• Title/Summary/Keyword: LogoType

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A Study of T-Shirt Graphic Designs Shown in Fashion Collections (패션컬렉션에 나타난 티셔츠의 그래픽디자인에 관한 연구)

  • Kim, Sun-Young
    • Journal of the Korean Society of Clothing and Textiles
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    • v.36 no.7
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    • pp.727-740
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    • 2012
  • This study is for the enhancement and utilization of future graphic design for T-shirts and deals with the expression styles and features of T-shirt graphic designs that appear in modern fashion. A literature examination about graphic design and T-shirts was performed for the research method and the analysis followed 378 pieces of graphic design featured in four major international collections for females from 2001S/S to 2011S/S. The research results from the expression type of T-shirt graphic design in the modern fashion are as follows. Expression in graphic figure accounts for the largest portion of 40.8% that includes illustration or cartoon characters, personal figure or part of the physical body, object in daily life or landscape pictures, animals and plants, and others. Expression given in text with typography or logo accounted for 27.5%, expression combined with letter/text, graphics and geometric figures accounted for 24.3%, geometrical expression accounted for 7.4%; most of which are given in print. Characteristics found in modern fashion graphic design are as follows. First, role of sort of public relations marketing was accompanied with utilization of brand logo or symbol. Second, visual play was shown in a sense of humor with diverse graphic figures and playful texts, witty layout with graphic motives, and a free design formation. Third, it denoted a front burner issue delivering the message for various current events or arguments via the way of texts, slogans, and symbolic pictures. Fourth, it depicted artistry through the self-expressive creation of the designer.

A Study on the Preference Degree of Jasmine Tea Package Design in China: Focused on China's Top 10 Jasmine Tea Brands (중국내 재스민 차 패키지디자인 선호도 연구 - 중국 10대 재스민 차 브랜드를 중심으로 -)

  • Tian, Jun;Seo, Han-Sok
    • The Journal of the Korea Contents Association
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    • v.19 no.7
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    • pp.304-313
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    • 2019
  • Centered on top ten brands of jasmine tea in China "Zhang Yiyuan(張一元), Wu Yutai(吳裕泰), EFUTON (藝福堂), Shumingrun(蜀茗潤), Chunlun(春倫),Jinghua(京華),Bitan Piaoxue(碧潭飄雪), Tenfuku meicha(天福茗茶), Xiao Guan Tea(小罐茶),China Tea(中茶)", this paper has summarized four elements of packaging design (logo, color, layout, shape), developed a questionnaire of consumer preference degree on this basis, and conducted reliability and validity analysis. According to the questionnaire survey, the most popular logo is the "Xiao Guan Tea", and the most popular color among all six colors is the gray group. Among the eight lay outs of the jasmine tea package, the most popular lay out is the type 2 and the most popular package shape is shape 2 (rectangle).In conclusion, this paper has analyzed consumer preferences for packaging design of jasmine tea gift box based on the questionnaire survey results.

Investigation into Development of Transfer Type for Variable Lamination Manufacturing Process and Apparatus (단속형 재료 공급식 가변 적층 쾌속조형공정 및 장치 개발에 관한 연구)

  • Yang, Dong-Yol;Ahn, Dong-Gyu;Lee, Sang-Ho;Choi, Hong-Seok;Park, Seung-Kyo;Chae, Hee-Chang
    • Proceedings of the KSME Conference
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    • 2001.11a
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    • pp.760-765
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    • 2001
  • A new rapid prototyping process, as a transfer type of Variable Lamination Manufacturing by using expandable polystyrene foam (VLM-ST), has been developed to reduce building time, apparatus cost including the introduction and the maintenance and additional post-processing. The objective of this study is to propose a VLM-ST process and to develop an apparatus for implementation of the process. Design criteria of the apparatus were defined and the techniques were proposed to satisfy the design criterion. In order to examine the efficiency and applicability of the developed process, various three-dimensional shapes, such as a world-cup logo, a knob shape and a character, Son-o-kong, were fabricated on the apparatus in which unit shape layer (USL) was generated to build up each layer.

