• The Journal of the Korea Contents Association
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• v.16 no.5
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• pp.548-560
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• 2016

The purpose of this study is the attitude of the job involvement of local community service center officials, directly face-to-face contacted with the local residents and offered them to the administrative service, to determine the impact relation to organizational commitment and organizational performance. And make sure that the organizational commitment is even perform the role of a parameter in the relationship between job involvement and organizational performance. Analysis showed that the job involvement had a direct impact on organizational commitment but it did not have a direct impact on organizational performance. And organizational commitment was found to have a direct impact on organizational performance. Therefore, Job involvement had not a direct impact on organizational performance, but had a indirect impact on organizational performance through the organizational commitment. The implications of this study, when local officials, directly face-to-face contacted with the local residents and offered them to the administrative service, involved in the planning and execution as well as more direct understanding of their job descriptions(received and processed the local residents complaints, (do things to serve the public's welfare and voluntary service to local residents, etc.), they can improve organizational commitment related to love their organization and loyalty in their organization, and pride in their organization.

• Korean Journal of Environment and Ecology
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• v.23 no.3
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• pp.239-249
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• 2009

The objective of the study is to examine the perception of the residents in the Civilian Control Zone (CCZ) and the competent local government officials for nature conservation and local development. A survey was conducted on 265 residents as well as 285 government officials from Paju and Yeoncheon Municipals. Both residents and officials perceived the value of biodiversity, natural ecosystem and landscape in the CCZ and seemed to have a sense of pride regarding it. However, they conceived that nature has not been conserved properly and residents in Yeoncheon showed more concern on this matter than residents in Paju. Overall, residents were more devoted to nature conservation or perceived the importance of accordance with nature conservation in local development, which implicates the sound foundation of perception and good prospect for sustainable development in CCZ. Owing to the difference in situation, there was a significant difference in perception between residents and officials. There is a possibility of conflict in Paju because residents desired more local development, whereas officials showed more purpose for nature conservation. In order to achieve simultaneously local development and nature conservation in CCZ, we should pay special attention to studies on living standards of local residents and scientific surveys on natural resources.

• The Journal of the Korea Contents Association
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• v.14 no.1
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• pp.128-138
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• 2014

Local festivals quite often give their visitors and local residents a good opportunity to experience the regional culture thoroughly. Also, the festivals empower the cultural pride and communal sociality, and create new jobs improving local economy. In Korea, more than 700 local festivals are held every year. Each festival is organized and operated upon all different purpose and mission. It is unfortunate, however, that many festivals fail to balance between making profits and accomplishing their purpose. Festival's marketing plan and content management should be cohesive, but at the same time, they also should be different depending on the festival's purpose and program. Especially in case of performance natured festivals, the role and function of festival directing should be more weighed on content management. Namhaean Byeolsingut is one of performance natured festivals, in which its archetype or primitive form is well maintained. This study observes the primitive form of NB from the director's viewpoint, and then provides a solid foundation on how those main characteristics of NB could be applied to invigorating local festival directing. The directing suggestions here are motivated by NB's ritual, performative, and play form.

• Journal of the Korean Institute of Landscape Architecture
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• v.42 no.2
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• pp.41-51
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• 2014

A self-administered questionnaire survey and face-to-face interviews were conducted on 150 local residents belonging to seven villages, 160 visitors and 86 experts in order to analyze the attitudes of groups of local residents, visitors as well as experts toward the development plan of Sobaeksan Jarak-gil. Reliability analysis and one-way ANOVA were performed on the data collected by a questionnaire survey using IBM SPSS Statistics 20.0 after coding. The Duncan Test was conducted as a post-hoc test. Based on the analytical results, in economic terms, the expert group expected an increase in income, improvement in living standards and increase in expenditure for the maintenance of local infrastructure. In environmental terms, the visitor group was highly concerned about the disruption of the local natural environment and ecosystem, destruction of local properties and landscape, increase in water/soil/air pollution and increase in solid waste and noise. In social and cultural terms, the expert group had higher expectation for excavation of traditional cultural properties, instillation of local patriotism and pride, and the visitor group was highly concerned about a rise in crime, destruction of indigenous culture/increase in imitations, and induction of conflicts between residents. It is estimated that these results will be used as basic data for establishing the development plan of the mountainous ecological trail reflecting opinions of various groups.

