• Title/Summary/Keyword: Lotte Shopping

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Pioneering the Distribution Industry in Korea: Dynamic Capability at Lotte Shopping

  • Won, Eugene J.S.
    • Journal of Distribution Science
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    • v.16 no.10
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    • pp.5-21
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    • 2018
  • Purpose - This case study reviews the development history of Lotte Shopping, which has played a key role in modernizing Korea's retail industry. Research design, data, and methodology - Lotte Shopping's expansion to various channel types has been reviewed from the perspective of the resource-based view of strategy. The opening of Lotte Department Store in 1979 signaled the beginning of the modernized distribution system in Korea. Lotte Shopping expanded its business domains to various types of retail channels, such as discount stores, online shopping malls, TV home shopping, convenience stores, supermarkets, home appliances specialty stores and health & beauty stores. Results - Lotte Shopping has been able to maintain high level of customer satisfaction with leading merchandising skills. It has developed mutually beneficial relationship with the partner firms. It has also been a leading firm in implementing corporate social responsibility activities and environment-friendly management. Lotte Shopping has applied advanced information and communication technology to provide customized goods/services. Conclusions - This study summarizes the business environment and new challenges Lotte Shopping faces currently. Lotte Shopping is trying to reinforce the omni-channel strategy, which can create synergy among various distribution channels based on its core competences.

Lotte Shopping's Marketing Strategy for Achieving the Goal of Becoming a Global Leader (글로벌 기업 도약을 위한 롯데쇼핑의 마케팅전략)

  • Lee, Jinyong;Kim, Chung Koo;Joo, Young-Hyuck
    • Asia Marketing Journal
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    • v.12 no.1
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    • pp.81-101
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    • 2010
  • Lotte Shopping Co. started its business from Lotte Department Store. From the beginning, Lotte Shopping Co. opened the largest department store and, since then, has expanded its business size through the processes of active developments of its own stores and merges and acquisitions of other companies. Currently, it operates a variety of retail shops such as department stores, discount stores, movies theaters, shopping malls, and supermarkets along with a TV home-shopping station and an online shopping mall. Lotte group, a business conglomerate Lotte Shopping belongs to, has an objective of becoming TOP 10 business group in Asia by 2018. Lotte group declared its vision statements in 2009 and has spent its effort to accomplish the goal. Lotte Shopping is implementing the group-level growth strategy through merges and acquisitions and diverse marketing programs. We will briefly investigate the current situation of Lotte Shopping and will then analyze its 1) entertainment shopping center and multi-channel strategy, 2) global market entry, and 3) education system.

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An Analysis on theme interior design in shopping malls in Seoul - Focused on the analysis of Lotte World, Coex Mall, Central City - (서울시 쇼핑몰의 테마디자인 적용에 관한 분석연구 - 롯데월드, 코엑스몰, 센트럴시티의 사례분석을 중심으로 -)

  • 문은미
    • Korean Institute of Interior Design Journal
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    • no.31
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    • pp.3-11
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    • 2002
  • Shopping malls in Seoul become important urban public space where teens and youths as well as the elderly come easily and enjoy thorned environment. This study examines design motifs, structures and effects of theme design of three shopping malls-Lotte World, Coex Mall, and Central City-in Seoul, Korea. The study quotes Lynch`s five image elements-paths, nodes, landmarks, districts, and edges in the shopping malls in order to analyze internal structure of the shopping malls and theme design elements. The theme design of the shopping malls was often used the images of "city parks", "future city", "foreign tourist places", "carnival and festival", and "old towns" to evoke nostalgia of the past and fantasy of the future. The study finds that theme design was emphasized at the area of corridors-path, plazas-nodes and special districts such as movie theater and food courts. The study concludes that theme design in the three shopping malls should consider local(Korean) motifs in design properly and consider educative effects of the design on teens and youths. Thus, theme design of the shopping malls should meet multi-functional roles of the spaces aesthetically and socially, The data and analysis of this study can contribute to improve theme design of shopping malls in Seoul, Korea.ve theme design of shopping malls in Seoul, Korea.

A study on improving the usability of AR Shopping in the Mobile Duty-free App: Focusing on the Lotte Duty-free App (모바일 면세점 앱에서 AR 쇼핑 사용성 향상에 관한 연구: 롯데 면세점 앱을 중심으로)

  • Liu Chunli;Nam Inyong;Ding Meijun;Wang Xiuhong;Xue Yuanyuan
    • The Journal of the Convergence on Culture Technology
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    • v.10 no.1
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    • pp.143-152
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    • 2024
  • Due to COVID-19, domestic Duty-free shops have been severely impacted, and with the expansion of the untact market, the proportion of mobile shopping has increased. So far, mobile duty-free shop AR shopping is not active, and related research is scarce. Therefore, we aims to enhance Duty-free Shopping APPs with AR technology by researching the needs of foreign users. First, in the mobile duty-free shop app, the AR shopping interface must be in a prominent position to be open and easy to use. Second, there should be an explanation or help for location and function so that all users can easily recognize the AR shopping interface. Third, when wearing duty-free items in the AR shopping interface or adding them to the storage and shopping cart of interest, the interface must be simple and flexible, making it convenient to use and operate. Fourth, technical improvements must be made to prevent errors. We expect that the research will help develop AR shopping technology and domestic duty-free shop AR shopping technology and revitalize online and offline duty-free shops.

