Impact of Consumer Ethnocentrism on Reasoned Action and Brand Equity: Empirical Evidence from Local Fashion Brands in Vietnam |
VO, Minh Sang
(Faculty of Business Administration, FPT University)
NGUYEN, Mai Tran (Faculty of Business Administration, FPT University) LE, Tuong Vi (Faculty of Business Administration, FPT University) NGUYEN, Gia Bao (Faculty of Business Administration, FPT University) HO, My Duyen (Faculty of Business Administration, FPT University) PHAM, Thi Phuong Thao (Faculty of Business Administration, FPT University) |
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