• 제목/요약/키워드: Market Commonality

검색결과 16건 처리시간 0.019초

Analysis of Hierarchical Competition Structure and Pricing Strategy in the Hotel Industry

  • BAEK, Unji;SIM, Youngseok;LEE, Seul-Ki
    • The Journal of Asian Finance, Economics and Business
    • /
    • 제6권4호
    • /
    • pp.179-187
    • /
    • 2019
  • This study aims to investigate the effects of market commonality and resource similarity on price competition and the recursive consequences in the Korean lodging market. Price comparison among hotels in the same geographic market has been facilitated through the development of information technology, rendering little search cost of consumers. While the literature implies the heterogeneous price attack and response among hotels, a limited number of empirical researches focus on the asymmetric and recursive pattern in the competitive dynamics. This study empirically examines the price interactions in the Korean lodging market based on the theoretical framework of competitive price interactions and countervailing power. Demonstrating superiority to the spatial lag model and the ordinary least squares in the estimation, the results from spatial error model suggest that the hotels with longer operational history pose an asymmetric impact on the price of the newer hotels. The asymmetry is also found in chain hotels over the independent, further implying the possibility of predatory pricing. The findings of this study provide the evidence of a hierarchical structure in the price competition, with different countervailing power by the resources of the hotels. Theoretical and managerial implications are discussed, with suggestions for future study.

The Formation and Analysis of the Concept of "New Dimension Art"

  • Chen Yucheng
    • International Journal of Advanced Culture Technology
    • /
    • 제11권3호
    • /
    • pp.199-204
    • /
    • 2023
  • "New Dimension Art" is an artistic concept of the new era that the author puts forward by combining the background, the artistic environment and the artistic market.It relates to the consciousness of thought, the way of feeling, the form of expression and even the style of language in artistic creation.The author expounds this concept of art.At the same time, this paper deeply studies the characteristics of "new dimension art" by analyzing personality and commonality, as well as the creator's personality transformation.The author hopes that he and more artists can create and express more accurately through this concept, so that his works can fully reflect the author's individual characteristics and release more dimensional field energy. We are confident that this paper will affect the area of painting in the future.

The Effect of New brand's Entry on the Price Strategy of Incumbent Retailers

  • Lee, Suhhyue
    • Asia Marketing Journal
    • /
    • 제17권3호
    • /
    • pp.73-103
    • /
    • 2015
  • According to Resource Dependence theory, an organization's behavior and strategy is affected by external resources. An organization has diverse resources interacting with environment. Because organization cannot focus on all those resources, it concentrates on its critical resources. In market environment, firm responds to other firms by controlling their internal critical resources or manages interdependency with environment to get market share. Thus Firm should choose best behavior and strategy when internal and external resources are change. When new brand enters, incumbents might change their strategy to protect their market share depending on critical value. More precisely, incumbents sharing market with entrant respond, but incumbents having competitive internal resources do not. In this article, we study incumbent's responses to a new brand entry and long-term effect. We show that how incumbents change their price strategy in reaction to the new brand' entry and also show these responses vary depending on interdependency of internal resources and external environments and ownership.

조합 시험 설계를 이용한 소프트웨어 제품라인 시험항목 생성 방법 (Software Product Line Test Cases Derivation Using Combinatorial Test Design)

  • 백하은;강성원;이지현
    • 한국정보과학회논문지:소프트웨어및응용
    • /
    • 제41권7호
    • /
    • pp.469-480
    • /
    • 2014
  • 소프트웨어 제품라인은 제품들 간의 공통성 및 가변성을 전체 개발라이프사이클에 걸쳐 체계적으로 계획하고 재사용하여 생산성 향상, 비용절감, 시장적시성 향상을 꾀하는 소프트웨어 개발 패러다임이다. 소프트웨어 제품라인이 가져다 주는 이익을 최대화하기 위하여 시험은 도메인 공학과 어플리케이션 공학의 두 라이프사이클을 구성하는 프로세스들과 일관된 방식으로 통합되어야 하며, 더불어 시험 노력을 절감할 수 있어야 한다. 본 논문에서는 조합 시험 설계를 적용하여 제품라인 플랫폼을 시험할 시험항목을 생성함으로써 시험항목 개수를 상당히 줄이면서 동시에 재사용이 용이한 시험항목 생성을 지원하여 시험노력을 절감할 수 있는 조합 시험 설계를 이용한 제품라인 시험항목 생성 방법을 제안한다. 또한, 사례연구를 통하여 제안한 방법이 조합 설계를 이용하거나 그렇지 않은 기존의 다른 방법들 보다 효율적임을 보인다.

