• 한국의류산업학회지
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• 제13권6호
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• pp.917-925
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• 2011

Flagship store opening is one of the most frequently reported retail news in which it is widely used to promote a new store opening. The purpose of this study was to explore the flagship stores on media reports. Flagship store cases were collected from the news article database of the largest internet portal in Korea. A total of 210 cases were collected and content-analyzed. Though various business types of flagship stores were observed, most were in fashion. The most common characteristic of the flagship cases was the location of the prime sites in a metropolitan city. Global luxury and designer fashion brands met most characteristics, but many flagship stores were not more than a brand-owned store. The flagship store term is emphasized with dramatic expressions and various promotional events for media interests and in turn for marketing communication effect.

• 경영과정보연구
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• 제17권
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• pp.215-242
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• 2005

Although shoes industry in Korea is superior in global competition in terms of material, parts, and developmental ability, it has declined due to the lack of design in consideration of OEM production and marketing ability. Shoes industry in Korea has aimed at making inroad to North American market centered with the United States, but it has not focused on Europe market that much. However, as Europe transformed into EU, which is a large economic community, European market is being considered as a great potential for Korean shoes industry, which we can never neglect of. So far, there have been researches of marketing strategic methods to make inroad to the United States and South-East Asian markets, but there has been almost no marketing approach to European shoes market. Therefore, in this study I prepare strategic marketing plans for Korean shoes enterprises to make inroads to European markets, so that they can enter the market successfully, and this is the purpose of this study. In case that Korean shoes industry makes inroads to European market, there are important terms to examine. The strategic terms for consideration to examine are as follows. First, shoes companies such as Nike and Adidas are aware of India. Turkey, and Rumania as new footholds for production, as they have accounted continuous wage claim and labor dispute. Especially Turkey and Rumania are expected to have much competitive strength in price, as they are expected countries for joining EU. Second, we need to shift our understanding of the importance of design for European shoes market. We should pay close attention to the fact that the role of leading companies is to design. Third, Germany, England, and Italy have global-level of specialize institutions and organizations for shoes education and have been succeeded in knowledge industrialization. Fourth, we should consider that the concepts for shoes are changing from innovation in production to in products. Fifth, we should develop specialized concept centered in individualized categories. Sixth, we should open up new markets actively by connecting large shopping centers and multi-shops. Seventh, we should look for the opportunities to expand market through the utilization of BIFOS. Lastly, we should expand our support for opening up markets and participating fairs in foreign countries.

• 한국컴퓨터정보학회논문지
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• 제4권1호
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• pp.99-113
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• 1999

IMF한파에 의한 내수시장의 위축. 유통시장의 개방에 따른 유명 외국업체의 국내시장 진출, 소비자 니즈의 다양화 및 급변화 등으로 우리 나라 유통산업은 여러 가지 어려움에 직면해 있다. 이 논문은, 이와 같은 우리 나라 유통산업을 둘러싼 부정적인 환경변화로부터 발생하는 위기를 슬기롭게 극복하여 시장에서의 경쟁적 우위를 차지할 수 있도록, 정보에 초점을 맞추면서 동시에 일본 유통산업과의 비교분석을 통하여 우리 나라 유통산업의 전략적인 방안을 제시하는데 그 목적이 있다. 정보화란 소비자의 니즈에 대한 자료 및 정보를 신속하게 입수하여 정확하게 분석하고 이를 효율적으로 상품화에 반영하는데 근본적인 목적이 있으므로 우리나라 유통산업의 정보화 전략방안은 통합형 및 연계형 ‘정보시스템의 구축, 정보시스템의 지속적인 개발 및 보완’, 정보의 공유라는 3가지 축을 근간으로 하여 추진되어야 한다.

• 약학회지
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• 제56권2호
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• pp.116-125
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• 2012

Local pharmaceutical companies in Korea, which have grown focusing on domestic markets, have recently faced difficulties such as market saturation, price control policies and market-opening pressures by FTA. It seems to be an urgent issue for them to export pharmaceuticals to developed countries comprising the greater part of the global pharmaceutical market. Hence, this research was conducted to investigate and benchmark the strategies employed by India industry for the successful access to the global pharmaceutical markets. Drug policies as well as their influences on pharmaceutical market changes between India and Korea for the last 40 years have been searched and the differences have been comparatively analyzed. The pharmaceutical industry of India has the following strengths: low costs; experienced labor pool; excellent reverse-engineering skills; powerful IT; marketing capability; and established distribution network. After 2000, consolidations, M&A and alliances with domestic and multinational companies have been sharply increased in the industry of India. Indian companies unfolding both competition and cooperation with multinational corporations currently move up the value-added chain, and this enthusiastic strategy should be learned by local pharmaceutical companies.

