• 한국콘텐츠학회논문지
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• 제7권7호
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• pp.161-170
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• 2007

국 내외적으로 e-비즈니스는 일반적인 상거래 유형으로 자리 잡고 있다. 최초 e-비즈니스는 전자상거래라는 용어로 시작되었다. 그러나 점점 단순한 전자상거래보다 포괄적인 전자상거래 방식으로 변화되었다. 이러한 시점에서 한국의 e-비즈니스 시장에 대한 연구를 통해 성숙된 e-비즈니스 시장의 진입과 세계시장을 이끌 수 있는 토대를 마련하고자 한다. 이를 위해 한국 시장의 e-비즈시장 활성화를 위한 핵심성공요인의 성숙 단계를 측정하였다. 시간의 흐름에 따라 변화되는 핵심성공요인 의 중요도를 측정하여 한국 시장에서의 e-비즈니스의 활성화의 수준을 분석하였다. 이를 통해, 향후 e-비즈니스 시장의 발전 방향을 예측하고, 이에 대응할 수 있는 방안을 제공하고자 한다.

• 한국컴퓨터정보학회논문지
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• 제19권12호
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• pp.57-70
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• 2014

본 논문은 애니메이션 영화의 흥행성적과 관련 된 요인들에 대한 탐색적인 연구방법을 제안한다. 2004-2013년 동안 흥행성적 상위 100위권에 들었던 애니메이션(104)을 선정한 후, (1) 개봉스크린 규모가 어떻게 변모하였으며; (2) 애니메이션 흥행 성적에 영향을 미치는 요소가 무엇인지; (3) 수입 애니메이션의 주류인 미국과 일본 애니메이션의 차이점; 그리고 (4) 미국 애니메이션이 갖는 특성의 미국시장, 세계시장, 그리고 한국시장의 성적에 대한 효과가 어떻게 비교되는지를 살펴보았다. 분석 결과, 스크린 규모는 10년 동안 꾸준히 증가하였으며, 애니메이션의 흥행실적에 영향을 미치는 요인은 연도(FTA직후 시기), 월시기(여름과 겨울방학시기)와 스크린 규모라고 파악이 되었다. 미국과 일본 애니메이션은 자국의 애니메이션 산업에서 파생된 각각의 특징이 장르와 플롯에 존재한다고 분석하였다. 또한 미국, 세계, 한국 시장에서의 흥행성적에 모두 영향을 주는 요인은 점수주기에 참여한 사용자 숫자였으며, 한국시장의 흥행성적에만 영향을 준 요소는 연도(FTA)였고, 미국 내에서의 성공과 관련된 변인은 배우자지수와 예산을 꼽을 수 있었다. 애니메이션에 강점을 나타내는 미국, 일본 모두 애니메이션 문화의 역사성과 사회성이 존재하며, 자국에서의 관련 콘텐츠 소비가 해외시장에서의 선전과 관련이 있다고 분석하였다.

• 경영과학
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• 제24권1호
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• pp.1-24
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• 2007

The function of product design has been an important part for success on new product development. We deeply studied 'Chocolate-Phone' case which is considered as a representative of adopting design-oriented new product development strategy. According to this study, we found three contextual factors and nine key success factors for design-oriented new product development. The contextual factors consist of the strong needs for innovative product development, customer's needs for the emotional value, competitive situation for the new product launching. The key success factors consist of design, development, marketing, overall sides. The key success factors of design side are to select talented designers and take an insight for market and communication skill. The key success factors of development side are to possess high technological abilities, to do divergence with removing or giving up some function, management's strong support. The key success factors of marketing side are to bring core marketers from outside, capacity to gather ideas from outside. The key success factors of overall side are to share design-oriented principle with other functions and to change member's mind from engineer-oriented to market-oriented.

• 한국기술혁신학회:학술대회논문집
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• 한국기술혁신학회 2003년도 추계학술대회
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• pp.55-65
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• 2003

Since 1990s, despite the emergence of innovative telecommunication services in accordance with technological changes, only few services have attained satisfactory number of subscribers, and create revenues. As with other products or services, the possibility for the success of new telecommunication services is low, thus a systematic business strategy by businesses is required to achieve market success with broadband wireless Internet. For the current broadband wireless Internet to successfully enter the early market with an early growth, a customer oriented market strategy and service provisioning strategy is inevitable. In this study based on the market survey of individuals and business customers, the customer demand and related needs of broadband wireless Internet have been analyzed in depth. Then with the analysis and establishment of the killer applications and market segmentation, market development strategy is proposed.

• Asian Journal of Innovation and Policy
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• 제4권3호
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• pp.397-409
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• 2015

Nowadays, crowdfunding presents a promising development. This research focuses on the influence of platform strategy and market response on the success of crowdfunding from the perspective of the elaboration likelihood model (ELM) theory. Detailed product specifications, crowdfunding difficulty coefficient, vivid advertising video such as introduction and music, and recommendations from relevant figures are all used to depict platform strategy. Meanwhile, we use the number of lovers, followers, comments and 1 RMB backers to measure the level of market response. And thus, we model the impact of platform strategy and market response on crowdfunding success with empirical studies based on 400 samples of observed value. We found firstly that there exist significant positive relations between the total amount of funds pledged and detailed product specification, vivid advertising video, recommendations from relevant figures and the number of 1 RMB backers. Secondly, the crowdfunding difficulty of projects affects negatively, and significantly, the total amount of funds pledged. Thirdly, the influence of the number of lovers and followers on funds pledged is not significant.

