• 에너지공학
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• 제28권2호
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• pp.1-17
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• 2019

본 논문은 한국을 대상으로 1976년부터 2014년까지 경제성장, 전력소비, $CO_2$ 배출과 외국인직접투자(FDI) 유입 간 인과관계를 단위근 검정, 공적분 검정, 벡터오차수정모형(VECM)을 적용하여 분석한다. 분석의 결과는 다음과 같다. 첫째, 경제성장과 전력소비 간에는 장기적으로 양방향의 인과관계가 나타나, 상호관계를 고려하지 않은 전력소비절약정책은 경제성장에 부정적인 영향을 미칠 수 있는 것으로 분석되었다. 둘째, $CO_2$ 배출은 경제성장에 대한 단방향의 장 단기적인 인과관계와 전력소비에 대한 단방향의 장기적인 인과관계를 나타내, $CO_2$ 배출 감축정책이 경제성장과 전력소비에 부정적인 영향을 미칠 수 있는 것으로 분석되었다. 셋째, FDI 유입은 경제성장에 대해 단방향의 장기적인 인과관계를, 전력소비에 대해 단방향의 장 단기적인 인과관계를 나타내, FDI 유입이 상대적으로 저렴한 전력소비비용에 기반을 둔 것으로 분석되었다. 반면, FDI 유입은 $CO_2$ 배출에 대해서는 인과관계가 없는 것으로 나타났는데, 이는 서비스 산업 중심으로 이루어지는 FDI의 특성에 따른 것으로 분석되었다. 이러한 네 변수 간 인과관계들을 고려할 때, 능동적인 전력수요관리를 위한 기술개발의 확대와 화석연료에서 신재생에너지로의 신중한 전환을 위한 정책 등이 모색되어야 한다. 또한 FDI 유치의 증대에 대응하여 에너지절약시설 투자 및 설치를 통해 전력소비 감축을 유도할 필요가 있다.

• The Journal of Asian Finance, Economics and Business
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• 제8권5호
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• pp.1-9
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• 2021

The purpose of this study is to examine the effects of economic uncertainty on MNC investment in Malaysia from 2009 to 2019 by employing an ARDL method. The results revealed that Economic Policy Uncertainty (EPU) has a positive association with the capital expenditures of Nestle, British American Tobacco, and Public Bank in the long run. In a similar period, the Gross Domestic Product (GDP) is positively significant with the capital expenditures of British America Tobacco and Heineken. However, inflation is negatively related to the capital expenditures of British America Tobacco and Heineken. Additionally, the exchange rate has a significant and negative relationship with the capital expenditures of Nestle and Petronas, while the ECT value is negative and significant in the short run, hence confirming that co-integration exists. In view of this, it is imperative that the government plays a prerogative role to support MNC operations, as MNCs foster the developing countries' economic development through facilitating full employment. This study sets to enhance the personal knowledge of those with a strong interest in the Malaysian financial market. As long as MNCs believe that the Malaysian market has the potential to grow, they will continue to invest for the benefit of the country.

• Asia Marketing Journal
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• 제10권3호
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• pp.59-79
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• 2008

1998년 출시된 참이슬은 시장과 고객의 다양한 변화와 요구에 대해서 능동적으로 대처하고, 경쟁 브랜드의 공격에 대해서 선제적으로 대응하는 과정을 통해 국내에서 독보적인 마켓 리더십을 확보하였고, 장수 브랜드로 등극하였다. 본 연구는 국내의 대표적 장수 브랜드인 참이슬의 브랜드 관리 전략을 분석함으로써, 국내 기업들이 자사의 브랜드를 장수 브랜드로 육성할 때 고려해야 할 점을 도출하는데 그 목적이 있다. 이를 위해 참이슬 브랜드의 브랜드 관리 전략을 브랜드 도입, 성장, 성숙(리뉴얼)과 같은 브랜드 라이프사이클 측면에서 분석하였다. 참이슬 브랜드의 장수 비결은 다음과 같이 요약할 수 있다. 첫째, 일관되게 핵심 브랜드 컨셉트와 아이덴티티를 유지했다는 점이다. 둘째, 기능적 편익을 통해 얻어진 신뢰를 바탕으로 소비자들과의 정서적 유대 강화를 통해 브랜드 자산을 구축했다는 점이다. 셋째, 보이스 마케팅을 비롯한 고객들에게 다가할 수 있는 다양한 브랜드 차별화 프로그램을 지속적으로 수행했다는 점이다. 마지막으로 브랜드의 생명력을 유지하기 위해서 지켜야 할 것과 바꿔야 할 것이 무엇인지에 대한 명확한 관리 기준을 설정하고, 이에 따라 브랜드를 관리했다는 점이다. 이러한 참이슬의 성공 사례는 기업들이 장수 브랜드를 육성하기 위해서는 어떠한 마케팅 활동과 브랜드 관리 전략이 필요한지를 시사해주고 있다. 또한 참이슬 브랜드의 효과적인 브랜드 관리를 통한 마켓 리더십의 확보 사례는 여러 기업들의 브랜드 관리를 위한 지침서가 될 것이다.