• 한국경영과학회:학술대회논문집
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• 대한산업공학회/한국경영과학회 2000년도 춘계공동학술대회 논문집
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• pp.74-77
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• 2000

Since the opening of the mobile telecommunications market to new entrants in 1996, the mobile telecommunications industry in Korea has transformed into a severely competitive market. Although there are numerous methods to evaluate the effects of the competition policy, the most relevant would be to measure the decreased degree of mobile service tariff. Also, after the Introduction of competition in the market, most carriers launched a variety of new tariff plans, which would satisfy the users′ traffic volume and pattern. Therefore, it is necessary to develop a "mobile tariff index" that would collectively consider all the various tariff plans. This paper aims to develop a mobile tariff Index that would accommodate all the various tariff plans provided by mobile carriers. To develop this mobile tariff index, mobile user′s will first be classified by their traffic volume, and then calculate the average tariffs per minute of each group of users, and lastly weight-average those tariffs per minute. And finally, this paper shows the mobile tariff index by considering those averaged tariffs and the carriers′ market shares to reflect the contribution of individual carriers and the users′ traffic volume.

• 무역상무연구
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• 제53권
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• pp.265-288
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• 2012

Trade in service, which deals with intangible product, is distinguished from trade of goods for tangible product. The current multilateral service trade is based on GATS which includes MFN, securing the predictability as well as transparency of related service rules, specific commitment basis market access national treatment. Recently the WTO service disputes are increasing according to the frequent filing complaints against the regulation of service trade in China. The rules of GATS are not as strict as those of GATT. The commitment schedules, which were materialized between members, gets binding effect through the obligatory provisions of GATS. The GATS is inseparable relation with the Appendix of finance, of telecommunication, and of air transport, with the schedules of commitment of member states, and with the reference paper to the 4th protocol. GATS article XIV which is the general exception of GATS has a similar structure of GATT article XX. Based on the possibility of filing to the WTO, there is a need to examine whether the whole rules, regulation, and policy international trade in service of Korea perfectly macthed with the GATS. Korea with poor resources should take up the more positive attitude for the opening of international service market. According to the reciprocal aspects of concession, if Korea doesn't open a service market, the other WTO member country wouldn't allow Korea to access the their market as well as national treatment.

• 한국건설관리학회논문집
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• 제16권6호
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• pp.92-100
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• 2015

이 글은 국제협정을 통한 중국 건설서비스 시장의 시장개방도를 검토하고, 한국정부가 국제협상에서 중국 건설서비스 시장을 추가적으로 개방시킬 수 있는 전략을 살펴본다. 여기서는 세 가지 전략을 추진하기를 제안하였는데, 첫째는 WTO GPA와 FTA를 통하여 시장개방 범위를 넓히도록 한다. 특히 지방정부와 공기업 및 PPP의 정부조달시장 개방을 추진하도록 한다. 둘째, GPA 협상을 통하여 정부조달과 관련된 법과 규제의 투명성 제고와 입찰절차의 투명성 제고를 추진해야 한다. 특히, 지방정부의 입찰절차를 투명화시켜야 한다. 셋째, 한국과 중국이 참여할 향후 FTA에 규제수렴에 관련된 협상을 포함하여 외국업체들에게 불리하게 적용되는 규제를 제거시키거나 완화시키도록 한다.

• 한국건설관리학회:학술대회논문집
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• 한국건설관리학회 2007년도 정기학술발표대회 논문집
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• pp.571-575
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• 2007

