• Human Ecology Research
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• 제62권3호
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• pp.455-471
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• 2024

Make-up culture has recently emerged as a major trend among adolescents, and their knowledge of this culture is acquired from their peers. Adolescence is a period in which peer relationships have a significant effect on individuals' behavior and self-esteem. Also, adolescents are conscious of others' evaluation because they only want to exhibit their ideal-self. They generally apply make-up for various reasons; pursuing ideal beauty, concealing their insecurities and improving their own self-esteem. The purpose of this study is to design and implement the MUSE(Make-Up & Self-Esteem) project, to reduce self-esteem disparity based on make-up status. Ten female adolescents(mean age=17.0 yrs, SD=1.49) participated in the MUSE project, in which the participants gradually reduced their make-up steps and posted feelings about this on SNS. Also, events were designed for the participants to enhance their interest and become more focused on themselves without make-up. Resultantly, it was obeserved that after the project, the gap between the particiapnts' self-esteem with and without make-up decreased. More specifically, there was no significant difference in self-esteem with make-up before and after participating in the project, but a significant increase was observed in self-esteem without make-up after the project. Although the participants were mostly satisfied with the project, individual interviews were conducted to obtain feedback regarding how the project could be improved. The participants suggested that future project could be developed within their own peer group and the term of the project could be extended so that the participants could become accustomed to daily make-up reducing steps.

• 대한화장품학회지
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• 제31권1호
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• pp.127-134
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• 2005

화장은 인간의 기본적인 미적 욕구충족 뿐만 아니라 사회적 대인 관계, 심리적 작용, 자기 강화 등에 긍정적으로 작용하는 것을 알 수 있다 이처럼 화장을 통한 만족도는 대인 관계의 성향에도 긍정적인 영향을 준다. 여기서 주목할 것은 화장 행위의 다양한 기능들은 모두 심리학적 효과를 가지며 다양한 사회적 효용으로 발전될 수 있다는 것이다 우리나라의 경우는 미용분야, 화장품, 보건 분야, 의류학 분야의 심리 연구는 많이 되고 있으나, 화장 심리, 화장 치료에 대한 연구는 아직 그다지 활발하게 이루어지지 않고 있다. 화장은 외모뿐만 아니라 마음을 장식하고 움직일 수 있는 심리적 효과를 가지고 있다. 화장의 심리학적 접근으로 많은 연구를 하여, 화장 심리에서 적극적인 화장 치료로 발전되기를 기대한다. 그래서 우울증 환자나 치매 노인, 화상 환자에게 도움이 되었으면 한다 이를 위해서는 화장 치료법과 특수 화장품에 대한 많은 연구가 필요하며, 적극적인 화장의 효과성에 대한 검토도 아울러 이루어져야 할 것이다. 그리고 화장 행위의 심리적 효과에 대한 타당성을 알아보기 위한 기초 자료들을 제시하고자 하며, 앞으로 화장의 심리적 효용에 대한 연구에 도움이 되었으면 한다.

• 한국의류산업학회지
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• 제8권3호
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• pp.336-342
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• 2006

The purpose of this study is to analyze the effect of media on makeup and hairdressing behavior. The data collected for this study were gathered through questionnaire survey with 443 female students in Seoul. The first study focus is on makeup behavior. The ANOVA test reveals that those exposed to magazine show higher level of concern with makeup compared to those exposed to other types of media. Using logistic regression method, we find that those exposed to magazine or those with positive body image are more likely to take makeup course. The next focus is on hairdressing behavior. The ANOVA test reveals that those exposed to magazine show more frequent use of hair salon. They also spend more money on hairdressing. The regression analysis also shows that those exposed to magazine or those with sexual attraction visit hair salon more frequently than others.

• 복식
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• 제57권5호
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• pp.99-111
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• 2007

The purpose of this study were to identity face satisfaction and make-up behavior according to their lifestyles of middle aged women. The subjects were 350 women of 40 - 59 years old. The results of this study were as follow: 1. Lifestyle factors of middle aged women were self confidence, leisure activities, interests in appearance, economical efficiency, conservatism, and value-orientation. They were classified into four types of dignified & appearance interested group, passive stagnated group, unconfident & economic group, and value-oriented & leisure group according to their lifestyles. 2. They were satisfied with their eyes, lips, and eyebrows, but not satisfied with face tone, face shape, and skin texture. Total face satisfaction level was over average. The face satisfaction level of dignified & appearance interested group and value-oriented & leisure group were higher than other groups, but that of passive stagnated group was the lowest. 3. They pursued internal beauty and natural makeup, and did not follow trendy colors. Dignified & appearance interested group pursued characteristic, elegant, changeable, and various make-up colors, but value-oriented & leisure group pursued more various, changeable, and trendy colors. They did not prefer trendy products because of high price. Dignified & appearance interested group and unconfident & economic group were highly price-oriented, but value-oriented & leisure group purchased trendy products. 4. Dignified & appearance interested group included working women with not much income, but passive stagnated group included low-educated and non-working women. Unconfident & economic group included low-educated non-working women with not much income, but value-oriented & leisure group included highly-educated working women with high income.

