• Title/Summary/Keyword: Market Activation

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Marketing service activation strategies for the floral market products in the cyber shopping mall environment (사이버 쇼핑몰 환경에서 꽃시장 상품의 마케팅 활성화를 위한 서비스 전략)

  • Shin, Seong-Yoon;Lee, Hyun-Chang
    • Journal of the Korea Society of Computer and Information
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    • v.18 no.8
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    • pp.149-156
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    • 2013
  • TAmong various forms of online shopping with the development of online shopping and the rapid growth of IT technology, the intense competition also more deepen. The strategies for differentiated marketing and features for competitiveness of businesses in the online and offline shopping areas are required that our marketing target be settled the flower marketing by analyzing. In case of the flower market, the movement of the market from offline market to online market has been occurred and processed concurrently. Market entry and competitiveness of small companies is becoming very difficult because larger companies have been formed national market networks. Therefore, in this research, we suggest ways to enhance flower delivery service to the market from the top ranked site analysis, market situation analysis and service strategy plan for the activation of the online flower market. Also, we describe how to realize the above mentioned strategies through a site building. We can expect to strengthen flower market activation and competitiveness through the flower delivery service enhancement.

Spatial Pattern and Environmental Improvement of the Conventional Market in Small Town (소도읍 재래시장의 공간유형과 환경개선에 대한 연구)

  • Han, Sang-Ho
    • Journal of the Korean Institute of Rural Architecture
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    • v.7 no.2
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    • pp.9-20
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    • 2005
  • The conventional markets in small towns have showed a different trend, compared with those of urban district. As the conventional markets, which are located in urban districts, are being depressed, those in small towns are being activated by each local government. The activation of conventional market is being recognized as an important means for developing communities, and the project for fostering conventional market is being competitively carried out by each local government. The active center of conventional market is constituted centering on the central area of the market. However, in case of the small towns' conventional markets, it is known that the market site, which is secured at market day, heavily influences on the central area. Thus, in order that the small towns' conventional markets may be activated, securing territories of conventional markets and market site should be considered. Altogether, in order to activate the conventional markets, some conclusions were derived as follows: Expanding market site through improving the usability of space by territories, Controlling peddlers by territories and balancing business items, Amplifying the convenient facilities for users, Securing and improving the central area, Standardizing the facilities that were installed by stores and peddlers.

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A Study on the Activation of Conventional Markets through the Survey of Consumers' Recognition (소비자의 인식조사를 통한 재래시장 육성대책에 관한 연구)

  • Kim Sun-mi;Kim Sung-hee
    • Proceedings of the Korean Institute of Building Construction Conference
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    • 2005.11a
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    • pp.191-195
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    • 2005
  • Till now, the roles of a tradition market were a circulation of the necessities of life, a employment market of local society, a center of community, and a main structure of local economy. Recently, these tradition market is on the decline because it couldn't cope with the internal and external changes. It is recognized that these phenomenon is a factor of economy unbalance. So, to activate the local economy, tradition market should be promoted. Therefore, external changes such as the increase of competition intensity and the changes of consume pattern, internal changes such as the deterioration of facility and old fashioned management were analysed. The activation plan of traditional market were suggested through the decision index for the tradition market in this study.

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A Survey m Demand and Activation of Mobile Internet Business (무선인터넷 비즈니스 수요조사 및 활성화 방안)

  • 김철환;오광운
    • The Journal of Society for e-Business Studies
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    • v.7 no.3
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    • pp.1-19
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    • 2002
  • This research investigates several essential topics of m-business by conducting a questionnaire to the professional experts. The topics include the market structure and business, the demand for available m-business service and its development, the market size and market growth factors, the service fee, the core technologies and technology development prediction. This paper contributes to the development of m-business in that it provides criteria and policies for more active and efficient treatment of m-business market under IMT2000 environment and also offers guides and plans of m-business activation for both government and enterprise.

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Bike Transportation Activation Policy through Carbon Emission Trading (탄소배출권 거래를 고려한 자전거 활성화 정책)

  • Choi, Jae Soon
    • International Journal of Highway Engineering
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    • v.18 no.6
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    • pp.1-10
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    • 2016
  • OBJECTIVES : Currently, the market for carbon emissions trading has been increasing. In Korea, it is known that traffic mode rate in bike transportation is low. However, if bike transportation system is encouraged and the traffic mode rate is increased, it would be possible to reduce carbon emissions through the trading market. In this study, a practical policy to activate the bike transportation system in Korea will be proposed and verified. METHODS : Past studies regarding bike transportation system in international and domestic metropolitan cities were analyzed. Moreover, detailed reviews on recent carbon emissions trading market were performed. In particular, SWOT analysis on the bike transportation system in Korea and policy topology analysis were conducted. RESULTS : Based on the literature reviews and SWOT analysis, a new bike transportation policy was proposed. Several actual plans to adopt in Korea were proposed. In addition, a new bike transportation policy was analyzed using policy typology model, and a business model related to the cost of implementing the system and CERs were also proposed. CONCLUSIONS : It is concluded that the proposed bike transportation activation policy and several practical plans to connect CERs and a business model including bus, subway, T-money and bike riders to give some incentive were effective and reasonable. It is desired that this study will help Korea to get CERs through bike transportation activation in the future.

