• Proceedings of the Korean Institute of Navigation and Port Research Conference
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• 2019.05a
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• pp.167-168
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• 2019

This study analyzes the operating conditions of domestic marinas in response to changes in marine leisure trends and demand for recreational boats, and suggests ways to improve services according to the types and functions of marinas. In order to popularize marine leisure and to foster coastal and marine tourism industry, the 'Act on the Development, Management, etc. of Marinas' was enacted in 2010 and 'The 1st Marina Basic Plan' was established, and more than 34 marinas are operated nationwide. In order for domestic marinas to be used as an infrastructure for marine leisure activities, measures for enhancing service functions should be prepared in accordance with the size and characteristics of marinas. It is also necessary to improve facilities for marine leisure management and tourist convenience.

• The Journal of Fisheries Business Administration
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• v.40 no.3
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• pp.51-68
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• 2009

The purpose of this study is to investigate the effect of Brand Personality to Marine Tourism Destination Images and Intention to Recommend. For this purpose, factor analysis was applied to 42 of J.Aaker's Brand Personality Scale and 5 personality dimensions were extracted. This analysis was also applied for cognitive and affective images and two of cognitive images and three of affective images were extracted. Multiple regression was done to estimate the relative effects of Brand Personality to both cognitive and affective images and intention to recommend. The results indicated brand personality influenced on both cognitive and affective images and intention to recommend directly and also found affective images was influenced by cognitive images. The results also suggested useful insight for future study. The Brand Personality Scale which developed for the product by Aaker might not be suitable for measuring the marine tourism destination brand personality and necessary to develop the new scale suitable for marine tourism destination personality, and be needed to study together with other moderating variance such as satisfaction and congruency with image to verifying the exact effect between different variables.

• Proceedings of the Korean Institute of Navigation and Port Research Conference
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• 2019.11a
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• pp.121-122
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• 2019

This study analyzes the operating conditions of domestic marinas in response to changes in coastal and marine leisure trends and demand for recreational boats, and suggests ways to improve services according to the types and functions of marinas. In order to popularize marine leisure and to foster coastal and marine tourism industry, the 'Act on the Development, Management, etc. of Marinas' was enacted in 2009 and 'The 1st Marina Basic Plan' was established, and more than 34 marinas are operated nationwide. In order for domestic marinas to be used as an infrastructure for marine leisure activities, measures for enhancing service functions should be prepared in accordance with the size and characteristics of marinas.

• The Journal of the Korea Contents Association
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• v.17 no.8
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• pp.196-208
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• 2017

Busan is one of the most popular tourist cities of the Republic of Korea. To develop differentiated urban brand as the nation's flagship maritime city, Busan needs to explore diverse marine tourism stories and develop related contents. For the purpose of developing storytelling as a way to facilitate the maritime tourism of Busan, this study attempted to i) create 'marine leisure Galmaetgil of Busan' contents using 5-step storytelling modules and ii) develop themed tour routes based on the marine tourist contents and related graphic elements such as tour route map and image editing. Galmaetgil is a beautiful trail developed along the coastal line. It is one of the most famous tourist contents of Busan. Based on this asset, Busan would be able to develop its own tourist contents as the nation's proud marine-leisure city. The emotional stories which can draw a great attention from the citizens and tourists and informative storytelling would make people understand and experience marine leisure in a fun and easy.

• The Journal of Fisheries Business Administration
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• v.47 no.2
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• pp.33-41
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• 2016

The purpose of this study is to estimate the economic value of boat fishing experience marine tourism activity in Jeju Island's Chagwido. The economic value is estimated as consumer surplus using count data models including the truncated Poisson model and the truncated negative binominal distribution model. This study collects the effective 504 questionnaires from boat fishing experience tourists in Jeju Island's Chagwido. The truncated negative binominal distribution model was statistically more suitable and valid than other models. The truncated negative binominal distribution model was applied to estimate consumer surplus as economic value from boat fishing experience tourism activity in Jeju Island's Chagwido. A consumer surplus value per trip was estimated as about 209,900 won. The annual economic value from boat fishing experience tourism activity was estimated as 273,700 won in Jeju Island's Chagwido. Consequently, boat fishing experience marine tourism activity has a very large economic value in Jeju Island.

