• Journal of Fashion Business
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• v.15 no.6
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• pp.71-84
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• 2011

This study is purposed to categorize external image types of Korean male idol stars, and to understand characteristics of fashion and beauty design for each type and through such, the study is meant to identify the various types of male image and to provide data of image making. As part of the empirical study, it selected well-known 15 groups of male idol stars who were active during February of 2008 and August of 2010, categorized the image types by their photographic data, and analyzed characteristics of fashion and beauty design for each type. In order to measure the degree of image types, a survey was also conducted. The image types of male idol stars, which were classified through a workshop by a group of image-related experts, were categorized with 6 types that are Elite, Urban Chic, Charisma, Rebellious child, Toy boy, and Homme Fatale. The six types of male idol stars have a great relation with the modern male trends and images, and that the male idol stars have been leading the trends and presenting the image by the public preference. In addition, as shown the above, the recent male image appears as a mixed image of femininity and masculinity, showing a complex aspect that does not dominates with one image, and that it was found out to constantly be changing in the flow of times.

• Journal of the Korean Society of Costume
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• v.50 no.8
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• pp.87-97
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• 2000

The purposes of this study are to classify the male consumers in new generation by evaluating the fashion mania elements and to examine the differences among consumer groups in product attributes, benefits, dressing for self and others, and sensation seeking tendency. Fashion mania elements are compose of purchase frequency, the storage of clothes, the affection toward clothes and fashion knowledge. Data were obtained from 492 adult male living in Seoul and Kyunggi Do. Statistics used for data analysis were frequency, means, one-way Anova, Duncan's multiple range test, factor analysis, cluster analysis using Spss 9.0. The results can be summarized as follows: There consumer groups are identified based on the fashion mania elements: fashion mania, fashion interests, non-fashion mania. The fashion mania group has positive fashion behavior and high fashion attitude, the fashion interests group has high fashion attitude and light fashion behavior, non fashion mania group has light fashion attitude and behavior. Fashion mania group regard intrinsic attributes very highly in order to express individuality, shows the tendency to dress for self strongly rather than to dress for others. And fashion mania group shows a high sensation seeking tendency compared with the remaining groups.

• Journal of the Korean Society of Costume
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• v.64 no.5
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• pp.18-29
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• 2014

Modern male has displayed an increased desire to express their social influence and image, and the male fashion market has had to provide various styles and images to fill these needs. The current domestic menswear market, however, is unable to satisfy the needs of male consumers who have a need for diversity in a rapidly changing society; more segmented fashion images and styles are needed. The purposes of this study are to classify fashion images and to establish character of the types. This study was done by performing a literature review and a survey. This study proposed 10 categories of fashion style images. Men's fashion style is classified into the classic image, sophisticated image, urban casual image, chic modern image, mods modern image, basic casual image, ethnic image, avant-garde image, active & outdoor image, and street-kitsch image. In the case of the classic images, common in formal setting, men's formal wear is the main focus with the classic suit. The sophisticated image is that of a colorful formal wear seasoned with elegance. Urban casual image is contemporary image, and therefore is meant for city life wear. Chic and modern image conveys an urban image by seeking a simple and chic feel. Mods modern image is retro yet dandy, giving off a sense of youthfulness compared to the other classic images. Ethnic image expresses the exotic quality of folklore as the main representatives of the character casual wear. Avant garde image portrays strong character casual wear with oversized silhouettes or exaggerated details. Active & Outdoor image is leisure life wear conveying active, functional images. Street Kitsch image is men's street casual wear with graphic patterns such as pop art and graffiti. This study's significance lies in its presentation of fashion style data, which can be utilized in the design and marketing of fashion targeted to males.