• 산업융합연구
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• 제15권1호
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• pp.43-52
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• 2017

Robot refers to machines that recognize the external environment and assess the given situations in order to operate autonomously by imitating the manner in which humans behave. Although Korea still lacks global competitiveness, Korea, as the $4^{th}$ ranked robot manufacturing country in the world, is currently expanding the domains of robots from application in manufacturing to application in service provision. Accordingly, this study aims to analyze the factors for the success in entry into the cooperation robot market among various robotic markets in accordance with the literary research method in consideration for the importance of robot industry that could determine the future national competitiveness. The result of the analysis of the factors for the success in entry into the cooperation robot market, shows that factors including analysis of the trends in manufacturing robot market, strategy for benchmarking of the leading cooperation robot companies, activation of small and medium enterprise-centered cooperation robotic industry, excavation of demands for cooperation robots with focus on automobile, semiconductor and IT industries, utilization of the opportunities provided by government's robotic industry policies and standardization of cooperation robot components, etc. determine whether one will succeed in the market or not. Furthermore, it is believed that fortification of competitiveness of the manufacturing sector through the powerful policy support for the robotic industry at government level and policies on cultivation of new growth engine through specialization of the robotic areas closely related to daily life must be implemented concurrently because it is forecasted that competitiveness in robotics technology will become the criterion for national competitiveness in the future.

• Asian Journal of Innovation and Policy
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• 제6권1호
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• pp.23-44
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• 2017

This study explores how the technology commercialization process leads to either success or failure after transfer from PROs to SMEs by conducting a binomial logistic regression analysis. We found that the more additional development a firm implements on the transferred technology, the more likely the commercialization is to fail. The higher number of alternative technology and bigger market risk are associated with a greater likelihood of failure. On the other hand, the existence of complementary technology, the degree of cooperation with the technology provider, the size of the target market, the willingness of the CEO, and the funding availability are known to have positive effects on the success of technology commercialization. In addition, the case studies we conducted from the sample companies demonstrated that "market uncertainty," "technological issues depending on the technology-specific characteristics," and "a lack of funding capability" are some of the causes for failure of technology commercialization.

• 한국전자거래학회지
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• 제14권4호
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• pp.35-45
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• 2009

국내 ASP(Application Service Provider) 산업은 지난 10년 동안 정부 주도하에 중소기업을 대상으로 급 성장하였다. 그러나 최근 ASP 서비스 업체의 지속적 적자 및 이용업체의 가입 정체 등으로 ASP 산업이 침체되고 있다. 따라서 본 논문에서는 ASP 시장 규모 및 시장성장률의 BCG 매트릭스를 이용하여 핵심 서비스 군을 도출하고 이 서비스 군을 대상으로 집중 인터뷰(Focused Group Interview)를 통하여 핵심 성공 요소를 파악하여 ASP 산업의 활성화 방향과 차세대 ASP로 지칭되는 SaaS(Software as a Service)로의 발전방향을 모색하고자 한다.

• 한국경영과학회:학술대회논문집
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• 한국경영과학회 2006년도 추계학술대회
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• pp.545-559
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• 2006

The function of product design has been an important part for success on new product development We deeply studied 'Chocolate-Phone' case which is considered as a representative of adopting design-oriented new product development strategy. According to this study, we found three contextual factors and nine key success factors for design-oriented new product development. The contextual factors consist of the strong needs for innovative product development, customer's needs for the emotional value, competitive situation for the new product launching. The key success factors consist of design, development marketing, overall sides. The key success factors of design side are to select talented designers and take an insight for market and communication skill. The key success factors of development side are to possess high technological abilities, to do divergence with removing or giving up some function management's strong support. The key success factors of marketing side are to bring core marketers from outside, capacity to gather ideas from outside. The key success factors of overall side are to share design-oriented principle with other parts and to change member's mind from engineer-oriented to market-oriented.

• 벤처창업연구
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• 제6권3호
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• pp.43-59
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• 2011

최근 시장환경의 변화와 음악을 전공하는 음악학도가 많아지면서 음악학원이 위기를 맞고 있다. 무엇보다도 결정적인 이유는 음악경영의 경쟁자가 늘고 있고, 출산율 감소로 학원생이 줄어들어 학원 시장의 규모가 잠재적으로 축소되고 있다. 이에 따라 음악학원도 경영의 마인드가 필요하다. 본 연구는 음악학원의 운영의 성과인 경영성과에 영향을 미치는 요인을 규명하고자 한다. 본 연구의 내용은 3가지 영역으로 창업의 성공요인, 창업동기, 경영성과와 관련된 관련 내용을 살펴보고, 음악학원을 창업한 원장들을 대상으로 설문지를 통해서 경영성과에 영향을 미치는 요인을 분석하였다. 분석결과 경영성과에는 다양한 변수에 의해서 유의미한 영향을 미치는 것으로 나타났다. 따라서 음악학원도 벤처 경영의 접근방식이 필요하며, 음악학원, 거주환경, 상황적인 각각의 환경에 적합한 마케팅 전략이 필요하다.