• Title/Summary/Keyword: Managerial Quality

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The Effect of Web Interactivity of e-Brand on Relationship Quality and Customer Loyalty (e-브랜드에 있어서 웹 상호작용성이 관계품질과 고객충성도에 미치는 영향)

  • Lee Jung-Ran;Yoo Dongkeun;Lee Yong-Ki
    • Journal of the Korean Operations Research and Management Science Society
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    • v.29 no.4
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    • pp.73-93
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    • 2004
  • This study was to identify the determinants of web interactivity and investigate the structural relationships between web interactivity, e-brand relationship quality, and customer loyalty. For these purposes, the authors developed several hypotheses and collected the data from 268 users of Internet site. The data was analyzed with LISREL 8.5. The findings and summary are as follows. First. control had a significantly positive effect on satisfaction. Second, two-way communications had not an effect on satisfaction and trust. Third, responsiveness had a significantly positive effect on satisfaction and customer loyalty. Fourth, satisfaction had a significantly positive effect on trust and customer loyalty. Finally, trust had a significantly positive effect on customer loyalty. At the end of this paper, the managerial and theoretical implications, limitations and further research directions were suggested.

Male Generation Y Consumers: Online Apparel Shopping and E-satisfaction

  • Kim, Jung-Hwan;Kim, Jung-Ho
    • International Journal of Costume and Fashion
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    • v.12 no.2
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    • pp.1-14
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    • 2012
  • To date most of the research concerning e-service quality in the context of online apparel settings has had a female or a generalized for gender and age focus. To expand the scope of understanding of online consumers, this study focuses on the key dimensions of e-service quality which affect male Generation Y consumers' e-satisfaction which in turn may affect their e-loyalty. A convenience sample of male college students was recruited from a Korean university. The findings of this study showed that privacy, personalization, efficiency, and website design were the key dimensions that have significant positive relationships with e-satisfaction. The positive relationship between e-satisfaction and e-loyalty was also confirmed. Managerial implications and suggestions for further research are further discussed.

Understanding Senior Tourists' Well-Being: The Moderating Effect of Travel Patterns

  • Kim, Hyelin (Lina)
    • Asia-Pacific Journal of Business
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    • v.9 no.4
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    • pp.1-11
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    • 2018
  • Retiring from work is a major personal and professional transition and has a major influence on one's life. Tourism researchers have been aware of the importance of seniors' tourism and leisure activities to enhance their well-being. The study examines the effect of tourism experience on leisure life domain, which in turn influences overall quality of life. Moreover, the moderating effect of travel patterns is also tested. A final sample of 328 was used for data analysis including Structural equation modeling (SEM) and multi-group analysis to test the hypotheses. The findings revealed that tourism experience positively influences satisfaction with leisure life domain and overall quality of life. Findings also indicated that there are moderating effects of the travel patterns on the relationship between satisfaction with leisure life domains and overall quality of life. The study also provided managerial implications for tourism marketers and destination managers.

A Study on the Effect of Smart Working Promotional Systems on the Effectiveness of Smart Working at the Individual and Organizational Levels in South Korea: A Focus on Institutional, Managerial, and Infrastructural Factors (스마트워크 추진체계가 개인과 조직의 스마트워크 효과성에 미치는 영향에 관한 연구 : 제도적, 관리적, 그리고 인프라적 요인을 중심으로)

  • Koo, Joo Young;Lee, InHo;Lee, Hyo Jin;Kim, Seonghyeon;Park, Daemin
    • The Journal of the Korea Contents Association
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    • v.20 no.10
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    • pp.566-579
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    • 2020
  • The aim of this study was to determine how to improve smart working in South Korea. Smart working has recently become a key issue in e-government and flexible working studies. Smart working can improve public servants' quality of life and job performance. However, institutional, managerial, and infrastructural conditions that support smart working must be implemented for smart working arrangements to be successful. Therefore, this study analyzed the impact of institutions, management, and infrastructure on the effectiveness of public servants working in smart working conditions. The results showed that institutional, managerial, and infrastructural factors have a significant impact on the effectiveness of civil servants working in smart working conditions. Institutional and infrastructural factors also influenced organizational effectiveness. These findings have implications for how to manage smart working in the public sector in South Korea.

