• 한국항공운항학회지
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• 제23권1호
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• pp.14-23
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• 2015

This study applied the network text analysis to reveal the scope and trends of low cost carrier studies. We analyzed low cost carrier research published in Korean journals and news articles. The results showed that there are three clusters in terms of research topics. First dimension consists of articles investigating growth in the low cost carrier industry. The second dimension is associated with service characteristics. The last dimension has strong ties organizational and human resource dimension. We run Krkwic, Krtitle, Netdraw, and Ucinet 6.0 to conduct the network text analysis. This study suggests the direction of low cost carrier research in the future.

• 유통과학연구
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• 제16권3호
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• pp.69-77
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• 2018

Purpose - As more low cost carriers are introduced, the competition between the low cost carriers to become the nation's leading low cost carrier is also being intensified. The purpose of this study is to select various choice attributes for low cost carrier and figure out important factors that customers take into account for low cost carrier selection. The study also involves in establishing the relationship between perceived value, customer satisfaction, and customer behavior Intention, in an effort to identify choice attributes that are important to customers' low cost carrier. Research design, data, and methodology - To examine these research models, samples were collected from 247 peoples who visited In-Cheon international Airport during June, 2017. Results - The results of the study showed that, 'reservation service', 'airport service', 'in-flight service', and 'price' services have a significant effect on the perceived value of the choice attributes. While 'reservation service', 'airport service', 'in-flight service', and 'flight operation service' have a significant effect on the customer satisfaction of the choice attributes, perceived value has a significant effect on customer satisfaction. Perceived value has a significant effect on customer behavior intention. Finally, customer satisfaction has a significant effect on customer behavior intention. Conclusions - Flight operation service has no significant effect on perceived value of the choice attributes of low cost carriers, which indicates that the low cost carriers have not yet been well-established in the flight operation service sector. It seems likely that low cost carrier will be able to gain a competitive advantage over other companies if they expand their routes and improve the convenience of flight connections. In addition, the results show that the price service does not have a significant effect on customer satisfaction of the choice attributes of low cost carriers. From this, we may assume that the airline ticket prices of low cost carriers are already low, and the price cannot be a deciding factor in the competitive advantage of low cost carriers. To achieve higher customer satisfaction of the choice attributes, companies should strengthen the competitiveness of 'reservation service', 'airport service', 'in-flight service', and 'flight operation service'.

• 대한교통학회지
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• 제26권4호
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• pp.51-61
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• 2008

2004년을 기준으로 전국 15개 지방공항 가운데 제주와 김포, 김해공항을 제외한 나머지 공항 들은 해마다 수십억 원의 적자를 내고 있는 실정이다. 지방공항들의 실패원인으로 수요예측 오류의 문제가 대두되어 왔다. 이에 소형 항공기를 이용해 정기서비스를 제공하는 저비용항공의 진입을 통해 소비자의 편의를 증진시키고 지방공항을 활성화해야 한다는 주장이 사회적인 공감을 얻고 있다. 따라서, 본 연구에서는 (1) 기존항공과 고속철도와 저비용항공 3자 사이의 고속교통통행수단 선택모형을 제시하고 (2) SP조사를 통하여 서울-대구간 저비용항공의 이용수요를 추정하고, (3) 추정모형을 설정하여 정책수단별 효과 분석을 실시하였다. 분석 결과, (1)서울-대구간 고속교통수단 선택에 있어서 저비용항공의 진입은 요금과 가격이 유의미한 영향을 미치는 것으로 나타났으며, (2)저비용항공의 요금이 KTX에 비해 훨씬 저렴한 38,000원 수준으로 정해질 경우에도 총통행시간이 KTX와 시간이 동일하게 소요되는 지역의 경우 저비용항공의 선택확률은 0.1 정도로 작게 나타나 통행수단 전환효과는 그리 크지 않을 것으로 분석되었다. (3)향후 서울-대구간 저비용항공 취항시의 요금은 38,000원${\sim}$44,000원 사이에서 결정되어야 할 것으로 보이며, 그 이상의 요금으로 결정될 경우 큰 수요를 기대하기 어려울 것으로 판단된다.

• 한국항공운항학회지
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• 제21권4호
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• pp.112-118
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• 2013

Air travel demand has recently been growing and establishment and operation of low-cost carriers have been increased. Against this backdrop, low-cost carriers need to figure out diversified customer demand for low-cost carriers and ways to maximize marketing efficiency before applying it to the field so that they can attain superiority to large carriers in increased intensified competition. Low-cost carriers need to be differentiated from other carriers for the purpose of improving profits. Toward this end, this study conducted analysis on importance and satisfaction with carrier choice using IPA with regard to low-cost carrier customers. In conclusion, the paper accurately examined advantages and disadvantages of low-cost carriers compared to general carriers based on results of IPA analysis and suggested managerial strategies to enhance competitiveness based on division into four parts including maintenance and enforcement (1st quadrant, Delay compensation, Booking rapidity, Check rapidity, Crew service, refund service, baggage service, punctuality, transit services, airlines images), concentrated improvement (2nd quadrant, price, Convenience of seat), passive administration (3rd quadrant, Boarding service, cabin cleanliness, flight schedule, whether local crew on board, meal service, in-flight entertainment service), and enhanced satisfaction (4th quadrant, duty-free service, Variety of routes), so that practical suggestions could be presented to employees working in the field.

• 한국항공운항학회지
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• 제22권3호
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• pp.33-49
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• 2014

The object of this study is to verify the effects of job stress on burnout and job satisfaction of flight attendants and to confirm the difference in the effect on the consciousness of full service carrier and low cost carriers' flight attendants. In order to confirm, the study examines the relationship between job stress, burnout, and job satisfaction of airline cabin attendant. A survey was done for 55days from January 5th 2014 on flight attendants and total 200 valid samples were analysed. The results of the study demonstrated significant relationship and difference in job stress, burnout and job satisfaction of flight attendants between full service carrier and low cost carrier. As a result, the study is significant as it satisfaction between divergent airline work environment.

