• 한국보건간호학회지
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• 제10권1호
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• pp.12-22
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• 1996

Currently. exchanges of industrial workers between countries are more active than ever. and the problem of AIDS in connection with the operation of preventive educational programs has reached a point where the issue cannot be limited to native people alone any more. Based on such judgement. this research has been carried out to provide basic study materials by grasping the latent factors representing the difference between countries in the levels of right knowledge. attitude and behavior with respect to AIDS maintained by workers who have grown in different social and cultural living background. During the period from Apr. 1. 1995 to Jun. 30. questionnaires. written both in Korean and English, were distributed to Korean and Malaysian employees working at certain Korean video manufacturers. and the results of replies. given by 80 workers who were analyzed through matched sampling· method where ages and sex matched by country. were used as the research materials. The gathered materials were analyzed through the SPSS package t-test. ANOVA. factor analysis and multiple stepwise regression methods. and the following results were obtained. 1. The 2 extracted latent factors could be named 'common. social' knowledge factor and 'in-depth. psychological' knowledge factor respectively. 2. The percentile points of 'external. social' knowledge factor. in the case of Korean workers. howed 90.0 at average. a figure 13.75 points higher than those of Malaysian workers. 76.25. On the other hand. the percentile points of the 'in-depth. psychological'knowledge factor showed 70.80 at average in the case of Korean workers. a figure 7.47 points lower than those of Malaysian workers. 78.33. Meanwhile. the difference in percentile points between the 2 latent factors was 8.54 at average. indicating that the points of 'in-depth. psychological' knowledge factor was lower than those of the 'external. social' knowledge factor. 3. As for Korean workers. the percentile points of the 'in-depth. psychological' knowledge factor showed higher points in office workers than in non-office workers. and such variables exhibited in the position of workers can explain the $7\%$ of the latent factor. The percentile points of the 'in-depth. psychological' knowledge factors. in the case of Malaysian workers. showed higher points in groups who had religion than in groups who did not. and higher points in groups who obtained information from newspapers than in groups who obtained from televisions or other sources; and with these 2 variables. $26\%$ of this latent factor can be explained. The results. of analysis described so far suggest that while Korean workers possessed general level of knowledge on AIDS. they had low level of practical knowledge as far as its depth is concerned. and that they had social prejudice on patients as well as on the AIDS infection route. In addition. because the overall knowledge level of Malaysian workers. is lower than that of Korean workers. it suggests that separate programs intended for Malaysian workers are required prior to executing integrated programs.

• The Journal of Asian Finance, Economics and Business
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• 제8권2호
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• pp.1201-1213
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• 2021

This paper describes the intent of learners to acquire university education, the basis for selecting study courses, the means to assess the quality of higher education, what the challenges faced by the learners are, as well as suggestions for improvement. The design and system thinking approach has been adapted to address the well-being issues of B40 young people in Bangladesh, through understanding their need, followed by building conceptual business models using modeling tools, i.e., Business Model Canvas (BMC) and Value Proposition Canvas (VPC) model. The main objective of this paper is to investigate the contribution and the role of a Malaysian University to solve problems of quality of higher education in Bangladesh and what initiatives should be taken to overcome this problem. This paper offers a validated conceptual Malaysian University of the Future (UotF) business model with the focus on international community engagement programs to help Bangladeshi students to acquire knowledge, abilities, skills, and values toward developing a harmonious and sustainable society. The contribution of this paper is the presentation of a conceptual, validated business model in both BMC and VPC formats. This conceptual business model can further be applied to civic engagement operations by other universities.

• Architectural research
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• 제24권4호
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• pp.93-103
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• 2022

In contemporary housing design, this cultural value has been ignored. Contemporary design has adapted quickly to global trends and houses have gradually lost their cultural identity (GhaffarianHoseini & Dahlan, 2012; Lim, 2001). Nevertheless, traditional housing culture persists in people's behavior and thoughts. Therefore, there is currently a pressing need to rebuild cultural identity in housing for cultural sustainability. This study aimed to analyze the traditional culture which was maintained, then transformed and disappeared in housing design through the quantitative survey and explore the cultural identity of Malaysian housing as a result. A quantitative survey was distributed to mothers of 129 married households living in a metropolitan area of Kuala Lumpur in August 2019. As a result, it was found that hosting guest was important even though the designated space (serambi) was disappeared. The LD/K layout, separating kitchen from living and dining area was philosophical and practical culture, still strong among older generation, but weakened among younger generation. To accommodate the traditional habit of diverse household work, wet kitchen, utility space for washing machine & drying, and outdoor space were needed to design carefully. When applied to future housing design, the findings will contribute to enhancing quality of life by strengthening residents' sense of place and social cohesion and by providing a culturally inherent design that eases the effects of globalization.