• Research in Community and Public Health Nursing
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• v.26 no.3
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• pp.209-220
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• 2015

Purpose: This study developed a short-term education program aiming to strengthen global health capacity in nursing students, and examined the effects of the program. Methods: The subjects of this study were 83 students recruited from 29 nursing colleges. Domestic workshops and overseas training in the Philippines were offered. For data collection and analysis, the triangulation method was adopted. Results: Students' critical thinking disposition and global leadership capacity were significantly increased. Thematic content analysis derived fifteen themes: expansion of global health, understanding of cultural diversity, vision of being a global leader, cultivation of communication skills, open mind toward people with different culture, pride and vocation, understanding of nursing in foreign countries, understanding of visiting nurse service, sustainability, understanding of local needs and environments, and education methods with an emphasis on participants, broader view and thinking of the world, reflection on the characteristics of a nurse, development through cooperation, and development through programs. Conclusion: The global health capacity building program improved nursing students' view of global health and nursing care. It is needed to develop continuously diverse global health capacity-building programs for nursing students.

• The Journal of Asian Finance, Economics and Business
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• v.9 no.5
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• pp.87-98
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• 2022

Purpose: The is study aimed to examine the impact of consumer ethnocentrism on reasoned action and brand equity on Generation Z in Vietnam. Research design, data and methodology: A quantitative study was undertaken on 302 Generation Z members. The data for the study was collected using a Google Form-based questionnaire from December 2021 to January 2022. Descriptive statistics, Cronbach's alpha, and structural equation modeling were among the data analysis techniques employed. The results: The results show that consumer ethnocentrism has a direct positive impact on reasoned action (subjective norms and attitude toward domestic goods) as well as an indirect positive impact on brand equity, including brand awareness, brand quality, and brand image. Major findings: According to the findings of this study, governments should continue to push propaganda and advocacy programs, call for national pride and encourage home consumers to support and use domestic goods. Domestic brands must strengthen their ties to the community and invest in community-oriented programs that promote domestic consumption. Vietnam's domestic fashion brands need to promote the exploitation of community-oriented and nationalistic content to call on domestic consumers to support them to consume domestic brands.

• Journal of Agricultural Extension & Community Development
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• v.1 no.2
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• pp.147-163
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• 1994

Agricultural extension programs in Korea had focused mainly on increased production, and the biggest pride of extension was the achievement of rice self-sufficency in 1970s and abundant vegetable and animal production in 1980s. Farming in Korea has changed rapidly in recent years and extension system on commercialized crops have not been satisfactorily developed to mete farmers` demands. Facing the emerging challenges of international competition and trade liberalization for agricultural commodities, the goals of extension should be focused on increased income and the welfare of coral communities. The transfering of agricultural extension educator from central government jobs to local ones has emerged recently under the trends of localization which resulted unstable job environment of extension educator. Intensive pre-service and in-service training of extension workers on current and advanced techologies are essential to upgrade the quality of extension services, and the future directions for professional development of agricultural extension educators in Korea were suggested as follows: 1. Establishing a national network on agricultural extension system to promote exchanges of information among counties and provinces, to conduct meetings and to publish information on agricultural extension. 2. Determining the implications of recent national and global trends on agricultural extension, and strenthening communication at local, national and international levels for an effective extension system in the era of localization, internationalization and globalization; 3. Recognizing the effect of number and quality of extension staff on the impact of extension and providing opportunities development and advancement of extension personnel through education, training, incentives and rewards; 4. Giving a higher priority to agricultural extension in national policies in order to ensure the adequacy of budgetary support and recognition of importance of extension by the ministries concerned and mass communications.

