• Title/Summary/Keyword: Living Intention

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Purchase Behaviors, Size Combination Suitability & Products Satisfaction for Women's Underwear Sets Sold on TV Home Shopping (TV 홈쇼핑 여성 속옷 세트의 구매행동과 치수 조합 및 품질만족도)

  • Choi, Ju-Young;Cho, Shin-Hyun;Kim, Mi-Sook
    • The Research Journal of the Costume Culture
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    • v.20 no.2
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    • pp.154-168
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    • 2012
  • This study examined size combination suitability of the underwear sets in home shopping and discussed the degree of consumer satisfaction as well as purchase criteria and evaluation after purchase of women's underwear. The survey was conducted from 1st to 15th September 2010 on a total of 300 women aged between 20 to 50, living in Seoul and Gyeonggi-do region who had bought women's underwear through home shopping. The completed data, 245 out of 300, was used for the final analysis. The analysis conducted in the study with SPSS statistics package includes frequency analysis, reliability analysis, factor analysis, chi-square analysis, $t$-test, ANOVA and Duncan's Multiple Range test. Evaluation items on purchase criteria and evaluation after purchase were processed with factor analysis. The results of the present study showed that product differentiation strategies are required based on age in order to improve consumer satisfaction and repurchase intention in home shopping underwear. Moreover, most of underwear products sold in sets in home shopping are provided based on the brassiere size. As a result, women who do not fit into the home shopping underwear size combination may be less satisfied. When consumers choose their own brassier and briefs size or combinations of various brassier and briefs sizes, it would increase consumer satisfaction.

Smoking Behavior among Industrial Workers In Jecheon (산업체 근로자의 흡연행태에 관한 연구)

  • Kim Myoung Sook;Kim Myoung Hee
    • Journal of Korean Public Health Nursing
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    • v.19 no.1
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    • pp.18-29
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    • 2005
  • The purpose of this study was to analyze the smoking behavior and to provide the basic data required to develop a smoking cessation program. The study subjects were 407 industrial workers in Jecheon. The data were collected using a structured questionnaire. The data were analyzed by the SPSS 10.0 system using descriptive statistics, t-test, and Chi-square test. The study results were as follows 1. Current smokers were $64.0\%$, ex-smokers were $19.1\%$. and non-smokers were $16.9\%$. 2. The most common motives of smoking were anger. anxiety, depression. and stress in the workplace. 3. In smoking habits, about $65.1\%$ of the current smokers smoked 11-20 cigarettes/day, and $91.0\%$ had smoked for more than 5 years. The smoking areas of the workplace were outdoor $37.9\%,\;rest\;room\;34.2\%,\; lobby\;23.0\%,\;corridor\;21.4\%,\;and\;office\;8.6\%$. 4. Regarding smoking cessation, $78.2\%$ of current smokers had attempted. The frequency of smoking cessation attempts was 1-3 or less in $67.2\%$ of smokers. The duration of smoking cessation was 1-3 month or less in $61.6\%$ of the smokers. 5. The mean score for smoking knowledge was 17.62, smoking attitude 75.74. and perceived health state 12.27. 6. There were significant differences between smokers and non-smokers 10 smoking attitude (t=5.29, p=0.00), and perceived health state(t=6.47, p=0.00). 7. As a result of the homogeneity test, both types of smoking and perceived health state proved to have significant differences in the change of health state compared with 4 weeks ago'$(x^2=20.26,\;p=0.00)$ and the level of satisfaction of health state in activities of daily living'$(x^2=15.47,\; p=0.05)$. The important findings of this study showed that a smoking cessation program needs to be developed to enhance the negative smoking attitude. to promote the perceived health state through smoking cessation, to encourage the intention of smoking cessation, and to develop strategies of stress management.

