• 대한교통학회지
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• 제12권1호
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• pp.85-95
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• 1994

While bicycles are an exhaust-free and low energy consuming mode of transport, the use of them is getting decreased. The aim of this research is to find out current levels of bicycle ownership and to estimate the ownerships of the bicycles by spatial structure and social factors in the metropolitan area. The parameters which affect on the characteristics of the bicycle ownership are classified into aggregate and disaggregate categories. The ownerships of the bicycles are estimated by the multiple regression analysis using urban characteristics data and the binary logit analysis using household characteristics data. The results of this study to population, car ownership, and number of male in the household, and negatively by the population density.

• ETRI Journal
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• 제30권3호
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• pp.469-479
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• 2008

This study analyzes factors affecting the competitiveness of broadband over power line communication (BPLC) and predicts demand for the service, based on quantitative information about consumer preferences drawn from a survey of Korean consumers. Findings from the estimation suggest that, although consumers value some beneficial features of BPLC, to be competitive the speed and stability of its data transmission needs to be improved. Moreover, on the basis of a market simulation, we expect BPLC to occupy only a small portion of Korea's Internet access market in the future, a finding we expect would hold true for other developed countries whose Internet access markets are already mature.

• 한국경영과학회:학술대회논문집
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• 한국경영과학회 1998년도 추계학술대회 논문집
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• pp.245-248
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• 1998

In this paper, as a forecasting method, the market survey for forecasting demand is introduced for the estimation of subscriber line demand in the optical access networks. The market survey method for the new multimedia services is attempted to collect information directly from customers using the questionnaires for home-users and business-users in local loops. Analysis rationale of questionnaires is suggested to estimate the number of subscriber lines. Also, two measures are presented to quantify the credibility on survey responses; one is the probability that the customer will use the multimedia services and the other is the rate that the subscriber line demand will be actually realized. The former measure is calculated based on the information on customers and the Logit analysis. The latter is obtained by the degree of customer's knowledge about specific services and the customer's willingness to use the services. Based on the values of two measures, the number of subscriber line demand can be developed for installing the optical access networks.

• 기술혁신학회지
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• 제8권3호
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• pp.1060-1086
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• 2005

In this paper, we attempt to predict the future of broadband access market where new convergence access technologies and additional services are introduced, based on consumer preferences. Conjoint analysis and mixed logit model is used for estimation, From the results, consumers value convergence access technologies such as PLC and wireless LAN, and TV-related service, However, valuation on new beneficial features of convergence access technologies is not enough to overcome their technological inferiorities in data transfer speed and quality stability at current technological stage, Additionally, consumer preferences are so heterogeneous that differentiated business strategies are required, Finally, some managerial and policy implications are presented.

• ETRI Journal
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• 제28권2호
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• pp.205-215
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• 2006

Wireless data communication (WDC) services are increasingly penetrating the market. The two main alternative WDC technologies are wireless LAN and mobile Internet. Services based on these technologies display differences in quality attributes such as terminal device, data transmission speed, pricing scheme and so on. How consumers choose between these two alternatives will be determined by their preferences regarding such quality attributes. In turn, their preferences will affect the evolution of WDC services and related technologies. This study employs a conjoint analysis of consumer valuations of quality attributes of wireless LAN and mobile Internet services. Respondents rate hypothetical service alternatives featuring various combinations of quality attributes. By estimating consumer willingness to pay for the attributes of WDC services, the authors predict the evolution of WDC services and related technologies along various quality dimensions, make a comparison with the results of a previous study, and draw policy implications for national-and company-level R&D strategies.

• Journal of the Korean Data and Information Science Society
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• 제15권1호
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• pp.59-74
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• 2004

The paper considers the Bayesian interval estimation for the common mean of several normal populations. A Bayesian procedure is proposed based on the idea of matching asymptotically the coverage probabilities of Bayesian credible intervals with their frequentist counterparts. Several frequentist procedures based on pivots and P-values are introduced and compared with Bayesian procedure through simulation study. Both simulation results demonstrate that the Bayesian procedure performs as well or better than any available frequentist procedure even from a frequentist perspective.

• 대한교통학회지
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• 제16권4호
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• pp.53-64
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• 1998

본 연구의 목적은 '96년말 서울시에서 실시한 가구통행조사를 이용하여 서울시 수단선택모형을 구축하고 그 예측결과를 남산 혼잡통행료 전후저사자료와 비교하여 보다 구체적으로 그 정확성을 검증한 뒤 향후 서울시 교통수요관리 방안의 시행에 따른 수단선택변화 예측의 기본 모형으로 활용하는데 있다. 5가지의 대안모형의 분석결과 통행비용변수(승용차의 경유 주차요금포함)와 총통행시간변수(OVTT와 IVTT의 합), 승용차, 지하철, 택시상수로 구성된 모형이 최적모형으로 분석되었다. 이모형에 의한 시간가치는 9,395원, 승용차의 비용탄력성은-0.6767로서 기존 연구결과의 범위 내에 속한 것으로 나타났다. 최적모형을 이용하여 승용차통행비용이 증가한 경우를 모사분석결과 남산1,3호 터널 혼잡통행료 징수효과와 유사하게 승용차 분담율이 13% 가까이 감소한 것으로 나타나서 모형의 현실적합성도 비교적 높은 것으로 판명되었다. 향후 본 연구에서 선정된 최적수단선택모형을 통행배정모형과 결합하여 다양한 교통수요관리 방안에 따른 효과를 예측하는데 활용하면 서울과 같은 대도시의 단기적 교통관리의 수준을 한 단계 높이는데 기여할 것으로 판단된다.

