• The Journal of Asian Finance, Economics and Business
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• v.7 no.4
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• pp.235-245
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• 2020

The study seeks to identify factors affecting the choice of a university by first-year Business Administration students in Vietnam. Probability sampling is using Stratified sampling of 500 students from five private universities in Ho Chi Minh City surveyed by convenience sampling. This paper employs mixed research methods - measuring Cronbach's Alpha, EFA, Regression and using PATH model - to test the hypotheses of the research model. The results of the study identify five factors: Prestige, Geographical location, Facilities, Attractiveness of the field and Media. All these factors have a positive influence on the standing of the university brand. It means that the higher the Prestige, Geographical location, Facilities, Attractiveness of the field and Media, the higher the university brand. The results indicate that Geographical location is the most influential factor to enhance the private university's brand. Bringing Geographical location is, thus, advisable to enhance a university standing. The brand plays a determining role in students' trust when selecting a university. Media is still the top concern of new students when they choose to study at a university. Media still remains an important consideration for new students when choosing a university. So, this factor should be utilized by universities to enhance their attractiveness.

• Journal of KIBIM
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• v.11 no.2
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• pp.43-53
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• 2021

The 'public agency oil joint purchase system' was introduced to lower public sector oil prices and contribute to the stability of the overall consumer oil market. The present study used spatial regression to analyze the factors affecting domestic gasoline price, focusing on the impact of potential implicit collusion among gas stations in determining domestic gasoline prices. Also, this study investigated the effect the location characteristics of the market convention gas stations and government offices on the pressure of price competition in the market and the gasoline price at general gas stations. To summarize the results of the spatial lag model (SLM), the individual characteristics of gas stations such as convenience stores (+), self-fuelling (-), commercial areas (+), subway stations (+), population density (-), and sales (-) are correlated to gasoline prices at gas stations, and the institutional location factors of gas stations (+) affected the average of 9 won per liter, 11 won per liter. In order to solve these problems, the establishment of a monitoring system reflecting the location characteristics of the region and the ongoing review of the system should be carried out. In addition, separate, expanded and promotional measures should be prepared for the convenience of general and public oil buyers.

• Journal of Cadastre & Land InformatiX
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• v.48 no.1
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• pp.245-253
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• 2018

The purpose of this study is to find the factors affecting the location of a Starbucks coffee shop by using multiple regression analysis. This study is based on location theory and the data for this analysis was collected from 522 retail real estate leases in Seoul. The results of the study are as follows. First, the most important factors affecting the location of a Starbucks coffee shop are monthly rent, deposit money, and goodwill value. Second, the number of firms & employees, local economic base, location characteristics, goodwill value, the deposit money, and monthly rents affect on the location of a Starbucks coffee shop in Seoul. Third, the result shows that deposit money, monthly rents, goodwill value, and numbers of business firms are important in the process of selecting the coffee shop location.

• The Journal of the Korea Contents Association
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• v.18 no.11
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• pp.75-86
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• 2018

This study analyzed the relationship between re-applications and the degree of re-applications under the assumption of a complex interaction between the location strategy and the internal capacity of a nursing home. The results of the study are as follows. First, although the relative influence on re-use is greater in hospital internal capacity (${\beta}=0.303$) than in hospital location strategy (${\beta}=0.313$) both factors have a statistically significant effect on the degree of re-use. Second, the importance of location strategy was found to be more important for rehabilitation-enhanced nursing hospitals than for general care (${\beta}=0.43$). It is suggested that detailed preparations should be made based on factors such as location marketability, traffic infrastructure, building sales, and medical concentration. Third, internal hospital capacity did not show any adjustment effects due to hospital type, and it was confirmed that both were important factors for general care and rehabilitation-enhanced hospitals.

• The Journal of Sustainable Design and Educational Environment Research
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• v.16 no.1
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• pp.20-29
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• 2017

In order to prove the hypothesis that the element of school location planning - the density of development, availability of various private institutes, the location of school, the type of school district, the distance to nearby schools, the existence of communal areas, the pedestrian street, the number of road lanes - affects the increase and decrease of the number of students in the long term, we examined the tendency of the number of long-term (24 years). The results of the analysis are as follows: First, the development factors such as development density, location of school, type of school district, distance from neighboring schools, separation of pedestrians and cars are clearly related. Second, the planning factors such as location of private school and installation of pedestrian-only street seem to be related to each other. Third, the number of road lanes and element of "communal area" is irrelevant. This study is limited to generalization of five new metropolitan cities in the metropolitan area, and it is necessary to further elaborate the analysis factors and evaluation criteria.