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A Survey for the Development of a 3D Printing Related Course in Fashion Design Department (3D 프린팅 관련 교과목 개발을 위한 기초 연구 - 전문대학 패션디자인과를 중심으로 -)

  • Jeong, Hwa-Yeon
    • Journal of the Korea Fashion and Costume Design Association
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    • v.19 no.3
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    • pp.33-47
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    • 2017
  • The purpose of this study is to provide fundamental data for the development of new course on 3D printing in the fashion design department. In order to investigate the perception of and educational needs in 3D printing, the data were collected from 266 students (female 68.8%, male 31.2%) majoring in fashion design aged 18-25 living in the capital area. The results of this survey showed that when investigating perceptions of 3D printing, it was found that 68.8% of answerers had indeed heard of 3D printing. Regarding the path they came to know about 3D printing, mass media such TV was the most frequent answer (54.6%). On the other hand, to the question asking about their intention to take the subject if given, approximately 71% said "Yes". Also, if a modeling class were given, the division that they wanted to explore most in the fashion industry was fashion jewelry. Finally, to the question asking interest in starting a business, 71.1% answered that they had interest. Out of those that answered that they had interest, when questioned about in which field they wanted to start a business, the most frequent answer was fashion online shopping mall. Finally, NCS-based 3D printing courses were suggested in the Fashion Design area. As 3D printing techniques are actively applied to the fashion industry overseas, creative education is needed through the integration of fashion and 3D printing technology by introducing 3D printing related programs in colleges.

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The Relationship between Physical Activity Function and the Stages of Self-Change for Exercise in a Rural Aged People (일부 농촌 노인의 신체활동기능과 운동행위 변화단계의 관련성)

  • Shim, Young-Been;Na, Baeg-Ju;Lee, Moo-Sik;Roh, Young-Soo;Kim, Keon-Yeop;Kim, Dae-Kyung
    • Korean Journal of Health Education and Promotion
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    • v.26 no.2
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    • pp.15-23
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    • 2009
  • Objectives: This study was conducted to investigate the relationship between physical activity function and stages of self-change for exercise in the aged of a farming village. The object of this research was to make with the basic data for the exercise program for the aged of rural area. Methods: This study was a volunteer sample of 612 persons, 60 years and above, who were living at the 2 farming villages, in 2005 July. This instruments were analyzed using frequency analysis and descriptive statistics, multiple regression analysis. Results: The distribution of stages of self-change of the research object person showed that the pre-contemplation stage was most with 57.2%, and the contemplation stage : 8.1%, the preparation stage : 2.2%, the action stage : 22.5%, the maintenance stage : 10.0%. The person who having good physical function state and advanced stages of self-change of exercise were higher in the ratio of the educational level and the income level. Factors for physical function were effected by the aging and the woman negatively. Conclusion: Physical function scores were highly correlated with stages of self-change for exercise. So it will be helpful that the program which designed by one's physical function and stage of self-change for exercise would applied the one.

A Study of Consumer's Advertising Attitude Related to Mobile Fashion Advertising and Involvement (모바일 의류광고유형 및 소비자 관여에 따른 광고태도에 관한 연구)

  • Park, Jae-Ok;Lee, Kyung-Hoon;Lee, An-Nie
    • Journal of the Korean Society of Clothing and Textiles
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    • v.31 no.1 s.160
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    • pp.131-140
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    • 2007
  • The purpose of this study was to clarify differences in consumer's advertising attitude related to type of mobile fashion advertising and level of apparel and advertising involvement groups. This study surveyed consumers who have an experience of receiving mobile fashion advertising. The subjects of this study were men and women aged 10-20 years of age, living in the metropolitan area and judgments sampling was employed. The data were obtained from 480 questionnaires. The measurement instruments were modified and made up by researcher on the basis of previous studies in the same field. Data were statistically analyzed using SPSS 11. Major statistical methods were Cronbach's ${\alpha}$, t-test, regression analysis, and descriptive statistics. The results were as follows: First, differences in effectiveness of fashion ads in both images ad and text messages ad were shown in this study. Respondents preferred images ad to left messages ad only. Also purchase intentions were more preferred by images ad. Second, the differences of consumer's advertising attitude were shown according to level of apparel and advertising involvement groups. The high apparel and ad involvement group was more likely to have a preferable attitude to the ads than the low apparel and ad involvement group. Third, consumer's purchase intentions were influenced by consumer's advertising attitude on two type's ad. The conclusion is that images ad will have great potential for fashion ads by mobile phones in the future. Also consumer attitude between other mobile advertising types must be studied in order to gain further insight into fashion advertising by mobile phone.

