• 제목/요약/키워드: Market Activation

검색결과 365건 처리시간 0.03초

사이버 쇼핑몰 환경에서 꽃시장 상품의 마케팅 활성화를 위한 서비스 전략 (Marketing service activation strategies for the floral market products in the cyber shopping mall environment)

  • 신성윤;이현창
    • 한국컴퓨터정보학회논문지
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    • 제18권8호
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    • pp.149-156
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    • 2013
  • 사이버 쇼핑몰은IT 기술발전에 힘입어 다양하고 급속하게 성장하면서 온라인 쇼핑 업체들 사이에 경쟁은 더욱 가열되고 있다. 이로 인하여 온 오프라인에서 업체들의 차별화된 마케팅 전략과 특징이 절실하게 요구되며, 자체 경쟁력 확보를 위한 분석과 투자에 많은 노력을 기울이고 있다. 특히, 꽃시장의 경우에 오프라인에서 온라인이 병행되고, 전국시장 네트워크가 형성됨으로써 소규모 업체들의 시장진입과 경쟁력 확보가 매우 어려워지고 있다. 이에 본 연구에서는 온라인 꽃시장 활성화와 꽃 배달 서비스 강화 방안을 위해 시장에서 상위에 랭크된 사이트 분석과 시장 현황 분석 및 서비스 전략 방안을 제시하며, 이를 실현하기 위한 사이트 구축에 관하여 기술하였다. 이를 통해 꽃 배달 서비스 강화를 통한 꽃 시장 마케팅 활성화와 경쟁력을 통해 시장에서의 입지 강화를 기대해 볼 수 있다.

소도읍 재래시장의 공간유형과 환경개선에 대한 연구 (Spatial Pattern and Environmental Improvement of the Conventional Market in Small Town)

  • 한상호
    • 한국농촌건축학회논문집
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    • 제7권2호
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    • pp.9-20
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    • 2005
  • The conventional markets in small towns have showed a different trend, compared with those of urban district. As the conventional markets, which are located in urban districts, are being depressed, those in small towns are being activated by each local government. The activation of conventional market is being recognized as an important means for developing communities, and the project for fostering conventional market is being competitively carried out by each local government. The active center of conventional market is constituted centering on the central area of the market. However, in case of the small towns' conventional markets, it is known that the market site, which is secured at market day, heavily influences on the central area. Thus, in order that the small towns' conventional markets may be activated, securing territories of conventional markets and market site should be considered. Altogether, in order to activate the conventional markets, some conclusions were derived as follows: Expanding market site through improving the usability of space by territories, Controlling peddlers by territories and balancing business items, Amplifying the convenient facilities for users, Securing and improving the central area, Standardizing the facilities that were installed by stores and peddlers.

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소비자의 인식조사를 통한 재래시장 육성대책에 관한 연구 (A Study on the Activation of Conventional Markets through the Survey of Consumers' Recognition)

  • 김선미;김성희
    • 한국건축시공학회:학술대회논문집
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    • 한국건축시공학회 2005년도 추계 학술논문 발표대회
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    • pp.191-195
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    • 2005
  • Till now, the roles of a tradition market were a circulation of the necessities of life, a employment market of local society, a center of community, and a main structure of local economy. Recently, these tradition market is on the decline because it couldn't cope with the internal and external changes. It is recognized that these phenomenon is a factor of economy unbalance. So, to activate the local economy, tradition market should be promoted. Therefore, external changes such as the increase of competition intensity and the changes of consume pattern, internal changes such as the deterioration of facility and old fashioned management were analysed. The activation plan of traditional market were suggested through the decision index for the tradition market in this study.

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무선인터넷 비즈니스 수요조사 및 활성화 방안 (A Survey m Demand and Activation of Mobile Internet Business)

  • 김철환;오광운
    • 한국전자거래학회지
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    • 제7권3호
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    • pp.1-19
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    • 2002
  • This research investigates several essential topics of m-business by conducting a questionnaire to the professional experts. The topics include the market structure and business, the demand for available m-business service and its development, the market size and market growth factors, the service fee, the core technologies and technology development prediction. This paper contributes to the development of m-business in that it provides criteria and policies for more active and efficient treatment of m-business market under IMT2000 environment and also offers guides and plans of m-business activation for both government and enterprise.

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탄소배출권 거래를 고려한 자전거 활성화 정책 (Bike Transportation Activation Policy through Carbon Emission Trading)

  • 최재순
    • 한국도로학회논문집
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    • 제18권6호
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    • pp.1-10
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    • 2016
  • OBJECTIVES : Currently, the market for carbon emissions trading has been increasing. In Korea, it is known that traffic mode rate in bike transportation is low. However, if bike transportation system is encouraged and the traffic mode rate is increased, it would be possible to reduce carbon emissions through the trading market. In this study, a practical policy to activate the bike transportation system in Korea will be proposed and verified. METHODS : Past studies regarding bike transportation system in international and domestic metropolitan cities were analyzed. Moreover, detailed reviews on recent carbon emissions trading market were performed. In particular, SWOT analysis on the bike transportation system in Korea and policy topology analysis were conducted. RESULTS : Based on the literature reviews and SWOT analysis, a new bike transportation policy was proposed. Several actual plans to adopt in Korea were proposed. In addition, a new bike transportation policy was analyzed using policy typology model, and a business model related to the cost of implementing the system and CERs were also proposed. CONCLUSIONS : It is concluded that the proposed bike transportation activation policy and several practical plans to connect CERs and a business model including bus, subway, T-money and bike riders to give some incentive were effective and reasonable. It is desired that this study will help Korea to get CERs through bike transportation activation in the future.

