• 제목/요약/키워드: Market Analytics

검색결과 67건 처리시간 0.032초

머신러닝을 활용한 VOD 이용건수 예측 (Machine Learning Approach for Prediction of VOD Usage)

  • 전종석;장하은;오주희
    • 문화기술의 융합
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    • 제8권5호
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    • pp.507-513
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    • 2022
  • 본 연구는 영화 산업에서 온라인 시장인 IPTV의 VOD 이용 건수 예측 모델을 개발하였다. 한국영화진흥위원회에서 수집한 2017년부터 2021년까지 VOD 이용건수 데이터를 활용하여 머신러닝 기반 예측모델을 구축했다. 문헌조사와 군집분석을 통하여 오프라인 시장과 온라인 시장의 차이를 밝히고, VOD 이용 건수의 새로운 범주를 제안한다. 머신러닝 기반의 VOD 이용 건수 예측 모델 개발을 통해 IPTV 기업들의 의사결정 지원 뿐 아니라 마케팅 전략 수립을 돕는 것을 목적으로 한다.

미래신호 탐지 기법을 활용한 위성산업 시장의 진입 전략 수립 연구 (A Study on Establishing a Market Entry Strategy for the Satellite Industry Using Future Signal Detection Techniques)

  • 김세형;박재형;이한솔;강주영
    • 지능정보연구
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    • 제29권3호
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    • pp.249-265
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    • 2023
  • 우주 산업은 세계적으로 잠재력이 높은 산업 분야로 여겨지지만, 국내에서는 아직 글로벌 시장에 비해 비교적 관심이 저조한 실정이다. 국내에서도 최근 위성산업은 전통적인 정부 주도의 산업에서 벗어난 민간 주도의 '뉴스페이스(New Space)' 패러다임에 관심을 기울이고 있다. 따라서, 본 연구의 목적은 국내 위성산업 관련 민간 기업의 시장 진입 전략을 결정하는 데 도움이 될 수 있는 미래의 신호를 탐색하는 것이다. 이를 위해 본 연구에서는 미래신호 이론과 Keyword Portfolio Map 등의 이론적 배경을 활용하여, 키워드 성장률과 키워드 등장 빈도 등을 바탕으로 특허 문서 데이터 내 키워드 잠재력을 분석한다. 또한, 뉴스 데이터를 추가로 수집하여 미래신호를 각각 first symptom, early information으로 구분하였다. 이는 해당 키워드가 특허문서 이외에 어떻게 실질적인 잠재력을 드러내는지에 대한 해석적 지표로 활용된다. 본 연구는 미래신호 탐색을 위한 데이터 수집과 분석 과정을 수록하였고, 키워드 맵의 시각화 자료를 통해 어떤 형태로 활용될 수 있는지 구체적으로 시각화함으로써 수집된 문서의 각각의 키워드가 약신호에서 강신호로 발전하는 과정을 추적하는 일련의 과정을 수록하였다. 본 연구의 과정은 기존 미래신호에 관한 연구의 방법론적인 기여와 활용 범위의 확장에 기여할 수 있고, 결과물은 위성 산업에서의 신산업 기획 및 연구 방향성 수립에 기여할 수 있다.

액터-크리틱 모형기반 포트폴리오 연구 (A Study on the Portfolio Performance Evaluation using Actor-Critic Reinforcement Learning Algorithms)

  • 이우식
    • 한국산업융합학회 논문집
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    • 제25권3호
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    • pp.467-476
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    • 2022
  • The Bank of Korea raised the benchmark interest rate by a quarter percentage point to 1.75 percent per year, and analysts predict that South Korea's policy rate will reach 2.00 percent by the end of calendar year 2022. Furthermore, because market volatility has been significantly increased by a variety of factors, including rising rates, inflation, and market volatility, many investors have struggled to meet their financial objectives or deliver returns. Banks and financial institutions are attempting to provide Robo-Advisors to manage client portfolios without human intervention in this situation. In this regard, determining the best hyper-parameter combination is becoming increasingly important. This study compares some activation functions of the Deep Deterministic Policy Gradient(DDPG) and Twin-delayed Deep Deterministic Policy Gradient (TD3) Algorithms to choose a sequence of actions that maximizes long-term reward. The DDPG and TD3 outperformed its benchmark index, according to the results. One reason for this is that we need to understand the action probabilities in order to choose an action and receive a reward, which we then compare to the state value to determine an advantage. As interest in machine learning has grown and research into deep reinforcement learning has become more active, finding an optimal hyper-parameter combination for DDPG and TD3 has become increasingly important.