Head Pose Estimation with Accumulated Historgram and Random Forest (누적 히스토그램과 랜덤 포레스트를 이용한 머리방향 추정)

  • Mun, Sung Hee;Lee, Chil woo
    • Smart Media Journal
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    • v.5 no.1
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    • pp.38-43
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    • 2016
  • As smart environment is spread out in our living environments, the needs of an approach related to Human Computer Interaction(HCI) is increases. One of them is head pose estimation. it related to gaze direction estimation, since head has a close relationship to eyes by the body structure. It's a key factor in identifying person's intention or the target of interest, hence it is an essential research in HCI. In this paper, we propose an approach for head pose estimation with pre-defined several directions by random forest classifier. We use canny edge detector to extract feature of the different facial image which is obtained between input image and averaged frontal facial image for extraction of rotation information of input image. From that, we obtain the binary edge image, and make two accumulated histograms which are obtained by counting the number of pixel which has non-zero value along each of the axes. This two accumulated histograms are used to feature of the facial image. We use CAS-PEAL-R1 Dataset for training and testing to random forest classifier, and obtained 80.6% accuracy.

Spatial Structure Analysis and Post Occupancy Evaluation of Jungja(Pavilion) Shelter for Rural Village Regeneration - On the Jungja Shelter in Gimcheom city and Kyeongsan city - (농촌마을 재생을 위한 정자쉼터 공간구조분석과 이용 후 평가 - 경산권, 김천권 정자쉼터를 대상으로 -)

  • Koo, Min-Ah;Eom, Boong-Hoon
    • Journal of Korean Society of Rural Planning
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    • v.23 no.4
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    • pp.99-110
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    • 2017
  • This study is to analyze the spatial structure and POE of Jungja(pavilion) shelter for rural village regeneration. 14 Jungja shelter space at rural villages in Gyungbuk province, were investigated. An interview questionnaire was conducted for total 139 residents as POE. The use behavior and satisfaction for Jungja shelter space, were investigated. The statistical analysis were mean of satisfactions, reliability, factor analysis, and multiple regression analysis. The results and discussions can be objective data for rural village regeneration. In satisfaction level, 'Continuous use intention'(3.99), 'Well-suited approach'(3.87), and 'Helpful in resident living'(3.84) were shown to be high points of agreement in 5 point Likert type scale. But, the mean points were low as 2.01 in 'Surrounding landscape', 'Creation of green areas'(3.22), and 'Traffic safety'(3.22), respectively. Within use satisfaction, 5 factors were categorized, 'Use', 'Safety', 'Facility', 'Management' and 'Users'. By the result of multiple regression analysis, variables of 'Continuous use', 'Convenient location', and 'Image improvement', were shown to be main affecting variables to overall satisfaction. Furthermore, in spatial structure analysis, 4 types were categorized with the aspect of landform, roads, and location in village. The levels of satisfaction were shown to be high in village type of semi-open, road type of circular, and location type of center/back. Conclusively, these findings could be utilized as basic data and useful tool of space-structural satisfaction analytic method, and for each stage of planning/design and remodeling for rural village regeneration.

Factors affecting Problematic Drinking of Male College Students in the Gyeongnam Area (경남지역 일부 남자대학생의 문제음주에 영향을 미치는 요인)