국내건설시장의 성장 한계에 따른 경쟁 심화와 해외건설시장의 개방 및 호황에 따른 글로벌 경쟁 속에서 국내건설기업들은 급격하게 변하는 국내외 시장변화 상황에 대응하기 위해서 국내건설시장 수주 전략과 해외건설시장의 진입 확대 및 대규모 프로젝트 창출 등 변신을 위해 기업차원의 방안을 모색하고 있다. 이는 결국 건설기업들이 국내외의 중장기적인 건설시장의 변화를 예측하고 경쟁력을 확보하기 위한 대응방안을 수립하는 것이 기업생존의 중요한 관건임을 의미한다. 본 연구에서는 국내외 시장 및 제도 등 외부 환경의 변화에 따른 건설기업의 대응방안을 모색하고, 시간의 흐름에 따른 전략의 효과를 예측하기 위해 건설기업의 내부적 역량과 전략, 정부 및 국내외 시장 등 외부 환경의 핵심 영향인자를 도출하고, 영향인자 들의 인과지도 작성을 통해 각 인자들의 영향관계와 도출될 수 있는 전략 및 그 효과를 분석할 수 있는 평가모델의 구축방법론을 정립하고자 한다. 본 연구의 결과는 향후 시스템다이내믹스 시뮬레이션을 통한 정량적 분석모델 구축에 있어 기본 프레임워크 자료로 활용될 것이며, 급변하는 건설환경 속에서 건설기업이 수립하는 전략의 향후 효과를 미리 예측해 봄으로써 기업차원에서 효과적인 신규 전략을 수립할 수 있는 기초자료로 활용될 수 있을 것이다.

• Asia Marketing Journal
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• 제17권4호
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• pp.63-88
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• 2016

K-Pop is hugely promoted offline/online in East Asia, while efforts to promote it elsewhere are kept to a minimum. Whilst addressing the role of digital marketing in the promotion of K-Pop in the Brazilian music industry this study aims to demonstrate that K-pop will provide its audience with a unique and engaging experience if it thinks globally and acts locally in its marketing and communication strategies. A survey of K-Pop's world fan base was carried out online with 1,074 fans to determine the validity of the hypothesis. The results have demonstrated the need to adapt global and intercultural strategies to local markets with increasing brand awareness through utilizing digital marketing. For example, to increase K-Pop's popularity and market share in Brazil, it is not required to sing in Brazilian Portuguese, contrary to what might be perceived but fully singing in English would help breaking into the market dominated by domestic music as songs would have a higher probability to be included in the international soundtrack of a Brazilian telenovela and promote the K-Pop artist not only across Brazil but also give the artist exposure in all the markets the Brazilian telenovela is exported to, opening an entry door to those markets. K-Pop audience segmentation and psychographic profiling is crucial to the understanding of each market's consumer's preferences, likes, dislikes and their buying habits as it was proven through Brazil's digital media, social media, digital music market and K-Pop market analysis within the global context of the study. It should be also considered that brand extensions are not standard everywhere and that there are cultures where different product categories are not directly associated with its main corporate owner which requires extensive local market knowledge to succeed. The primary and secondary data research that we conducted for this study intended to demonstrate that K-Pop can be successful in Brazil and in Latin America and increase their local and regional market share if digital marketing and communication strategies are tailored to each individual market.

• 재무관리연구
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• 제20권2호
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• pp.41-72
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• 2003

본 연구는 첫째, 우리나라 상장기업들의 소유구조결정요인을 식별하기 위하여 이론적 모형을 설정하고, 상장기업들의 횡단면 자료와 시계열 자료를 결합한 패널자료를 이용하여 이론적 모형을 실증적으로 분석하며, 둘째, 주식시장의 개방이라는 환경 요인이 우리나라에서 소유구조의 결정요인에 영향을 주는가를 확인하고, 주식시장의 개방 전후를 구분하여 기업의 소유구조를 결정하는 요인이 어떻게 변화하였는지를 분석하였다. 분석 결과, 본 연구에서 제시된 모형이 상당한 의미를 가지나, 모형의 설명력은 비교적 낮아 제시된 결정요인들이 대주주1인 지분율의 변동을 $9\sim11%$ 정도 설명하고 있으며, 본 연구에서 제시된 타인자본의존도, 배당, 자산특이성, 수익성, 성장성, 위험, 기관투자가 지분율, 재벌여부 가변수 등의 결정요인들이 통계적으로 의미있는 변수가 되고 있으나 다만 규모 변수만이 표본기간에 따라 통계적 유의성과 회귀계수 부호에 일관성을 보이고 있지 못하다. 또한 본 연구에서 제시된 주식시장의 개방이라는 환경적인 요인이 소유구조를 설명하는 의미 있는 변수가 되고 있으며, 주식시장의 개방을 전후 한 시점으로 나누어 소유구조결정요인의 변화를 분석한 결과 주식시장 개방이라는 환경변수는 소유구조결정요인에 긍정적인 영향을 미치고 있다.