• Title/Summary/Keyword: Market Prioritization

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The Effects of Export Market Prioritization on Superior Financial Performance: A Focus on Propositional Development

  • Oh, Han-Mo
    • Asia-Pacific Journal of Business
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    • v.10 no.3
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    • pp.143-151
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    • 2019
  • Whether export-market prioritization is effective on financial performance is a controversial issue. Nevertheless, few studies have addressed this issue. The present study attempted to explicate the effects of exporters' market prioritization on their superior financial performance. Based prominently on the market-segmentation theory and the relationship-marketing theory, the current study developed propositions of whether export-market prioritization is economically reasonable. It is posited that export-market prioritization postively influences buyer satisfaction in a primary market; that export-market prioritization negatively affects on buyer satisfaction in a secondary market; that export market prioritization reduces costs in relation to export marketing and sales; that buyer satisfaction positively influences buyer loyalty for both buyers in primary markets and ones in secondary markets; that buyer loyalty positively influences share of wallet for both buyers in primary markets and ones in secondary markets; and that share of wallet positively influences sales per buyer for both buyers in primary markets and ones in secondary markets. Thus, exporters should identify suitable export-market segments and prioritize export markets. The present study suggested that exporters monitor market profitability, assess the quality of buyer information, and conduct selective organizational alignment in order to develop a prioritization strategy.

Prioritization-Based Model for Effective Adoption of Mobile Refactoring Techniques

  • Alhubaishy, Abdulaziz
    • International Journal of Computer Science & Network Security
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    • v.21 no.12spc
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    • pp.375-382
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    • 2021
  • The paper introduces a model for evaluating and prioritizing mobile quality attributes and refactoring techniques through the examination of their effectiveness during the mobile application development process. The astonishing evolution of software and hardware has increased the demand for techniques and best practices to overcome the many challenges related to mobile devices, such as those concerning device storage, network bandwidth, and energy consumption. A number of studies have investigated the influence of refactoring, leading to the enhancement of mobile applications and the overcoming of code issues as well as hardware issues. Furthermore, rapid and continuous mobile developments make it necessary for teams to apply effective techniques to produce reliable mobile applications and reduce time to market. Thus, we investigated the influence of various refactoring techniques on mobile applications to understand their effectiveness in terms of quality attributes. First, we extracted the most important mobile refactoring techniques and a set of quality attributes from the literature. Then, mobile application developers from nine mobile application teams were recruited to evaluate and prioritize these quality attributes and refactoring techniques for their projects. A prioritization-based model is examined that integrates the lightweight multi-criteria decision making method, called the best-worst method, with the process of refactoring within mobile applications. The results prove the applicability and suitability of adopting the model for the mobile development process in order to expedite application production while using well-defined procedures to select the best refactoring techniques. Finally, a variety of quality attributes are shown to be influenced by the adoption of various refactoring techniques.

Cost-Benefit based User Review Selection Method

  • Neung-Hoe Kim;Man-Soo Hwang
    • International journal of advanced smart convergence
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    • v.12 no.4
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    • pp.177-181
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    • 2023
  • User reviews posted in the application market show high relevance with the satisfaction of application users and its significance has been proven from numerous studies. User reviews are also crucial data as they are essential for improving applications after its release. However, as infinite amounts of user reviews are posted per day, application developers are unable to examine every user review and address them. Simply addressing the reviews in a chronological order will not be enough for an adequate user satisfaction given the limited resources of the developers. As such, the following research suggests a systematical method of analyzing user reviews with a cost-benefit analysis, in which the benefit of each user review is quantified based on the number of positive/negative words and the cost of each user review is quantified by using function point, a technique that measures software size.