• Asian Journal for Public Opinion Research
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• 제1권2호
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• pp.73-89
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• 2014

Everyone has a voice and can broadcast it to the world. We hear about the old maxim of media do not tell people what to think but what to think about. Under this theory or approach, a key function of political communication is to make the public think about an issue in a way that is favorable to the sender of the message. In a democracy, political communication is seen as crucial for the building of a society where the state and its people feel they are connected. Thus, this is a study on how social media (e.g., Facebook, blogs, and YouTube) were used in the domain of Malaysian politics during the 13th general election campaigning period in order to set the agenda to form public opinion. The study found that Facebook was the most popular social media tool that political parties actively engaged with during the 13th general election campaign period. Apart from that, issues pertaining to the election were significantly highlighted by the political parties in social media, especially Facebook. However, other issues that were also important to the people such as the economy, crime, and education were not sufficiently highlighted during the election campaign period. This indicates that the political parties influence the public on what to think about using social media.

• 한국실내디자인학회논문집
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• 제19권6호
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• pp.129-140
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• 2010

Malaysian traditional houses are basically post-and-beam structures raised on pillars, with gabled roofs. They were designed and built by the people themselves to meet specific needs, accommodating the values, economies and ways of life of cultures that produce them. The main purpose of this study is to understand the form and culture of Traditional houses in Malaysia through two parts. The first part is to summarize the general characteristic of traditional houses of Malaysia in the aspect of two different perspectives. One is the climate perspective, for which the analysis was made on the primary characteristics such as the climate, material, structure of the vernacular houses. The other one is the social-cultural perspective which try to find the religion, belief, life style and social and family relationship which controlled the forms of the housing under the surface. As a result, this study summarise and find the outstanding and unique meaning and definition of the traditional houses in Malaysia. The second part is to survey the specific case of the traditional house. Rumah Penghulu which were located in Kuala Lumpur were analyzed. As a result, this study summarise and find the formal and symbolic features of the traditional Malay houses. We hope that this study addresses the blank area in Korean housing studies about Southeast Asia countries which have not been clearly introduced yet.

• Asia Marketing Journal
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• 제15권4호
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• pp.131-159
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• 2014

Corporate rebranding has been evident in the qualitative corporate rebranding studies as an imposed organizational change that induces mixed reactions and ambivalent attitudes among consumers. Corporate rebranding for the established and familiar corporate brands leads to more ambivalent attitudes as these companies represent larger targets for disparaging information. Consumers are found to hold both positive and negative reactions toward companies and brands that they are familiar with. Nevertheless, the imposed change assumption and ambivalent attitude, in particular corporate rebranding, have never been widely explored in the quantitative corporate rebranding studies. This paper aims to provide a comprehensive empirical examination of the ambivalence towards rebrandingrebranded brand attitude-purchase intention relationships. The author proposes that corporate rebranding for familiar corporate brands is a double-edged sword that not only raises the expectation for better performance, but also induces conflicted and ambivalent attitudes among consumers. These consumers' ambivalent attitudes are influenced by both the parent brands-related and general attitude factors which further affect their rebranded brand attitude and purchase intention. A total of 156 useable questionnaires were collected from Malaysian working adults; and two established Malaysian airfreight operators were utilized as the focal parent brands. The study found a significant impact of prior parent brand attitudes on ambivalence towards rebranding (ATR). The parent brand attitudes served as anchors in influencing how new information was processed (Mazaheri et al., 2011; Sherif & Hovland, 1961) and closely related to behavioral intention (Prislin & Quellete, 1996). The ambivalent attitudes experienced were higher when individuals held both positive and negative reactions toward the parent brands. Consumers also held higher ambivalent attitudes when they preferred one of the parent brands; while disliked the other brand. The study also found significant relationships between the lead brand and the rebranded brand attitude; and between the partner brands and ATR. The familiar but controversial partner brand contributed significantly to the ambivalent attitudes experienced; while the more established lead brand had significant impact on the rebranded brand attitude. The lead and partner brands, though both familiar, represented different meanings to consumers. The author attributed these results to the prior parent brand attitudes, the skepticism and their general ambivalence toward the corporate rebranding. Both general attitude factors (i.e. skepticism and general ambivalence towards rebranding) were found to have significant positive impacts on ATR. Skeptical individuals questioned the possibility of a successful rebranding (Chang, 2011) and were more careful with their evaluations toward 'too god to be true' or 'made in heaven' pair of companies. The embedded general ambivalent attitudes that people held toward rebranding could be triggered from the associative network by the ambiguous situation (Prislin & Quellete, 1996). In addition, the ambivalent rebranded brand attitude was found to lower down purchase intention, supporting Hanze (2001), Lavine (2001) and van Harreveld et al. (2009)'s studies. Ambivalent individuals were found to prefer delay decision making by choosing around the mid-ranged points in 'willingness to buy' scale. The study provides several marketing implications. Ambivalence management is proven to be important to corporate rebranding to minimize the ambivalent attitudes experienced. This could be done by carefully controlling the parent brands-related and general attitude factors. The high ambivalent individuals are less confident with their own conflicted attitudes and are motivated to get rid of the psychological discomfort caused by these conflicted attitudes (Bell & Esses, 2002; Lau-Gesk, 2005; van Harreveld et al., 2009). They tend to process information more deeply (Jonas et al., 1997; Maio et al., 2000; Wood et al., 1985) and pay more attention to message that provides convincible arguments. Providing strong, favorable and convincible message is hence effective in alleviating consumers' ambivalent attitudes. In addition, brand name heuristic could be utilized because the rebranding strategy sends important signal to consumers about the changes that happen or going to happen. The ambivalent individuals will pay attention to both brand name heuristic and rebranding message in their effort to alleviate the psychological discomfort caused by ambivalent attitudes. The findings also provide insights to Malaysian and airline operators for a better planning and implementation of corporate rebranding exercise.

