• Journal of the Korea Society of Computer and Information
• /
• v.27 no.1
• /
• pp.149-156
• /
• 2022

This research focuses on women in their 20s and 30s who have experience in consuming beauty products in the live broadcast of beauty products in China to find out the effects of consumers' consumption propensity on beauty product selection attributes. The data analysis is performed from April 29 to May 25, 2021 by using SPSSWIN 21.0 program for frequency analysis, factor analysis, reliability appraisal, technical statistical analysis, correlation analysis and multiple regression analysis. And the results of the study are as follows: According to the survey, the general characteristics are 20~25 years old, university, and the consumer price is between 500,000 and 1 million won. In terms of consumption propensity that the intrinsic pursuit of consumption, the impulsive consumption, the external pursuit of consumption were on a high average score which was 3.76, 3.63, 3.56 respectively, and in terms of the selection attributes of beauty products that the product intrinsic attributes, and the external attributes of products were on a high average score which was 3.91, 3.69 respectively. The external/internal attributes of beauty product selection attributes are all related to consumption propensity. According to the survey, the external pursuit of consumption, internal pursuit of consumption, and impulsive consumption of the propensity to consume all have a meaningful influence on the external/internal attributes of products. This result proves that the consumption tendency of beauty live broadcast consumers has a huge impact on the selection attributes of beauty products. In this regard, according to the consumption tendencies of Chinese women, the necessity of differentiated live-streaming marketing strategies for beauty products based on the characteristics of beauty product brands, categories, and designs has been proposed.

• Journal of the Korea Society of Computer and Information
• /
• v.27 no.4
• /
• pp.169-181
• /
• 2022

Currently, due to the activation of SNS live broadcasting, online services based on influencer live broadcasting are becoming a major consumption trend around the world. This study aims to verify the relationship between service quality, customer satisfaction, product characteristics, and acceptance intention for influencer broadcasting based on nfluencer broadcasting experiences in an Internet environment. This study conducted a survey of users who experienced live broadcasting on social media in Taiwan from June 29 to August 30, 2020, and a total of 253 copies were used for empirical analysis. The collected data were analyzed through SPSS 25.0. The results of the empirical analysis are summarized as follows. First, it was found that the service quality factors (reliability, tangibility, responsiveness, certainty, and empathy) of Taiwan's influencer live broadcast had a significant effect on live broadcast satisfaction. Second, it was found that the product characteristics of Taiwan's influencer live broadcasting had a significant effect on product satisfaction. Third, it was found that live broadcasting satisfaction and product satisfaction had a significant effect on the acceptance intention of new brands in Taiwan's influencer live broadcasting. This study will provide useful data for establishing efficient marketing strategies to improve live and product satisfaction and increase acceptance of new brands by identifying service quality factors and product characteristics of Taiwan's influencer Live Broadcasting.

• Journal of Information Science Theory and Practice
• /
• v.4 no.2
• /
• pp.6-20
• /
• 2016

In the last few years, a new type of synchronous social networking services (SNSs) has emerged—social live streaming services (SLSSs). Studying SLSSs is a new and exciting research field in information science. What information behaviors do users of live streaming platforms exhibit? In our empirical study we analyzed information production behavior (i.e., broadcasting) as well as information reception behavior (watching streams and commenting on them). We conducted two quantitative investigations, namely an online survey with YouNow users (N = 123) and observations of live streams on YouNow (N = 434). YouNow is a service with video streams mostly made by adolescents for adolescents. YouNow users like to watch streams, to chat while watching, and to reward performers by using emoticons. While broadcasting, there is no anonymity (as in nearly all other WWW services). Synchronous SNSs remind us of the film The Truman Show, as anyone has the chance to consciously broadcast his or her own life real-time.

• Journal of Broadcast Engineering
• /
• v.23 no.4
• /
• pp.549-558
• /
• 2018

We designed and implemented streaming server based on MEPG DASH, which is able to provide high quality video with low-latency live streaming service like 360 VR video on the existing cable network via low-spec media service devices such as IPTV and OTT(Over the Top) SettopBox. We also designed and applied management process which is cable of supporting services by cashing streaming video file(MPD, Segment Files) to reduce the server response delay time. Further more, we confimred that it is also able to provide high quality of tiled video streaming with over 50,000kbps bitrate and 8K@60P through the experiment.

• Proceedings of the Korean Society of Broadcast Engineers Conference
• /
• 2016.11a
• /
• pp.1-3
• /
• 2016

Mixed and augmented reality (MAR) refers to a spatially coordinated combination of media/information components that represent on the real world and its objects, and on the other those that are virtual, synthetic and computer generated including any combination of aural, visual and touch. The extensible 3D (X3D) is the ISO standard for defining 3D interactive web-based 3D content integrated with multimedia. In this paper, we propose a model to integrate live actor and entity that captured from Microsoft Kinect to be represented in Web-based mixed augmented reality world by using X3DOM by which X3D nodes can be integrated seamlessly into HTML5 DOM content.