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A Study on the Influence of Mass Fashion Design Factor in Sportswear (스포츠웨어가 대중 패션디자인 요소에 미친 영향)

  • Park, Kyung-Yeon;Yoo, Thi-Soon
    • Fashion & Textile Research Journal
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    • v.1 no.4
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    • pp.342-348
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    • 1999
  • The purpose of this study taken interest in recent, is a development of the sportswear style fashion design and provision of aid for making a marketing strategy and reasonable purchasing for customer's. Results of this study can be summarized as follows : As baseball boom is revived due to Park, Chan-ho's nice pitching, baseballcap and hood-shirt that printed each team's logo have an effect on mass fashion style. Clothes of mountain c1imbingwear style can personal free coordination, because they are little change of fashion, customers are constantly purchase them. As contemporary women are increase about interest on beauty, leggins and bra-top that aerobic clothes are scoordinated various type and included practice style. Snowboard style is coincide with Hip-hop look that loose fitting style pursues free style, it becomes more popular fashion with street fashion. Golfwear taking root in townwear of the 40, 50 women.

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Vehicle Face Recognition Algorithm Based on Weighted Nonnegative Matrix Factorization with Double Regularization Terms

  • Shi, Chunhe;Wu, Chengdong
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.14 no.5
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    • pp.2171-2185
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    • 2020
  • In order to judge that whether the vehicles in different images which are captured by surveillance cameras represent the same vehicle or not, we proposed a novel vehicle face recognition algorithm based on improved Nonnegative Matrix Factorization (NMF), different from traditional vehicle recognition algorithms, there are fewer effective features in vehicle face image than in whole vehicle image in general, which brings certain difficulty to recognition. The innovations mainly include the following two aspects: 1) we proposed a novel idea that the vehicle type can be determined by a few key regions of the vehicle face such as logo, grille and so on; 2) Through adding weight, sparseness and classification property constraints to the NMF model, we can acquire the effective feature bases that represent the key regions of vehicle face image. Experimental results show that the proposed algorithm not only achieve a high correct recognition rate, but also has a strong robustness to some non-cooperative factors such as illumination variation.

The Study of Micro Fabrication using Picosecond Laser Ablation (피코초 레이저 어블레이션을 이용한 미세 가공 연구)

  • Noh, Ji-Whan;Sohn, Hyon-Kee;Suh, Jeong;Lee, Jae-Hoon
    • Journal of the Korean Society for Precision Engineering
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    • v.27 no.2
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    • pp.25-28
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    • 2010
  • The micro fabrication on the mold material using picosecond laser ablation processing has been studied. We used the two kind of system with picosecond laser. First one is two mirror type scanner and telecentric f-theta lens. Second one is X-Y stage and objective lens. By using these system, the $100{\mu}m$ size chess patterning and $2{\mu}m$ size patterning was fabricated. Especially $2{\mu}m$ size patterning on the mold material can be used as the decorative rainbow color logo for industrial field. In this paper, it is proved the picosecond laser is effective tool for the laser ablation processing.

Investigation Into the Manufacture of 3D Functional Parts using VLM-ST and Its Applied Technology (발포폴리스티렌 폼을 이용한 단속형 가변적층 쾌속조형공정과 응용기술을 이용한 3차원 기능성 제품 제작에 관한 연구)

  • Ahn D. C.;Lee S. H.;Choi H. S.;Kim K. D.;Yang D. Y.
    • Proceedings of the Korean Society for Technology of Plasticity Conference
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    • 2001.10a
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    • pp.190-194
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    • 2001
  • The integration of rapid prototyping and tooling has the potential for the rapid net shape manufacturing of three-dimensional parts with geometrical complexity. In this study, a new rapid prototyping process, transfer type of Variable Lamination Manufacturing (VLM-ST), was proposed to manufacture net shape of 3-D prototypes. In order to examine the efficiency and applicability of the proposed process, various 3-D parts, such as a world-cup logo, and extruded cross and a knob shape, were fabricated on the apparatus. In addition, the new rapid tooling process, which is a triple reverse process, was proposed to manufacture of 3-D functional part using VLM-ST prototypes and the plastic part of the knob shape was produced by the new rapid tooling process.

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A Study on the Design Characteristics of Chanel Bags - focused on the collections from S/S 2001 to F/W 2008 -

  • Jang, Ji-Hye;Cho, Kyu-Wha
    • Journal of Fashion Business
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    • v.12 no.6
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    • pp.93-106
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    • 2008
  • The purpose of this study is to analyze design characteristics of Chanel bags by its type and shape, material, color, pattern, decorations in order to give information about foundation of the development of Korean fashion brand handbags and help suggest predict future handbag trends. The methods of this study are documentary research and demonstrative research. For the documentary research, mainly previous researches and fashion related data were used. For the demonstrative research, the total of 288 design photos of Chanel bag were selected from 2001 S/S season to 2008 F/W season fashion collections of firstview.com., style.com., and mode et mode. The results of this study are as follows; First, type and shape of bags are clutch(30%), flap(25%), shoulder(25%), others(10%), tote(5%), hobo(5%). Second, the material data shows that leather(46%), mixed(18%), fabric(17%), synthetics (10%), patent(3%), others(3%), and suede(2%). Third, the patterns are geometrical(27%), solid(25%), combination(24%), symbolic(11%), abstract(11%), nature(2%). Fourth, the colors are largely monochrome(73%) and multicolor(27%). In case of monochrome, achromatic color(50%) is more than chromatic color(23%). The chromatic color is consisted of YR(9%), Y(9%), R(5%), RP(4%), PB(2%), P(1%), GY(0.5%), BG(0.5%). The multicolor is consisted of similar coloration(12%), contrast coloration(10%), and accent coloration(5%). Fifth, the decoration data shows that metallic(53%), plain(23%), combination(22%), and handcrafted(1%).