• Asian Pacific Journal of Cancer Prevention
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• 제17권2호
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• pp.845-849
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• 2016

Background: Worldwide, the incidence of cancers is increasing and is becoming a major public health issue, including those in the Asia Pacific region. South-East Asia is a region with diverse populations with different disease spectra. This study looked at the spectrum of cancers among South-East Asians working in Brunei Darussalam. Materials and Methods: The cancer registry from 1994 to 2012 maintained by the State Laboratory was retrospectively reviewed. Crude incidence rates were calculated based on the population census of 2010. Results: Altogether, there was a total of 418 cancer cases diagnosed among South-East Asians, giving an incidence of 5.1% (n=418/8,253). The affected nationals in decreasing frequency were Malaysians (53.1%), followed by Filipinos (25.8%), Indonesians (15.3%), Thais (3.8%), Myanmese (1.7%) and Vietnamese (0.2%) with no recorded cases for Singapore and the People's Republic of Laos. The overall mean age of diagnosis was $46.1{\pm}4.2$ years old, with an increasing trend over the years (p<0.05 ANOVA). The overall gender ratio was 42.3:57.7 (male:female), more females among the Filipinos and Indonesians, more males among the Thais, and equal representation among the Malaysians and the Myanmese. The most common were cancers of the digestive system (19.9%), followed by female reproductive/gynecologic system (16.0%), breast (15.6%), hematological/lymphatic (12.0%) and head/neck (8.1%). There were differences in the prevalence of cancers among the various nationalities with highest crude incidence rate among the Myanmese (141.2/100,000), followed by the Malaysian (88.5/100,000), and the Filipinos (40.6/100,000) and the lowest among the Thais (18.4/100,000), Indonesians (10.5/100,000) and the Vietnamese (6.3/100,000). Conclusions: Cancers among South-East Asian residing in Brunei Darussalam accounted for 5.1% of all cancers. The most common cancers were cancers of the digestive, gynecologic/female reproductive system and breast with certain types slowly increasing in proportions. There mean age of diagnoses was increasing.

• 동남아시아연구
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• 제20권3호
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• pp.101-145
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• 2010

Southeast Asian studies in Singapore has had a problem with locating local scholarship from the outset. The initiation of English-track scholarship was done by British scholars while Chinese scholars in the beginning were not considered as local people but as sojourners who identified China as their fatherland. If the latter had successfully located their scholarship in the post-colonial environment of Singapore, the job of identifying local scholarship would have been much easier. Indeed, for some time in the 1960s-70s, there existed a relatively strong local scholarship that was based mainly at Nanyang University. However, they became marginalized as English became dominant not just in education but also in Singapore society. Unlike the Chinese-track scholarship, the English-track scholarship in Singapore has developed greatly over the years. The establishment of ISEAS was the crystallized form of Singapore's endeavors to develop a Singapore brand of Southeast Asian studies to the world. Alongside ISEAS, NUS has carried on the English-track Southeast Asian studies and become a world-class university in this academic field. The formation of the Southeast Asian Programme and ARI marked a cornerstone for NUS in advancing Southeast Asian studies. However, Singaporean scholarship continues to be weak in comparison to foreign scholarship. In the absence of strong local scholarship, the typical way in which Singapore has chosen to develop Southeast Asian studies has been to establish world-class institutes and to bring in foreign talents. This strategy has perhaps paid off since it has situated Singapore as the prime place where scholars gather, information goes around and quality research outcomes are published. However, whether or not it has strengthened local scholarship remains a controversial issue. The dominant contribution of foreign scholars continues to pose the problem of whether the ownership of Southeast Asian studies in Singapore belongs to Singapore itself. The identification of scholarship in Singapore is an unsettled matter.