• International journal of advanced smart convergence
• /
• v.4 no.1
• /
• pp.18-30
• /
• 2015

As the speed of networks that subscribers can use has greatly increased, demand for high-quality broadcast content, such as from Internet Protocol Television (IPTV) and Video on Demand (VoD), is likewise increasing. Therefore, while broadcasters are increasing content and channels, they are striving to improve consumer quality of experience (QoE) to differentiate themselves from competitors, including by producing higher physical-quality content. Recently, subjective measurement methods have been internationally standardized as the most reliable approach for measuring and evaluating IPTV QoE. However, a majority of these methods are performed in experimental environments and are based on the extremely brief viewing period of approximately ten seconds using original reference videos. It is actually difficult to apply standard evaluation methods based on a ten-second viewing interval to assess real broadcast watching of IPTV or other services that involve a longer time (i.e., more than thirty minutes). In this paper, we therefore propose a method that accommodates actual viewing environments. Using the mean opinion score, we experimentally analyze the effects of evaluation interval changes under actual conditions in which IPTV service is provided. In addition, we propose improvements by applying the results into actual live broadcast IPTV service and by analyzing consumer service QoE.

• Proceedings of the Korean Society of Broadcast Engineers Conference
• /
• 2014.06a
• /
• pp.232-233
• /
• 2014

TV홈쇼핑은 CATV, 위성TV, IPTV, DMB, 스마트폰 모바일로 생방송이 송출되고 있다. 여러 송출 매체 중 스마트폰 모바일 송출부분에서 방송 중 쇼호스트가 제품에 대해 설명하는 부분인 디테일부분에서 카메라의 워킹(Standard, Jimmy jib, Hand held, Dolly)에 따라 화질이 깨지는 현상(블록 현상)이 발생하고 소비자가 제품을 제대로 인식하지 못하는 불편이 있다. 본 논문에서는 카메라의 워킹에 따라 제품의 설명 중 화질의 변화하는 현상을 파악해 보고자 한다.

• Proceedings of the Korean Society of Broadcast Engineers Conference
• /
• 1996.06b
• /
• pp.88-93
• /
• 1996

We developed a visualization system for sports broadcasting that informs TV viewers of a sports player's sequential performing forms and locus in detail when gymnastic game such as‘vault’is broadcasted. It records the corresponding frames while a player is performing, extracts only the player's performing forms from background scenes by a proposed algorithm, superposes them sequentially on a background scene, and broadcasts them with slow speed. This system named as‘Multi-Motion’has ever been used in NHK live broadcasting for 1995 World Gymnastics Championships held in Japan.

• Proceedings of the Korean Society of Broadcast Engineers Conference
• /
• 2018.06a
• /
• pp.77-78
• /
• 2018

TV홈쇼핑 프로그램 구성 요소 중 하나인 Call to action(자료화면 구간)에서 콘텐츠관리시스템 CMS(Contents Management System)가 도입되며 기존 생방송에 활용하던 서버를 외에 Taker라는 장비가 추가되어 방송에 활용된다. Call to action은 방송 전 제작된 자료 외에 생방송 중 녹화 된 자료들이 같이 복합적이며 연속적으로 재생되는데 이 시점에 문제점이 발생했다. 본 논문에서는 홈쇼핑 생방송에서의 Taker장비의 활용 필요성과 문제점 및 개선점을 제시 하고자 한다.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.47 no.6
• /
• pp.996-1011
• /
• 2023

This study introduces an effective marketing strategy for fashion SMEs and small designer brands utilizing Instagram as a social networking platform. The research compared the impact of two information delivery types (native advertisements vs. live streaming after native ads) and two types of promotional messages (scarcity vs. price discount) on SNS consumption value, and product attitude toward fashion designer brands. The study involved surveying 251 Korean women aged 25-55 with experience in buying designer products and using SNS. Data analysis was conducted using SPSS 26.0 and Process Macro v3.5. Results indicated that both native advertisements and live streaming enhance economic and social values in SNS consumption. Live streaming with price discount messages generates higher perceived SNS consumption values compared to scarcity messages. Consumers showed a more favorable attitude toward designer brand products when watching the live streaming of price discount messages rather than scarcity messages. The findings emphasize that the broadcast host actively induced participation to reveal viewers' social presence through comments or emphasized discount messages such as ultra-special prices during live streaming on Instagram.