• 대한가정학회지
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• 제39권11호
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• pp.107-128
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• 2001

The objectives of this study were to classify the consumer group based on the lifestyle traits of cortege women, to examine the demographic characteristics of each group, and to find out the differences of buying and using behavior of cosmetics among each group. The survey was conducted and 392 samples were analyzed by SPSS package program. The results of this study were as follows; 1. The lifestyle types were clasified 4 groups. They were named 'Progressive fashion pursuing type' 'Reality adaptable living-satisfaction type','Traditional frugal faithful type','Passive living-unconcern type'. 2. The demographic characteristics of each lifestyle group showed meaningful differences according to the following variables ; major, average monthly pocket money, religion, living standard, educational level and occupation of the head of a family. 3. The buying behavior of cosmetics(the degree of product involvement, information search behavior, product choice criteria, store choice criteria) showed meaningful differences among each lifestyle group. 4. The using behavior of cosmetics( the motive of make-up, the extent of make-up, average monthly cosmetics expenditure) showed meaningful differences among each lifestyle group.

• 한국패션뷰티학회지
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• 제2권2호
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• pp.34-47
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• 2004

The objective of this study is to investigate the perception of males about make-up and the make-up process, analyze principal factors affecting their decision when purchasing cosmetics and, ultimately, to provide basic data for further survey and research into features of cosmetics and their satisfaction. The subjects of the study a.e male adults living in Jeonju, Iksan and Gunsan cities of Jeonbuk province. Surveyors made direct interviews with the subjects from October 21 to 30, 2003 and collected 174 questionnaires from them, which were subsequently put to the final analysis. The demographic characters of the surveyed showed that 60.9% of them were in the age ranging 30 to 39, 75.3% married, 69.5% undergraduates or graduates, 39.1% self-employed, 25.9% earning more than 3.01 million Won monthly and 43.7% spending less than 10,000 Won a month for cosmetics. Their make-up and purchasing pattern of cosmetics featured that 54.0% of the surveyed use cosmetics for skin care, 54.0% for cleanness and health, 84.5% for foundation(lotion or skin lotion) only, and 60.9% once a day. Out of the surveyed males, 79.3% haven't experienced any adverse side effects after make-up. Of those who experienced, 80.5% named disagreement of cosmetics with skin for the reason. As for kind or symptom of the side effects, 38.8% set forth itching. Among those who had aftermath or intoxication from make-up, 52.8% said they could recover naturally. According to the survey, 57.5% felt somewhat awkward after make-up, but not quite bad though. Thirty-seven point nine percent of the males surveyed replied they cared little about the purpose of male-oriented cosmetics. Quality was raised by 31.0% as the foremost issue to improve. Television turned out to be the main source for 56.9% of the surveyed to get information about cosmetics. For 56.35%, general discount shops are preferred to buy cosmetics and 24.7% of them take ones recommended by salespeople. When buying cosmetics, 47.1% considered color and fragrance most seriously.

• 한국의류학회지
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• 제31권2호
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• pp.206-216
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• 2007

The purpose of this study was to investigate the differences in the cosmetic purchasing behavior influenced by make-up preference images, and the orders of importance in the cosmetic store selection. The questionnaires were given to female residents in the ages between $20{\sim}45$ in Seoul and Kyung-gi province. 322 questionnaires were used for data analysis. The collected data were analyzed by using SPSS 10.0 software with various techniques such as Frequency analysis, Factor analysis, Cronbach's ${\alpha}$ reliability analysis, Paired t-test, ANOVA test and Duncan test. The results of this study were as follows: 1. After investigating how the make-up preference image influences the selection of the off-line cosmetic store, it was found out that the personal service, shopping convenience, and product composition had significant differences. 2. After investigating how the make-up preference image influences the selection of the on-line cosmetic store, it was found out that only the product composition had significant difference. 3. After studying the factors that influence the off-line cosmetic store selection, it was found that the personal service was considered most important. After studying the factors that influence the on-line cosmetic store selection, it was found that the price was considered most important.