• Asia Marketing Journal
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• 제15권3호
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• pp.117-139
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• 2013

Research on purchase intention had showed remarkable progress in contributing to the theory of consumer behavior. Despite the popularity of academic discussions on various issues influencing purchase intention, the mediating role of brand recall and brand attitude on purchase intention, in particular advergames, has not yet been well explored, especially in developing economies such as Malaysia. Furthermore, the influence of self-brand congruity, entertainment and brand placement acceptance as antecedents to brand recall and brand attitude are expected to add value to the brand recall, brand attitude and purchase intention relationships. This paper aims to investigate the impact of the mediating role of brand recall and brand attitude on purchase intention in advergames among Malaysian gamers. The antecedents towards brand recall and brand attitude are also examined to measure their influence on purchase intention. A total of 350 Malaysian gamers were interviewed through online survey in this study. The results showed that brand recall and brand attitude mediate the relationship between self-brand congruity, entertainment and brand placement acceptance with purchase intention. Also, entertainment and brand placement acceptance were found to have a significant relationship with brand recall. As expected, brand recall and brand attitude showed a positive relationship with consumer purchase intention in advergames. It was found that self-brand congruity has a significant influence on brand attitude and purchase intention. When users see the brand which matches with them, they tend to act positively toward the brand exposed in the game. This is consistent with Escalas and Bettman (2005) who suggested that the greater the congruity, the more positive the consumer's attitude toward the brand in question. This leads to game usage and purchase (Davis and Lang, 2013). In the advergaming context, the entertainment value in advergames is very important to determine the level of enjoyment and pleasure experienced by gamers during game-playing. Therefore, the more entertaining the ads, the more it will be remembered and the greater the positive behavior of the consumer towards the advergames - this ultimately stimulates their intention to purchase the brand. This study shows the effect of brand placement on brand recall and brand attitude and also purchase intention. Brand placements might not work in games due to the interactivity involved in game-playing as people could be distracted from noticing the brand placements (Yang et al., 2006). However, the significant influence of brand placements found in this study may provide major promise for advertisers. Game players may or may not explicitly remember the brands they see in the games, but these placements may influence their brand recall and brand attitude and could therefore influence later decisions (Yang et al., 2006). In this study, it was found that self-brand congruity was not significantly related with brand recall. The reason for this could be attributed to the fact that this study examined gamers who are highly involved in the interactive medium of games which force them to focus on game play rather than advertisements; the level of recognition to remember the brand exposed in the game is low and contributes to the "mismatch" between the gamers and the said brand. The present study contributes to the existing literature of the antecedents of brand recall and brand attitude in advergames. This study contributes to the role of brand recall and brand attitude as mediators in purchase behavior theory. Academically, the relationship between brand recall and brand attitude is well known in advergaming research, but their impact as important mediators on purchase intention add new understanding in the interactive communication literature. Their mediating role may provide new insights on how they facilitate the effects of self-brand congruity, entertainment and brand placement on purchase intention. Besides that, the studies on the influence of self-brand congruity on brand recall and brand attitude and also consumer intention to purchase had not well-investigated in advergames. This study contributes to fill those gaps in advergames literature. For practitioners, this study could suggest the use of illustrative or demonstrative placements of new products to help customers remember new brands, and the use of associative placements for existing products to increase consumers' purchase intention (Ho et al., 2011). To advertisers, this study may provide useful information to improve their current advertising strategies in games, for instance, by considering game players' congruity, entertainment value and brand placement factors.

