• Title/Summary/Keyword: Market Commercialization

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A Case study of firm growth and new market creation through commercialization of standard technology - Collaboration between ETRI and Initech - (핵심표준기술의 기술이전사업화를 통한 기업성장 및 신산업 창출 사례연구 - 이니텍(주) ETRI 협력사례를 중심으로 -)

  • Son, Ik-Soo;Ko, Young-Hee
    • Knowledge Management Research
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    • v.14 no.5
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    • pp.15-34
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    • 2013
  • In a turbulent environment, it is important for a firm to obtain competitiveness through acquiring new technologies and new knowledge. Many studies has shown that R&D has positive effects on innovation and performance. However, the limitation of resources and research personnel for SMEs leads to the needs of collaboration between government R&D and SMEs. The quantitative results of government R&D comes in the form of patents or publication of papers while the qualitative results comes in the form of commercialization (revenue increase or cost reduction) of the SMEs acquiring the technology through technology transfer. Korean government invested 16.9 Trillion Won in 2013 and achieved remarkable quantitative results but the qualitative results are still yet to be improved. The technology transfer rate in 2011 was 26.0% while the success rate of commercialization of the transferred technology is only 23.6%. Therefore it is meaningful to study the success factors of the technology commercialization in Korea. In this study, a case of technology commercialization between ETRI and Initech is studied. Initech was a venture firm which started in 1997 with 2 employees and after transfer of technology from ETRI in 1999, it has grown to a firm of 238 employees. In this study, Jolly's commercialization model was used to analyze the success factors of the commercialization. It was shown that four main factors that leads to the success are (1) mobilizing interest and endorsement through customer oriented R&D by ETRI, (2) mobilizing resources for demonstration through systematic technology commercialization process by ETRI, (3) mobilizing market constitutents through government standardization that leads to the reliability of the participants, and (4) mobilizing complementary assets for delivery by management strategies of Initech.

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A Study on the Assistance Programs for Commercialization of R&D Outcomes (R&D 기술 성과물의 상업화 지원 제도에 대한 연구)

  • Park, Seung-Wook;Hong, Jin-Won;Kim, Mee-Hwa
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.5 no.2
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    • pp.59-88
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    • 2010
  • The National Research and Development(R&D) has put a greater emphasis on development of a market- and customer-oriented technology and its commercialization in the market. To promote commercialization of technologies invented through the national R&D, many governmental and public organizations have been offering various assistance programs. In spite of these assistance programs, the commercialization rate of the Korean national R&D outcomes is relatively lower than other advanced countries including the United States and European countries. Thus, this paper analyzed 24 R&D commercialization assistance programs which are provided by several institutions in the four different nations. As a result of analysis, we recommended the areas for improvement in the Korean R&D commercialization assistance programs. Also we suggested a framework driving an effective collaboration among the institutions assisting commercialization, the institutions funding and managing R&D, and the people performing R&D.

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The Information Support Strategy for Global Technology Commercialization of SME by Analysis of the Global Technology Commercialization Programs (해외 글로벌 기술사업화 프로그램 분석을 통한 중소기업 글로벌 기술사업화 정보지원 방안)

  • Eo, Jin-Won;Jeong, Suk-Jae;Han, Hyuk;Choi, Yun-Jeong
    • Journal of Convergence Society for SMB
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    • v.2 no.2
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    • pp.27-34
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    • 2012
  • This study aims to achieve the following goal. Goal is to do the comparative analysis through the in-depth investigation of global technology commercialization agencies and program. In the era of global competition, The change to the innovation-driven economy through the creation and diffusion of technology is accelerating in the world. For the global technology and market changes and efficient information management, systematic support system for local SMEs is required. To this end, we researched and analyzed the level of technology and commercialization trends in major foreign countries, and major domestic and international institutes, and technology commercialization programs. Based on this, we draw the domestic SMEs' expansion strategy and information support plan to enter the global market.

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Development of Systematic Process for Estimating Commercialization Duration and Cost of R&D Performance (기술가치 평가를 위한 기술사업화 기간 및 비용 추정체계 개발)

