• Title/Summary/Keyword: Market Activation

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Analysis of Labor Market Activation Policy and Its Employment Outcomes: the Effects of Employment and Tailored Social Service Provision (한국의 노동시장 활성화 정책 특성과 취업 성과: 취업지원서비스와 맞춤형 사회서비스 중심 정책의 비교)

  • Ryu, Kirak
    • 한국사회정책
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    • v.19 no.3
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    • pp.149-183
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    • 2012
  • This article aims to analyze main features of activation policy and compare major programmes in terms of their impact on employment performances in Korea. Since the introduction of National Basic Living Security Act in 2000, a series of activation policies have been in place for social assistance recipients, low-income employees, and youth unemployed by means of providing tailored employment and social services via in-depth counselling and case management. These activation policies carry both enabling and demanding elements: requiring programme participation in exchange for public assistance benefit receipts on the one hand, and providing various social services to remove barriers to employment through case management on the other hand. Therefore, it merits attention to analyze how various features of activation programmes affect employment outcomes, the effectiveness of delivery system and policy instruments as well. In analyzing employment outcomes of activation policy of which main characteristics lie in provision of employment and social services, this article points out the features and policy instruments of the activation policy that contribute to labor market entry of public assistance recipients and low income employees. In addition, it also delineates the determinants of exit from benefit receipts. Results from statistical analysis show that activation policy with intense employment service helps both benefit recipients and low income employees enter into the labor market at a faster rate. However, tailored social service provision enables social assistance recipients to exit from benefit receipts. These results suggest theoretical and policy relevant implication in regards to redesigning the delivery mechanisms and service instruments of activation policy.

Marketing Activation Strategy of Women's Fashion Market (여성 패션 시장의 마케팅 활성화 전략방안)

  • Lee, Hyun-chang;Seo, Shin-lim;Cho, Min-gyu;Shin, Sung-yoon
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2013.10a
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    • pp.228-229
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    • 2013
  • With the development of economy, people's self-interest about one's appearance has been increasing. Among them, especially interest in women's fashion is increasing very. By increasing interest of women's appearance, requirements of various women's fashion marketing ways are increasing and the women's fashion market is expanding as much as it is. Therefore, in this paper, we propose the strategies for marketing activation in women's fashion after consideration of general women's fashion marketing strategies. Through the activation of the marketing strategies, marketing in a women's fashion market is expected to be competitive.

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Marketing Activation Strategy of Leggings Fashion Market (레깅스패션 시장 마케팅 활성화 전략방안)

  • Lee, Hyun-chang;Xu, Shen-lin;Shin, Seong-yoon
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2014.10a
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    • pp.223-224
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    • 2014
  • The more women's participation in society is increasing, the higher interests and expressions about appearance are. Among them, especially interest in women's fashion is increasing very. By increasing interest of women's appearance, requirements of various women's fashion marketing ways are increasing and the women's fashion market is expanding as much as it is. Therefore, in this paper, we propose the strategies for marketing activation in women's fashion after consideration of general women's fashion marketing strategies. Through the activation of the marketing strategies, marketing in a women's fashion market is expected to be competitive.

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A Study about Electronic Commerce System of Real Estate for Activation of Real Estate Transaction (부동산 거래 활성화를 위한 전자거래 시스템에 관한 연구)

  • Kim Young-Sun
    • Management & Information Systems Review
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    • v.18
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    • pp.21-40
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    • 2006
  • The activation of an Real Estate transaction that be necessary correspond the user need of Internet suitably for be able to become safe and quick transaction of Real Estate transaction. We have been changed into a buyer center in the market of the while of a shalesman center that The taste of an immovable property buyer is various today. The area range of an Real Estate brokerage that take charge of real estate brokerage business have been reduced gradually that take the influence on Implementation of an Real Estate information system. The age of change of the environment which is bring the change of the mode of an real estate transaction that are leading the change of an Real estate circulation market. The paper is design for implementation of real estate transaction system that lead the period of new Internet and the purpose to accomplish the activation of an immovable property information system that offer an real estate service information

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Consumer's Utility Attributes Analysis for T-Commerce Activation (T-Commerce 활성화를 위한 소비자 효용 속성 분석)

  • Park, Joon Yong;Shin, Min Soo
    • Journal of Information Technology Services
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    • v.15 no.2
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    • pp.21-33
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    • 2016
  • Recently, T-Commerce is emerging to provide new services, with the proliferation of digital broadcasting services. However, T-Commerce market and TV home shopping market are being classified as a legal policy on other markets, such as regulated in the service of live broadcasts. The factor that has inhibited activation T-Commerce related to the lack of appropriate institutions and legal systems in the market, despite the environment with the digital broadcasting service is being spread. We were performed conjoint analysis. For this analysis, we select attributes as a quality attractive factors that significantly affects the satisfaction of TV based shopping customers through previous studies. The results showed that the TV-based shopping customers are important to think 'Responsive', 'Playfulness', 'Live broadcast', 'Convenience' and 'Bidirectional' in the order. The 'Responsive' and 'Live broadcast' of such attributes are served as possible only in TV home shopping, because these attributes don't service due to legal and institutional regulations in T-commerce market. The cluster analysis result also showed that TV shopping consumers are more important to think 'Responsive', 'Playfulness', 'Live broadcast' than 'Convenience' and 'Bidirectional', except one of the classification clusters. If real-time broadcast service is impossible because of the legal and institutional regulations, it seems to require the expansion of the services linked the terrestrial broadcasting to the activating T-Commerce market.

