• Journal of Families and Better Life
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• v.17 no.4
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• pp.47-60
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• 1999

The predictions derived from Sternberg's triangular theory of love were tested in order to explain the love relationships in marriage among Korean people. We were first interested in whether the subjective love experiences of respondents could be characterized by three components: intimacy passion and commitment we then attempted to examine the time course of each component as the marital relationships continued. 16897 married men and women were asked to complete the questionnaire including the love scale developed by researchers based on Sernberg's and other researchers' work. The results are as follows: First the love experienced by Korean men and women in their marriage can be classified by 3 dimensions: intimacy passion and commitment. Secon intimacy is the most powerful indicator of love in marital rlationships follows bgy passion and commitment. Third each of the 3 dimensions of marital love showed a U-shaped pattern as the marriage continued. Fourth commitment was more table than the other 2 dimensions throughout the marriage. The resultso f the study showed that Sternberg's triangular theory of love is useful to explain the marital love among Korean people.

• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.1
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• pp.55-64
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• 2008

This study attempted to identify not only dimensions of clothing brand experience, but dimensions of perceived consumer-brand relationship. In addition, this study investigated the relationships among clothing brand experience, consumer-brand relationship and brand loyalty. 354 questionnaires were distributed to female and male respondents aged 20 to 30, and then analyed by SPSS and AMOS program. The results were as follows. First, it was identified that the dimension of clothing brand experience was composed of two dimensions; individual experience(personal dimension) and relational experience(social cultural dimension). Second, the type of consumer-brand relationship was found out as three dimensions; interdependence, love and passion, and partner. Third, these results showed that individual and relational experience of clothing brand was the most influential factor for love and passion dimension of consumer-brand relationship. Forth, love and passion dimension through clothing brand experience was the most influential factor for brand loyalty. Above results imply that the key of strong brand relationship lies in the emotion of love such as human relationship.

• The Research Journal of the Costume Culture
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• v.28 no.2
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• pp.147-165
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• 2020

To identify the antecedents of repurchasing intention toward fast fashion brands, this study was conducted to examine brand authenticity and brand identification as both direct and indirect antecedents of repurchasing intention through fast fashion brand love. Through convenience sampling, 266 university students in Seoul metropolitan area completed a questionnaire survey. Data were analyzed using SPSS for exploratory factor analysis, and AMOS was used for confirmatory factor analysis and path analysis. Factor analysis revealed the following: for brand authenticity, four dimensions('originality,' 'reliability,' 'continuity,' and 'naturalness') were revealed; for both consumer brand identification and repurchase intention one dimension was revealed; and for brand love two dimensions were revealed('passion' and 'affection'). Path analysis confirmed that 'reliability' and 'naturalness'in relation to brand authenticity indirectly influenced repurchase intention through 'passion'(as a factor of brand love) and directly influenced repurchase intention. Further, 'continuity' in relation to brand authenticity indirectly influenced repurchase intention through 'affection'(as a factor of brand love) and directly influenced repurchase intention. Consumer brand identification influenced repurchase intention indirectly through two factors of brand love. These results suggest that fast fashion brand marketers should implement effective strategies that consider consumers'perceptions of brand authenticity, consumer brand identification, and brand love.

• Journal of the Korean Home Economics Association
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• v.35 no.3
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• pp.15-30
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• 1997

The purposes of this article were three folds; to find general trends of the conception of love, sexual attitudes and mate conditions of unmarried men and women, to investigate relationships among them and to analyze the effect of significant variables influencing mate conditions. The samples were the 164 unmarried men and 235 unmarried women living in Kwang-ju. Major findings were as follows; 1) Unmarried men revealed higher concern in commitment of love and they were more liberal in sexual attitudes than women. Women desired higher level of mate conditions than men compared with themselves. 2) Women's conception of love was more related to their sexual attitudes and homogeneous mate conditions than men. Men's sexual attitudes were related to their homogeneous mate conditions, while those of women were related to interactional mate conditions. 3) Men's external mate conditions were affected by job, and internal mate conditions were affected by passion of love and sex role attitude. Men's homogeneous mate conditions were affected by attitude of premarital sexual experience, intimacy of love and conception of sexuality, and those of women's were affected by passion of love and age. Men's interactional mate conditions were affected by sex role attitude, job and education. Therefore unmarried men and women's conception of love and sexual attitudes were associated with homogeneous and interactional mate conditions.

• Journal of Families and Better Life
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• v.19 no.5
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• pp.51-66
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• 2001

This study attempted to examine the changing patterns of marital love constructs among married men and women in Korea. It is based on our prior research that showed each of the 3 dimensions of marital love(intimacy, passion, and commitment derived from Stermberg’s Triangular Theory of Love) shaped U pattern as the marriage continued. We analyzed 1687 respondents’answers by principal axis factoring with contextual point of view including individual, familial, and socio-cultural development. The results are as follows. First, the love constructs of Korean men and women in their marriage show different qualitative patterns as the marriage continued. Second, intimacy is the most powerful indicator of love, coming out the first factor in all the stages of marital relationships. Third we can see marital stability from the locus of commitment with other components of love and it could be apply to marital educational program for promoting marital stability. Forth, passion is found separated behavioral from perceived dimension except the first marital stage. As conclusion, it need to analyze with family life cycle. birth and marriage cohort groups for examining closely the causes of this qualitative changes in marital relationships.

• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.11
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• pp.1704-1714
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• 2008

The purpose of this research was to investigate the relationships among clothing benefits sought, brand attachment, and brand loyalty. The subjects were 559 male and female consumers who were residents in Seoul. The data were analyzed by factor analysis, multiple regression, and path analysis. The results showed that there were seven clothing benefits sought: ideal figure/impression improvement, individuality, brand, fashion, comfort, conformity, and sex appeal. Brand attachment motives had two factors of brand personality/individuality expression and conformity/status elevation. Brand attachment consisted of love/friendliness and passion. Statistical analyses showed that there were significant relationships among clothing benefits sought, brand attachment, and brand loyalty. There were significant effects of clothing benefits sought factors on brand attachment motives. The consumers who sought benefits of ideal figure/impression improvement, individuality, and sex appeal had a brand personality/individuality expression motive. In the meanwhile the consumers who sought benefits of brand, fashion, comfort, conformity, and sex appeal had a conformity/status elevation motive. There were also significant effects of brand attachment motives on brand attachment. The consumers who had a brand personality/individuality expression motive felt love/friendliness and passion for their brands.

• The Journal of the Korea Contents Association
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• v.21 no.3
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• pp.529-540
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• 2021

This study is a test of gender differences between the importance of basic psychological needs and the components of love. The need for research is to verify the relationship between need and love. The purpose of this study is to serve as basic data for preparing a solution to the relationship between lovers and promoting love. Research participants targed a total of 193couples unmarried love couples, 386 person living in Seoul and Gyeonggi metropolitan areas. For the research tools, the basic psychological needs importance scale and components of love scale had been used. Regarding the analysis of the data, as a statistical analysis using SPSS 22, the t-verification, the correlation analysis, and the regression analysis method had been carried out. As a result of the analysis, regarding the importance of the basic psychological needs, regarding the relationship, the females were meaningfully (t=-3.528, p<.01) higher than the males. And, among components of love, regarding the passion and the commitment, the males were meaningfully (t=3.588, p<.001) higher than the females. And, regarding the correlations between the main variables, it appeared that the basic psychological needs importance of the males has a correlation with the components of love. And, regarding the females, it appeared that, among the basic psychological needs importance, only the relationship and the capability have the relationships with the components of love. Regarding the influence of the basic psychological needs importance on the component of love, it appeared that the relationship need importance of the males has a positive (+) influence on the component of love. And, regarding the autonomy need of the males, it appeared that, among the component of love, it has a negative (-) influence on the passion and the commitment. Regarding the females, it appeared that, differently from the males, only the need for a relationship has a positive (+) influence on the components of love. It was found that women's relationship needs had a positive effect on the components of love, but women's desire for autonomy did not affect the components of love, unlike men. Therefore, the importance of the basic psychological needs of love couples influenced the love relationship, and the relationship between the variables showed gender differences. If love couple understands and meets the importance of each other different basic psychological needs when a conflict arises, it will be a helpful resource for resolving conflict and promoting love.

• Journal of Popular Narrative
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• v.26 no.2
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• pp.123-153
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• 2020

As the importance of documented fact has weakened in historical dramas, the combination with other genres has become prominent. By reviewing the way romance is dealt with in historical dramas, this research examines how the properties of historical events adopted by historical dramas are related to the motif of love, and how the narrative of love and romance contributes to the historical effects, with a focus on the television drama Mr. Sunshine. Mr. Sunshine is the first historical drama written by Kim Eun-sook, combining deliberately rearranged history with the writer's unique grammar of romance. The failed resistance movement of the righteous army in the drama is matched with the love that cannot be achieved based on self-negation. The drama, which deals with the tyranny of Japanese imperialism and the independence of Joseon, fictionalizes key characters and events, transforming the desire of love into the passion of patriotism. Romance in Mr. Sunshine serves as a catalyst for emphasizing the tragedy of historical events and reconstitutes cultural memories. In historical dramas, the fictional plot of romance leads viewers to reflect on human life in history that flows from the past to the future. How does an individual's inner feelings contribute to the historical representation? This research is significant as it is the first attempt to examine the relationship between historical drama and romance in various ways.

• International Journal of Costume and Fashion
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• v.7 no.2
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• pp.49-63
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• 2007

In this study, we inquire into the general concepts of eroticism as it appears in literature and the arts, and use this as a foundation to meditate on the eroticism of attire throughout history. We also ascertained external forms based on the range of "The way we look" by Delong. In this way we inclusively studied both the content and form of modes of eroticism in the perspective of Brodsky's "linked solution." The original concept of eroticism is a technique by which one attains physical passion, referring to a nature which is deeply rooted in the cultural traditions, myths, habits. religion and arts of mankind, inducing expressions of sensual love. We integrated this eroticism in 4 categories: sensuality, which induces beauty; naturality, denoting idealization or rational beauty; primitivity, characterized by grotesque expressions or direct and natural sexual depictions; and symbolism by which sex is symbolically or mechanically projected. The concept of eroticism contains both positive and negative aspects, but rather than dealing with sex in a mechanical or perverted manner to express eroticism, it is more appropriate to guide the direction of modes of eroticism by stimulating the "desire to show" and the "desire to see" with the dialectic of obstruction and exposure as a figurative expression of true passion, and narcistic phenomena in which beauty is expressed through exaggeration or magnification and adhesion.

• Korean Journal of Labor Studies
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• v.23 no.1
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• pp.165-195
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• 2017

This paper deals with 'men facing limits of lives' from a perspective of struggle for social recognition. Men facing limits of lives in this paper indicates activists who have dedicated to labor movements since 1970s, and struggle for social recognition means to fight to acquire recognition in terms of love, rights and values, from members of societies. This paper analyzes the process of their failure and frustration in pursuing passion for recognition. They formed democratic labor unions, as an effort for recognition, and this led to foundation of progressive parties. Nonetheless, they are standing on a crossroad between lethargic and depression, while they are pursuing reformation and revolution. Why is their passion cooled down and depression aggravated? This paper argues various rifts both in internal and external realms of labor activists as critical factor of the failure, and suggests communication to heal the rifts as an alternative.