Evaluation of Managerial Needs for Palliative Care Centers: Perspectives of Medical Directors

  • Kafadar, Didem;Ince, Nurhan;Akcakaya, Adem;Gumus, Mahmut
    • Asian Pacific Journal of Cancer Prevention
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    • v.16 no.11
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    • pp.4653-4658
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    • 2015
  • Background: Palliative therapies have an important role in increasing the quality of healthcare and in dealing with physical and psychosocial problems due to cancer. We here aimed to evaluate the managerial perspectives and opinions of the hospital managers and clinical directors about specialized palliative care centers. Materials and Methods: This study was conducted in two large-scale hospitals in which oncology care is given with medical directors (n:70). A questionnaire developed by the researchers asking about demographic characteristics and professional experience, opinions and suggestions of medical directors about providing and integrating palliative care into healthcare was used and responses were analyzed. Results: Potential barriers in providing palliative care (PC) and integrating PC into health systems were perceived as institutional by most of the doctors (97%) and nurses (96%). Social barriers were reported by 54% of doctors and 82% of nurses. Barriers due to interest and knowledge of health professionals about PC were reported by 76% of doctors and 75% of nurses. Among encouragement ideas to provide PC were dealing with staff educational needs (72%), improved working conditions (77%) and establishing a special PC unit (49)%. An independent PC unit was suggested by 27.7% of participants and there was no difference between the hospitals. To overcome the barriers for integration of PC into health systems, providing education for health professionals and patient relatives, raising awareness in society, financial arrangements and providing infrastructure were suggested. The necessity for planning and programming were emphasized. Conclusions: In our study, the opinions and perspectives of hospital managers and clinical directors were similar to current approaches. Managerial needs for treating cancer in efficient cancer centers, increasing the capacity of health professionals to provide care in every stage of cancer, effective education planning and patient care management were emphasized.

A Study of the Service Quality, Perceived Price and Product Quality, and Store Image on Store Loyalty (대형할인점 의류매장의 서비스품질, 가격과 품질지각, 및 점포이미지가 점포애호도에 미치는 영향)

  • Lee, Ok-Hee;Kim, Ji-Soo
    • Journal of the Korean Society of Clothing and Textiles
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    • v.32 no.10
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    • pp.1548-1558
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    • 2008
  • The goal of this study was to investigate the impacts of service quality, product quality, and perceived price on store loyalty of the clothes shops at a large-scale discount store. The subjects were 357 female adults living in Suncheon City, Jeollanam Province. The questionnaires were conveniently sampled from June 1 to 30, 2006. The collected data were factor and reliability analyzed using the SPSS program. And Regression was used to verified the relationships between the constructs. Among the five hypotheses set in the research model, total four were selected through empirical analysis and the rest one were rejected. The empirical results showed the following managerial implications. First, consumer' perceived service quality has a positive relationship with store image and store loyalty. Second, product quality has a positive relationship with store image. Third, store image has positively related with store loyalty. Fourth, perceived price has not significantly related with store loyalty. Finally, store image in large-scale discount store is 'sales people', 'VMD/atmosphere', and 'assortment' on forming the store image. Especially, 'assortment', 'oust and friendship', and 'symbol' have significantly related with store loyalty.

Determinants of User Acceptance of Internet Shopping: An Empirical Study of Trust and Information Systems Quality (인터넷 쇼핑의 사용자 수용 결정요인: 신뢰와 정보시스템 품질에 관한 실증 연구)

  • Heo Myung-Sook;Cheon Myun-Joong
    • The Journal of Information Systems
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    • v.14 no.2
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    • pp.101-132
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    • 2005
  • There is a need for research to identify the integrated, rather than fragmented, factors that determine users' acceptance of Internet shopping. Using the newly revised technology acceptance model (TAM) as a theoretical framework, this study investigates the effect of a set of information systems quality (information quality and system quality) and trust on intention to use Internet showing through perceived ease of use and perceived usefulness. Using structural equation modeling, the results strongly support the utilization of TAM in predicting users' intention to use Internet shopping, and demonstrates the effects of critical external variables on behavior intention through perceived ease of use and perceived usefulness. Systems quality such as response time, accessibility, and usability has significant effects on perceived ease of use of Internet shopping. Futhermore, trust has also a significant effect on perceived usefulness, perceived ease of use, intention to use Internet shopping, and actual usage of Internet shopping. Based on these results, this study suggests managerial implications of new Internet shopping strategies, focusing on the integration of information systems quality and trust in order to achieve sustainable competitive advantage in Internet shopping.

