• 복식
• /
• 제54권6호
• /
• pp.131-140
• /
• 2004

The objectives of this study were to investigate the effect of the color of jacket. dress shirt, necktie. and perceiver's gender on image perceptions of male, and to examine how clothing color preferences varies according to perceiver's gender and age. The stimuli of 8 pictures of male and the semantic differential scale were used to evaluate image perception. Subjects were 192 males and females in Seoul. The colors of jacket gave significant influences on perception of potency. elegance, preference, and manliness. The colors of dress shirt gave a significant influence on perception of manliness, the necktie's colors gave influences on elegance and visibility. Perceiver's gender did not give significant influences on the image perception. Visibility had an interaction effect by the colors of jacket and dress shirt. Potency and preference evaluation had interaction effects by the colors of jacket. dress shirt. and necktie. White dress shirt had positive effects on the perception of potency and preference in the case of matching with dark blue jacket and red necktie, and blue shirt had a positive effect on the perception of potency and preference in matching with dark blue jacket and blue necktie. The preference of dark grey suit and black shirt showed significant differences according to gender. Dark blue suit, white shirt, and blue shirt had significant differences according to the age group.

• 한국응용과학기술학회지
• /
• 제35권3호
• /
• pp.709-718
• /
• 2018

본 연구는 체육전공 남녀 신입생들을 대상으로 체질량지수(Body mass index; BMI), 신체이미지, 식사태도 및 신체활동량의 차이와 상관관계를 규명하는데 있다. 남녀 체육전공 신입생 595명(남녀: 341 vs. 254)이 본 연구에 참여하였고, 대상자들은 신체이미지(Body sahpe questionnaire; BSQ), 식사태도(Eating attitude test-26; EAT-26), 및 신체활동(International physical activity questionnaires; IPAQ)에 대한 설문지를 작성하였다. 체질량지수에 따라 분류하였을 때 정상체중은 67.2%로 나타났으며, 저체중은 5.4%, 과체중과 비만이 17.8%, 9.6%로 나타났다. 남학생들의 57.7%와 여학생들의 78.7%는 정상체중으로 분류되었다. BSQ 검사 결과 총 대상자 중 불만족의 비율은 48.2%로 나타났으며, 남학생 22.9%와 여학생 82.3%가 불만족으로 나타났다. EAT-26 검사 결과 전체 20.2%가 비정상적인 식사태도를 가지고 있었으며, 남학생과 여학생의 비율은 7.3% vs. 37.4%로 나타났다. 신체 활동량 조사 결과 99%의 대상자들이 활동적으로 조사되었다. BMI, BSQ, EAT-26, 그리고 신체활동량은 남녀 간에 통계적으로 유의한 차이를 보였다. 신체이미지와 식사태도는 남녀 대상자 모두에서 유의한 상관관계를 보였으며, 체질량지수는 남자 대상자들에서만 신체이미지와 식사태도와 유의한 상관관계가 있었다. 그러나 신체활동량은 남녀 모두에서 다른 변인들과 상관관계가 없었다. 결론적으로 체육전공 대학생들의 신체불만족과 비정상적인 식사태도의 비율이 높으며, 신체이미지의 불만족이 높을수록 비정상적인 식사태도를 가지고 있는 것으로 조사되었다. 따라서 이에 적합한 교육과 사회적 인식의 전환이 필요할 것으로 사료된다.

• 한국과학교육학회지
• /
• 제16권3호
• /
• pp.286-294
• /
• 1996

In this study, the image of scientists and the self-image in terms of stereotypical masculine and feminine characteristics were investigated for 562 primary and secondary school students. The perceived differences between the image of scientists and the self-image were quantified and compared across grade levels and gender. Their relationships with science-related attitudes were also studied. The results indicated that students hold more masculine characteristics in the image of scientists and more feminine characteristics in the self-image. The perceived differences between the image of scientists and the self-image were greater for female students than male students. Female students also had more negative attitudes than male students on Career Interest in Science and Enjoyment of Science Lesson of the Test of Science-Related Attitudes. It was found that the differences between the perceived images were negatively correlated with science-related attitudes. Although the relationships were found to be statistically significant, the magnitudes were relatively small. Educational implications are discussed.

