• The Journal of the Korea Contents Association
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• v.12 no.6
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• pp.475-485
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• 2012

The purpose of this research study was to identify the factors that influence comsumer who make decisions on preferred coffee types. Data was collected for a month from September $12^{th}$ to October $10^{th}$, 2010 from 807 participants who visited a cafe' in Seoul. The Limdep(LIMited DEPendent) 8.0 program was used in analyzing the determinants for preferred types of coffee using the multinomial logit model(MNL) approach. The results revealed that there were four taste preference groups being Espresso, Americano, Cafe' Late, and Cafe' Mocha ; as well as confirming that demographic characteristics influenced the coffee selection attributes, type of packaging, preferred coffee brand, and visit frequencies. This study found seven coffee selection attributes were significant factors in influencing patrons choices for purchasing speciality coffee being age range, profession, packing status, elation, superficial appearance, weight control, and habitual, respectively. The research reflects the coffee selection attributes by the customers' preference and concludes that it would be helpful to make marketing strategy for particular coffee brands.

• Journal of Korean Society of Forest Science
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• v.80 no.1
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• pp.20-31
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• 1991

To improve the understanding and predicting power of littering behavior in natural recreation areas, a model was proposed based on the theory of reasoned action by Fishbein and Ajzen. Among the visitors of Kaeryongsan National Park in Korea, three hundred and ninety nine (399) groups were interviewed to obtain such data as beliefs about the behavioral consequences, attitudes, normative belief, socioeconomic status and etc. A significant but practically weak relationship was found between beliefs, normative belief and past behavior (R=0.3). Using Logit analysis, past behavior could be explained with relevant variables in an acceptable power ($R^2$=0.35). In the model, education, social group, occupation, age and visiting frequency were all negatively related to past behabavior. Beliefs and normative belief also behaved as expected by the theory. The study results show that the theory may be useful in predicting the undesirable behaviors in recreation areas and establishing management policy to control them. The cause of weak relationships between relevant variables were discussed and future research implications were also suggested.

• Journal of Digital Convergence
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• v.14 no.12
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• pp.667-675
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• 2016

This study aims to investigate the effects of regular participation in physical activity on personal happiness by analyzing the "2014 National Leisure Sports Participation Survey". By using cross-tabulation and the binary logit model, it is found that there is a positive correlation between those two variables. The effect of positive affect on happiness index was found to be influenced by age, education level, occupation, income, marital status, appear. The results of the analysis of the relationship between the presence of sports facilities and the participation of regular physical activity using crosstab analysis and the analysis of physical activity showed positive relationship between two variables. Hence, it is expected that providing more opportunities to participate in sports programs can lead the public to more regular participation in physical activity.

• Journal of the Korean Geographical Society
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• v.44 no.3
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• pp.323-338
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• 2009

This study analyzes the changes in commuter's mode choice between 2002 and 2006 according to the implement of the integrated public transit system in Seoul metropolitan city. Especially this study focuses on differential changes in a transit modal choice among socioeconomic status, trip purpose and spatial characteristics of origin and destination. The probability of public transit use against automobile is modeled as a function of socioeconomic variables, spatial characteristics of origin and destination and the utility of the commuter's mode. The results from conditional logit model analyses suggest that people with lower income show the larger changes in the ratio of public transit choice between 2002-06. Also both higher density, more accessible to public transit and more diverse land uses in residence zone and in work place generally increase the ratio of public transit choice between 2002-06. Car and subway have the most strong alternative relation in commuter's mode choice. The findings give an important implication that the integrated public transit system has differential impacts on commuter's mode choice in Seoul.

• Korean Journal of Agricultural Science
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• v.44 no.3
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• pp.440-450
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• 2017

With the increasing number of migrants from urban to rural areas in Korea, Population inflow policies have helped increase the number of urban-to-rural migrants which has eased the labor shortage in rural areas.. But, there are new problems in rural areas caused by the "perception gap in regard to harmony, awareness, pride and opportunity to meet" between the urban-to-rural migrants and the original residents. The purpose of this study was to analyze the factors affecting the harmony between the urban-to-rural migrants and residents. A survey was conducted among 70 people living in Hongseong-gun in Chungcheongnam-do with an aim to come up with proposals for policies that can help resolve these social problems in the mutual understanding of urban-to-rural migrants and original residents. An ordered logit model was used to analyze the effect of the perception gap between the urban-to-rural migrants and the rural residents. The result of the survey showed that most of the urban-to-rural migrants believed that the increase in urban-to-rural migrants did not bring harmony to rural areas because of the perception gap. Based on these results, we concluded that the following three policy alternatives would be needed: first, development of urban-to-rural migrant education programs for relatively young men; second, a policy supporting various forms of community gathering in a rural society; third, diversification of urban-to-rural migrant education programs such as communication program and conflict management program, etc.