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The Mediating Roles of Trust and System Quality in Achieving System Success: A System Integrator Perspective

  • JUN, Jongkun;LEE, Won-Jun;JUNG, Jongki
    • The Journal of Asian Finance, Economics and Business
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    • v.6 no.2
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    • pp.203-212
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    • 2019
  • A system Integrator (SI) makes a consortium with multiple providers of hardware and software solutions to sell an information system. The success of information systems (IS) mainly depends on establishing a trustful relationship between SI supplier and client, and delivering high-quality system. However, the determinants of trust and system quality have been investigated mostly from the perspective of s ystem buyers rather than system sellers. This study examines the influence of key variables that SI can handle to improve trust and system quality which finally leads to user satisfaction toward SI. This study adopts resource complementarity, user participation and information sharing as the key variable then builds a research model to explain their relationships to user satisfaction. Respondents are recruited from 251 firms that have built any information system in recent two years in South Korea. Results of partial least square (PLS) modeling analysis show that both resource complementarity and information sharing have positive relationships with trust. Also the relationships between trust, system quality and user satisfaction toward S.I are supported. In addition, the mediating roles of trust and system quality are identified. We discussed some of the key managerial and theoretical implications of the paper and suggested further research directions.

The Effect of eWOM on Purchase Intention for Korean-brand Cars in Russia: The Mediating Role of Brand Image and Perceived Quality

  • Evgeniy, Yu;Lee, Kangmun;Roh, Taewoo
    • Journal of Korea Trade
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    • v.23 no.5
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    • pp.102-117
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    • 2019
  • Purpose - This paper tried to identify the impact of electronic word of mouth (eWOM) on purchase intention (PI) of Korean-brand cars in the context of Russian consumers, taking into consideration the credibility, quality, and quantity of eWOM while also considering the mediation effects of brand image (BI) and perceived quality (PQ). Although there is a considerable number of studies discussing the impact of eWOM determinants on PI, not many studies were conducted focusing on the Russian market. Design/methodology - This paper is considered to fill this gap between eWOM and (PI) and, in order to do so, 211 Russian respondents were randomly selected. Descriptive analysis, factor, and reliability analysis were conducted using SPSS version 22.0. While structural equation modeling was conducted using AMOS version 24.0. Findings - The results display that, in terms of Russian consumers' perception, eWOM credibility, quality, and quantity for Korean-brand cars show a substantial impact on PI. The mediation effects of brand image, as well as perceived quality, were also supported by analysis. In the final part of the paper, theoretical and managerial implications alongside limitations with further research suggestions are presented. Originality/value - This study endeavored to explore the degree of impact of eWOM and mediating roles of BI and PQ on Russian customer intentions to buy Korean-brand cars.

The Effect of Relationship Marketing on Service Quality and Customer Loyalty: An Empirical Study in Indonesia

  • MAMUSUNG, Robby Tanod;NIMRAN, Umar;SUHARYONO, Suharyono;KUSUMAWATI, Andriani
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.7
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    • pp.533-543
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    • 2021
  • The purpose of this research is to examine and analyze the effect of Relationship Marketing on service quality and customer loyalty, especially in the context of the retail industry. In retail industry, Relationship Marketing is the key to increase and maintain a large pool of customers. This research was conducted in North Sulawesi Province with a sample size of 155 supermarket customers. The sampling technique used for the study is the purposive sampling. Data was analyzed using SEM based on GeSCA components. The results showed that Relationship Marketing had a significant positive effect both on service quality and customer loyalty. The commitment, communication, conflict handling, and competence play an important role in improving service quality which ultimately makes customers loyal. In addition, the relationship between service quality and customer loyalty, also has significant positive findings. These findings are in line with the concept of SERVQUAL and The Commitment-Trust Theory. The implication of the managerial research is that supermarket managers in North Sulawesi must focus and emphasize more on the Relationship Marketing dimension especially in terms of commitment, communication, conflict handling, and competence. Once these factors can be met, the quality of service will increase, and it causes an increase in customer loyalty to shop more at the supermarket.