• The Research Journal of the Costume Culture
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• v.13 no.6 s.59
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• pp.1011-1022
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• 2005

The purpose of this study is to evaluate the differences of visual evaluatations by variations in the location of the waistband of the one-piece dress. The stimuli are 13 samples. The data has been obtained from 30 fashion design majors. The data has analyzed by Factor Analysis, Anova, Duncan's Test and Correlation. The results of the study are as follows. The visual effects by the location of the waistband are composed of 3 factors: the length of the body, the width of the body, the flexuosity of the lower body. The visual image by the location of the waistband are composed of 4 factors: attraction, maturity, attention, elegance. The visual effects by the location of the waistband have significant differnces all factors. (N.W.+6), (N.W.+8) have the best visual effect in the factor of the length of the body, (N.W.+4) in the factor of the width of the body, and (N.W.-12) in the factor of the flexuosity of the lower body. The visual image by the location of the waistband have significant differnces all factors. The higher the band goes, the more positive visual image comes in maturity, attraction, elegance. However, in attention, the lower the band goes toward the hips, the better visual image comes.

• Journal of the Economic Geographical Society of Korea
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• v.2 no.1_2
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• pp.27-45
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• 1999

Recently, the changes of industrial location can be explained as the concentration of small and medium manufacturing firms or high technology industries by industrial restructuring in Seoul metropolitan area, and the dispersion of large companies'branch plant into the peripheral region in Korea. Particularly deindustrialization is progressing in the inner city and manufacturing firms disperse into the outer city in Seoul metropolitan area. This study reviews on the structural perspectives for the changing industrial location factors. The development of capitalism organizes economic spacial structures and Its characteristics can be reasons which can raise changes in industrial location. Korean economy rapidly grew in the movement process of international capital. And capital accumulation by continuous economic growth is raising the spatial division of labor or the spatial difference and inequality on land price, wages. the base of labor reproduction. Therefore, these factors are the most reasons to raise the changes of industrial location in Korea. Hereafter the study on these factors, that is, in relation to sociocultural structure and land use structure have to be progress more concretely.

• Culinary science and hospitality research
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• v.15 no.1
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• pp.30-46
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• 2009

This study analyzes the factors to determine the location for a food service business. The results and suggestions are as follows. Research hypothesis showed that accessibility, visibility, the property of location and community may have differences by general matters and vital statistical matters. As a result, there were significant differences statistically. Here's the critical point of the research. This result wasn't analyzed by the managers who managed restaurant business because of the restriction of time, space, etc. but by customers and soon-to-be owners or marketers, so the research requires the survey on the factors of location hereafter. Because of the restrictions, the research subject was limited, so the measurement of the vital statistics is inaccurate. According to researcher's opinion, it's a little unjustifiable to generalize this research for all types of restaurant business and conditions. The next research needs to analyze the research results by conditions and much more various subjects.

• Journal of the Korea Safety Management & Science
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• v.22 no.4
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• pp.87-100
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• 2020

Economic Development Zone(EDZ) in the province is one of the foreign policy for economic development of North Korea. North Korea has promulgated 27 Economic Development Zones(5 EDZs as central level and 22 EDZs as provincial level) to promote economic growth through the expansion of external opening policy. EDZs of the provinces play an important role in North Korea's national and regional economic growth. The purpose of this study is to select analytical criteria that can be quantified when considering the location conditions of North Korean economic development zones when domestic companies advance into North Korea according to the progress of inter-Korean economic cooperation, and derive the relative importance between the criteria. After that, based on this, we intend to quantify the evaluation of the location priority of the economic development zone. In this study, through AHP analysis results, when domestic companies enter North Korea, we derive the importance and preference of location selection factors when considering the location conditions of North Korean economic development zones. Taking into account the reality of North Korea when the Korean company entered the North economic development zone following location for evaluation. That is, logistics and transportation, industrial infrastructure, competitiveness, and management incentives. And 14 sub-factors were selected and AHP analysis was performed.

• Journal of Industrial Convergence
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• v.8 no.1
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• pp.1-18
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• 2010

The purpose of this study is to examine the impacts of sports marketing mix factors on brand equities and consumer behaviors. The findings of this study are as follows: first, there are differences in sports marketing mix factors, depending on individual characteristics. Differences are found in gender and living standard with regard to individual characteristics and prices. second, there are differences in brand equities, according to individual characters. third, sports marketing mix factors impact brand equities. fourth, the sports marketing mix factors impact perceive quality, brand recognition, location related to brand image and products. fifth, sports marketing mix factors impact brand equities and consumer behaviors. In regards with brand equities and repeat purchases, sports marketing mix factors impact promotion, products, perceived quality and image. In satisfaction, the sports marketing mix factors impact location, price promotion and product recognition. In the intention of transmission by word of mouth, the factors impact price, products, perceive quality and image.