• Korean Journal of Organic Agriculture
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• v.11 no.4
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• pp.15-37
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• 2003

Recently, production-consumption quantity and market size of environment-friendly agricultural products(EFAP) have been increased. Consumers have demanded food safety and nutrition of EFAP, but in the near future they will need many kinds of item, relatively low price and high quality. So producers have to make an effort for down-cost, increasing items and developing technical know-how, which can be attained by producer/region organization. Correlation coefficient between the recognition degree for certification system and purchasing amounts at a time is higher than other ones. Therefore public information works using the TV and newspaper must be promoted all the more about certification system. And if the consumer’s satisfaction level of EFAP purchased gets higher, the quantity demanded will be increased more. And consumer’s trust on EFAP is derived from certification system or close relation between producers and consumers. Thus the most important thing of marketing strategies for EFAP is continuously to focus on explanation and information works on certification system by region in metropolitan area. Also, it necessary to introduce green marketing principles and apply to strategies item type. Namely those need to establish target market segmentation And marketing strategy stages according to the green degrees of market And commodity.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2013.10a
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• pp.228-229
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• 2013

With the development of economy, people's self-interest about one's appearance has been increasing. Among them, especially interest in women's fashion is increasing very. By increasing interest of women's appearance, requirements of various women's fashion marketing ways are increasing and the women's fashion market is expanding as much as it is. Therefore, in this paper, we propose the strategies for marketing activation in women's fashion after consideration of general women's fashion marketing strategies. Through the activation of the marketing strategies, marketing in a women's fashion market is expected to be competitive.

• Journal of Information Technology and Architecture
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• v.9 no.3
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• pp.303-321
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• 2012

Scenarios are an effective tool for supporting a company to be successful in its increasingly complex, changing business environment. They are especialy effective in dealing with uncertainties. This paper show how business managers or supervisors can develop scenario-based business strategies. This is explained by the case study of MVNO (Mobile Virtual Network Operator) in Korean mobile service market. In addition, we discuss on theoretical background of scenario- based management and describe the integration of scenarios into process of strategic management. This includes specific methodological approaches to identify the key factors and logics for scenario building, to develop new strategies.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2014.10a
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• pp.223-224
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• 2014

The more women's participation in society is increasing, the higher interests and expressions about appearance are. Among them, especially interest in women's fashion is increasing very. By increasing interest of women's appearance, requirements of various women's fashion marketing ways are increasing and the women's fashion market is expanding as much as it is. Therefore, in this paper, we propose the strategies for marketing activation in women's fashion after consideration of general women's fashion marketing strategies. Through the activation of the marketing strategies, marketing in a women's fashion market is expected to be competitive.

• International conference on construction engineering and project management
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• 2015.10a
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• pp.440-444
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• 2015

As domestic construction investment has been gradually reduced, expanding overseas construction is one of the most important issues for Korean construction companies. Among these issues, strategies for overseas CM services have widely been discussed, because the CM services have features of high growth potential and value-added area when compared with other construction sectors. Therefore, recent efforts focus on further development in advanced CM capabilities and expansion to overseas market. However, there has been lack of quantitative research to investigate current status and future direction of CM industry. In this sense, this research investigated what CM has achieved for the past 17years (between 1997 and 2013) and what CM should accomplish for future strategies. The purpose of this research is to statistically analyze total of 2,983 CM service contracts over the past 17 years published in KISCON (Knowledge Information System of Construction Industry) in order to examine current status of CM industry in terms of market type, contract size, commodity type, and owner's type. Based on this research, it is expected to suggest for future strategies and development directions from the CM industry perspective that could provide quantitative analyses, improve current CM statistics systems and strengthen the competitiveness in international CM market.

• The Journal of Industrial Distribution & Business
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• v.15 no.5
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• pp.1-15
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• 2024

Purpose: The purpose of this study is to explore the development and characteristics of e-commerce in China and analyze the current status of e-commerce platforms in China. Research design, data and methodology: To explore the development of e- commerce in China, this study collects and analyzes Chinese journals and secondary sources. It also conducts a case analysis of the success strategies of leading Chinese e-commerce companies. Results: The analysis showed that China's e-commerce is active in various forms of e-commerce, including B2B, B2C, and C2C, and that the development of e-commerce in China has been divided into three main stages. The Chinese government has been actively implementing various policies to promote the development of e-commerce. Conclusions: In this context, this paper specifically examines the development process of e- commerce in China, the current status of the Chinese e-commerce market, and the characteristics of the Chinese e-commerce market. In addition, the paper analyzes representative B2B, B2C, and C2C companies in China's e-commerce market. The results of the analysis show that Huichongwang, a B2B company, Jingdong, a B2C company, and Taobao, a C2C company, have achieved rapid growth through their core strategies and capabilities. The study also analyzed in detail the problems faced by the Chinese government and companies.