• Fashion & Textile Research Journal
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• v.17 no.3
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• pp.327-340
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• 2015

Male skirt is found in traditional costumes all over the world. Due to the development of tailoring skills in the early Middle ages, men started wearing breeches and pantaloons gradually distinguishing the different characteristics of menswear and womenswear. Since then, skirt became the strong representation of the female gender, symbolizing the feminism. However, under the influences of technological development and diversification in 2000s, gender identity has been diversely expressed in modern fashion allowing male gender to embrace different sexual identities. The purpose of the study is to analyze the nature of male skirts, which have been popularized in modern men's fashion through both the expressional elements and compositional elements. This study associates design elements of male skirt, gradually appearing in the contemporary men's fashion with the sexual symbolism and reinterpreted it's significance in the flow of the modern fashion. Reinterpretation of the gender image in costumes are considered to contribute to the cultural context and extension in diversity. These research results forms a basic foundation to expand in studies of men's fashion design and gender image of costumes through cultural contexts and it's changes. It is considered that this can lay groundwork to make various attempts at passing over the archetype of the gender image besides the continuous appearance of male skirt in the field of fashion design.

• The International Journal of Costume Culture
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• v.9 no.2
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• pp.94-103
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• 2006

The purposes of this study were to found out the effects of appearance variables in fashion coordination cues of a male stimulus person and perceiver's traits on the liking of the stimulus person with person perception theory as the research background. The study consisted of a survey and a quasi-experiment. The experimental materials used for this study were 18 stimuli and instruments to measure fashion interest, liking toward the stimulus, and gender body ideology. The sampling method was a convenient sampling. The subjects consisted of 940 male and female undergraduate students aged from 18 to 51, in three areas including Daejoen, Cheongyang and Nonsan provinces. The data collection was conducted between May 1 and June 30, 2004. The validity of the measuring instruments were confirmed by pre-tests and judge group discussions, and reliability was evaluated by Cronbach' alpha analysis. The results showed that Clothing formality, make-up, hair style of stimulus person, and traits of subjects meaningfully affected on the liking toward the stimulus person. The result of the study will serve as a basic information on total fashion coordination for young male adults.

• Journal of the Korean Society of Costume
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• v.51 no.2
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• pp.79-92
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• 2001

The purpose of this study was to examine the influence of anxiety and demographic variables on clothing benefits sought of college students. The subjects were 600 college students in Seoul, Korea (male 218, female 382). Five factors of clothing benefit sought derived by factor analysis : F.1 status symbol : F.2 fashion : F.3 economic : F.4 management : F.5 comfort . The poverty and the opposite sex anxiety had positive relations with status symbol and fashion in both male and female. In case of the female, the poverty and the opposite sex anxiety had negative relations with comfort. The female gave more importance to status symbol and fashion than the male did, but the male gave more importance to comfort of clothing than the female did. Status symbol of clothing was influenced by clothing expenditure and the poverty anxiety in the male(= >.349), and influenced by clothing expenditure, the poverty anxiety, and ail academic fear in the female(=.238). Fashion was influenced by clothing expenditure and the poverty anxiety in total subject(= 248/.139). In general, the college student with higher poverty anxiety gave more importance to fashion and status symbol of clothing in both male and female.

• Journal of the Korean Society of Clothing and Textiles
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• v.19 no.1
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• pp.129-141
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• 1995

The Purpose of this study was to investigate the preference of fashion style, the clothing attitude and the preferred fashion style based on sex-role attitude. Sample.; in this study were 305 white collar adult male in Seoul, Korea. The stimuli consisted of 16 color photographs made by identical manipulations of 4 independent variables (jacket, pants, vest, neck-tie) consisting of two levels each (classic and fashion style). For analyzing data, frequency analysis, percent, mean, standard deviation, ANOVA, $X^2$ test, Duncan test, and Cronbach's u were used The results are as follows. 1. According to the preference analysis of the fashion style, white collar adult male prefer to wear clothing style than fashion in all clothing style, except for rolled-up pants. 2. According to the fashion interest (I) based on the preference analysis of the fashion style, the fashion oriented group had high fashion interest (I) in jacket, pants, and neck-tie. 3. According to the clothing attitude based on the preference analysis of the fashion style; for jacket, the fashion oriented group had high fashion interest, but had no relation with status symbols consciousness, clothing conformity, individuality; for vest, the fashion oriented group had high fashion interest (II) and individuality, but had no relation with status symbols 4. According to the clothing attitude based on the sex-role attitude, the group of masculine and feminine had high score in fashion interest (II), status symbols consciousness, and individuality