Prioritization of Market Stabilization Factors for Virtual Currency Trading (가상화폐 거래를 위한 시장안정화요인의 우선순위 도출)

  • Kang, Da-Yeon;Hwang, Jong-Ho
    • The Journal of the Korea Contents Association
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    • v.18 no.7
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    • pp.519-526
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    • 2018
  • Recently, interest in virtual money has been growing. There is also a view that it is safe to pursue traditional assets, and some wealth experts are expecting positive changes in the financial society that can be diversified due to virtual money. Since the virtual money market is an immature situation and the stability of the virtual money is not yet secured, the potential risk of the transaction of the virtual money is highly likely to occur. In this study, we try to derive important priorities by deriving the evaluation factors that can contribute to the stabilization of the virtual currency in the market transaction. The main evaluation factors were selected from the viewpoint of the transaction environment, the technical viewpoint, and the profit viewpoint, and the importance of the subordinate factors was analyzed by applying AHP.

Distribution Channel Model for Hotel Revenue Management: Lessons from Hoteliers and E-Intermediaries

  • IBRAHIM, Niko;PUTRA, Panca O. Hadi;HANDAYANI, Putu Wuri
    • Journal of Distribution Science
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    • v.20 no.2
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    • pp.19-29
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    • 2022
  • Purpose: Understanding the distribution channel is a foundational element of successful hotel revenue management. This study aims to assess hotel distribution network partnerships and develops a model that can be utilized to ensure hoteliers are not becoming increasingly reliant on a single channel, optimize their market exposure, and maximize their portion of the overall worth of the network. Research design, data and methodology: This study utilizes a grounded theory approach to form a theoretical model by analyzing and examining the current practice of hotel distribution management through interviews with 15 stakeholders in Indonesia, such as hoteliers, online travel agents, wholesalers, and connectivity managers. Results: Based on data analysis, we describe hotel distribution elements, revenue team, managed channels, and channel prioritization for a different type of hotel. Finally, we propose a distribution channel model that comprises hotel teams, customer types, indirect channels, and direct channels. Conclusions: The model contributes to the literature by exploring the options of distribution channels for various hotel types to support hotel revenue management practice. By utilizing our model, practitioners can have a complete picture regarding the strategic choice of the channel by considering their hotel capacity and market target.

A Study on 5G Service Methods by using BOCR Model and ANP

  • Song, Inkuk
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.16 no.10
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    • pp.3299-3312
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    • 2022
  • Recently, South Korea preferentially allocated frequencies to build 5G networks as a core competitiveness of the 4th Industrial Revolution. Although the government recognize the importance of 5G construction and preoccupation, network operators have limited to some services, testing the possibility of practical use of 5G. They hesitated to actively build and to carry out the service of a complete 5G network. While 5G is being developed and standardized like this, no one is sure of this step exactly what 5G will be. Thus, following research questions are asked by various stakeholders of 5G market: What is an ideal service providing method for the practical use of 5th generation mobile network? And what are the critical elements to be considered when selecting the service providing method? Therefore, the study aims to investigate 5G service providing issues and elements to be considered and to provide most appropriate service providing method for the practical use of 5G. The results identify that 'Specialized Service' is most appropriate method at the aspects of benefit and opportunity as well as the aspect of risk. In addition, the outcomes imply that the experts replying to the survey not only expect the expansion of emerging market, but also concern the social risk and cost. Since the study dealt with economic, social and business issues in providing 5G service, it might contribute not only to practical research, but also to academic research regarding 5G service method.

User Review Selection Method using Kano Model in Application Market (어플리케이션 마켓에서 카노 모델을 이용한 사용자 리뷰 선별 방법)

  • Kim, Neunghoe
    • Journal of Industrial Convergence
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    • v.18 no.2
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    • pp.95-100
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    • 2020
  • Among the customer-oriented data used to comprehend the customer, the user review data has received much attention as it provides insights into customer opinion in a detailed and large-scale manner; many customers have come to rely upon and trust the user reviews. Many application developers are cognizant of the importance of user reviews, so they monitor and respond to these reviews. However, due to the absence of a systematic method, developers have been investing their time and money without clear correlation to the customer satisfaction. Therefore, this paper suggests a systematic method to select user reviews from the application market using the Kano Model that deals with customer satisfaction and service quality, thereby maximizing the customer satisfaction under the given time period and budget. This method is constructed in the following phases: the user review collection and requirement elicitation phase in which the developers collect user reviews from the application market and elicit requirements, the Kano Model application and selection phase in which the Kano Model is applied to the elicited requirements and selection occurs based on the quality type, and the stakeholder review and redefinition phase in which relevant personnel gather to review and redefine requirements from an internal perspective.