Industry Activation Scheme through mVoIP Technology Trends and Market Analysis

  • Park, Se-Hwan;Park, Jong-Kyu;Kim, Cheong-Ghil
    • International journal of advanced smart convergence
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    • 제1권2호
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    • pp.59-63
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    • 2012
  • The mVoIP service is the technology which focuses on the wireless data service as the IP network having the transmission rate of 100 Mbps classes on the high-speed middle of movement through the WiFi, WiBro and 3G mobile radio communication network, and etc. and is developed. Since 2010, the mVoIP (mobile VoIP) service shows the rapid growth due to 4G-LTE service seriously disclosed from July with the Smart phone and 2,011 it begins to be rapidly popularized. In this research, additionally the mVoIP service industry activation plan is presented with the trends of technology development including the chip-set/module/terminal, etc. based upon local and foreign market trend searchlight through the market demand analysis. The mVoIP service downloads App to the mobile apparatus and or can provide the service as the software through the WiFi network. Therefore, the change which is large in the products development aspect is to be have no. Expected to is being provided as the added service in the case of 4G-LTE as a matter of course, the service deployment where it is based on the market principle and demand needs is needed.

GS인증산업 활성화를 위한 요인분석 (Factor Analysis for Activation of Certification industry)

  • 김신표;이순배;이길민;김종식
    • 산업융합연구
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    • 제13권2호
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    • pp.1-9
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    • 2015
  • This Study aims to present the guidelines for the activation of the domestic GS certification market through the assessment of the characteristics of the demands of the domestic SW companies pursuing to acquire GS certification. As the results of the factor analysis of the guidelines for the activation of the domestic GS certification market, (1) strictness of the certification standards, (2) level of satisfaction on the certification services and (3) certification effects were deduced as the specific variables. This study is highly significant in that the fact that the certification market is more effectively activated when the 3 factors, namely, strictness of the certification standards, level of satisfaction on the certification services and certification effects, have been intensively reinforced although there exist countless number of specific variables including certification system, certification cost, certification expertise and certification marketing, etc. in order to activate GS certification market has been statistically verified.

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특수시장 소비자를 위한 IP 기반의 VoIP Phone 활성화에 관한 연구: 청각장애인의 시장을 중심으로 (A Study on a VoIP Phone Activation for the Special Consumer: Focused on the Deaf Market)

  • 박선영
    • 한국생활과학회지
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    • 제15권6호
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    • pp.961-971
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    • 2006
  • The purpose of this study was firstly to provide fundamental data on the activation for the IP-based video phone for the special consumer related to the physically handicapped; secondly to inform empirical data for the consumer public policy in the information technology market, specially for the deaf people. The results of study showed that consumer needs extend to not only simple voice communication for general consumers but also special demands for both the handicapped and the elderly. This study also indicated that VoIP's characteristics of technology would be easily applied to the TRS or VRS which can be adapted to the special consumer market so that VoIP service would be optimal technology for the special consumers like the deaf. In order to successfully implement TRS & VRS business, the paper proposed as follows; 1) the provision of VoIP service enable to satisfying consumers in special market such as the deaf market and the elderly market, 2) the necessity of supporting policy by the related law, and 3) the construction of the system inducing interests from the market participants.

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문화를 이용한 전통시장 활성화 방안(부산 남항시장을 중심으로) (The Study on the Revitalization of Traditional Market through the Use of Cultural Properties(Focused on Namhang Market in Busan))

  • 김혜진
    • 한국콘텐츠학회논문지
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    • 제14권10호
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    • pp.73-86
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    • 2014
  • 서민들의 삶을 대변하는 전통시장이 오랫동안 소매유통의 중추적 역할을 담당하였으나 생활패턴의 변화와 대형 유통 상권에 능동적으로 대처하지 못해 경쟁력 저하로 침체를 겪고 있다. 최근 전통시장 활성화를 위한 노력이 활발히 전개되고 있는데 사회문화적 기능을 갖고 있는 시장의 경쟁력과 문화를 이용한 활성화 필요성에 대하여 연구하였다. 부산의 남항시장의 사례를 분석하여 하드웨어, 소프트웨어, 휴먼웨어, 공동사업으로 나누어 구체적인 활성화 방안을 제안하였다.

3D프린터 활성화를 위한 방안 -피규어 제작을 중심으로- (Plans for 3D printers Diffusion -Focusing on production figures-)

  • 이창조;손종남
    • 디지털융복합연구
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    • 제12권9호
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    • pp.335-341
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    • 2014
  • 3D 프린터의 특허권이 만료됨에 따라 3D프린터 시장의 활성화와 미래 산업에 대한 밝은 전망 등을 다룬 언론의 기사들이 등장하고 있다. 3D 프린터가 일반 프린터처럼 대중화 되기 위해서는 무엇이 필요할까? 그 해답은 알기 위하여 일반인들을 대상으로 3D프린터의 활성화에 대한 온라인 설문을 실시하였다. 그 결과 일반인들은 3D프린터를 이용한 활용에 있어서 창작 출력물과 피규어를 선호하고 있으며, 출력데이터인 디지털 설계도를 직접 제작보다는 유료/무료 다운로드를 이용한 활용을 더 많이 원하는 것으로 나타났다. 일반인들의 3D프린터의 대중화와 활성화를 위하여 피규어는 영상미디어 콘텐츠들을 자주 접하는 일반인들에게 친숙한 대상이며, 더 나아가 3D프린터를 활용하고 싶다는 욕구를 갖게 하고 프린터를 구매하는 동기부여 요소를 지니고 있다고 사료된다. 피규어 콘텐츠의 디지털 설계도 보급을 위해 관련 규제와 법을 마련하고, 판매의 장인 온라인 마켓을 활성화한다면 3D 프린터의 활성화에 많은 도움이 될 것으로 사료되어진다.