• 복식문화연구
• /
• 제20권3호
• /
• pp.416-429
• /
• 2012

The purpose of this study was to examine the effects of VM components(facade color and show window type) on store image and purchasing intention of fashion stores. The subjects were 428 male and female university students in Daejeon and Chungnam province. The measuring instruments were 6 stimuli manipulated by $3{\times}2$ factorial design of facade color and show window type, and a self-administrated questionnaire consisted of store image, purchasing intention, and subjects' demographic characteristics. The results were as follows. First, facade color mainly affected store image and purchasing intention. White color was preferred as more positive images(pleasurable, comfortable, neat, and modern), and showed higher purchasing intention than brown color. Second, show window type affected some store images. Semi-open type was perceived as more pleasurable image than enclosed type, whereas enclosed type was perceived as more luxurious, neat, and attractive image than semi-open type. However, show window type didn't affect purchasing intention. Third, subject' sex affected store image and purchasing intention. Male subjects perceived more positively on store image and had higher purchasing intention than females. This study suggested that facade color and show window type are important VM components affecting store image and purchasing intention.

• 한국생활과학회지
• /
• 제16권5호
• /
• pp.1007-1019
• /
• 2007

The purpose of this study is to investigate the effect of achromatic shirt and chromatic tie combination on image of menswear. This experiment was designed by shirt color(N9, N7, N4, N2), tie color(red, orange, yellow, green, blue, purple), tie tone(vivid, light, dull, dark), and perceiver gender(a male, a female). The experimental materials developed for this study were a set of stimulus and response scales. The stimuli were 96 upper body photographs and 26 7-point bi-polar adjectives were used to evaluate the image. The subjects of this research were 480 male and 480 female college students. The data was analyzed by using SPSS program. Analysis methods were four-way ANOVA. The items of the adjectives were classified into 4 image factor: potency, activity, attractiveness, and visibility. Shirt color, tie color, tie tone influenced on the 4 image dimension greatly by interaction as well as independently. Dull or dark tone tie had an effect on the formation of potency image. And white color shirt, vivid or light tone tie had an effect on the formation of activity image. White or black shirt had a positive effect on attractiveness, and black shirt or vivid tone tie was effective for visible image.

• 한국의상디자인학회지
• /
• 제9권2호
• /
• pp.127-138
• /
• 2007

The purpose of this study was to investigate the male perceiver's image evaluation on women's hairstyle and hair color, and to disclose the preference of the hairstyle and hair color. The experimental design was $2{\times}3{\times}3$ (hair $wave{\times}hair\;length{\times}hair$ color) factorial design by 3 independent variables. The stimuli were 18 women's upper body photographs which were output by computer simulation. The hairstyles were straight hair and wavy hair, and the types of the hair length were long, medium, and short hair. The hair colors were black, dark brown, and bright brown. Subjects were 154 men living in Seoul. The data were analyzed by using factor analysis, Cronbach's ${\alpha}$ reliability coefficient, three-way ANOVA, one-way ANOVA, and Duncan's multiple range test. The results of this study were as follows. Four image dimensions were derived by factor analysis. These were individuality, elegance, potency, and attractiveness. Male perceivers evaluated the women's long hairstyles to be more elegant than the short and the medium length hairs. The women's short hairstyles were perceived more potent than the long and the medium length hairs. The straight hairs were evaluated more elegant than the permed hairs, and the permed hairs were evaluated higher in individuality and attractiveness. The black hairs were perceived lowest in attractiveness, and the bright colors were perceived low in elegance. Male preferred the long brown straight hair first. They liked women's long hairs better than the short and the medium length hairs. Teenaged males preferred various hair colors more than those in their 20's and 30's did.

• 한국의류학회지
• /
• 제30권4호
• /
• pp.567-581
• /
• 2006

The purpose of this research is to provide the basic data for the development of make-up color application system, based of Korean's skin tone and the preference in make-up color to enhance the effectiveness of the education of beauty in universities. The research was conducted by the previous studies, the analyses of sale's rate of hue-cosmetics, the analytic experiment of color of cosmetics by using Spectrum Color Analyzer and other experimental researches. This research, based on the results of three preliminary researches, shows the result of evaluation from perceivers which has been come out from the experiment of having one model in her twenties being changed with twenty-two different conditions of make-up. Here follows the result of the research. Firstly, there was difference on perceiving images in terms of the gender of perceivers and especially male-group tend to have clearly perceived the gap between elegance-greyish purple, orange-natural, red-classic on monochrome make-up and contrast make-up. Secondly, in terms of lip-colors, salmon pink and pink was regarded positively to both female and male subjects and to male subjects, greyish purple was thought to be better on darker skin-tone and to female subjects, better on lighter skin-tone. Thirdly, on image make-up, romantic gives intelligent image regardless of skin-tone and gender, especially gives more positive looks to male subjects. Natural and classic elements were perceived more positively on darker skin-tone and had bigger perceiving gap in female subjects. Fourthly, in preference rate, male subjects normally preferred the look with make-up than female subjects did and salmon pink and pink lip color was preferred on the darker skin-tone.