특허 데이터 기반 비즈니스 모델 분야 융합 트렌드 파악 (Identification of Convergence Trend in the Field of Business Model Based on Patents)

  • 이선호;송지훈
    • 한국산업융합학회 논문집
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    • 제27권3호
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    • pp.635-644
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    • 2024
  • Although the business model(BM) patents act as a creative bridge between technology and the marketplace, limited scholarly attention has been paid to the content analysis of BM patents. This study aims to contextualize converging BM patents by employing topic modeling technique and clustering highly marketable topics, which are expressed through a topic-market impact matrix. We relied on BM patent data filed between 2010 and 2022 to derive empirical insights into the commercial potential of emerging business models. Subsequently, nine topics were identified, including but not limited to "Data Analytics and Predictive Modeling" and "Mobile-Based Digital Services and Advertising." The 2x2 matrix allows to position topics based on the variables of topic growth rate and market impact, which is useful for prioritizing areas that require attention or are promising. This study differentiates itself by going beyond simple topic classification based on topic modeling, reorganizing the findings into a matrix format. T he results of this study are expected to serve as a valuable reference for companies seeking to innovate their business models and enhance their competitive positioning.

Stock News Dataset Quality Assessment by Evaluating the Data Distribution and the Sentiment Prediction

  • Alasmari, Eman;Hamdy, Mohamed;Alyoubi, Khaled H.;Alotaibi, Fahd Saleh
    • International Journal of Computer Science & Network Security
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    • 제22권2호
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    • pp.1-8
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    • 2022
  • This work provides a reliable and classified stocks dataset merged with Saudi stock news. This dataset allows researchers to analyze and better understand the realities, impacts, and relationships between stock news and stock fluctuations. The data were collected from the Saudi stock market via the Corporate News (CN) and Historical Data Stocks (HDS) datasets. As their names suggest, CN contains news, and HDS provides information concerning how stock values change over time. Both datasets cover the period from 2011 to 2019, have 30,098 rows, and have 16 variables-four of which they share and 12 of which differ. Therefore, the combined dataset presented here includes 30,098 published news pieces and information about stock fluctuations across nine years. Stock news polarity has been interpreted in various ways by native Arabic speakers associated with the stock domain. Therefore, this polarity was categorized manually based on Arabic semantics. As the Saudi stock market massively contributes to the international economy, this dataset is essential for stock investors and analyzers. The dataset has been prepared for educational and scientific purposes, motivated by the scarcity of data describing the impact of Saudi stock news on stock activities. It will, therefore, be useful across many sectors, including stock market analytics, data mining, statistics, machine learning, and deep learning. The data evaluation is applied by testing the data distribution of the categories and the sentiment prediction-the data distribution over classes and sentiment prediction accuracy. The results show that the data distribution of the polarity over sectors is considered a balanced distribution. The NB model is developed to evaluate the data quality based on sentiment classification, proving the data reliability by achieving 68% accuracy. So, the data evaluation results ensure dataset reliability, readiness, and high quality for any usage.

중국 소비자들의 스마트폰에 대한 재구매의도 결정요인: 죠링허우(90後)를 대상으로 (A Study on the Antecedents of Repurchase Intention on Smart Phone for Post-90th Generation in China)

  • 박현재
    • 무역학회지
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    • 제42권1호
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    • pp.125-139
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    • 2017
  • 최근 세계 1위 시장인 중국 스마트폰 시장에서 급경한 변화의 바람이 불고 있다. 화웨이, 샤오미 등 중국 회사들이 빠른 속도로 부상 중이며, 괄목할만한 성장세를 보이고 있다. 본고는 이러한 중국에서 지금까지 연구가 미진한 죠링허우(90 後)를 대상으로 스마트폰 재구매의도에 영향을 미치는 선행요인과 자아이미지일치성(SIC)의 매개효과를 실증적으로 분석하고자 하였다. 연구결과, 첫째, 브랜드요인, 개인적경험요인은 재구매의도와 유의한 정(+)의 관계를 보였으나, 기타 다른 요인들(디자인요인, 가격요인, 기능적요인)은 유의한 관계를 보이지 않았다. 둘째, SIC는 브랜드요인과 재구매의도 사이에서 매개효과를 나타냈지만, 개인적경험요인과 디자인요인은 SIC의 간접효과가 없는 것으로 나타났다. 따라서 중국 죠링허우를 효과적으로 공략하기 위해서는 브랜드이미지를 강화하여 어떻게 명품브랜드로 육성할 것인지 그리고 개인적 경험요인을 어떻게 증강시킬 것인지 고려해야한다. 또한 SIC를 강하게 느낄수 있도록 브랜드 관련 다양한 마케팅 활동 및 이미지 제고에 노력해야한다.