• Journal of Korea Port Economic Association
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• v.27 no.2
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• pp.241-260
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• 2011

This paper qualitatively describes logistics behaviors of 113 companies located in Daegu-Gyeongbuk by considering various characteristics such as business location, trade volume, cargo types and the possession of company's own warehouse. A logit model is developed to investigate how predictor variables affect these companies' inclination of utilizing Third Party Logistics Provider(3PL). The estimation results of 102 effective data points show that among the four predictors the location of company's HQs (HQADD) and trade volume (TRDTEU) significantly increase company's tendency towards utilizing 3PL while the remaining two variables (BULK, WAREHS) imparting statistically insignificant influence. The results indicate that those companies located outside the region tend to implement a strategy of using more 3PL and also that the larger the trade volume of the company the more 3PL the company uses to improve the efficiency in logistics.

• Journal of Environmental Policy
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• v.9 no.1
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• pp.109-135
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• 2010

This study estimated the social benefits of establishment 01 the Taehwa Field Ecology Park in Ulsan Metropolitan City, using CVM(Contingent Valuation Method) with multiple choices in consideration of respondent's uncertainty. The estimation results 01 lour logit models show that the probability of willingness-to-pay increases significantly with higher income, higher evaluation on the relevancy of establishment of the Park, and male gender, and decreases significantly with the bidding price. Truncated mean household WTP is estimated as 2,409.4 KRW in the MBYES model with the most efficient estimates of WTP among four models. On the basis of the WTP estimates, the present values of total social benefits in Ulsan Metropolitan City are estimated as 236.5 bill ion KRW when applying the 5% discount rate. This result shows that the present values of total social benefits are greater than the total costs in all models, and thus may prove the economic relevancy of the investment for the ecology park establishment.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.14 no.9
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• pp.4593-4601
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• 2013

The purpose of this study is to analyze neighborhood's land use and transit accessibility affecting residents' commuting trips through a case study of Seoul. The main data source used for this research is 2010 Household Travel Survey data from which 34,071 observations were selected as the final sample. Then a statistic analysis was carried out by applying random intercept logit model. Analysis shows that a high level of residential density, land use mix in neighborhood results in more use of subway for commuting. And higher access to subway station leads to more use of subway. Therefore, a high dense and mixed use development as well as a high accessibility to transit station can contribute to activating the use of public transportation for commuting. Finally, the walking range of subway station affecting transit mode for commuting is estimated at between 432 to 525m.

• Journal of Korean Society of Transportation
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• v.28 no.5
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• pp.77-87
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• 2010

In the last five years, Korea has supplied many more bicycle facilities than in the last several decades combined. However, have bicyclists increased in proportion to investment? If bicyclists are avoiding existing bicycle related facilities, including off-road bicycle facilities, it could be because suppliers did not consider bicyclists' preferences in their planning process. In this paper, the authors tried to understand the bicyclists' behavioral and route choice characteristics using stated preference surveys and a logit model, using commuting time in Daejeon Metropolitan City, Korea. The results show that nine factors affect the route choice behavior of bicyclists. In particular, bicyclists preferred sub-arterial roads to off-road, dedicated bicycle facilities in residential area. It means that bicyclists like a seamless bicycle route and that a buffer zone between car lanes and bicycle lanes or 50 km/h speed limits for cars are necessary for bicycle lanes that are not physical separated.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.11 no.6
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• pp.133-144
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• 2012

This study focused on estimating influential factors of traffic accidents and analyzing traffic accident severity of elderly and non elderly using traffic accident data. In order to reclassify elderly and non elderly traffic accident by a statistical method from entire traffic accident data, multiple discriminant analysis was applied. Also ordered logit model was applied for analyzing traffic accident severities using traffic accident severities as an independent variable and transportation facilities, road conditions and human characteristics as dependent variables. As results of the comparison between elderly and non elderly traffic accident, the traffic accident severity was affected by the age, types of traffic accidents, human characteristics and road conditions as well. Also, transportation facilities and road conditions affected to more elderly traffic accident than non elderly. Therefore, traffic accident severity would be decreased with the improvement of transportation facilities and road conditions for the elderly.