Research for Activation of Direct Load Control Program in Power Market (직접부하제어프로그램의 활성화 위한 해외사례별 연구)

  • Lee, C.J.;Kim, J.H.;Park, J.B.;Shin, J.R.;Kim, C.S.
    • Proceedings of the KIEE Conference
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    • 2003.07a
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    • pp.578-580
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    • 2003
  • This paper describes a research for activation of diect load control program in competitive electicity market. A direct load control program after the restructuring of electric power industry will evolve to the bilateral information system to derive a voluntary participation of demand side resource. Therefore, this paper presented a right way of direct load control program for the foreign market research.

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A study on the ecosystem activation of mobile sector: focused on small and medium businesses (모바일 분야 생태계 활성화 방안 연구 : 중소기업을 중심으로)

  • Ahn, Jong-Chang;Lim, Chae-Young;Joe, Moon-Jeung
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.18 no.11
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    • pp.390-398
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    • 2017
  • In this study, we conducted a questionnaire survey for the purpose of finding a method of mobile sector ecosystem activation targeted at small and medium businesses (SMBs). Through the total of 204 responders consisting of business employees from each mobile sector, we analyzed the factors inhibiting the development of the mobile ecosystem and preventing the activation the mobile market, as well as conducting a diagnosis of the digital potential. This paper presented suggestions for searching for a systematic supporting strategy considering the short-term inhibitory factors (market structure improvement, financial support, etc.) and long-term orientation factors (personnel nurturing, strengthening of supporting role by governmental initiative) for the activation of the domestic mobile market. After measuring the digital potential, we found that domestic mobile SMBs have perceived the importance of the digital potential and have considered and readied themselves for the future market. The present survey found that if suitable digitalization can be accomplished for their firms' products and services, they have the ability and willingness to succeed in the market. However, they have a hard task ahead of them from adigital delivery perspective given the potential for digital disruptions.

Menu Structure Design using Asymmetric Spreading Activation in Mobile Phone (비대칭 활성화 확산 이론을 이용한 휴대폰 메뉴 구조 디자인)

  • Oh, Se-Eung;Myung, Ro-Hae
    • Journal of the Ergonomics Society of Korea
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    • v.28 no.1
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    • pp.1-7
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    • 2009
  • As products are getting more diverse and new products are entering the market faster, customers have trouble learning how to use them. User-oriented menu structures may solve this problem. In order to design user-oriented menu structures, spreading activation theory has been studied. The spreading activation test shows that the strong associative relationship between words has shorter response times. Based on the spreading activation test, asymmetric spreading activation was introduced and a hypothesis that in a well-designed menu structure, association between upper-low menu pairs is not affected by an activation direction was tested for this study. In this study the menu of a cellular phone (Model: SPH-w2900) was extracted, and underwent 1st spreading activation tests. Then, on each menu pair, response time differences (asymmetric transition) by accuracy and directions were analyzed to find out problems in labels and improve menu structures and vocabulary. Second spreading activation tests were conducted to check whether asymmetric transitions decreased. The results showed that response time differences (asymmetric transition) for activation directions were found to be dropped significantly. Asymmetric transitions in spreading activation presented in this study will be helpful to define user-oriented menu structures.

Improvement Factors for Reinforced Concrete Firm against Removing the restriction of Construction Market Activation (겸업제한 폐지에 따른 철근콘크리트 전문건설업체의 발전요인)

  • Park, Jeong-Ho;Jun, Hun-Bai;Cho, Kyu-Man;Hong, Tae-Hoon;Koo, Kyo-Jin;Hyun, Chang-Taek
    • Korean Journal of Construction Engineering and Management
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    • v.9 no.1
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    • pp.118-125
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    • 2008
  • Recently, the Ministry of Construction and Transportation announced a notice of the legislation related to remove the restriction of construction market activation in advance. he removement is an overwhelming change of the business structure in the Korean construction industry and has a far-reaching influence on general and trade contractors. The purpose of this research was to suggest improvement factors to survive an excessive competition in reinforced concrete market. This research did SWOT analysis to examine the strength, weakness, opportunity and threat of reinforced concrete firm, and established business strategies. The factor analysis was also applied with questionnaire survey to staff in charge of reinforced concrete company. It is expected that the suggested improvement factors can give effective business strategies to reinforced concrete firm. Furthermore, trade contractors having difficulty in a bottleneck in management can get help from the result of this research.

Industry Activation Scheme through mVoIP Technology Trends and Market Analysis (mVoIP 기술동향 및 시장분석을 통한 산업 활성화 방안)

  • Park, Se-Hwan;Park, Jong-Kyu;Kim, Cheong-Ghil
    • Journal of Digital Contents Society
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    • v.13 no.4
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    • pp.477-482
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    • 2012
  • The mVoIP service is the technology which focuses on the wireless data service as the IP network having the transmission rate of 100 Mbps classes on the high-speed middle of movement through the WiFi, WiBro and 3G mobile radio communication network, and etc. and is developed. Since 2010, the mVoIP (mobile VoIP) service shows the rapid growth due to 4G-LTE service seriously disclosed from July with the Smart phone and 2,011 it begins to be rapidly popularized. In this research, additionally the mVoIP service industry activation plan is presented with the trends of technology development including the chip-set/module/terminal, etc. based upon local and foreign market trend searchlight through the market demand analysis. The mVoIP service downloads App to the mobile apparatus and or can provide the service as the software through the WiFi network. Therefore, the change which is large in the products development aspect is to be have no. Expected to is being provided as the added service in the case of 4G-LTE as a matter of course, the service deployment where it is based on the market principle and demand needs is needed.