The Effects of Store Attributes on Customer Equity of Dongdaemun Shopping Malls - Focusing on Dongdaemun Shopping Mall Types - (동대문 쇼핑몰 선택속성이 고객자산에 미치는 영향 - 동대문 쇼핑몰의 유형을 중심으로 -)

  • Zhang, Ting;Ko, Eunju;Chae, Heeju
    • Fashion & Textile Research Journal
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    • v.18 no.4
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    • pp.438-449
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    • 2016
  • Domestic and foreign tourism authorities show that the most favorite tourist activity is shopping. Tourism income in Korea set a record in 2014 due to a large influx of Chinese tourists. Dongdaemun fashion market was selected as the most preferred destination for Chinese tourists shopping in Korea. This study examines the effect of store attributes on customer equity at Dongdaemun shopping malls. This study adopted a survey; subsequently, 637 questionnaires were used in the final analysis. Collected data were analyzed using SPSS 21.0 and AMOS 18.0 statistics program. The main findings of this study are as follows. Among the three store attributes of Dongdaemun shopping malls, service and environment attributes appeared to influence the three drivers of consumer equity. In addition, value equity was identified to provide a positive impact on Customer Lifetime Value (CLV), brand equity, and relationship equity were identified as having a positive impact on revisit intention. Second, the relationships between the variables were significantly different in two types of the Dongdaemun fashion shopping mall (Doota vs Lotte Fitin). In addition, this study offers a valuable implication for brand marketers to maintain and develop customer equity in Dongdaemun fashion markets.

The Influences of E-service Quality according to Image Interactivity Technology on Customer Loyalty and Purchasing Involvement

  • Yang, Hee-Soon;Lee, Ji-In
    • International Journal of Costume and Fashion
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    • v.10 no.1
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    • pp.15-27
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    • 2010
  • This study investigates the differences of e-service quality depending on image interactivity technology and the influences of e-service quality on purchasing involvement and customer loyalty. Online shopping malls have made toward satisfying customers' shopping experience owing to the advance of technology. Above all, it is important to prove effectiveness of this technology to introduce it. Therefore, the purpose of this study is to test effectiveness of Image Interactivity Technology (IIT) which has been introduced by some shopping malls. For this study three shopping malls were designed as stimuli that have the different level of IIT. The women of 20-30 who have bought fashion products in online shopping malls participated in the quantitative research. Total 592 were used for the statistical analysis. Descriptive statistics, cross tabulation analysis, factor analysis, reliability analysis, one-way ANOVA, and multiple regression were implemented. Four factors of e-service quality were extracted. The 3D avatar shopping mall was higher than the others in those factors. Besides, e-service quality factors influenced purchasing involvement and customer loyalty. Therefore, online shopping malls are advised to introduce IIT and improve e-service quality

The Effects of Distance-Accessibility to the Complex Shopping Mall of 'Lotte Mall-Suwon' on the Prices of Its Neighboring Apartments within the Gwonseon-gu of Suwon City (복합쇼핑몰 '롯데몰 수원점'에 대한 거리 접근성이 수원시 권선구 내 인근 아파트가격에 미친 효과)

  • Jeong, Jun Ho
    • Journal of the Economic Geographical Society of Korea
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    • v.22 no.4
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    • pp.576-591
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    • 2019
  • This study attempts to analyze the effects of distance-accessibility to the complex shopping mall of 'Lotte Mall-Suwon', located at the old central and catchment district of the Suwon station in the Province of Gyeonngi, on the prices of its neighboring apartments within the Gwonseon-gu of Suwon City by using the hierarchical and linear-difference in difference regression method. The results of the analysis are as follows. First, before construction the effects of distance-accessibility show the U-shaped pattern, suggesting that the negative external effects of noise and traffic congestion around the Suwon Station affected the prices of its neighboring apartments within the Gwonseon-gu of Suwon City. Second, the effects of distance-accessibility at different times, such as the construction period and after the opening, are statistically significant only in the latter, indicating the reverse U-shaped pattern unlike before the opening. This means that after the opening of the complex shopping mall its external effects as a leisure and convenience space have a positive effect on the prices of its neighboring apartments within the Gwonseon-gu of Suwon City. Third, the effects of distance-accessibility is at an inflection point around 1.6-1.7 kilometers, which means that the U-shaped distance-decay pattern before construction, while the reverse U-shaped pattern is shown after the opening of opening. The latter implies that apartments that are very close to the mall within the Gwonseon-gu of Suwon City enjoy relatively small positive externalities. Therefore, they are exposed to some negative external effects of noise and traffic congestion, but apartments with some distance apart within the Gwonseon-gu of Suwon City maximize those positive externalities. These results suggest that the effects to distance-accessibility are different from location to location.