• 통합자연과학논문집
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• 제12권3호
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• pp.78-84
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• 2019

In many cases, the quality of a product is determined by several correlated quality variables. Control charts have been used for a long time widely to control the production process and to quickly detect the assignable causes that may produce any deterioration in the quality of a product. Numerical switching performances of multivariate cumulative sum control chart for simultaneous monitoring all components in the dispersion matrix ${\Sigma}$ under multivariate normal process $N_p({\underline{\mu}},{\Sigma})$ are considered. Numerical performances were evaluated for various shifts of the values of variances and/or correlation coefficients in ${\Sigma}$. Our computational results show that if one wants to quick detect the small shifts in a process, CUSUM control chart with small reference value k is more efficient than large k in terms of average run length (ARL), average time to signal (ATS), average number of switches (ANSW).

• 한국의류학회지
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• 제32권8호
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• pp.1299-1308
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• 2008

Customers’ loyalty to an online store may be worth up to ten times as much as its average customer. To develop a loyal customer base, most online stores try their best to continually satisfy their customers and to generate long-run relationships with them. This study investigates the effects of product attributes on customer satisfaction, trust, and loyalty in the context of online shopping for apparels. A self-administered questionnaire with multi-item scale was developed based on literatures. A total of 356 usable questionnaires were obtained from respondents and were analyzed using by LISREL 8.54 Program. The results showed that attributes of apparel products (e.g., products variety, price, and information) have indirectly influenced customer loyalty, which are moderated by customers’ satisfaction and trust. Additionally, customer satisfaction plays an important role to develop customer loyalty of online apparel stores. The findings suggest that, to satisfy their customers, online apparel stores should focus on product variety, and reasonable/economic prices of their apparel products, while they should provide the information about contents/care of apparels in building trusting relationships with their customers. In light of the major findings, this study sets forth strategic implications for customer loyalty in online settings of apparel store.

• 통상정보연구
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• 제6권1호
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• pp.267-284
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• 2004

The expansion of regionalism has resulted in the creation of blocs of the world economy, so that those countries not belonging to one or more blocs can discriminated. Though recently singed on the bill of FTA with Chile, Korea is actually alienated from major stream of the blocs. Therefore, Korea government makes efforts to contract more FTAs with countries such as Singapore and Japan. FTA is believed to be an important method to secure export and national competitiveness in the long term. Therefore, we need to exactly understand critical issues and the long-run effect of FTA. The paper tries to find out important issues and potential strategies relating to electronic commerce in Korea-Singapore and Korea-Japan FTA. According to the historical facts, economic effect of FTA depends a lot on the contents of the agreement. Therefore, additional intensive studies are required before contracting FTA in the future.

• The Journal of Asian Finance, Economics and Business
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• 제6권3호
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• pp.81-89
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• 2019

Many authors have examined the impact of public spending on economic growth. This study uses ordinary least-squares technique to test the effect of state budget expenditure with two major components: development investment expenditure and recurrent expenditure on Vietnamese economy for the period 2000-2017. The empirical results show that the state budget expenditure of Vietnam has positive effect on the economy, however each main component has different impacts. Recurrent expenditure has significant positive impact on Vietnamese economy while there has no evidence to affirm the relationship between the development investment expenditure and the economic growth. Vietnamese government should restructure the state budget to enhance the positive effect on the economy. In the short run, Vietnam should not increase development investment expenditure due to low efficency in public investment. In the long run, it is necessary to economize recurrent expenditure to reserve a reasonable proportion of state budget for development investment expenditure to build infrastructure for developing the economy. The state budget expenditure should be restructured towards prioritizing recurrent expenditure on human and social relief, reducing public administration expenditure, allocating investment capital from the state budget for key and pervasive projects, avoiding spreading out investments as well as crowding out private investments.