• Korean Journal of Human Ecology
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• v.21 no.3
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• pp.453-468
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• 2012

The number of Healthy Family Support Centers has dramatically increased during the past eight years since the Framework Act on Healthy Families was enacted. This phenomenal growth is largely credited to Certified Healthy Family Specialists (CHFSs). Despite their contributions, the job and working conditions of the CHFSs have rarely been explored from the insiders' perspective. In this study, we aim to delineate CHFSs' job and working conditions from their own narratives in order to improve an understanding of CHFSs' profession and work environment. We conducted in-depth interviews with nine CHFSs and a focus-group interview with five CHFSs. Our findings revealed that CHFSs took pride in their professions, internalized their professional mission of enhancing family strengths, and highlighted CHFSs' unique professional role in comparison to other human services professionals. In conclusion, CHFSs showed a strong professional identity consisting of rich professional knowledge, solid career goals, and integrated socio-political values. Contrary to the positive perception of the CHFSs' job, CHFSs expressed challenges in their working conditions in terms of small-scale organizations at local Healthy Family Support Centers, a heavy workload, hierarchical relationships with local government officers, and the unsatisfactory payroll and promotion system. This study contributes to a better understanding of CHFSs' job and their working conditions and provides insights on how to enhance professionalism among CHFSs and their work environment. As for policy implications, we suggest advancing qualifications for CHFSs, improving professional training programs for current CHFSs, and expanding small-scale organizations.

• The Journal of the Convergence on Culture Technology
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• v.4 no.3
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• pp.127-132
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• 2018

This study set out to examine message orientation in advertising expression through the content analysis of apartment sales advertisements in Busan. For this purpose, the study analyzed newspaper ads about apartment sales in the Busan area in terms of advertising appeal methods and message types. Advertising appeal methods(rational and emotional appeal) and message orientation(environmental, emotional, investment, and functional orientation) were categorized according to brands(nationwide and local brands). The findings show that most of apartment sales ads in Busan used a rational appeal method. While nationwide brands used rational and emotional appeal in similar percentage, local brands used a lot of rational appeal. Of the types of advertising message orientation, investment and emotional orientation recorded the highest percentage. Messages of investment orientation to show economic profit or premium were used most, being followed by messages of emotional orientation to show pride and happiness. These findings were interpreted to display differences in strategies for advertising expressions among brands. The findings are expected to offer useful practical implications for message strategies for apartment sales ads.

• Korean Institute of Interior Design Journal
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• v.21 no.6
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• pp.271-279
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• 2012

Among the community-based cultural facilities, public libraries are places for social and educational purpose that improve the education of the resident, the expansion of the basic cultural education, communication between the members of society, and the accumulations and preservations of the culture. Public libraries should be a local cultural facility that expresses the value of a community. This study aims to analyze the design expression of publicness in a public branch library as a community-based cultural space through the study of branch library in the U.S. This study focused on the most future-oriented and innovative Ten New Landmark Libraries in the United States selected by Library Journal magazine in 2011. Among the selected libraries, three branch libraries which belongs Arizona Maricopa County were included in the study. The results of this study are as follows. First, the sites of the branch libraries vary geographically, but the libraries increase accessibility are caused by unique appearances and design concept of intellectual interest. Second, the floor plan shows the separation of meeting rooms and faculty space from the public space and has visual and spatial open space by high ceiling of the reading room. Third, multi-functional public space for residents are meeting rooms, the external patios for reading, galleries, cafes, libraries-shops which provides a variety of cultural programs, activities, and the opportunity to socialize neighbors. Fourth, branch Libraries have unique designs that harmonizes with nearby places to reflect locality, giving the locals a sense of pride in their community. Fifth, concrete brick and metal panel were used as finishing material for the practicality of maintenance. In particular, transparent glass envelope allows the locals to stay for long time due to openness and brightness of space.