• 대한안전경영과학회지
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• 제11권4호
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• pp.127-137
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• 2009

The purpose of this study were to examine the effects of emotional dissonance on customer orientation and service delivery level, and to examine the mediating effects of the customer orientation. In order to verify the relationships and mediating effect, data were obtained from 199 nurses working in a general hospital in Changwon City were analyzed by using SPSS 12.0. and AMOS 5.0. The findings are as follows: Firstly, there was a negative relationship between emotional dissonance and customer orientation. Secondly, there was also a positive relationship between customer orientation and service delivery level. Thirdly, there was also a negative relationship between emotional dissonance and service delivery level. Finally, the customer orientation was a partial mediating effect on the relationship between emotional dissonance and service delivery level. Based on these findings, the implications and the limitations of the study were presented including some directions for future studies.

• 대한안전경영과학회지
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• 제11권4호
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• pp.301-310
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• 2009

The present study analyzed empirically the structural relationship among characters, market orientation and performance of CEO's in small and medium-sized companies. The analysis showed that market orientation is affected by CEO's characters in the industry. It was also revealed from the analysis that the business performance and technical renovation of small and medium-sized companies rely fairly on their market orientation. These findings are believed to have great significance in the process of creating market orientation by the industry. That is, CEO's will may play a very important role in pursuit of market orientation and, at the same time, may act as a vital factor for small and medium-sized companies to achieve business performance and to realize technical renovation.

• 지식경영연구
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• 제13권5호
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• pp.15-41
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• 2012

Recently, there has been increasing interests on strategic orientation and intellectual capital as measures of competitiveness and their impacts on firm performance. However, there was little research which verify empirically the relationships among strategic orientation, intellectual capital and firm peformance. This research scrutinizes the effects of strategic orientaion on intellectual capital and firm performance. Based on literature review, research model and hypotheses are developed and empirically tested. The results are as follows. First, market orientaion and entrepreneurial orientation have positive effects on human capital, structural capital and customer capital which compose intellectual capital. Second, market orientaion and entrepreneurial orientation do not influence firm performance directly, but indirectly influence firm performace via intellectual capital. Third, the hypothesis about the relationship between intellectual capital and firm performacne is partially accepted. Only customer capital affects firm performance. Discussions and implications are followed.

• 가정과삶의질연구
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• 제6권1호
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• pp.149-166
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• 1988

The present study was initiated under the hypotheses that value orientation of wives is closely related to their decision making style in home management and that family life satisfaction of wives varies according to their decision making style. To test the hypotheses the following procedures were undertaken; (1) developing measurement instruments for value orientation, decision making style, and family life satisfaction; (2) finding value orientation of wives, their decision making style, and their family life satisfaction by applying the measurement instruments; (3) finding the variables highly affecting value orientation, decision making style and family life satisfaction ; and (4) finding the causal mechanism among value orientation, decision making style, and family life satisfaction. In conclusion , preferences of wives for humanism in value orientation were expected to lead decision making style to person -oriented rater than task-oriented style and , furthermore, to result in higher family life satisfaction.

• 가족자원경영과 정책
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• 제2권1호
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• pp.103-117
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• 1998

The purpose of this study were (1)to investigate the housewives’value orientation toward environmental effect, (2)to examine the effect of environments and value-orientation on housewives’green-consumption behavior and (3)to analyze the hypothesized causal direct or indirect explanation effect among the housewives’green-consumption behavior. The 310 subjects of this study were selected from housewives lived in Seoul. The data obtained were analyzed by Mean, Pearson’s correlation, and Stepwise Multiple Regression Analysis. The major results were as follows: 1) The mean score of housewives’value-orientation was 4.45 out of 5. The value-orientation of housewives was affected by the following variables in order to: environmental pollution and participation I community organization. 2) The mean score of housewives’green-consumption behavior was 3.62 out of 5. The housewives’green-consumption behavior was affected by the following variables in order : value orientation, environmental knowledge, participation in community organization, mass media and recycling system. 3) The most influential variables on the housewives’ green-consumption behavior were in the rank of the value orientation(R²=.39). mass meia(R²=.11). and environmental knowledge(R²=.07).

• 디지털융복합연구
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• 제15권1호
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• pp.583-591
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• 2017

본 연구는 스키리조트 종사자가 지각하는 윤리경영과 조직동일시 및 고객지향성간의 구조적 인과관계를 실증적으로 검증하는데 목적이 있다. 이를 위해 국내 스키리조트에 근무하는 종사자 200명을 대상으로 설문조사를 실시하였다. 설문조사는 연구목적에 부합하는 윤리경영, 조직동일시, 고객지향성의 총 3개 변인으로 구성되었다. 또한 자료처리는 빈도분석, 확인적요인분석, 신뢰도분석, 상관관계분석, 구조방정식모형분석 등을 실시하여 다음과 같은 연구결론을 얻었다. 첫째, 스키리조트 종사자가 지각하는 윤리경영은 조직동일시에 정(+)적인 영향을 미친다. 둘째, 스키리조트 종사자가 지각하는 윤리경영은 고객지향성에 정(+)적인 영향을 미친다. 셋째, 스키리조트 종사자가 지각하는 조직동일시는 고객지향성에 정(+)적인 영향을 미친다. 이러한 연구내용을 통해 스키리조트의 윤리적 경영활동은 조직을 공동운명체로 여기고, 고객의 입장을 고려한 질 높은 서비스를 제공하려는 종사자의 태도나 행동에 긍정적인 영향을 미칠 수 있음을 확인할 수 있다.