• The Journal of Asian Finance, Economics and Business
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• 제8권5호
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• pp.543-549
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• 2021

The stock market plays a crucial role in the growth of industry and trade, which eventually affects the economy. This paper studies the determinants of stock market development in Jordan using yearly time-series data (1978-2019). The autoregressive distributed lag approach is applied to examine co-integration, while the vector error correction model is employed to estimate (long-run and short-run) causal relationships. The results show that macroeconomic determinants such as gross domestic product, gross domestic savings, investment rate, credit to the private sector, broadest money supply, stock market liquidity, and inflation rate are important determinants of stock market development. These findings provide vital implications for policymakers in developed and emerging stock markets. First, economic development plays an imperative role in stock market development. Second, developing the banking sector is mandatory because it can significantly promote stock market development. Third, domestic investment is a significant determinant of stock market development, especially in emerging countries. However, it is vital to launch policies that lead to encourage investment and promote stock market development, and this could be done through (1) encouraging competition, (2) improving the institutional framework, and (3) removing trade blocks by establishing a mutual connection between foreign private investment entities and government authorities.

• Journal of Dairy Science and Biotechnology
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• 제22권2호
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• pp.131-141
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• 2004

The FTA(Free Trade Agreements) are loading the world trade liberalization. Entering into FTA with Chile on 1 Apr 2004, Korea is trying to tie with Singapore and Japan in FTA. It also has a long-term plan for free-trading with China, USA, ASEAN, Canada and India. The portion of the dairy products imported from Chile, Japan and Singapore is under 1% of total dairy product imports. However, in the long run the conclusion of FTA with dairy product exporting countries such as USA, Australia, New Zealand and Netherlands will give a big impact on the dairy industry with abrupt increment in dairy product imports. Especially, whole and skim milk powder imports which are imported on the high tariff rate expect to increase. Furthermore mixed milk powder(Food preparations of goods and other whey powders) imports which domestic price is higher than world market also will dramatically increase. The milk powder stocks have increased since 2002. That made the government carry out some policies. Those include slaughtering milking cow(2002) and terminating the dairy farm enterprise and decreasing in milk production(2003). Also the case of artificial insemination by a Hanwoo fertilized egg has increased with the rise of Hanwoo farm price in 2003. By those reason, it is forecasted that the downward trend in the number of cow will be continued in 2004. It is also forecasted that the raw milk production in 2004 will decrease 4.4% compared to last year due to decreasing in the number of milking cow and raw milk collecting quota.

• 한국산학기술학회논문지
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• 제16권10호
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• pp.6959-6968
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• 2015

이 연구는 기존의 목제품 수급모형(FOSMO2013)을 갱신하고, 제품별로 중장기적인 수요와 공급을 전망하는데 목적이 있다. 목제품 시장 수급모형은 주요 제품인 제재목, 합판, 파티클보드, 섬유판, 펄프 등으로 한정하였다. 각각의 제품에 대해 공급함수, 수입수요함수, 수요함수 등을 최신 자료를 이용하여 갱신하였다. 외생변수 가운데 하나인 세계 목재 및 목제품에 대한 가격 전망치는 Buongiorno 등(2012)의 연구결과를 적용하였다. Buongiorno의 연구는 기후변화에 관한 정부간 협의체(IPCC) 시나리오 3개(A1B, A2, B2)와 연료목재 수요에 대한 가정을 변경한 시나리오(A1B_LF)를 추가하여 전망결과를 발표하였는데, 본 연구의 전망치도 이와 같은 시나리오를 반영하여 2050년까지 총 4개의 시나리오에 따른 결과를 전망하였다. 전망 결과 국내 목재 및 목제품에 대한 장기 전망치는 시나리오와 제품별 차이는 있지만 대체적으로 생산은 감소하고 수입은 증가할 것으로 예상되었다.