• 문화기술의 융합
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• 제4권1호
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• pp.225-230
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• 2018

지역 브랜드는 지역의 인지도와 지역 농산물의 마케팅에 매우 효과적인 방법으로 많은 지방자치단체들이 지역 브랜딩이 관심을 갖고 추진하고 있다. 지역 브랜드는 지역의 매력을 가장 정확하고 뚜렷하게 나타내 줄 수 있는 대표성, 선명성이 있어야 하며, 지역의 특성과 이미지를 가장 잘 연상, 전달할 수 있는 지역성과 차별성을 갖추어야 한다. 지역브랜드는 그 유형에 따라 지역정체성 브랜드와 지역산물 브랜드로 구분이 가능하며, 자연자원형, 문화자원형, 상품자원형, 서비스자원형으로도 유형이 구분되기도 한다. 충청남도의 경우 많은 지역산물에 포커스를 맞춘 지역브랜드를 육성하고 있다. 그러나 충청남도의 지역산물 브랜드의 경우 아직 그 인지도와 신뢰도가 낮아서 지역의 대표성, 이미지를 충분히 커뮤니케이션 하기에 한계가 있으므로 이를 극복하는 것이 앞으로의 지역브랜드 성공을 위한 과제로 대두된다.

• 보건의료산업학회지
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• 제6권3호
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• pp.39-52
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• 2012

Main purpose of this study is to provide some managerial suggestions for local small and medium-sized hospitals that are in poorer business environment than large hospitals such as university hospitals, in managing the manpower efficiently, improving business performance and enhancing competitiveness, by empirically investigating the relationship among competency, organizational structure and business performance. Major results are as follows: First, regression analysis for the effects of hospital competency on nonfinancial performance revealed that marketing competency, intangible resource competency and financial resource competency, in that order of importance, had significant influence on nonfinancial performance. Second, regarding the analysis of the effects of hospital competency on financial performance, financial resource competency, marketing competency and intangible resource competency, in that order of importance, significantly affected financial performance. Third, as for the moderating effect, significant result was obtained in an interaction between hospital competency and organizational structure. Financial resource competency had a positive significant impact on nonfinancial performance. However, it had negative significant impact on it by interactive effect with organizational structure.

• 한국환경과학회지
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• 제15권12호
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• pp.1141-1154
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• 2006

Orographic effect is one of the important factors to induce Local circulations and to make atmospheric turbulence, so it is necessary to use the exact topographic data for prediction of local circulations. In order to clarify the sensitivity of the spatial resolution of topography data, numerical simulations using several topography data with different spatial resolution are carried out under stable and unstable synoptic conditions. The results are as follows: 1) Influence of topographic data resolution on local circulation tends to be stronger at simulation with fine grid than that with coarse grid. 2) The hight of mountains in numerical model become mote reasonable with high resolution topographic data, so the orographic effect is also emphasized and clarified when the topographic data resolution is higher. 2) The higher the topographic resolution is, the stronger the mountain effect is. When used topographic data resolution become fine, topography in numerical model becomes closer to real topography. 3) The topographic effect tends to be stronger when atmospheric stability is strong stable. 4) Although spatial resolution of topographic data is not fundamental factor for dramatic improvement of weather prediction accuracy, some influence on small scale circulation can be recognized, especially in fluid dynamic simulation.

• 농촌지도와개발
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• 제24권3호
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• pp.185-197
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• 2017

Service quality in local festivals is a crucial for visitors satisfaction. The study aims to identify the factors to influence visitors satisfaction in local festival. A field survey was used to collect data from 206 visitors to the Yesan Apple Festival in South Korea. The results showed that the program and products, staff, and landscape factors could significantly has a significant on visitors' overall satisfaction, whereas facility factor don not influence significantly. The study suggested that festival managers should allocate their marketing resources for the program and products, staff, and landscape factors to increase the visitors' perception of service quality. This study encourages festival managers to provide high level of festival quality to consider extension effects of the festival experiences from long-term perspectives.

• 유통과학연구
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• 제11권9호
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• pp.51-57
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• 2013

Purpose - This study investigates the effect of visual merchandising display (VMD) of local specialty retailer of private label apparel (SPA) brands, such as space, display, and presentation on brand awareness, brand image, and purchase intention. It investigates consumers' VMD awareness and purchase intention of SPA brands to help business activities of local SPA enterprises. Research designs, data, methodology - This study uses SPSS 18.0 to study eight local SPA brands and has 193 effective usable copies from a sample of 200. Results - The display and presentation of VMDs of SPA brands had a positive influence on brand awareness and brand image, which in turn had a positive influence on purchase intention. Conclusions - As SPA brands are increasingly located in supercenters, they face space constraints and find it difficult to display their facade and signs effectively. Therefore, decisions pertaining to display, presentation, and space should consider whether these SPA brands are launched as independent specialty shops or in supercenters. The space for VMD is considered important in independent shops. However, shops that open in supercenters should pay more attention to presentation rather than space.