• 한국항해학회지
• /
• 제16권1호
• /
• pp.77-91
• /
• 1992

How does the youth feel the sea affairs\ulcorner Concerning this question, this paper aims to measure the images of the youth toward the sea affairs - the sea, the ship and the seafarer and to examined the above subject. As sample 3, 250 students of middle and high school were selected by considering geographical environment. The data obtained using Semantic Differential Method were analyzed by principal component analysis, and the obtained factor scores were examined the significance of difference between sex, age and geographical environment. By introducing the principal component analysis, the authors extracted from each of the images, that is, factors of dynamics and affection to the image on these a and the former the factors and pleasure on the ship, and also the former two factors and factor of professional evaluation on the seafarer, The following results are obtained. 1) In the image of the sea, dynamic image of the student in high school were higher than the of the student in middle school in spite of geographic environment and affective image were opposite. 2) In the images of the ship, affective image of the student in middle school and high school in inland were high than the of the male and female student in near the sea. And also, male female students in middle school and male student s in high school of inland showed the highest score to the pleasure image. 3) In the image of the seafare, professional evaluation of the female student in middle school were higher than the others, but the students in high school showed the highest score to dynamic image. Especially, in the case of the majority of students in high school living in the city or town near the, their images of the seafarer were not so good in spite of their explorative experiences about the sea affairs.

• 동아시아식생활학회지
• /
• 제21권4호
• /
• pp.587-599
• /
• 2011

The purpose of this study was to examine self-perception of body image and dieting behaviors by gender among high school students. The data were collected by a self-administered questionnaire during April, 2010, and analyzed by SPSS Windows V.18.0. The results were as follows. First, many respondents showed a desire to be underweight and regarded themselves as overweight, even though they had a normal BMI. Second, female respondents showed a higher level of concern about diet than male respondents. Third, male respondents received information about diet mostly from their family or friends, whereas female respondents received information from blogs, mini-homepages, or Kin-search on the Internet. Finally, female respondents showed a higher level of practice for fasting therapy than male respondents, whereas male respondents showed a higher level of practice for food therapy, drug therapy, oriental medicine therapy, and steam bath therapy. Therefore, high school should educate students to get right recognition and knowledge of diet.

• 대한지역사회영양학회지
• /
• 제15권5호
• /
• pp.656-669
• /
• 2010

Rapid shift to western dietary patterns and social drive of thinness would lead to increase the likelihood of developing eating disorders. This study was performed to analyze the associated factors between dietary pattern and self visualization in terms of body shape, which may increase the risk of disturbed eating attitudes among high school students in Korea. A cross-sectional study was conducted from 2009 to 2010 for high school students including both male and female students, from 6 schools in Gyunggi Province, Korea. A total of 766 students self-reported a questionnaire, including weight control practice, perceptions of self body image and ideal body image, dietary habit, and EAT-26 (Eating Attitude Test-26). Logistic regression analysis was used to fine the factors potentially associated with disturbed eating attitudes. Statistical analysis was conducted using SAS program (version 9.1). Results showed that disturbed eating attitudes were found in 8.7% of male high school students, and in 20.8% of female high school students. Experience of body weight control was reported by 56.2% of male students and by 87.3% of female students. According to multiple logistic regression analysis, obesity was independently associated with high risk of disturbed eating attitudes in male students [Odds Ratios (OR) 2.96, 95% Confidence Interval (CI) 0.90-9.71]. Body image dissatisfaction (OR 2.77, 95%CI 1.37-5.62) and extended family type (OR 2.70, 95%CI 1.05-6.90) were independently associated with high risk of disturbed eating attitudes, especially in female students. In conclusion, proper efforts in education for obesity and developing self-esteem to reduce the risks of disturbed eating attitudes should be implemented in high school nutrition program.