• The Journal of Fisheries Business Administration
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• v.55 no.3
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• pp.27-42
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• 2024

As global climate change impacts become more apparent, countries are implementing various policies to achieve carbon neutrality that can be categorized into direct regulations and market-based indirect regulations. The latter, utilizing economic incentives, is considered more efficient in transforming corporate behavior and promoting voluntary efforts for carbon reduction. In alignment with international trends, South Korea has introduced the Emission Trading System (ETS) in 2015. Despite this, the domestic carbon market remains underdeveloped, with low ETS participation, particularly in the aquaculture sector. In order to activate external projects under the ETS, this study proposes short-term strategies including linking ETS with popular eco-friendly energy distribution projects, developing standardized monitoring techniques, and integrating carbon reduction initiatives with other support mechanisms such as direct payment programs. Long-term strategies focus on developing new methodologies for external projects, promoting the use of renewable energy, and enhancing technologies to reduce energy consumption in aquaculture operations. By implementing these strategies, the study aims to enhance the participation of the aquaculture sector in carbon reduction efforts, contributing to the overall goal of carbon neutrality.

• Journal of the Korean Data and Information Science Society
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• v.22 no.2
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• pp.255-267
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• 2011

The aim of this study is to utilize system trading for making investment decisions and use technical analysis and Dynamic Time Warping (DTW) to determine similar patterns in the frequency of stock data and ascertain the optimal timing for trade. The study will examine some of the most common patterns in the futures market and use DTW in terms of their frequency (10, 30, 60 minutes, and daily) to discover similar patterns. The recognized similar patterns were verified by executing trade simulation after applying specific strategies to the technical indicators. The most profitable strategies among the set of strategies applied to common patterns were again applied to the similar patterns and the results from DTW pattern recognition were examined. The outcome produced useful information on determining the optimal timing for trade by using DTW pattern recognition through system trading, and by applying distinct strategies depending on data frequency.

• The Research Journal of the Costume Culture
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• v.16 no.3
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• pp.432-443
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• 2008

Fast fashion is widely accepted in young generation who are eager to the new fashion trends. With the consumers' rapid adoption of fast fashion, fashion retailers have tried to adopt strategies to reflect current and emerging trends as quickly as possible and effectively in current merchandise assortment, raises important issues with respect to the processes of effective merchandise management. However, the concept of fast fashion has not been academically investigated and developed properly yet. Therefore, this study mainly reviewed secondary data such as leading fast fashion companies' website, newspaper articles and Zara's case study which covers fast fashion issues. Fast fashion gets widely spreading in market, current investigation showed that domestic fashion companies have adopted fast fashion concept in early stage. This study tried to examine characteristics and strategies used by fast fashion businesses to provide domestic fashion industry with valuable information of production and marketing strategies. Suggestions through the result are as follows: 1. Fast fashion requires flexible managing systems such as SCM, QRS and JIT in order to promote efficient production and assortment management from the entire supply chain. 2. Domestic fast fashion companies should build up not only quality of good design but also reasonable price and strengthen marketing strategies in order to compete with abroad fashion companies 3. Fashion companies that succeed in satisfying consumer's desire for new trend show that it has been successful their strategy to make market area wider to the world not focusing on domestic market.

• International Area Studies Review
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• v.12 no.3
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• pp.195-216
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• 2008

It is generally accepted that the momentum strategies are effective in the short-term, and the contrarian strategies are profitable in the long run in major stock markets in the world. In Korean market, however, the contrarian is considered effective investment strategy both in the short- and long-term. We investigate whether this is true after 1999, and try to find out the reasons for this phenomena. We found that the contrarian strategies are still effective. Foreign investors showed consistent investment behavior both in Korean and abroad: they followed momentum in the short-tem, and contrarian in the longer-term. The individual investors, who are thought to be noise trader, showed different behavior. They followed contrarian strategies both in the short-and long-term. The reason that the contrarian is observed in Korean market regardless of the investment horizon is thought to be the irrtional behavior of individual investors.