• 항공우주정책ㆍ법학회지
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• 제30권2호
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• pp.37-81
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• 2015

인도네시아의 에어 아시아 QZ8501 제트여객기가 2014년 12월 28일, 오전 5시 35분에 인도네시아, Surabaya도시에 있는 Juanda 국제공항을 출발하여 같은 날 8시 반 싱가포르 Changi 국제공항에 도착할 예정이었다. 그러나 인도네시아의 에어아시아(에어버스 A320-200) 여객기는 인도네시아 제 2의 도시인 수라바야공항에서 승개 162명을 태우고 싱가포를 향하여 비행도중 동년 12월 28일 Java 바다에 추락하였다. 인도네시아의 에어아시아 제트여객기의 잔해가 Juanda 국제공항에서 약 66 마일 떨어진 위치에서 발견되었으며 이곳에서 12월 28일 지상에 있는 항공교통관제관 (ATC) 과 조정사간에 교신이 끊겼다. 레이더에서 사라진 여객기 (QZ 8501)에는 승객 155명과 승무원 7명이 탔으며 희생된 여객 가운데에는 155명의 인도네시아어인, 3명의 한국인, 싱가포르인, 말레이시아인, 영국인이 각각 1명이었다. 말레이시아여객기 추락사건을 살피어 본다면, 말레이시아 여객기 (MH370)는 현지 시간 2014년 3월 8일 밤 12시41분 쿠알라룸푸르 국제공항을 출발하여 같은 날 새벽 6시 30분 (현지시간) 중국 베이징수도국제공항에 착륙 할 예정이었다. 그러나 말레이시아 여객기 (MH370) 는 쿠알라룸푸르 국제공항을 출발하여 베이징수도국제공항을 향하하여 비행도중 (쿠알라룸푸르와 북경 간에 비행거리: 4,414km 2,743마일) 갑자기 살아져 3월 8일 남인도양에 추락하였다. 이 말레이시아여객기는 쿠알라룸푸르 국제공항을 이륙한 후 1시간 만에 지상에 있는 항공교통관제관 (ATC) 과 조정사간에 교신이 두절되었으며 이 여객기에 227명의 승객 (15개국)과 12명의 승객이 타고 있었다. 상기 227명의 승객가운데에는 중국인 153명, 말레이시아인이 38명, 인도네시아 인이 7명, 호주인이 6명, 인도인이 5명, 프랑스인이 4명, 미국인이3명, 이란인이2명, 캐나다인이2명, 뉴질랜드인이 2명, 우크라이나인이 2명, 러시아인이 1명, 네덜란드인이 1명, 대만인이 1명이었음으로 중국인 승객이 거의 3분의 2 이상을 차지하고 있었다. 본 인도네시아 및 말레이시아 여객기 추락사건에 있어 승객 및 승무원들은 전원 사망하였고 가해자(국)인 인도네시아 및 말레이시아뿐만 아니라 피해자(국) 인 중국, 한국, 호주인, 인도, 프랑스, 미국, 인도네시아 및 말레이시아 등이 모두 1999년의 몬트리올조약의 가맹국이기 때문에 인도네시아 및 말레이시아의 항공사들은 동 조약 제21조에 따라 손해배상금액으로서 113,100 특별인출권 (SDR, 계산단위, 미화 155,000달러)를 유족들에게 무조건 지급하여야만 된다. 그러나 인도네시아 및 말레이시아 여객기 추락사건에 있어 유족들은 상기 배상금액에 만족하고 있지 않기 때문에 승객사망자에 대한 유족들의 손해배상청구소송 사건에 있어 일부 유족들은 자국법원에 소송을 제기하는 것보다는 손해배상금액을 많이 탈수 있는 미국 법원에 소송을 제기하고 있다. 미국은 현재 국제항공운송에 있어 항공여개운송인의 책임이 국제조약에 따라 유한책임 제도를 채택하고 있지만 국내항공운송에 있어서는 항공여개운송인의 책임이 무한책임제도를 채택하고 있다. 현재 미국법원은 국제 및 국내항공운송을 막론하고 항공여객운송인이 Wilful-misconduct (인식이 있는 중대한 과실) 범하였을 때에 무한책임을 인정하여 손해배상금액에 관한 판결내용이 30만 달러 내지 500만 달러를 상회하고 있음으로 유족들은 몬트리올조약 제33조 (재판관할권) 및 미국에서 제조한 여객기의 결함을 이유로 한 "제조물책임법"에 근거하여 본 소송사건에 있어 일부 유족들은 미국이변호사에 소송사건을 의뢰하여 미국법원에 손해배상청구소송사건을 제기한바 있다. 한편 필자의 의견으로는 1999년의 몬트리올조약 제17조에 규정되어 있는 국제항공운송인의 손해배상책임사유로 bodily injury라고 신체상의 상해만을 규정하고 있어 피해자 보호에 만전을 기할 수가 없음으로 앞으로 ICAO 법률위원회에서 가까운 장래에 몬트리올조약을 개정 할 때에 이 문구를 피해자의 정신적손해도 다 포함될 수 있도록 personal injury 라는 문구로 수정하는 것이 바람직하다고 본다.