DirectX/C++ 기반 게임 소프트웨어의 공통 모듈 모형화 기법에 관한 연구 (A Study on Common Module Modeling Method of Game Software based on DirectX/C++)

  • 변정원;류성열
    • 한국게임학회 논문지
    • /
    • 제9권2호
    • /
    • pp.95-104
    • /
    • 2009
  • DirectX를 사용하는 윈도우 게임 및 콘솔 게임은 전 세계 게임 시장의 20% 이상을 차지하고 있으며, 전 세계 시장의 75% 이상이 C++로 개발되고 있다. 본 연구는 DirectX와 C++ 기반으로 개발된 20개 프로젝트 코드의 공통성과 가변성을 분석하여 패턴화하고, 이를 공통 모듈화 하였으며, 이 모듈을 모형화 하였다. 사례 연구를 통해, 제안한 기법을 사용하여 DirectX와 C++ 기반으로 개발된 소프트웨어 코드의 생산성이 60% 이상 개선됨을 입증하였다.

  • PDF

공통성 및 가변성 분석을 활용한 컴포넌트 설계 기법 (A Method to Design Components using Commonality and Variability Analysis)

  • 장수호;김수동
    • 한국정보과학회논문지:소프트웨어및응용
    • /
    • 제31권6호
    • /
    • pp.716-727
    • /
    • 2004
  • 컴포넌트 기반 소프트웨어 개발 (CBD) 기술은 재사용 가능한 컴포넌트를 조합하여 효율적으로 소프트웨어를 개발함으로써 개발 노력과 상품화 시간을 줄여주는 새로운 기술로 정착되고 있다. 이러한 CBD 컴포넌트는 한 도메인의 표준이나 공통적인 기능을 제공하여야 재사용성이 높아진다. 특히, 공통성 안의 미세한 가변적인 부분도 모델링하고, 이 가변성을 각 어플리케이션의 특성에 적합하게 특화 할 수 있도록 설계되어야 한다. 기존의 CBD 방법론에서도 이 중요성이 강조되고 있지만, 체계적이며 구체적인 개발 프로세스, 적용 지침 및 산출물 양식의 제공이 미흡하여, 도메인 컴포넌트의 개발은 비체계적인 프로세스와 개발자의 경험에 의존해 왔다. 본 논문은 컴포넌트 설계를 위한 체계적인 프로세스와 기법을 제안한다. 이 프로세스는 여러 단계와 활동으로 구성되며, 각 활동에 대한 세부 지침과 표준 양식도 포함하여 보다 효과적인 컴포넌트 개발을 도모한다. 제안된 기법의 실효성 검증을 위하여 금융 도메인에 적용한 사례연구를 제시하며, 다른 기법들과의 비교 평가도 다룬다. CBD의 공통 컴포넌트 개발에 제안된 프로세스와 지침의 사용함으로써 보다 재사용성과 적용성이 높은 컴포넌트가 비용 및 시간에 있어서 효율적으로 개발될 것으로 기대된다.

제조/서비스 산업의 소프트웨어 융복합 전략 : 소프트웨어 및 시스템 프로덕트라인(SSPL) (SW Convergence Strategy in Manufacturing/Service Industry : Software and Systems Product Line(SSPL))

  • 이지현;기창진;김덕태;김창선;최종섭;이단형
    • 한국IT서비스학회지
    • /
    • 제11권4호
    • /
    • pp.295-308
    • /
    • 2012
  • Software and Systems Product Line(SSPL) is a paradigm that has been developed and applied by European Union(EU) to achieve the productivity and competitiveness of EU industries on the world market. It is not just a simple system or software development methodology, but a sophisticated technology requiring capabilities for a high level of mass customization, platforms, processes and convergence of software and systems. EU has applied SSPL for the five selected industrial sectors including aerospace, automobile, medical equipment, consumer electronics and telecommunication equipment since 1990s and led the way to other industry sectors to stimulate the application of SSPL from 2006. In order for Korea to secure competitiveness in the manufacturing and service industries in the competitive borderless market, it is essential to gain the high level of capabilities for software development and convergence of software and systems. SSPL can be a powerful means to achieve this end. This paper discusses the paradigmatic concept of SSPL, how EU's major industries and companies have secured competitiveness through SSPL, key capabilities that are necessary for successful institutionalization of SSPL in Korea, and finally suggestions on core strategies to materialize the benefits of SSPL for Korea.

