satisfaction Factors in Internet Shopping of Agricultural Products (농산물 인터넷 쇼핑의 소비자 만족요인에 관한 조사연구)

  • Seo, Young-Ok;Kim, Jin-Suk
    • Journal of agriculture & life science
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    • v.43 no.2
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    • pp.65-78
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    • 2009
  • The purpose of this research is to analyze the factors influencing satisfaction level of consumers using internet shopping mall to purchase agricultural products and to check relationship between satisfaction factor and intention in current situation of fast diffusion of market size for agricultural product e-commerce. Purchase motivation in internet shopping mall was shown to be the reason of convenience rather than confidence degree for agricultural product consumers. Consumer satisfaction factor of agricultural product internet shopping mall can be distinguished by confidence in service quality, diversity of products, delivery and customer support, and security. The result of this research will help us understand the determination factor of consumer satisfaction and their intention about internet shopping, while finding out what consumers expect from internet shopping when purchasing agricultural products.

A Study on Market Expansion Strategy via Two-Stage Customer Pre-segmentation Based on Customer Innovativeness and Value Orientation (고객혁신성과 가치지향성 기반의 2단계 사전 고객세분화를 통한 시장 확산 전략)

  • Heo, Tae-Young;Yoo, Young-Sang;Kim, Young-Myoung
    • Journal of Korea Technology Innovation Society
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    • v.10 no.1
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    • pp.73-97
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    • 2007
  • R&D into future technologies should be conducted in conjunction with technological innovation strategies that are linked to corporate survival within a framework of information and knowledge-based competitiveness. As such, future technology strategies should be ensured through open R&D organizations. The development of future technologies should not be conducted simply on the basis of future forecasts, but should take into account customer needs in advance and reflect them in the development of the future technologies or services. This research aims to select as segmentation variables the customers' attitude towards accepting future telecommunication technologies and their value orientation in their everyday life, as these factors wilt have the greatest effect on the demand for future telecommunication services and thus segment the future telecom service market. Likewise, such research seeks to segment the market from the stage of technology R&D activities and employ the results to formulate technology development strategies. Based on the customer attitude towards accepting new technologies, two groups were induced, and a hierarchical customer segmentation model was provided to conduct secondary segmentation of the two groups on the basis of their respective customer value orientation. A survey was conducted in June 2006 on 800 consumers aged 15 to 69, residing in Seoul and five other major South Korean cities, through one-on-one interviews. The samples were divided into two sub-groups according to their level of acceptance of new technology; a sub-group demonstrating a high level of technology acceptance (39.4%) and another sub-group with a comparatively lower level of technology acceptance (60.6%). These two sub-groups were further divided each into 5 smaller sub-groups (10 total smaller sub-groups) through two rounds of segmentation. The ten sub-groups were then analyzed in their detailed characteristics, including general demographic characteristics, usage patterns in existing telecom services such as mobile service, broadband internet and wireless internet and the status of ownership of a computing or information device and the desire or intention to purchase one. Through these steps, we were able to statistically prove that each of these 10 sub-groups responded to telecom services as independent markets. We found that each segmented group responds as an independent individual market. Through correspondence analysis, the target segmentation groups were positioned in such a way as to facilitate the entry of future telecommunication services into the market, as well as their diffusion and transferability.

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Design of Secure Scheme based on Bio-information Optimized for Car-sharing Cloud (카 쉐어링 클라우드 환경에서 최적화된 바이오 정보 기반 보안 기법 설계)

  • Lee, Kwang-Hyoung;Park, Sang-Hyeon
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.20 no.11
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    • pp.469-478
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    • 2019
  • Car-sharing services have been settled on as a new type of public transportation owing to their enhanced convenience, expanded awareness of practical consumption patterns, the inspiration for environmental conscientiousness, and the diffusion of smart phones following the economic crisis. With development of the market, many people have started using such services. However, security is still an issue. Damage is expected since IDs and passwords are required for log-in when renting and controlling the vehicles. The protocol suggested in this study uses bio-information, providing an optimized service, and convenient (but strong) authentication with various service-provider clouds registering car big data about users through brokers. If using the techniques suggested here, it is feasible to reduce the exposure of the bio-information, and to receive service from multiple service-provider clouds through one particular broker. In addition, the proposed protocol reduces public key operations and session key storage by 20% on mobile devices, compared to existing car-sharing platforms, and because it provides convenient, but strong, authentication (and therefore constitutes a secure channel), it is possible to proceed with secure communications. It is anticipated that the techniques suggested in this study will enhance secure communications and user convenience in the future car-sharing-service cloud environment.

Research for Performance Improvement of De-NOx of Cu-SCR Catalysts (Cu-SCR 촉매의 De-NOx 성능 향상을 위한 연구)

  • Seo, Choong-Kil
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.19 no.3
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    • pp.112-118
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    • 2018
  • In order to meet the strict emission regulations for internal combustion engines based on fossil fuel, the proportion of after-treatments for vehicles and vessels is gradually increasing. Diesel engines have high power, good fuel economy, and lower $CO_2$ emissions, and their market shares are increasing in commercial vehicles and passenger cars. However, NOx is generated in the localized high-temperature combustion regions, and particulate matter is formed in the zones of diffusion combustion. LNT and urea-SCR catalysts have been developed for after-treatment of the exhaust gas to reduce NOx in diesel vehicles. This study aims to improve the NOx reduction performance of Cu SCR catalyst, which is widely used in light, medium, and heavy-duty diesel engines. The de-NOx performance of $5Cu-2ZrO_2$/93Zeolyst(Si/Al=13.7) SCR catalyst was about 5-50% higher than that of $5Cu-2ZrO_2$/93Zeolite(Si/Al=2.9) at catalyst temperatures of $300^{\circ}C$ or higher. The zeolite had lower metal dispersion than zeolyst, and the reaction rate of the catalyst decreased as the average particle size increased. The $10Cu-2ZrO_2$/88Zeolyst catalyst loaded with 10wt% Cu had the highest NOx conversion rate of 40% at $200^{\circ}C$ and about 65% at $350^{\circ}C$. The ion exchange rate of Cu ions increased with that of Al, the crystalline compound of zeolite, and the de-NOx performance was improved by 20-40% compared to other catalysts.