• 대기
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• 제27권2호
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• pp.213-224
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• 2017

We have examined the influence of local wind on occurrence of fog at two inland areas, Chuncheon and Andong, in Korea. The surrounding topography of two inland areas shows significant difference: Chuncheon is located in the basin surrounded by ridges with north-south axis while Andong is located in the valley between the ridges with east-west axis. Occurrence of fog shows maximum in October at both sites but high occurrence of fog at Chuncheon is also noted in the winter. Occurrence of fog at Andong in October is much larger than that at Chuncheon. High occurrence of fog in October is due to favorable synoptic condition for fog formation such as weak wind, clear day and small depression of the dew-point. Fog occurrence at Chuncheon is closely related to very weak wind condition where wind speed is less than $0.5m\;s^{-1}$. The weak wind at Chuncheon in winter is due that pressure driven channeling wind (southerly) cancels out partly downslope northerly flow during nighttime. On the other hand, fog at Andong occurs well when wind is southeasterly which is thermally forced flow during nighttime. Southeasterly provides cold, moist air from the narrow valley to Andong during nighttime, leading to favorable condition for formation of fog.

• 수완나부미
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• 제10권1호
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• pp.35-61
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• 2018

This paper explores the influence of Arab culture on the culture of Bugis-Makassar, the two major ethnic groups in South Sulawesi, Indonesia, particularly after their Islamization in the early 17^th century. The paper argues that since then, the on-going process of Islamization in the region has also brought a continuous flow of ideas and cultural practices from Mecca to Indonesia by means of the hajj pilgrims, Arab traders, and the establishment of Islamic educational institutions that emphasized the teaching and use of Arabic language in education. These factors, among others, have facilitated a cultural inflow which enabled cultural practices borne of West Asia (Middle East) to be integrated into local customs and beliefs. The paper particularly depicts the most observable forms of Arabic cultural integration, acculturation, and assimilation into the Bugis-Makassar culture such as the use of Arabic in Islamic schools and religious sermons; the Arab-style dressing by religious scholars, teachers, and students; the wearing of the hijab (head cover) by women; and the change of people's names from local into Arabic. By utilizing the historical and anthropological approach, this paper investigates this dynamic process of adaptation and integration of a foreign culture that first came through the Islamization of a local culture, exploring the role of an Islamic missionary and educational institutions in mediating and maintaining such cultural integration processes.

• 한국콘텐츠학회논문지
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• 제20권2호
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• pp.416-423
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• 2020

본 연구는 서울지역 초, 중학교에 재학 중인 자녀를 둔 학부모를 대상으로 학부모의 자녀교육노력이 교사신뢰에 영향을 미치는지를 살펴보았고, 학부모의 자녀교육노력이 교사신뢰에 미치는 영향에서 학부모의 학교신뢰와 지역교육만족의 매개효과를 검증하였다. 이를 통해 얻은 주요 연구결과는 첫째, 학부모의 자녀교육노력은 교사신뢰에 정적(+)인 영향을 미치는 것으로 나타났다. 둘째, 학부모의 자녀교육노력과 교사신뢰 관계에서 학교신뢰의 매개효과가 있는 것으로 나타났다. 이는 학부모의 자녀교육노력이 교사신뢰에 직접적인 영향을 미치기도 하지만 학교신뢰를 통해서 간접적으로 교사신뢰에 영향을 미칠 수 있음을 의미한다. 마지막으로 학부모의 자녀교육노력과 교사신뢰 관계에서 지역교육만족의 매개효과가 있는 것으로 나타났다. 이는 학부모의 자녀교육노력이 교사신뢰에 직접적인 영향을 미치기도 하지만 지역교육만족을 통해서 간접적으로 교사신뢰에 영향을 미칠 수 있음을 의미한다. 이러한 결과를 바탕으로 교육적, 복지적 측면에서의 함의에 대해 논의하였다.

• Communications for Statistical Applications and Methods
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• 제24권3호
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• pp.271-290
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• 2017

We study a bivariate response regression model with arbitrary marginal distributions and joint distributions using Frank and Clayton's families of copulas. The proposed model is used for fitting dependent bivariate data with explanatory variables using the log-odd log-logistic Weibull distribution. We consider likelihood inferential procedures based on constrained parameters. For different parameter settings and sample sizes, various simulation studies are performed and compared to the performance of the bivariate odd-log-logistic-Weibull regression model. Sensitivity analysis methods (such as local and total influence) are investigated under three perturbation schemes. The methodology is illustrated in a study to assess changes on schoolchildren's oral health-related quality of life (OHRQoL) in a follow-up exam after three years and to evaluate the impact of caries incidence on the OHRQoL of adolescents.

• 한국시스템다이내믹스연구
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• 제16권4호
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• pp.83-101
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• 2015

The purpose of this study is to illuminate the reason why community building policies by the Government seem to fail to work properly in Korea. The existing studies focus mainly on designing community building systems, thus they cannot provide plausible explanations about the cause of the unsuccessful outcomes from the policies. To overcome the limitations of the existing studies, the authors examine the implementation factors to influence the policy instruments with the perspective of policy implementation. By performing the analysis, the results imply the implementation factors, such as executer's competence, supports by related interests, incentive systems, and legal-institutional instruments, are important to influence the implementation performance of the relevant policy instruments. To make community building successful policies, The authors therefore suggest that the capacity of local administrators and residents should be raise, and one of which the way to enhance is to support research and program development by the resident-oriented living laboratory systems in localities.