• 제목/요약/키워드: Linkage Service

검색결과 331건 처리시간 0.025초

Does Customer Delight Matter in the Customer Satisfaction-Loyalty Linkage?

  • KIM, Mi Jeong;PARK, Chul Ju
    • The Journal of Asian Finance, Economics and Business
    • /
    • 제6권3호
    • /
    • pp.235-245
    • /
    • 2019
  • This research focuses on the relationships among customer satisfaction, delight, and loyalty. Although customer delight is one facet of an affective evaluation that can be predicted from customer satisfaction as cognitive component of the evaluation, there is no empirical examination on the casual relationship among customer satisfaction, delight, and loyalty. This study aims at addressing this gap in the service literature. The research questions are (1) How is customer satisfaction related to customer delight? and (2) Does customer delight matter in the relationship between customer satisfaction and loyalty? Data from a survey of consumers across upscale restaurant and retail bank in Korea were obtained. Our results show that customer satisfaction contributes positively to customer delight, and that customer delight plays a significant role in the relationship between customer satisfaction and loyalty. This chained relationship from customer satisfaction to customer delight to customer loyalty suggests that achieving customer delight represents one of the underlying pathways through which basic or core requirements expected by customers are satisfied. Our finding suggests that service firms need to monitor and manage their levels of customer delight as a performance metric, and delighting customers may be an important strategy to build competitive advantage through customer loyalty.

정보자원의 개방과 연계를 위한 SRU, SRU Record Update 프로토콜 연구 (A Study on SRU & SRU Record Update Protocol for Openness and Linkage of Resources)

  • 이지원
    • 한국도서관정보학회지
    • /
    • 제40권3호
    • /
    • pp.317-336
    • /
    • 2009
  • 다양한 가상공간에 산재하는 많은 분산자원들을 보다 효과적으로 활용하기 위하여 여러 프로토콜들이 개발되어 왔다. 이 연구는 분산 정보자원 검색과 갱신을 위한 SRU, SRU Record Update 프로토콜의 개발 배경, 기능, 구성 요소 등을 살펴봄으로 새로운 표준 프로토콜에 대한 이해를 넓히기 위함이다. 또한 다른 프로토콜과의 비교 및 실제 구현 사례 등을 통하여 자관의 정보자원을 외부에 효과적으로 제공하고, 외부 정보자원을 적절히 활용하려는 도서관 및 정보서비스 기관들에게 상호운용성 보장을 위한 실제적인 방안을 제시하기 위함이다.

  • PDF

관광관련부문 산학협동 현장실습 문제점과 개선방향에 관한 연구 - 2년제 대학을 중심으로 - (A Study on the Tourism Related Department Students on OJT)

  • 위상배;장양례
    • 한국조리학회지
    • /
    • 제6권2호
    • /
    • pp.291-314
    • /
    • 2000
  • At present, the students majoring in tourism apprach theoretically and practically target human resource development which is blanceded between creativity and specialty. And yet, the initial step of on-the-job tranning has not been worked and the area of tourism and experience in this field are know as a beginning stage. This, this study is focusing on the on-the-job tranning in the area of tourism major in technical college. The issues and alternative solutions are as follows First, many student hope sutible training cost require. Second, An amount of subsidy for trainee is too low, and a trainee is used as substitution for regularem ployee's vacation during summer season and for beginning and end of year during winter season. Third, There is no clear linkage between job training and employment. Forth, many students enter a technical college due to learn professional technique and service, however, many other students go to a technical college as means of transfer to university, Since a tourism bussiness is predicted as a potential industry for the twenty-first century, besides a positive national economy and tourism business, the continuing and active supports and needed as follows First, An active support on tranning provided by tourism companies is required. Second, A continuos driving force and thorough management of job training by technical college and relevant major department are needed. Third, sutible traninging cost would be required. Forth, In order to achive a objectives and practical and effect ive job tranning, students majoring in tourism should enhance a service mind and manner.