• 한국가정과교육학회지
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• 제24권3호
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• pp.175-189
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• 2012

본 연구는 여고생들의 연예인 모방유형에 따라 외모관리행동 즉, 교복 변형행동, 헤어스타일 관리행동, 화장 관리행동 등에 미치는 영향을 조사하였다. 이를 위해 전북에 거주하는 여자고등학생 379명의 데이터가 사용되었고 신뢰도분석, 요인분석, 군집분석, 일원배치분산분석, 교차분석을 사용하여 분석하였다. 본 연구를 통하여 전북지역 여고생들은 연예인 모방유형에 따라 적극적 수행형, 심리적 욕구형, 연예인 호감형으로 분류되었다. 연예인 모방행동과 모방욕구의 평균이 가장 높았던 적극적 수행형 여고생들은 교복변형 경험이 가장 높았으며, 드라마속 연예인이 입고 나오는 교복스타일을 따라해 보고 싶어하고, 연예인 교복스타일로 교복을 변형한 경험이 있는 등 연예인 교복스타일에 많은 영향을 받았다. 또한 최신 유행헤어스타일을 인식하고 연예인의 헤어스타일을 선호하는 등 헤어스타일 관리행동에 더 적극적이었다. 그리고 매일 기초화장을 하고, 화장법을 배우고 싶어하는 등 화장 관리행동에 더 적극적임을 알 수 있었다. 반면 연예인 모방 행동과 모방욕구의 평균이 가장 낮았던 연예인 호감형 여고생들은 교복변형행동, 헤어스타일 관리행동, 화장 관리행동 등에 소극적임을 알 수 있었다. 따라서 청소년에게 바람직한 매스미디어에 관한 체계적인 교육을 실시하고, 교사들은 청소년들에게 합리적인 모방활동을 할 수 있도록 교육한다면 의생활지도에 있어서 효율적인 교육성과를 거둘 수 있을 것으로 보인다.

• 한국가정과교육학회지
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• 제19권1호
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• pp.35-45
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• 2007

본 연구는 화장태도, 자아존중감, 신체만족도와 의복행동 간의 관계를 조사하기 위하여 서울시내 여대생 356명을 대상으로 조사연구를 실시하였으며, SPSS WIN 12.0을 사용하여 통계 처리하였고 다음과 같은 연구 결과를 얻었다. 첫째, 화장태도에 대한 요인분석 결과, 자신감 추구, 심미성 추구, 사회성 추구, 매력성 추구, 유행성 추구의 5가지 요인이 도출되었으며 이들이 설명한 총 변량은 59%였다. 둘째, 화장태도의 5가지 요인과 4가지 의복행동(심미성, 과시성, 성적매력, 심리적 의존성)간에는 모두 유의적인 정적 상관관계를 보였다. 또한 자아존중감은 의복의 과시성과, 신체만족도는 의복의 성적매력과 유의적인 정적 상관을 나타내었다. 셋째, 의복의 성적매력에 유의적인 영향을 미친 것은 자아존중감과 화장태도의 3가지 요인(심미성 추구, 매력성 추구, 유행성 추구)이었고, 의복의 심미성과 심리적 의존성에 영향을 미친 것은 모두 화장태도의 4가지 요인(자신감 추구, 심미성 추구, 사회성 추구, 유행성 추구)이었으며, 의복의 과시성에 유의적인 영향을 미친 것은 자아존중감과 화장태도의 2가지 요인(자신감 추구, 심미성 추구)이었다. 넷째, 자아존중감이 높은 집단이 낮은 집단보다 의복의 과시성과 성적매력이 높았으며, 신체만족도가 높은 집단은 낮은 집단에 비하여 의복의 성적매력이 높게 나타났다.

• Human Ecology Research
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• 제56권1호
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• pp.85-97
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• 2018

For a further understanding of the Chinese consumer, this study investigated 1) the effects of aesthetic consciousness on make-up attitude, and 2) the differences in the effect of aesthetics consciousness on make-up attitude among age groups. An online survey was conducted on female consumers belonging to the post-80s and 90s generations, living in Xian China. SPSS 24.0 and Amos 18.0 was used for data analysis. Confirmatory factor analysis for the research variables were performed and three factors of aesthetic consciousness (social relations consideration, internal consideration, and external consideration), and four factors of make-up attitude (psychological pleasure, self-satisfaction, consciousness of others, and tool of transformation) were identified. The results from the model test were : 1) aesthetics consciousness was found to vary depending on make-up attitude. Social relations consideration had a positive effects on psychological pleasure, self-satisfaction, and tool of transformation. Internal consideration had a positive effect on self-satisfaction and tool of transformation, and a negative effect on psychological pleasure. External consideration had positive effects on all four factors of make-up attitude. 2) In the post-80s participants, social relations consideration and external consideration had positive effects on all four factors of make-up attitude. Internal consideration s had a negative effect on consciousness of others and a positive effect on tool of transformation. In the post-90s participants, social relations consideration had positive effects on psychological pleasure, self-satisfaction, and tool of transformation. Internal consideration had positive effects on psychological pleasure and self-satisfaction.