럭셔리 브랜드의 지속가능 실천 사례에 관한 연구 (A Case Study of the Sustainable Practice in Luxury Brands)

  • 유수민;이정수
    • 패션비즈니스
    • /
    • 제27권2호
    • /
    • pp.88-107
    • /
    • 2023
  • This study aimed to understand the current status of practice for sustainability in luxury fashion brands. A total of five luxury brands (Louis Vuitton, Hermès, Gucci, Burberry, and Prada) were selected. Each company's official website, sustainability reports, and articles on sustainability practices were compiled. In addition, analysis was performed based on criteria of sustainability such as environmental, social, economical, and cultural dimensions. As a result, the biggest commonality of the five brands was that they promoted the most active change in the environment. These brands tried to reduce energy consumption in materials and production processes. Among them, Burberry, Gucci, and Louis Vuitton had their own departments for sustainability. However, there were differences in strategies of activities between brands for social, economical, and cultural sustainability. Among the five companies, Burberry and Gucci pursued sustainability strategies the most aggressively. They separated their sustainability strategies in terms of environmental, social, economical, and cultural aspects and shared them with consumers. A set of outcomes for the plan were provided as objective data. The sustainable management strategy has become a key strategy for long-term growth of the luxury brand market. To survive in the market, luxury brands should elaborate sustainable management strategies and actively share them with consumers.

소프트웨어 제품계열 아키텍처 설계 프로세스 (A Study on Software Product-Line Architecture Design Process)

  • 오영배
    • 한국IT서비스학회지
    • /
    • 제4권2호
    • /
    • pp.47-59
    • /
    • 2005
  • S/W product line is a S/W product or a set of S/W system, which has common functions. We can develop a specific S/W product, which satisfiesrequirements of a particular market segment and a mission in a specific domain by reusing the core asset such as the developed S/W architecture through the S/W product line. S/W development methodology based on the S/W product line can develop a S/W more easily and fast by reusing the developed S/W core asset. An advanced country of S/W technology selects S/W product line as a core field of S/W production technology, and support technology development. In case of USA, CMU/SEI (Carnegie Mellon University / Software Engineering Institute) developed product-line framework 4.0 together with the industry and the Ministry of National Defense. Europe is supporting the development of product line technology through ITEA(IT for European Advancement) program. In this paper, we aim to construct reference architecture of S/W product line for production of the S/W product line.

전륜 서스펜션 성능향상을 위한 하이드로포밍 샤시 부품의 설계 최적화 (Design Optimization of Hydroforming Chassis Part for improving Front Suspension Performance)

  • 문만빈;김윤규;김효섭;진경수;김동학
    • 한국소성가공학회:학술대회논문집
    • /
    • 한국소성가공학회 2009년도 춘계학술대회 논문집
    • /
    • pp.187-190
    • /
    • 2009
  • Recently, automotive companies have invested in vehicle weight reduction and clean car development because of oil price rises and environmental problems. In particular, USA car makers have developed the vehicle spending 1 liter per 34km complying with PNGV(Partnership for a new generation of vehicle) and Europe car makers have developed the vehicle spending 3 liters per 100km. The USA government announced "The green car policy" in order to boost production of more fuel effective cars in 2009. According to the policy, it will be restricted to sell the car which spends more than 1 liter per 14.9km by 2020. To satisfy the current situations on automotive market, hydroforming technology has widely adapted vehicle structures such as engine cradle, chassis frame, A pillar, radiator support, etc. However, automotive companies have to consider formability and performance to improve and maximize the benefit from this technology in advance of detail design. The paper deals with one of the vehicle weight reduction methods using tube hydroforming technology and platform commonality in front suspension. FEA simulation is also introduced to evaluate hydro-formability and NVH performance at the beginning of design stage which is the best way to reduce the failure cost.

  • PDF