  • Jun, Seoung-Pyo;Choi, Daeheon;Park, Hyun-Woo;Seo, Bong-Goon;Park, Do-Hyung
    • Journal of Intelligence and Information Systems
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    • v.23 no.2
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    • pp.139-160
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    • 2017
  • Technology commercialization creates effective economic value by linking the company's R & D processes and outputs to the market. This technology commercialization is important in that a company can retain and maintain a sustained competitive advantage. In order for a specific technology to be commercialized, it goes through the stage of technical planning, technology research and development, and commercialization. This process involves a lot of time and money. Therefore, the duration and cost of technology commercialization are important decision information for determining the market entry strategy. In addition, it is more important information for a technology investor to rationally evaluate the technology value. In this way, it is very important to scientifically estimate the duration and cost of the technology commercialization. However, research on technology commercialization is insufficient and related methodology are lacking. In this study, we propose an evaluation model that can estimate the duration and cost of R & D technology commercialization for small and medium-sized enterprises. To accomplish this, this study collected the public data of the National Science & Technology Information Service (NTIS) and the survey data provided by the Small and Medium Business Administration. Also this study will develop the estimation model of commercialization duration and cost of R&D performance on using these data based on the market approach, one of the technology valuation methods. Specifically, this study defined the process of commercialization as consisting of development planning, development progress, and commercialization. We collected the data from the NTIS database and the survey of SMEs technical statistics of the Small and Medium Business Administration. We derived the key variables such as stage-wise R&D costs and duration, the factors of the technology itself, the factors of the technology development, and the environmental factors. At first, given data, we estimates the costs and duration in each technology readiness level (basic research, applied research, development research, prototype production, commercialization), for each industry classification. Then, we developed and verified the research model of each industry classification. The results of this study can be summarized as follows. Firstly, it is reflected in the technology valuation model and can be used to estimate the objective economic value of technology. The duration and the cost from the technology development stage to the commercialization stage is a critical factor that has a great influence on the amount of money to discount the future sales from the technology. The results of this study can contribute to more reliable technology valuation because it estimates the commercialization duration and cost scientifically based on past data. Secondly, we have verified models of various fields such as statistical model and data mining model. The statistical model helps us to find the important factors to estimate the duration and cost of technology Commercialization, and the data mining model gives us the rules or algorithms to be applied to an advanced technology valuation system. Finally, this study reaffirms the importance of commercialization costs and durations, which has not been actively studied in previous studies. The results confirm the significant factors to affect the commercialization costs and duration, furthermore the factors are different depending on industry classification. Practically, the results of this study can be reflected in the technology valuation system, which can be provided by national research institutes and R & D staff to provide sophisticated technology valuation. The relevant logic or algorithm of the research result can be implemented independently so that it can be directly reflected in the system, so researchers can use it practically immediately. In conclusion, the results of this study can be a great contribution not only to the theoretical contributions but also to the practical ones.

The Empirical Study On Factors Influencing Technology Commercialization : Based on Automobile Industry (기술상용화의 결정요인에 관한 실증연구: 자동차산업을 바탕으로)

  • Kim, Gwang-Suk;Jung, Ho-Jin;Jang, Young-Jae
    • Journal of Technology Innovation
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    • v.20 no.1
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    • pp.235-262
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    • 2012
  • Although a commercialization of developed technology is an important factor for firm's competitiveness, the success rate in technology commercialization is significantly low. This fact raises a need of an analysis on factors affecting success in technology commercialization. Thus, in this study, in order to determine the success factors of technology commercialization, statistical analysis is done on 4 different elements of Korean automobile industry firms: managerial group attitude, market orientation, technology quality, and government support; and developed a causal-relationship model of the above elements and commercialization. In the developed model, two moderating variables, corporate ability and industry classification, are added to determine the level of correlations respect to two moderating variables. As a result of hypothesis tests, market orientation, managerial attitude as an antecedent variable; and government support, technology quality as an antecedent variable, both have significant correlation with technology commercialization. For moderating variables, a corporate ability has moderating effects on the connections of managerial attitude, market orientation and technology commercialization; but an industry classification has a moderating effect only on the link between technology quality and government support. The results of this research serve a contribution to the development of R&D efficiency improvement by providing government with direction in science & technology policy.

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Design Assessment and Certification Scheme of Tidal Energy Converters (조류발전설비 설계 평가 및 인증시스템)

  • Kim, Mikum;Kim, Manneung
    • 한국신재생에너지학회:학술대회논문집
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    • 2010.06a
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    • pp.238.1-238.1
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    • 2010
  • Researches and developments of tidal energy converters are close to commercialization stage. But, commercialization of tidal energy converters is not ready in korea. In Europe, many experts of company, laboratory and public institution involved in marine energy are active for commercialization of marine energy converters in European Marine Energy Centre. Furthermore, in IEC/TC114, standardization of technical standards for assessment and certification of tidal energy converters of each country is under discussion. Therefore, We have to prepare for commercialization, standardization and entry into the overseas market. In this study, trends of commercialization and standardization of international markets of marine energy converters are investigated and certification schemes of overseas are analyzed. We expect that this study will make contribution to establish the foundation of commercialization of tidal energy converters.