  • PDF

국내 서비스 업체의 IT 지배구조 의사결정체계 분석에 관한 사례연구: 'A', 'B'사 비교분석 (Structure, Process, Relational Mechanism on IT Governance Activities in Korean Service Company: A Comparative Case)

  • 이자영;이정훈
    • 한국IT서비스학회지
    • /
    • 제5권2호
    • /
    • pp.93-105
    • /
    • 2006
  • More emphasis has recently been put on the strategic application of IT, the linkage and integration between information system, and business process for value increase of a company's business. Thus, it is high time to redefine the concept of IT governance in order to effectively manage various IT services and assets. However, less attention has been paid to the practical study of domestic firms, compared to in the academic and industrial level. In this study, the current situation of IT governance setup and various factors for future development will be examined by a case study to explore activities, types, and determinants of decision making process that companies are currently conducting regarding IT governance. For the purpose of comparative analysis, two large enterprises were chosen with similar size of sales and high investment rate for IT within the same industry, and in-depth analysis was conducted based on the interviews of the concerned parties and in-house materials, from the perspective of structure, process, and relational mechanism. By the case study on IT governance of company 'A' and 'B', decision making mechanism and factors will be analyzed, which will indicate detailed characteristics of each decision-making field and its components for general application. By doing so, it is expected to be used as reference in building IT governance that fits the environment of a firm in the future.

Design of Multi-dimensional Contents Retrieval UI for Mobile IPTV

  • Byeon, Jae-Hee;Song, Ju-Hong;Moon, Nam-Mee
    • Journal of Information Processing Systems
    • /
    • 제7권2호
    • /
    • pp.355-362
    • /
    • 2011
  • Since two-way interactive broadcasting service began, remote controls have been fitted with 4 color buttons, which enables interaction and convenience to increase between users and content. Currently, diverse studies on IPTV are in progress. Particularly, as the mobile market rapidly grows, studies on mobile IPTV and on linkage with other media are constantly increasing. However, mobile IPTV has never been studied until now. In that sense, this present study attempted to design a mobile-based IPTV UI that could use a multi-dimensional search method based on consistent criteria for content search. As a result, the proposed IPTV UI is fitted with more usability and functionality for 4 color buttons. The UI designed in this study was compared to the IMDb Android Application, which uses GOMS-KLM. The results showed that the performance process was reduced by three stages, and that the performance time was reduced by more than 17.9%. Therefore, the conclusion can be reached that the proposed UI is effective for a fast search of contents.

우리나라 벤처기업의 성장단계에 대한 실증분석 연구 (Differences in environment, KSFs, CEO roles, and the external linkage among Korean ventures at different growth stages)

  • 김영배;하성욱
    • 기술경영경제학회:학술대회논문집
    • /
    • 기술경영경제학회 1999년도 제16회 동계학술발표회 논문집
    • /
    • pp.123-158
    • /
    • 1999
  • This study examines the differences in the various characteristics of the firms along their growth stage based on the survey data of 2,515 Korean ventures. Venture characteristics include KSFs(Key Success Factors), environment attributes of their product markets, CEO roles, the use of OPR(Other Peoples Resource). Growth stage of the ventures are classified by their dominant management problems: foundation, the market launch of the first proprietary product or service, The Outset of second generation product or service, and the Initial Public Offering (IPO) and stabilization. The results of this study show substantial differences in many aspects among firms at different growth stages. Although common KSFs exist, KSFs are changing as the venture evolves. Differences in KSFs and environmental attributes along growth stage require CEO to do different role in business process. Different kinds and amounts of external resources are needed according to their growth stage. However, almost all of external resources are offered to ventures in later stage. Entrepreneurs need to change their role, as their firms grow, from visioning and strategic role to marketing and production emphasized role. Based on the results, this study suggests a number of new government policies and future research ideas. Other implications and limitations of this study are also noted.