• Journal of Fisheries and Marine Sciences Education
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• v.24 no.2
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• pp.286-301
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• 2012

This study was to consider the development strategy of Jeju Marine leisure equipment industry for facilitating marine leisure tourism industry. For achieving this goal, the case studies related to domestic & foreign marine leisure equipment industry, interviews of marine leisure equipment company, the contents of specialist consultation meeting were used in this study. The strategies for promoting were suggested in progress that step 1 was the expansion of maintenance infrastructure as of a port of call, step 2 was the establishing of marie leisure tourism image, step 3 was the integration of marine leisure equipment industry. More specific suggestions were followed. As an aspect of infrastructure, the expansion of management of marine leisure equipment such as yacht, development of marina having similar image of Jeju were suggested. As an aspect of law/institution, the development of financial support system on the marine leisure equipment, promotion of establishment of professional education institutions were suggested. As an aspect of contents/programs, the hosting the exhibition of marine leisure used equipment of international trade, the development of environmental-friendly program associated with cruise were suggested, Finally, as an aspect of promotion/marketing, the promotions linked with drama & movie industry, the strategy of improvement of negative image to the yacht industry were suggested.

• Journal of Fisheries and Marine Sciences Education
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• v.28 no.4
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• pp.1171-1181
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• 2016

The purpose of this study was to verify the formation of satisfaction and dissatisfaction of water leisure tourism participants in Busan area using qualitative study method approach. Research participants were selected 6 water leisure tourism participants by reputational sampling method. Six participants who usually participated in water leisure tourism were selected as research participants. The data for this study included participants' observation and in-depth interview. This study categorized the coding paradigm which was presented by using the findings derived from water leisure tourism background. The results based on in-depth interview were as follows. First, water leisure tourism participants recognized environmental satisfaction of environmentally safe pleasure. Second, water leisure tourism participants recognized social satisfaction of change for leisure recognition. Third, water leisure tourism participants recognized facilities and program satisfaction of clearness and systematic programs. Fourth, water leisure tourism participants recognized instructor satisfaction of kindness and professional. Fifth, water leisure tourism participants recognized safety dissatisfaction of safety ignorance. Sixth, water leisure tourism participants recognized amenities dissatisfaction of lacking convenience. Seventh, water leisure tourism participants recognized accessibility dissatisfaction of public transportations.

• Journal of Digital Convergence
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• v.15 no.2
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• pp.233-238
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• 2017

The purpose of this study is to investigate the necessity of policy approach in terms of complex combination of tourists and fishing villages. In order to achieve the purpose of this study, the policies related to the marine tourism industry were investigated and the laws related to the development of the coastal area and fishing port area were investigated. As a convergence approach to marine tourism policy, First, the development of marine tourism resources should be based on the increase of hydrophilic activities and the characteristics of the four seasons. In particular, the need to dig through support of projects such as the successful model that made aquarium associations etc. that are currently in progress, such as "fishing village experience".

• Culinary science and hospitality research
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• v.14 no.2
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• pp.293-302
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• 2008

The objective of this study is to suggest development methods of marine tour complexes by specializing and modernizing the renowned Jagalchi Fish Market. This study tries to suggest the ways of overcoming limitations of the traditional market place and making a unique tourism destination with affluent attractive culture elements. To preserve its position as the most famous fish market in Korea, Jagalchi market needs to more differentiate its position over competitors. To do that, it needs to avoid over-lapping of product categories among different sectors and specializing each zone according to the assigned theme. Improving tourism environments by expanding entertaining aspects, building landmark facilities and a seaside park, and tourism infrastructures. In addition, the development scheme needs to be planned unified with other city development plans to create a unified image, and a connection program with other tourism resources surrounding the target area needs to be created in order to pursue synergy effects. In the aspect of food, a large seafood center which offers various seafood from all around the world, a traditional night market street, various theme restaurants can be suggested. Successful development of the Jagalchi marine tour complexes not only has ripple effects on the region's culture, society, and other related industries but directly influences related regional tourism and commercial industry.

• Journal of Digital Convergence
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• v.19 no.8
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• pp.43-48
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• 2021

There are prior studies that describe in detail the classification and shape of 26 species of Korean flounder, but it is difficult to make them out and they are used interchangeably or misused. It is intended to present the taxonomic standards of Pleuronichthys cornutus and Pleuronichthys japonicus and use them as tourism education materials using aquatic resources. Morphological comparison was made through counting and measurement. The two fish species were generally flattened in an oval shape with a low body height and a wide body width, and the anal fin developed and sized similar to the dorsal fin, and the caudal fin was widely spread out. Among the hyoid bones, in three parts of the coccyx, the main part, the ischial part, and the cardinal process, there were differences in the degree of curvature, the open angle, and the shape of the ischial part and the lateral process, which corresponded to the representative classification characteristics. In addition, it will be expected that it will serve as a basis as a fishery and marine education material for marine tourism that classifies and categorizes the characteristics as a genus of flounder and categorizes the characteristics, and reduces misuse of scientific names and names in the future.