• Journal of Digital Convergence
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• v.20 no.4
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• pp.637-643
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• 2022

Beauty in the modern society is a professional occupation in which art and science are fusion-integrated, and in order to enter as a beautician, obtaining a national technical certificate is a routine customs clearance procedure. As it is time to present objective data on the national technology license and employment fields preferred by prospective beauticians, it is a time to analyze the perceptions and trends of the national technical license of the beautician preferred by beauty academy students who design success in the future beauty industry. Did. As a result of the analysis, the preferred national skill certificate and the desired employment field showed a very high correlation, and the personality and interests of the male, younger, unmarried, and student groups were selected as the priority, while the 30s or older, married or divorced, self-employed, and office workers, Housewives had a much higher rate of employment prospects. Through this study, it is possible to seek the essential tendency and development direction of beauty talents, and it is thought that it will set a desirable direction for R&D for education of national technical qualifications in the future and greatly contribute to the activation of the beauty academy market.

• Journal of Fashion Business
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• v.19 no.3
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• pp.88-100
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• 2015

In our increasingly aged society, the term centenarian, meaning people 100 years old or older, is used more and more frequently. Indeed, anticipating long life, middle-aged to advanced-age people have changed their lifestyles to purchase goods for themselves. In addition, as the social trend of careful grooming for positive appearance spreads within the Korean society, the demand for senior male cosmetic products is likely to grow as the society ages further. However, previous large studies on the market for senior male cosmetics are limited. Since information is lacking about senior male consumers' awareness of cosmetics, this study examined their use of cosmetic products, purchase behaviors, and demand for cosmetics in order to explore correlations among interest levels in appearance, cosmetic purchase behavior, and cosmetic demand levels through diverse factors related to multiple variables. The results of this study were as follows : First, the more senior men managed their practical appearance, the more frequent their functional and psychological purchase behaviors. Second, the higher their practical purchase behavior, the stronger their demand for reasonable cosmetic prices. Third, the higher their value-oriented purchase behavior, the stronger the demand for greater product diversity. This study investigated men aged 50 or older residing in Seoul. Therefore, generalizing the findings of this study will be limited. Relevant subsequent studies should examine men aged 50 or older in each Korean region and more clearly identify the correlations among interest in appearance, cosmetic product purchase behavior, and cosmetic product demand using various factors related to multiple variables.

• Fashion & Textile Research Journal
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• v.11 no.4
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• pp.633-640
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• 2009

This study aimed to analyze man's hair style preference and lifestyle-related. A survey was made on 384 men aged 20 to 39 living in Seoul, Geonggi. Analysis of lifestyle showed that there were the most men preferring aesthetic sense-oriented lifestyles. They had a high preference for an western type face, middle length of hair, non-wave hair style in the all group by lifestyle. The long hair and wave hair style were more preferred by the fashion-oriented than the others. The plans by this study were as follows. Firstly, it is necessary to develop the hair style which complements into the western type face and the hair style by the length of growing hair. In addition, the internetmarketing by manly internet information-oriented group will be a help to marketing strategies.

• Fashion & Textile Research Journal
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• v.4 no.2
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• pp.188-191
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• 2002

The hair designers are fashion leaders who affect hair color of people. Therefore, the purpose of this study is to give some tips to satisfy customers through surveying hair designers most like color and the criteria of products choice. To have practical result, I use survey method. I took 120 hair designers who work for Park Jun beauty salon for the survey data. Among these data, I used 103 for the final data of analysis. The results are following, male hair designers like natural brown and blue coral color for hair coating. In addition, they like black color for coloring. Female hair designers like much more various color, they like orange color for coating and natural brown for coloring. Hair designers much more satisfied for international brand goods in all criteria except price. All of hair designers have favorite goods for the quality and brand image. Therefore domestic brands need much more effort to improve quality and its brand image.

• The Research Journal of the Costume Culture
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• v.6 no.3
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• pp.88-99
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• 1998

Image of Modern Art & Fashion are created on the whole in daily life. Image itself is not simple. There is no more distinction between content & form through mutual crossing for intellectual thinking. Specially, image of reproduction circumstance too many mixtual and compromise (collage) are continued to occur. They could pursuit to change their image through the more increase of impulse, exception and popular experience. In this thesis, I studied about image of Modern fashion & Art. In the modern art, visual image showed as anti-beauty and combination of cultural system. It has shown in the theory of Fred Davis and through fashion brand advertising image as follows; Youth vs maturity (ageless image), male s female and androgynous vs unisexuality (genderless image), colligation vs monopoly (street mode image). As a results, the modern trend image are showing the value of the ambivalence. It can be said that he anti-beauty which are occasionally showed in ambivalence has shown a tendency toward another tradition (feminity) through giving an impulse and paradox.