An Air-Interface for Ad Hoc Networks Supporting High Mobility

  • Lott, Matthias;Ebner, Andre;Meincke, Michael;Halfmann, Rudiger;Wischhof, Lars;Schulz, Egon;Rohling,
    • Journal of Communications and Networks
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    • v.6 no.4
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    • pp.295-306
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    • 2004
  • In this paper, a novel air-interface is presented for Fleet-Net1, a self-organizing network for inter-vehicle and vehicle-toroadsidecommunication. The air-interface is based upon the lowchip-rate version of UMTS/TDD. To adapt the cellular UMTS standard to an air-interface for ad hoc networks, changes of the physical layer, medium access control sub-layer and radio resource management are required. An overview of the required modifications is given here. Particularly, a decentralized synchronization mechanism is presented and analyzed by means of simulations. Furthermore, changes for the medium access control are explained in detail, which allow for an efficient operation in partly meshed networks and prioritization. Performance results of the overall system considering throughput and delay are derived by means of analytical evaluations and event-driven simulations. Based on realistic mobility models, it is shown that the presented solution provides a robust communication platform even in vehicular environments. The proposed air-interface is a cost-effective solution not only for inter-vehicle communication, but also for ad hoc networking in general, benefiting from the mass-market of UMTS.

Prioritization of Price Volatility Management Strategies in Construction Projects

  • Joukar, Alireza;Nahmens, Isabelina;Harvey, Craig
    • Journal of Construction Engineering and Project Management
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    • v.7 no.3
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    • pp.15-25
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    • 2017
  • The existence of material price volatility in construction projects puts forward substantial risks for all parties involved. Depending on the parties involved in the project, type of contracts, and state of the market various risk management strategies are practiced by contracting parties to manage project risks related to price volatility. Unfortunately, in many cases companies fail to select an adequate approach to better manage volatilities of material prices due to the lack of a decision support system to aid in the selection of an appropriate strategy based on the project characteristics. The aim of this study is to identify critical project factors and align them to documented strategies to manage price volatility based on an extensive literature review and industry interviews. This study found Integrated Project Delivery (IPD) as the ideal strategy with respect to project duration; quantitative risk management methods with respect to the cost; and Price Adjustment Clauses (PAC) with respect to the risk allocation, as the top price volatility management strategies.

Self-Driving and Safety Security Response : Convergence Strategies in the Semiconductor and Electronic Vehicle Industries

  • Dae-Sung Seo
    • International journal of advanced smart convergence
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    • v.13 no.2
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    • pp.25-34
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    • 2024
  • The paper investigates how the semiconductor and electric vehicle industries are addressing safety and security concerns in the era of autonomous driving, emphasizing the prioritization of safety over security for market competitiveness. Collaboration between these sectors is deemed essential for maintaining competitiveness and value. The research suggests solutions such as advanced autonomous driving technologies and enhanced battery safety measures, with the integration of AI chips playing a pivotal role. However, challenges persist, including the limitations of big data and potential errors in semiconductor-related issues. Legacy automotive manufacturers are transitioning towards software-driven cars, leveraging artificial intelligence to mitigate risks associated with safety and security. Conflicting safety expectations and security concerns can lead to accidents, underscoring the continuous need for safety improvements. We analyzed the expansion of electric vehicles as a means to enhance safety within a framework of converging security concerns, with AI chips being instrumental in this process. Ultimately, the paper advocates for informed safety and security decisions to drive technological advancements in electric vehicles, ensuring significant strides in safety innovation.