A Study of Purchase, Actual Wearing Conditions and Design Preferences of Sports Casual Wear -Examination of 19~39 year-olds throughout Korea- (국내 스포츠 캐주얼웨어의 구매 및 착용현황과 디자인 선호도에 관한 연구 -전국의 만 19~39세 성인남녀를 대상으로-)

  • 김선희;도월희
    • Journal of the Korean Society of Clothing and Textiles
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    • v.26 no.8
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    • pp.1286-1297
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    • 2002
  • This study was aimed at conducting a survey and analyzing its results on the purchase and wearing conditions and design preference of sports casual wear among women and men in their twenties and thirties according to region, gender, age and income. The survey was administered using a website and was conducted among the persons who purchased sports casual wear more than once a year. The statistical results were analyzed from 497 questionnaires of respondents residing in Seoul, Gyeonggi Province, six metropolitan cities and other cities and provinces. The results of this study were summarized as follows. 1) Results of wearing conditions and preference of sports casual wear : The respondents of the survey answered that they had purchased 1 or 2 clothing items for a year and the order of buying the popular wear ranked sport shirt, jacket, trousers respectively. They chose mostly shades of gray, and the most favored design type were a chin collar, a set-in sleeves, a mixed type of band cuffs and elastic band, side zip-pockets, a full-zip front fastener, alight warm-up hood, and a small front upper chest type logo; 2)Analysis of the differences in purchase and wearing conditions in accordance with region, gender, age and income : The largest proportion of respondents who answered thar had purchased 4 or more clothing items for a year were Seoul residents and in particular the residents south of the Han river. The customers under thirty usually obtained their information about sports casual wear by visiting stores in person. The men obtain a variety of information through printed materials and related Internet sites; 3) Analysis of preferential differences of the detailed partial design : The purchasers in their 20's preferred black white, and gray patterns, however that preference shifted for those in their late 20's and the preference for pastel colors increased. The purchasers in their 20's and mid 30's had a preference for a chin collar and an eight-shaped zip type pockets. The men preferred a band cuff and a detachable hood type but women favored an elastic band and a light warm-up hood type.

The significations of 'The absence' as an advertising creative (광고 크리에이티브로서의 '부재 (absence)' 의 의미작용에 관한 연구)

  • Park Young-Won
    • Journal of Science of Art and Design
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    • v.4
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    • pp.5-25
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    • 2002
  • It is not easy to get more attention as a prominent advertising expression among various types of numerous advertisements. Due to the voluminous expansion of advertising communications and the change of the media, new advertising creatives must be needed for serving to differentiate the message , inviting audiences to participate more positively in advertising communications This thesis aims at reviewing the absence as an advertising creative. And this thesis is about the significations of the absence. Chapter I describes the aim of this thesis about the absence as an advertising creative And Chapter II introduces the general concept, perception of the absence and its possibilities as an advertising creative And also mentions about the absence as one of paradoxical expressions with rhetorical theories as well as semiotics. Chapter III deals with the signification of the absence with introducing semiotic methods such as the theory of R. Barthes Chapter IV discusses the signification of the absence as an advertising creative talking into consideration of semiotic theories. And I categorize the types of the absence in advertising expressions. The absence is categorized into 5 types in this thesis. Type (1) is the absence of product which is supposed to be advertised, type (2) is the absence of product and make product image located out of main image of an advertising expression for introducing features of a product itself. And type (3) is the absence of the imaginary audience to invite an audience to participate more spontaneously. Type (4) is the absence of headlines, and type (5) is the absence of almost all visual images and verbal message but a corporate symbol or brand logo. The signification of S types of the absence can be described on the basic of semiotic theories, especially the theory of R. Barthes. It's my hope that this thesis about the absence as an advertising creative will serve as the basic theory for the empirical research about advertising expressions containing images of the absence.

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