A Study of the Sungnam Moran Traditional Folk Market Project as the Urban Public Open Space (도시 공공공간으로서의 성남 모란 민속5일장 계획에 관한 연구)
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- Journal of the Korea Academia-Industrial cooperation Society
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- v.11 no.12
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- pp.5134-5142
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- 2010
The purpose of this study is to explore the possibility of the planning method of traditional market as the urban public open space and to attempt to create the essential reformation of traditional market place. The design concepts of the Moran traditional market project are establishing module system based on function of traditional market to accomplish the practical needs of vendor and consumer and expressing the liquid and autonomic characteristics of Moran traditional market to find the new and substantial schemes of public open space. The functional design module of the market place is based on 2.1m
In this paper, we study the competition between two kinds of suppliers, a bricks and mortars(B&M) and a clicks and mortars(C&M). Using the circular spatial market model, we derive and analyze the Nash and Stackelberg equilibria as a function of offline market share and efficiency of online channel of the C&M supplier. The result can be summarized as follows: (1) Stackelberg equilibrium is always superior to the Nash equilibrium, (2) Under certain conditions, the price of online channel can be higher than that of offline channel, (3) It is impossible for the C&M supplier to encroach on all of the B&M supplier's market, (4) In some cases, the C&M supplier has incentive to lower the efficiency of its online channel for more profit.
This study empirically examines the impact of SSM market entry on changes in market shares among retailing types. The data is monthly time-series data spanning over the period from January 2000 to December 2010, and the effect of SSM market entry on market shares of retailing types is analyzed by utilizing several key factors such as the number of new SSM monthly entrants, total number of SSMs, the proportion of new SSM entrant that is smaller than