  • Seo, Eunhee
    • The Korean Journal of Food And Nutrition
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    • v.30 no.5
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    • pp.867-879
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    • 2017
  • This study investigated the factors affecting problematic drinking amongst the male university students of the Changwon area (n=367). The participants were divided into 3 groups, and undertook the self-report questionnaire survey. Based on the AUDIT (Alcohol Use Disorders Identification Test) guidelines, problematic drinking were rated as 'no problem' (28.8%), 'at-risk drinking' (41.7%), and 'alcohol abuse' (29.5%). Our study revealed that students living alone, indulged in more club activities, and drank more than 3 cans of carbonated drinks a day; this was significantly high on the AUDIT score (p<0.05). Participation in education was significantly higher (p<0.05), but intention to reduce the monthly alcohol consumption was significantly lower (p<0.001) in the alcohol abuse group. Recognition level of drinking cultures, drinking habits, AUDIT, and nicotine dependence were significantly higher in the alcohol abuse group (p<0.001). Recognition level of drinking cultures and nicotine dependence by the FTND (Fagerstrom Test for Nicotine Dependence) positively correlated with problematic drinking, whereas dietary guidelines and self-esteem showed a negative correlation with problematic drinking (p<0.05). Based on the results of multiple linear regression analysis, the factors affecting problematic drinking were recognition level of drinking cultures (${\beta}=0.47$, p<0.001) and nicotine dependence (${\beta}=0.23$, p<0.001). We conclude that implementation of health education for university students, would aid in rectifying the incorrect perception of drinking. Furthermore, both drinking and smoking should be considered simultaneously.

Poetic Imagination and Self-Image in Haizi's Poems (하이즈(海子) 시의 시적 상상력과 자아 이미지)

  • Kim, Sujin
    • Cross-Cultural Studies
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    • v.33
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    • pp.33-52
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    • 2013
  • Haizi, who ended his life with suicide on the railroad at the age of 25, is a poet who implemented his unique poetic world alone without belonging to any of the existing Chinese poetry schools in the 1980s. The process that Haizi reveals self-inside through a poetic work is rather to hide self-inside paradoxically, too. Accordingly, even a work of figuring out the real intention, which is hidden in poetic dictions that he selected, will be meaningful. In this sense, this study tried to inquire into the poetic imagination and self-image that were revealed in poetry focusing on "Spring, Haizi of 10 People", which is a work of having his name as topic, with having been written at the time of suicide, among Haizi's many poetic works. In addition, it figured out Haizi's private conscious world through analyzing the poem titled "Facing the sea with spring blossoms", which was created ahead of death same as "Spring, Haizi of 10 People". Thus, the aim was to look back on significance of his death and to broaden the width of understanding about Haizi's poetry. As for Haizi, the death can be regarded as the completion of 'performance,' which is a kind of Haizi's own final art form. Hence, Haizi's suicide needs to be seen from the perspective dubbed the continuity of creation through this performance, not the discontinuance of creation caused by 'intended death' that the poet himself selected. In the wake of pursuing the poetic world of a gifted poet Haizi, who died early, that this study examined, there will be any poet of Korea who is recalled naturally. One poet will be first recalled Yi Sang, who is a poet and a novelist of having been broadly known. Another poet is overlapped Gi Hyeong-do, who had been active as a poet and a journalist of having been dead after living in the similar period to Haizi. A comparative analysis among works by these Korean and Chinese poets has similarity beyond the temporal space. A research on this is thought to have value of being considered a little more deeply and generally hereafter. Still, this study mentioned only possibility of a comparative research on this.

Consumer's Behaviors in the Beauty Industry Omnichannel (미용산업의 옴니채널과 소비자행동)

  • Jho, Hae-in
    • Journal of the Korea Convergence Society
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    • v.12 no.10
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    • pp.287-294
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    • 2021
  • This research is a research on the convergence of beauty marketing businesses to find out the impact of omnichannel in the beauty industry on consumer behavior. The target was 299 copies of the self-answer questionnaire for male and female in their 20s-30s living in Seoul, using the SPSS21.0 program to analyze frequency, explore factors, correlation, and multiple regression analysis. According to the study, Omnichannels were related to consumer behavior, and the sub factors of Omni channels could be divided into exposure, benefits, review, reservation, and convenience. All sub-elements of Omni channels, except exposure, have a positive impact on customer satisfaction during consumer behavior, and all sub-elements of Omni channels have a positive impact on reuse intent during consumer behavior. Customer satisfaction has been shown to have a positive impact on reuse intentions. Therefore, it will provide good feedback for revitalizing the beauty industry. Therefore, research on omnichannel marketing strategies and activation of beauty platform are needed.