• 한국조경학회지
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• 제38권2호
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• pp.25-36
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• 2010

우리가 일반적으로 인식하고 있는 자연자원의 하나인 산림이 제공해 주는 중요한 기능은 공기 정화기능과 그 속에서 인류에게 휴식과 휴양활동을 가능하게 해 주는 보건기능이라고 할 수 있다. 하지만, 근래에 들어 사람들이 누리고 있는 자연환경의 중요성은 인식하지만 어느 정도의 가치가 있는지에 대한 질문에는 쉽게 대답하기 곤란하다. 그 이유는 환경재가 시장에서 거래되지 않는 공공재이기 때문에 거래 가격이 형성되지 않기 때문이다. 그렇기 때문에 현재 통화가치로 측정하기도 쉽지 않으며, 이 가치측정을 위한 아이디어들이 경제학자들 사이에서 탐구되어 왔다. 대표적인 환경재의 가치추정을 위한 방법은 조건부가치측정법(Contingent Valuation Methods: CVM)이며, 수학, 통계학, 경제학의 발달과 이들 학문과의 융합과정에서 다양한 추정방법들이 연구되어지고 시도되어 왔다. CVM에서 주로 사용하는 측정방법은 단일경계와 이중경계에서의 로짓과 프로빗 방법이며, 이 네가지 추정액을 비교하기 위해 본 연구가 수행되었다. CVM 추정액은 단일경계에서 의 로짓 중앙값이 가장 낮은 추정치가 도출되었으며, 이중경계에서의 프로빗 평균값이 가장 높은 추정치가 도출되었다. CVM을 통한 환경재의 추정금액과 추정방법의 선행연구가 몇몇 있었으나 부분적으로만 비교하는데 거쳤으나, 본 연구는 1,123부의 설문지를 통하여 네 가지 분석방법과 금액을 비교하여 제시하였다. 본 연구의 도출된 결과는 차후의 추정액과 추정방법의 비교를 위한 기초자료로 사용될 것으로 기대된다.

• 대한교통학회지
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• 제27권2호
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• pp.157-168
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• 2009

개인여객이 운송수단을 선택하여 얻는 효용은 시간, 비용 등의 운송특성과 소득 등 개인특성의 함수이다. 기존 연구에서는 일반적으로 운송특성이 여객효용에 미치는 효과를 추정하기 위한 방법으로 운송특성변수에 대해 선형인 효용함수를 전제로 한 무작위 효용모형을 이용하여 왔다. 그러나 본 논문에서는 개인여객의 효용극대화를 분석하는 방법으로서 운송수단선택행위가 소비, 여가, 소득창출 등 보다 본원적인 활동으로부터 파생된다는 점에 주목하여, 다시 말해, 개인의 본원적 활동에 따른 효용극대화 관점에서 운송수단선택에 따른 효용이 진정으로 선형의 형태를 지니고 있는지를 살펴보았다. 이론적 결론은 첫째, 본원적 활동에 따른 효용이 소비와 여가만의 함수일 때 선형가정은 운송시간의 일부구간에서 진실이다. 둘째, 만일 효용이 노동활동이나 운송시간에 의해 직접 영향을 받을 경우 운송특성에 따른 효용의 선형성은 극단적인 상황이 아니면 성립하지 않는다. 따라서 운송특성에 따른 효용의 크기를 추정하기 위해선 선형이 아닌 보다 일반화된 함수에서의 근사가 요구된다.

• 유통과학연구
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• 제13권11호
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• pp.101-109
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• 2015

Purpose - A traditional retail market is a place that offers economic opportunity to employees and employers alike it also is a place where the community can meet. The Korean government has invested three trillion won to improve physical and non-physical aspects in traditional retail markets since 2004. However, little research on this has been conducted. We explore this research gap that could lead to theory extension. We analyze consumption behavior with respect to traditional retail markets through an empirical analysis, thus overcoming limits in previous research. We empirically analyze policy effects of traditional retail market projects supported by the Korean government. Research design, data, and methodology - We propose a traditional retail market improvement plan via the relation between cause and effect resulting from the analysis. More specifically, logit analysis was carried out with 1,754 consumers in 16 cities nationwide. In order to analyze consumer consumption behaviors nationwide, the probability was analyzed using a logit model. This research analyzes the link between support and non-support by the Korean government using binary values. The dependent variable is whether Korean government support is implemented; the binomial logistic regression is used as the statistical estimation technique. The object variables are:1 (support) or 0 (nonsupport), and the prediction value is between 1 and 0. As a result of the factor analysis of questions related to attributes of service quality, four factors were extracted: convenience, product, facilities, and service. Results - The results indicate that convenience, product, and facilities have a significant influence on consumer satisfaction in accordance with the government's traditional retail market support. Additionally, the results reveal that convenience, product, facilities, and service all have a significant influence on consumer satisfaction in a traditional retail market's service quality and consumer satisfaction. Finally, the analysis indicates that the highly satisfied traditional retail market customer has a significant influence on revisit intention. Moreover, the results reveal that the highly satisfied traditional retail market customer has a significant influence on recommendation intention. Conclusions - This research focused on consumers nationwide to measure policy effects of traditional retail markets compared to previous research that focused on one traditional retail market or a specific area. We verified the relationship of service quality and customer satisfaction and consumer behavior based on service quality theory. The results indicate that consumer satisfaction of traditional retail markets supported by service quality factors has a significant impact. In a concrete form, the results indicate that these effects are from facility modernization projects and marketing support projects of the Korean government. The results also imply that these facility and management support effects from the Korean government have been consistent. We realize that the Korean government has to selectively support traditional retail markets in major cities and small and medium-sized cities. To that end, the Korean government needs to select a concentration strategy for the revitalization of traditional retail markets.