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Scenario-based Business Strategy Process: focused on the Developing MVNO Market Scenarios and Strategies in Korean Mobile Service Market  

Ryu, Kyung-Seok (Kyung Hee University)
Park, Joo-Seok (Kyung Hee University)
Park, Jea-Hong (Kyung Hee University)
Publication Information
Journal of Information Technology and Architecture / v.9, no.3, 2012 , pp. 303-321 More about this Journal
Abstract
Scenarios are an effective tool for supporting a company to be successful in its increasingly complex, changing business environment. They are especialy effective in dealing with uncertainties. This paper show how business managers or supervisors can develop scenario-based business strategies. This is explained by the case study of MVNO (Mobile Virtual Network Operator) in Korean mobile service market. In addition, we discuss on theoretical background of scenario- based management and describe the integration of scenarios into process of strategic management. This includes specific methodological approaches to identify the key factors and logics for scenario building, to develop new strategies.
Keywords
Scenario; Strategic Management; MVNO (Mobile Virtual Network Operator);
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