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The Characteristics of commercialization process in government-sponsored information technology: Korean Case (정보통신 국책개발 기술의 상용화과정 특성에 관한 연구)

  • 이영덕
    • Journal of Korea Technology Innovation Society
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    • v.5 no.1
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    • pp.26-43
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    • 2002
  • Korean government has been putting efforts to promote development of technologies by government sponsored labs and to transfer, diffuse, and commercialize these technologies in private sector since mid 1980s. In spite of these efforts, utilization of government-sponsored technology remains in the very low level. According to the survey conducted by Korea Intellectual and Patent Office (1999), the ratio of unused industrial property rights including patents was above 70% of total industrial property rights. Survey on the information and telecommunication industry done by the Institute of Information Technology Assessment (IITA) in 1999 shows that the utilization ratio of government-sponsored technologies is about 55.8%. This is especially true where government is not the primary or end-user of technologies. The purposes of this paper are to (1) identify a process model of technology commercialization, (2) develop the related variables of each step in the six-step continuous process model of government-sponsored technology commercialization, (3) empirically investigate the data gathered through questionnaire survey, and (4) suggest policy alternatives for promoting technology commercialization in Information and Telecommunication industries.

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A Factor Analysis for the Success of Commercialization of the Facial Extraction and Recognition Image Information System (얼굴추출 및 인식 영상정보 시스템 상용화 성공요인 분석)

  • Kim, Shin-Pyo;Oh, Se-Dong
    • Journal of Industrial Convergence
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    • v.13 no.2
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    • pp.45-54
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    • 2015
  • This Study aims to analyze the factors for the success of commercialization of the facial extraction and recognition image security information system of the domestic companies in Korea. As the results of the analysis, the internal factors for the success of commercialization of the facial extraction and recognition image security information system of the company were found to include (1) Holding of technology for close range facial recognition, (2) Holding of several facial recognition related patents, (3) Preference for the facial recognition security system over the fingerprint recognition and (4) strong volition of the CEO of the corresponding company. On the other hand, the external environmental factors for the success were found to include (1) Extensiveness of the market, (2) Rapid growth of the global facial recognition market, (3) Increased demand for the image security system, (4) Competition in securing of the engine for facial extraction and recognition and (5) Selection by the government as one of the 100 major strategic products.

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Trend Analysis of Latest Technology and Market for Commercialization of an Attached Photovoltaic-thermal Module (부착형 태양광열 모듈의 상용화를 위한 최신기술 및 시장 동향 분석)

  • Sangmu Bae;Hobyung Chae;Jinhwan Oh;Jeong-Heum Cho;SangHeon Jeong;Namjin Lyu;Yujin Nam
    • Journal of the Korean Society for Geothermal and Hydrothermal Energy
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    • v.19 no.1
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    • pp.14-25
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    • 2023
  • In order to overcome the limitations of the individual renewable energy technologies such as photovoltaic (PV) and solar-thermal and effectively realize zero energy buildings, the photovoltaic-thermal (PVT) technology is being proposed. The current PVT module was simply combined with a PV panel and a solar-thermal collector. Therefore, it was difficult to commercialize because the PVT module is heavy and has no significant advantages compared to applying the individual technology. In this study, an attached PVT module is proposed for the commercialization and securing competitiveness in the renewable energy market. The attached PVT module enables on-site work with a simplified manufacturing process and can significantly reduce the supply price of the product. Moreover, it can be easily applied on already installed the PV panels. This study aims to commercialize the attached PVT module, the basic data was established as follows: (1) latest technology related to PVT module, (2) Global trends of the PVT module market. The possibility of commercialization of the attached PVT module was reviewed based on the results of the latest technology and market trends analysis. The supply price of the attached PVT module is lower than the existing products and it is considered that there is a high possibility of commercialization and introduction market with the advantage such as utilizing the existing PV industry and market. Moreover, the attached PVT module can be produced simultaneously the thermal and electrical energy, and it can be presented as an innovative alternative that can respond to the energy demand for residential sector.

The Role of Open Business Model in Technology Commercialization

  • Park, Hyo J.;Shin, Wan S.;Ju, Yong J.
    • Journal of Korean Society for Quality Management
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    • v.42 no.3
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    • pp.477-496
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    • 2014
  • Purpose: This paper has examined the impact of open innovation business model in technology commercialization with the data from 30 companies of manufacturing firms in South Korea. Methods: The findings provide support for distinguishing five hypotheses relating to development time, IP management, sales, firm size and R&D intensity. To test the hypotheses, data were collected using via e-mail and fax. Small and medium-sized (less than 300 employees) and large industrial firms were chosen for this study. Results: The result shows that openness in its business model is positively associated with successful technology commercialization. Conclusion: The major findings and the implications are: First, as the business model gets more open, development period of technology will be more favorable which gets benefit from rising costs of innovation. Second, as the business model gets more open, large portion of sales are created from new products. Thus, the problem of shorter product life in the market which affects large portion of market revenue can be solved through an open business model. Third, in general, R&D intensity, firm size and the level of IP management affect determination of business model types. The findings also suggest that companies need to increasingly address their external technology exploitation process instead of focusing on their internal innovation processes.