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빅데이터 역량 평가를 위한 참조모델 및 수준진단시스템 개발 (An Assessment System for Evaluating Big Data Capability Based on a Reference Model)

  • 천민경;백동현
    • 산업경영시스템학회지
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    • 제39권2호
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    • pp.54-63
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    • 2016
  • As technology has developed and cost for data processing has reduced, big data market has grown bigger. Developed countries such as the United States have constantly invested in big data industry and achieved some remarkable results like improving advertisement effects and getting patents for customer service. Every company aims to achieve long-term survival and profit maximization, but it needs to establish a good strategy, considering current industrial conditions so that it can accomplish its goal in big data industry. However, since domestic big data industry is at its initial stage, local companies lack systematic method to establish competitive strategy. Therefore, this research aims to help local companies diagnose their big data capabilities through a reference model and big data capability assessment system. Big data reference model consists of five maturity levels such as Ad hoc, Repeatable, Defined, Managed and Optimizing and five key dimensions such as Organization, Resources, Infrastructure, People, and Analytics. Big data assessment system is planned based on the reference model's key factors. In the Organization area, there are 4 key diagnosis factors, big data leadership, big data strategy, analytical culture and data governance. In Resource area, there are 3 factors, data management, data integrity and data security/privacy. In Infrastructure area, there are 2 factors, big data platform and data management technology. In People area, there are 3 factors, training, big data skills and business-IT alignment. In Analytics area, there are 2 factors, data analysis and data visualization. These reference model and assessment system would be a useful guideline for local companies.

Text Mining and Sentiment Analysis for Predicting Box Office Success

  • Kim, Yoosin;Kang, Mingon;Jeong, Seung Ryul
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • 제12권8호
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    • pp.4090-4102
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    • 2018
  • After emerging online communications, text mining and sentiment analysis has been frequently applied into analyzing electronic word-of-mouth. This study aims to develop a domain-specific lexicon of sentiment analysis to predict box office success in Korea film market and validate the feasibility of the lexicon. Natural language processing, a machine learning algorithm, and a lexicon-based sentiment classification method are employed. To create a movie domain sentiment lexicon, 233,631 reviews of 147 movies with popularity ratings is collected by a XML crawling package in R program. We accomplished 81.69% accuracy in sentiment classification by the Korean sentiment dictionary including 706 negative words and 617 positive words. The result showed a stronger positive relationship with box office success and consumers' sentiment as well as a significant positive effect in the linear regression for the predicting model. In addition, it reveals emotion in the user-generated content can be a more accurate clue to predict business success.

A Study on the Calculation and Provision of Accruals-Quality by Big Data Real-Time Predictive Analysis Program

  • Shin, YeounOuk
    • International journal of advanced smart convergence
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    • 제8권3호
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    • pp.193-200
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    • 2019
  • Accruals-Quality(AQ) is an important proxy for evaluating the quality of accounting information disclosures. High-quality accounting information will provide high predictability and precision in the disclosure of earnings and will increase the response to stock prices. And high Accruals-Quality, such as mitigating heterogeneity in accounting information interpretation, provides information usefulness in capital markets. The purpose of this study is to suggest how AQ, which represents the quality of accounting information disclosure, is transformed into digitized data in real-time in combination with IT information technology and provided to financial analyst's information environment in real-time. And AQ is a framework for predictive analysis through big data log analysis system. This real-time information from AQ will help financial analysts to increase their activity and reduce information asymmetry. In addition, AQ, which is provided in real time through IT information technology, can be used as an important basis for decision-making by users of capital market information, and is expected to contribute in providing companies with incentives to voluntarily improve the quality of accounting information disclosure.

IoT-based Digital Life Care Industry Trends

  • Kim, Young-Hak
    • International journal of advanced smart convergence
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    • 제8권3호
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    • pp.87-94
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    • 2019
  • IoT-based services are being released in accordance with the aging population and the demand for well-being pursuit needs. In addition to medical device companies, companies with ideas ranging from global ICT companies to startup companies are accelerating their market entry. The areas where these services are most commonly applied are health/medical, life/safety, city/energy, automotive and transportation. Furthermore, by expanding IoT technology convergence into the area of life care services, it contributes greatly to the development of service models in the public sector. It also provides an important opportunity for IoT-related companies to open up new markets. By addressing the problems of life care services that are still insufficient. We are providing opportunities to pursue the common interests of both users and workers and improve the quality of life. In order to establish IoT-based digital life care services, it is necessary to develop convergence technologies using cloud computing systems, big data analytics, medical information, and smart healthcare infrastructure.