• Journal of the Korea Fashion and Costume Design Association
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• v.11 no.1
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• pp.111-121
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• 2009

The purpose of this study is to investigate the effect of body type(thin, standard, fat), necktie width(narrow, medium, wide), gender(man, woman) on image formation. Sets of stimulus and response scales(7 point semantic) were used as experimental materials. The stimuli were 9 color pictures manipulated with the combination of necktie-width and body type using computer simulation. The subjects were 116 male undergraduates and 99 female undergraduates living in Gyeongsangnam-do. Image factor of the stimulus was composed of 4 different components, young-activity, attractiveness-gracefulness, stability, and boldness. In the young-activity, attractiveness-gracefulness and stability, body type and necktie-width showed independent effect. In the boldness, body type showed independent effect. Significant interaction effects of body type and necktie-width on young-activity, attractiveness-gracefulness and stability were found. For young-activity image, necktie of narrow width were effective. For attractiveness-gracefulness image, body type of standard were effective. For stability image, body type of standard and body type of thin on necktie of narrow and medium width were effective. The male fashion image can be perceived differently according to combination of the clues used in body type and necktie-width. Therefore, when the male fashion to create images that will have to consider the body type and necktie width.

• Journal of Digital Convergence
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• v.13 no.10
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• pp.569-578
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• 2015

With much changes in men's appearance style to pursue, beauty care activities, and pursuing value, it has been required to have researches on it. This study analyzed men's acceptance of information about beauty care and also the characteristics of each pursuing value. An online survey was conducted targeting about 500 male office workers in Seoul. In the results of the study, the pursuit of the practical value of five beauty care activities was the highest while the aesthetic value was very differently shown in accordance with the types of beauty care activities, compared to two other values. Contrary to other styles, especially, the acceptance of the skin care style was influenced by the sociocultural value, practical value, and aesthetic value. Especially, the passivity of the aesthetic value and the emphasis on the practical and sociocultural values were shown. The hair care was influenced by the practical value while the plastic surgery was influenced by the aesthetic value. In the care style area, the acceptance of skin care was only influenced by the pursuit of complex values. Regarding the marketing of each care style, the large-scale marketing campaign would be effective for the hair care while it would be necessary to seek for more aesthetic campaigns for the plastic surgery business.

• Journal of the Korean Society of Costume
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• v.62 no.2
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• pp.55-67
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• 2012

Based on the fact that a parody is widely used as one of main methods of creating art, this study focuses on the parodic techniques used by one of the most famous contemporary artists, Cindy Sherman. Her unique techniques, which are shown through parody, provide different aesthetical values to contemporary fashion designs. The purpose of this study is to find out whether or not contemporary fashion designs that use parodies can be presented as creative fashion designs. The study was carried out by analyzing data retrieved from various literatures, dissertations, magazines and the Internet. The period between the late 1990s and 2010 is the time when parodies were widely introduced, this study presents tables, pictures and photographs based on data collected from that period. The result of this study suggests that there are mainly four expressive techniques used to create Cindy Sherman's parodies: female viewed from a male's perspective, pornography and sexual satire, narrative and realistic reproductions, and foreignness and harmony in conflict. This study discovered that based on these four expressive techniques, contemporary fashion can produce the following four results according to their production styles, silhouettes, materials, and colors: the beauty of the retro pinup girl style, the beauty of eroticism and sexual satire, the beauty of history through reinterpretation of the past, and the beauty of compromise through conflict. As described above, this study attempts to seek how techniques of parodies give different aesthetical values whether or not they can become creative fashion design techniques by listing Cindy Sherman's unique expressive techniques in her parodies in relation to contemporary fashion designs.

• The Journal of the Convergence on Culture Technology
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• v.7 no.3
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• pp.115-122
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• 2021

This study is hair salon satisfaction and self-efficacy in major college students preparing course is to identify the factors that affect the action. The subjects of the study were 173 male and female college students attending the College of Hair and Beauty in G region from March 10 to 25, 2021, and 150 of them were finally SPSS.It used the WIN 22.0 program. First, it has been verified that the satisfaction of hair and beauty college students' majors directly affects career preparation behavior. Second, the hair salon for preparatory actions in the course of major college student satisfaction and self-efficacy turned out to be a very important influence. Third, action represents a direct impact on career preparation is college student's hair salon self-efficacy and research to do significant impact. Based on the results of this study, students with high satisfaction with their majors suggest that they are preparing for a systematic professional life for career preparation when they are self-efficacy in college.

• SUVANNABHUMI
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• v.14 no.1
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• pp.133-160
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• 2022

This paper examines narratives of women's marginal position in Bao Ninh's Short Stories and Svetlana Alexievich's Unwomanly Face of War from a feminist narratological approach. In analyzing voices of marginalized women, direct and indirect descriptions of women's beauty and pain, and private-public narratives of women's love stories, this paper aims to identify presentations of women's real authority in the text written by a male author, Bao Ninh, and in the one by a female author. The paper argues that juxtaposing these texts reveals an overturn of the traditional conception of sexual and gender differences. Specifically, distinguishing between male/female discourse does not show powerful /nonpowerful language, but recognizes the real authority of each type of discourse based on sexual differences. The writing also illustrates that masculine language becomes powerless and deficient in the women's world; meanwhile, in writing about herself, woman establishes a type of a powerful feminine discourse, which blends both emotional, enthusiastic, and gossipy characteristics of female language and direct, rational, and strong ones of male language. Thus, the feminists' radical segregation on male/female discourses to overturn masculine authority and create a language for women at par with men has been clearly shifted when comparing the two writers' texts based on the juxtapositional model of the comparative literature.