Industry Activation Scheme through mVoIP Technology Trends and Market Analysis

  • Park, Se-Hwan;Park, Jong-Kyu;Kim, Cheong-Ghil
    • International journal of advanced smart convergence
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    • v.1 no.2
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    • pp.59-63
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    • 2012
  • The mVoIP service is the technology which focuses on the wireless data service as the IP network having the transmission rate of 100 Mbps classes on the high-speed middle of movement through the WiFi, WiBro and 3G mobile radio communication network, and etc. and is developed. Since 2010, the mVoIP (mobile VoIP) service shows the rapid growth due to 4G-LTE service seriously disclosed from July with the Smart phone and 2,011 it begins to be rapidly popularized. In this research, additionally the mVoIP service industry activation plan is presented with the trends of technology development including the chip-set/module/terminal, etc. based upon local and foreign market trend searchlight through the market demand analysis. The mVoIP service downloads App to the mobile apparatus and or can provide the service as the software through the WiFi network. Therefore, the change which is large in the products development aspect is to be have no. Expected to is being provided as the added service in the case of 4G-LTE as a matter of course, the service deployment where it is based on the market principle and demand needs is needed.

Factor Analysis for Activation of Certification industry (GS인증산업 활성화를 위한 요인분석)

  • Kim, Shin-Pyo;Lee, Soon-Bae;Lee, Gil-Min;Kim, Jong-Sik
    • Journal of Industrial Convergence
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    • v.13 no.2
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    • pp.1-9
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    • 2015
  • This Study aims to present the guidelines for the activation of the domestic GS certification market through the assessment of the characteristics of the demands of the domestic SW companies pursuing to acquire GS certification. As the results of the factor analysis of the guidelines for the activation of the domestic GS certification market, (1) strictness of the certification standards, (2) level of satisfaction on the certification services and (3) certification effects were deduced as the specific variables. This study is highly significant in that the fact that the certification market is more effectively activated when the 3 factors, namely, strictness of the certification standards, level of satisfaction on the certification services and certification effects, have been intensively reinforced although there exist countless number of specific variables including certification system, certification cost, certification expertise and certification marketing, etc. in order to activate GS certification market has been statistically verified.

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A Study on a VoIP Phone Activation for the Special Consumer: Focused on the Deaf Market (특수시장 소비자를 위한 IP 기반의 VoIP Phone 활성화에 관한 연구: 청각장애인의 시장을 중심으로)

  • Park, Sun-Young
    • Korean Journal of Human Ecology
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    • v.15 no.6
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    • pp.961-971
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    • 2006
  • The purpose of this study was firstly to provide fundamental data on the activation for the IP-based video phone for the special consumer related to the physically handicapped; secondly to inform empirical data for the consumer public policy in the information technology market, specially for the deaf people. The results of study showed that consumer needs extend to not only simple voice communication for general consumers but also special demands for both the handicapped and the elderly. This study also indicated that VoIP's characteristics of technology would be easily applied to the TRS or VRS which can be adapted to the special consumer market so that VoIP service would be optimal technology for the special consumers like the deaf. In order to successfully implement TRS & VRS business, the paper proposed as follows; 1) the provision of VoIP service enable to satisfying consumers in special market such as the deaf market and the elderly market, 2) the necessity of supporting policy by the related law, and 3) the construction of the system inducing interests from the market participants.

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The Study on the Revitalization of Traditional Market through the Use of Cultural Properties(Focused on Namhang Market in Busan) (문화를 이용한 전통시장 활성화 방안(부산 남항시장을 중심으로))

  • Kim, Hae-Jin
    • The Journal of the Korea Contents Association
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    • v.14 no.10
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    • pp.73-86
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    • 2014
  • The traditional markets representing the lives of ordinary people have been pivotal in retail markets for a long time, but they suffer from deterioration due to the downturns of competitiveness caused by the inactive confrontation with changes of life styles and the large retailers' marketing territories. Recently the efforts to vitalize the traditional markets are widely developed, and this research will cover the necessity of such activation through the use of market competitiveness and cultural properties which have the social and cultural functionalities. By analyzing the case of Namhang market in Busan, this study suggests the specific activation measures in the aspects of hardware, software, human ware, and a joint venture.

Plans for 3D printers Diffusion -Focusing on production figures- (3D프린터 활성화를 위한 방안 -피규어 제작을 중심으로-)

  • Lee, Chang-Jo;Sohn, Jong-Nam
    • Journal of Digital Convergence
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    • v.12 no.9
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    • pp.335-341
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    • 2014
  • Due to the expiration of the 3D printer's patent, the articles covering the market activation and bright prospects for the future industry are being released. What are the requirements for the 3D printer to become popular like a general printer? To get the answer, on-line survey was performed for the activation of 3D printer. As a result, tit is observed that he public prefers creative printer and figure, and prefers to use through pay or free download rather than designing digital blueprint, which is output data. For the activation and popularization of 3D printer, figure is familiar to the public who are frequently exposed to image media contents, and it also has motivation factor to use and purchase 3D printer. For distribution of digital blueprint of figure content, the preparation of related law and regulation and activation of online market would be of help for activation of 3D printer.