• Journal of the Korea Fashion and Costume Design Association
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• v.11 no.1
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• pp.111-121
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• 2009

The purpose of this study is to investigate the effect of body type(thin, standard, fat), necktie width(narrow, medium, wide), gender(man, woman) on image formation. Sets of stimulus and response scales(7 point semantic) were used as experimental materials. The stimuli were 9 color pictures manipulated with the combination of necktie-width and body type using computer simulation. The subjects were 116 male undergraduates and 99 female undergraduates living in Gyeongsangnam-do. Image factor of the stimulus was composed of 4 different components, young-activity, attractiveness-gracefulness, stability, and boldness. In the young-activity, attractiveness-gracefulness and stability, body type and necktie-width showed independent effect. In the boldness, body type showed independent effect. Significant interaction effects of body type and necktie-width on young-activity, attractiveness-gracefulness and stability were found. For young-activity image, necktie of narrow width were effective. For attractiveness-gracefulness image, body type of standard were effective. For stability image, body type of standard and body type of thin on necktie of narrow and medium width were effective. The male fashion image can be perceived differently according to combination of the clues used in body type and necktie-width. Therefore, when the male fashion to create images that will have to consider the body type and necktie width.

• The Research Journal of the Costume Culture
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• v.29 no.2
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• pp.167-184
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• 2021

The objective of this study was to develop a fashion therapy program for improving body image and self-esteem among male workers. Accordingly, the demand for fashion therapy programs was examined by conducting a literature review, survey, and in-depth interviews with men working in the Daegu and Gyeongbuk areas. The results are summarized as follows. The fashion therapy program followed a framework of "introduction-development-final" and was 60 minutes in length, for four sessions (one per week). The contents of the program consisted of a study of the participants' appearance and any concerns they had about their body in Session 1. In Session 2, differences in image perception were examined according to color coding of menswear and personal color. Session 3 comprised understanding what styling is required to supplement men's body shape and what style is suitable for each participant. The content of Session 4 determined how to build social performance or positive image using nonverbal elements. Overall, this study has great significance in that it has developed a study on fashion therapy program originally applied for psychological treatment with women that has been adapted as a program to help improve positive emotions and social competitiveness of male workers in an office environment.

• Journal of the Korean Society of Costume
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• v.56 no.2 s.101
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• pp.70-82
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• 2006

The purpose of this study was to analyze the trends and features of male fashion and hair style image and thereby, determine the relationship between fashion and hair styles, and thus, provide for some basic data for future studies about male hair styles as well as for new male hair style trends. For this purpose, relevant literature was extensively reviewed including some visual materials. The major references for this study were domestic and foreign books, journals and preceding studies about fashion and hair. The visual materials referred to for this study were domestic magazines specialized in fashion and hair, visual data supplied by hair product brands, Korea Beauty Parlor Journal, Beauty and Cosmetic Newspaper, Beauty Today, and such fashion special websites as $S{\cdot}F{\cdot}I,\;C{\cdot}F{\cdot}T$, firstview.com, fashionwide.com, etc. Based on the results from a questionnaire survey of master or Ph degree holders of apparel science, reputed designer were sampled and then, 80 works were finally sampled from their collections published between January, 2002 and April, 2005. As a result of analyzing the images shown in modern male apparel and hair style fashions by classifying them into natural, restored, folklore and eclectic ones, it was confirmed that both male apparels and hair styles have been reinterpreted in modern terms depending on social and cultural settings to be expressed as new styles, and in particular, that male hair styles have evolved diversely into new styles depending on fashion tendencies, while having been versatile in some relationships with their fashion tendencies.