• 한국항공운항학회지
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• 제23권1호
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• pp.103-112
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• 2015

In this study, a study was carried out to see what influence low-cost carrier's e-service quality has on low-cost carrier customers' perceived value and customer satisfaction and what impact the results have on customer loyalty based on the results of previous studies related to e-SERVQUAL, an e-SERVQUAL measurement model for general e-commerce. In addition, a survey of consumers who have experienced using low-cost carrier experience through web sites was conducted. For the analysis of the data collected, SPSS 18.0 was used to conduct frequency analysis, factor analysis, reliability analysis, correlation analysis, and regression analysis and thus to test a hypothesis. Research findings showed that perceived value and customer satisfaction are closely related to customer loyalty, and it was also observed that the reliability factor on the service provided on the web site acts as an important influencing factor for customer loyalty in the perceived value and security factors such as payment by credit cards and protection of personal information serve as important one in terms of customer satisfaction. This study has its limitation in that samples of users who have experienced low-cost carrier are concentrated on specific ages and professions. In the future, it is required to conduct further studies on whether difference is made on the importance of measurement factors related to e-service quality by gender, age group, occupation, and e-service quality.

• 디지털융복합연구
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• 제16권8호
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• pp.99-107
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• 2018

항공사 승무원 유니폼에 관한 선행연구와 실증적 연구를 살펴보고 항공사 승무원의 유니폼이 고객이 지각하는 소비정서에 미치는 영향을 규명하는 것이 연구의 목적이다. 연구방법은 항공 관광 관련학과 재학생을 대상으로 2018년 3월 11일부터 25일까지 15일간 설문조사를 하였고, 총 289부의 유효표본 수를 분석하였다. 연구결과는 고객들은 승무원의 유니폼에 대하여 대형항공사와 저비용항공사 간의 지각하는 소비정서에 대한 영향에서 차이가 있는 것을 연결망 관계를 통해 증명하였다. 또한 저비용항공사에 대해 고객이 지각하는 소비정서는 편안하고, 친숙하며, 활기찬 등이며, 이러한 결과는 대형항공사인 깔끔하고 세련된 등으로 저비용항공사와 차별화되었다는 것을 증명하였다. 항공사는 적절한 시기에 승무원 유니폼을 변화시켜왔고, 회사의 이미지 변화에 상당히 중요하게 여기는 마케팅 도구로 생각할 때, 본 연구결과가 의미가 있다고 볼 수 있다.

• 한국항공운항학회지
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• 제15권4호
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• pp.53-63
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• 2007

This paper examines the safety perception of passengers on low cost carriers which has made several accidents and incidents at the early stage of their business. The concept of low cost carrier is becoming more important to airline industry in Korea. This study achieves the first selecting attribute among airline service factors on domestic flights and try to indicate that how much the passengers trust in the safety of low cost carriers. It is also sets the comparative safety awareness between low cost carriers and two full service national carriers in domestic market. The safety perception of aircraft type can be a major factor for LCC choice in Korea due to frequent accidents and incidents for last two years. More than 60% of LCC passengers have increasingly considered the safety after recent accidents. The low cost airlines' images of the passengers showed that the first image of the LCC was the fare and the second image was safety. This study indicates that most of the LCC travelers will use the international low cost airlines when LCC extend their destination to adjacent countries. For the accomplishment of the low cost carriers' competitiveness in domestic market, they have to try to get rid of bad image for safety and pay extra attention to find out better services other than the safety and develop other strategies to compete against existing full service carriers.

• 한국IT서비스학회지
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• 제17권3호
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• pp.1-16
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• 2018

There exist a number of studies pertaining to the determinants of customer satisfaction between low-cost and full-service carriers in the airline industry. Most studies measured service quality using SERVQUAL based on a survey method. This study offers a new perspective by employing a big data analytic approach using SNS data, which reflects the immediate response of customers as well as trends in real time. This study chose eight factors from TripAdvisor's customer review site as determinants of customer satisfaction and compared the differences between low-cost and full-service airlines. The factors analyzed were seat comfort, customer service, cleanliness, food and beverage, legroom, entertainment, value for money, and check-in and boarding. Additionally, ratings from domestic and foreign customers were compared. The findings show that customer service and value for money are significant factors in satisfaction with low-cost airlines while all variables except legroom and entertainment are significant for full-service airlines. The results show that SNS-based data and analysis of big data are important for improving decision-making effectiveness and increasing customer satisfaction in the airline industry.

• 한국항공운항학회지
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• 제22권4호
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• pp.15-24
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• 2014

Low Cost Carrier(LCC)s in Asia Pacific market are expected to record high growth due to the expansion of Open Sky Policy among Korea, Japan, China and South East Asia. As everybody is aware of, LCC is not only saving flight cost but also creates differentiating business model by reducing unnecessary services such as F&B and in-flight duty free sales services. Booming LCCs in Asian market will cause not only Incheon airport but also other local airports in Korea to compete heavily to attract LCCs. For example, Air Asia Group with more than 200 fleet has expanded its alliance network throughout Asia. Therefore this paper has researched a new business model operating a LCC terminal for the hub airport competitiveness. According to analysis result of case study, it was found out, considering increasing airline demand next decade, Incheon airport and other domestic airports in Korea had better change an existing terminal into a LCC Terminal(LCCT) to differentiate airport services and expand its hub network. That is because of economic feasibility, first of all, of securing hub and spoke networking capabilities with airlines and finally of developing commercial facilities customizing LCC passengers' demand.