• 디지털융복합연구
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• 제18권8호
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• pp.119-131
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• 2020

스타트업이 전통적 거대기업을 물리치는 역전현상의 원인으로, 기업가정신과 시장지향이 조직문화와 경영성과 관계에 미치는 매개효과를 살펴보는 것이 본 연구의 목적이다. Hayes(2013년)가 제안한 부트스트래핑의 연구방법을 통해 총효과, 직접효과, 간접효과 분석을 실시했다. 그 결과 조직문화와 경영성과 사이에는 직접적인 영향관계가 없었지만, 조직문화와 경영성과의 관계에서 기업가적 행동과 시장지향성을 모두 매개함으로써 경영성과에 긍정적인 영향을 미친다는 것을 확인했다. 본 연구는 기업가정신과 시장지향성 등 기존 이론과 연계하고 기업성과에 필요한 역량목표의 범위를 조직문화로 확대하였다는 점에서 의의가 있다. 기업은 경영성과와 가치창출을 위한 혁신지향적 조직문화를 창출하고 기업가적 행동과 시장지향성을 가지고 조직의 관성으로부터 문화를 개방할 필요가 있다.

• 한국병원경영학회지
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• 제17권2호
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• pp.1-20
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• 2012

This study aims to suggest managerial strategies for strengthening their competitiveness via analyzing and determining factors to help improve customer orientation and internal customer satisfaction. Furthermore, this study aims to find out the factors of internal service quality affects job satisfaction and customer orientation. The data was collected in 5 small and medium hospitals on 215 workers who had direct interactions with customers. Through regression analysis, all factors of internal service quality affects job satisfaction, however only two factors, credibility and sympathy appeared to affect customer orientation.

• 한국산업정보학회:학술대회논문집
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• 한국산업정보학회 1998년도 공동추계학술대회 경제위기 극복을 위한 정보기술의 효율적 활용
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• pp.613-622
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• 1998

This study investigates the factors that affect the adoption of object orientation . One major research question is addressed : What are the factors that significantly influeence the adoption of object orientation ? This study especially explores the impact of independent variables on the level of actual usage of object orientation. The independent variables are classified into four categories as follow ; (1) Individual factors : amount of experience in using the structures methods and level of openness toward new technologies ; (2) Managerical factors : perceived management support and training : (3) Organizatinal factors : number of IS professionals in the working group and that in organization ; and (4) Environmental factors ; accessibility to technology champions and software hardware environment supporting object orientation. A Questionnaire measuring the above variables was utilized to investigate the effect of these variables on the dependent variable, the actual usage of object orientation. The structured questionnaire was administered to Data Processing Management Association (DPMA) professionals in U. S. The results of this study revealed several important findings with most results being consistent with expectations based on related theory. The personal openness toward new technologies, perceived management support, training, and hardware/software environment were highly related to the usage of object orientation. This study suggested an empiriclal basis for understanding the early adoption of object orientation in organization.

• 산경연구논집
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• 제8권1호
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• pp.23-31
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• 2017

Purpose - Market orientation is a key factor for business performance in today's fluctuating conditions. This study investigates whether the employment of innovation can improve the innovative capability and increase the performance by gaining competitive advantages or not. Therefore, this study aims to investigate the effects of market orientation on the performance of small and medium size distributer enterprises (SMDEs) in Iran. Research design, data, and methodology - Customer orientation, Competitor orientation, and Inter-functional coordination have been regarded as market orientation indices to determine the effects of these indices on marketing innovation, gaining competitive advantages, and companies' performance as well. Data were collected from managers and experts in SMDEs in Iran. The structural equations modeling are used for analysis. Results - The results indicated that marketing innovation has been improved in competitive companies that enjoyed a high level of Inter-functional coordination among the various units. Besides, marketing innovation resulted in gaining competitive advantages regarding cost management, concentration, and differentiation in these companies. In addition, it was observed that SMDEs that obtain competitive advantages are equipped to reap superior performance. Conclusions - With cost management, differentiation and concentration are more likely to enhance the enterprise efficiency and effectiveness than other companies. Additionally, competitiveness, inter-functional coordination, and marketing innovation in SMDEs have a positive impact on marketing innovation.