Analysis of Microbiological Contamination in Ready-to-eat Foods (즉석 섭취 식품에 대한 미생물 오염 분석)

  • Kim, Ha-Kyu;Lee, Hak-Tae;Kim, Jong-Ho;Lee, Sang-Sun
    • Journal of Food Hygiene and Safety
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    • v.23 no.4
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    • pp.285-290
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    • 2008
  • This study was carried out to examine microbiological contamination of ready-to-eat foods (kimbab, sushi, salad, sandwich, sashimi) and to prove hazard of ready-to-eat foods by microbiological analysis. Collection of 440 samples of ready- to-eat foods were obtained from department stores, discount stores, super-markets in Seoul, Gyeonggi, Chungcheong, Gyeongsang, Honam areas. Sushi showed the highest detection rate of micro organism with value of20.4%, and then detection rates of kimbab, sashimi and salad were 13.0%, 12.5% and 6.9%, respectively. S. aureus was the most detected microorganism with value of 6.6%, and then Coliform and L. monocytogenes were detected 2.7% and 2.3%.

Non-Decision Making as an Active Policy-making Strategy in Korea (적극적 정책결정 전략으로서의 무의사결정)

  • Choi, Seong-Rak;Park, Min-Jeong
    • The Journal of the Korea Contents Association
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    • v.21 no.9
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    • pp.458-470
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    • 2021
  • In Korea, there are many cases where policy decisions are not made even though it is a big social issue. Usually, the reasons for such delay in policy making are cases where it is delayed to go through an appropriate policy procedure, and there are cases where the consent of stakeholders is not obtained. But, this study intends to suggest that a few policy delay in Korea can be explained by intentional non-decision-making by the government. Non-decision making is being made as a strategic and active strategy of the government. In this study, the case of Lotte Shopping Mall in Sangam was analyzed from the point of view of non-decision making. As a result of analysis based on factors such as the existence of elite, purpose, policy tool, policy process, and result, it can be assumed that the policy delay of the Lotte Shopping Mall was caused by the government's active strategic decision. The government's strategic non-decision-making, which is distinct from passive administration, needs to be reviewed in various ways in the future.

The Influence of Store Images of Discount Stores on Shopping Values and Shopping Satisfaction: The Roles of Perceived Retail Crowding (대형마트의 점포이미지가 쇼핑가치 및 쇼핑만족에 미치는 영향: 지각된 혼잡의 역할)

  • Bae, Byung-Ryul
    • Journal of Distribution Research
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    • v.17 no.4
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    • pp.1-27
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    • 2012
  • Conceptualization of store image have been suggested in the past by many marketing scholars. The dominant perspective about store image is treated as the results of a multi-attribute model. Store image is expressed as a function of the salient attributes of a particular store that are evaluated. Though, there is a little confusions about what elements compose the store image, most scholars agree that merchandise, service, atmosphere, physical facilities, comfort, and location are generally accepted elements as store image. A considerable researches support that shopping can provide both hedonic and utilitarian value. Hedonic shopping value reflects the value received from fantasy and emotive aspects of shopping experience, while utilitarian shopping value reflects the acquisition of products. These two types of shopping value can affect shopping satisfaction. This study examines the relationships among stores images(store atmosphere, salespeople services, facilities, product assortment, and store location), shopping values(utilitarian shopping value and hedonic shopping value), and shopping satisfaction based on discount stores (E-Mart, Home plus, and Lotte Mart). The author hypothesized that five store image components affect shopping values, and these shopping values affect shopping satisfaction. The author focused on the roles of perceived retail crowding between these relationships. Specifically, the author hypothesized that perceived retailing crowding moderated the relationship between shopping values and shopping satisfaction. The author also hypothesized the direct effect of perceived retail crowding on shopping satisfaction. Finally, the author hypothesized that five store image components affect directly shopping satisfaction. Research model is presented in

    . To test model and hypotheses, data were collected from 114 consumers located mid-size city in local area. The author employs PLS methodology (SmartPLS 2.0) to test hypotheses. Data analysis results indicate that among five store images salespeople services, and store location affect utilitarian shopping value. Store atmosphere, salespeople services, and store location affect hedonic shopping value. Two shopping values affect shopping satisfaction. Hedonic shopping value affect more shopping satisfaction than utilitarian shopping value. Data analysis results is presented in . The author examines the moderating effects of perceived retail crowding between shopping values and shopping satisfaction. Results indicate that there are no moderating effects between shopping values and shopping satisfaction. Moderating effects of perceived retail crowding between utilitarian shopping value and shopping satisfaction are presented in
    . Moderating effects of perceived retail crowding between hedonic shopping value and shopping satisfaction is presented in . The author examines the direct effect of perceived retail crowding on shopping satisfaction. Results are presented in
    . The author analyzed the relationship between perceived retail crowding and shopping satisfaction using WarpPLS 3.0 which can analyze the non-linear relationship. Result indicates that perceived retail crowding affects directly shopping satisfaction and there is a non-linear relationship between them. Among five store image components, store atmosphere and salespeople services affect directly shopping satisfaction. The author describes about the managerial implications, limitations, and future research issues.

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