  • PDF

WEB 환경에서 국방정보통신망 정보보호체계 구축에 관한 연구 (A Study on the Security System of the Web Based Defense Information Service Network)

  • 신유찬;남길현
    • 한국국방경영분석학회지
    • /
    • 제28권1호
    • /
    • pp.115-135
    • /
    • 2002
  • The limits of current DN(Defense networks), private and closed network, become to reality; for Example, high expense of construction and maintenance of networks, restriction of new subscribers on DN. Therefore, a network using web environment that reflect fast development of If and IS(Information Security) technology is demanded for MND. Meeting the requirement of reliable IS system and extension and improvement of DN using common network, we can reduce the expense to extend, maintain, repair DN, form the environment that makes military business cooperate better with civil company and government agency, advance implementing Defense computing and networking service for field small size units that was a exception of Defense digitalization. But it is essential to construct DN based on common network that there are security requisites; confidentiality, integrity, availability, efficiency, log, backup, restoration, that have to be realized at demanding level for IS. This thesis suggested four measurements; replacement DN with common network to resolve the requirements of building new network and improvement of performance for private DN, linkage with common network for new requirement, distribution of traffic using common network, configuration of DN using Internet and Proposed a refinement of IS management organization to treat security threat of common network flexibly, and LAN IS standard model of DN based on the web environment.

연속형 중심-주변 네트워크 모형을 통한 세대 간 세대 내 디지털 격차 해소를 위한 전략 도출 (Deriving a Strategy for Resolving the Inter-and Intra-generational Digital Divide based on the Continuous Core-periphery Network Model)

  • 유인진;하상집;박도형
    • 한국정보시스템학회지:정보시스템연구
    • /
    • 제31권1호
    • /
    • pp.115-146
    • /
    • 2022
  • Purpose The purpose of this study is to find meaningful insights using regression analysis to resolve the digital divide between generations. In the analysis process of this study, social network analysis was applied to approach it with a perspective differentiated from the existing statistical techniques. Design/methodology/approach This study used a social network analysis methodology that transforms and analyzes government-led survey data into relational data. First, the cross-sectional data were converted into relational data, and a continuous core-periphery model and multidimensional scaling method were applied. Afterwards, the relationship between various factors affecting the digital divide and the difference in influence were analyzed by generation. Findings According to the network analysis results, it can be seen that all generations commonly use 'information and news search' and 'living information service'. However, it can be seen that the centrally used services of each generation are clearly different from each other, and the degree of linkage between the services is also clearly different. In addition, it can be seen that the relationship between factors influencing the digital divide by generation is also different.

Analysis of Value System of Sportswear Brand Shopper according to Crossover Shopping Pattern: Webrooming and Showrooming

  • Kim, Young-Man;Byun, Kyung-Won
    • International Journal of Internet, Broadcasting and Communication
    • /
    • 제14권4호
    • /
    • pp.181-188
    • /
    • 2022
  • The purpose of this study is to identify selection attributes, functional benefits, psychological benefits, and values according to crossover shopping patterns (showrooming and webrooming). To achieve objectives of this study, a survey was designed based on the means-end chain theory, using the in-depth laddering technique and APT laddering technique which understanding the linkage of A(attributes)-FB(functional benefits)-PB(psychological benefit)-V(value). These two laddering techniques were used to construct a hierarchical value map (HVM) by linking selection attributes, functional benefits, psychological benefits, and value levels. The selection attribute items that showrooming shoppers consider important are 'price conformity', 'product information', 'product variety', and 'delivery service'. Functional benefit items were 'free purchase', 'economic benefit', 'communication', 'safety', and 'accurate Information', and psychological benefit items were 'convenience', 'relaxation', 'pleasure', 'rational consumption', and 'stability'. Finally, the value items were 'self-satisfaction', 'abundant life', 'achievement', 'happiness', and 'reasonable life'. Next, the selection attribute items that webrooming shoppers consider important are 'price conformity', 'product information', 'product variety', 'AS', 'shopping atmosphere', and 'seller service'. Functional benefit items were 'free purchase', 'economic profit', 'expression opinion', 'safety', and 'accurate information', and psychological benefit items were 'convenience', 'relaxation', 'rational consumption', and 'stability'. Finally, the value items were 'self-satisfaction', 'abundant life', 'happiness', and 'reasonable life'.

온라인 상에 공개된 부분 익명화된 빅데이터의 프라이버시 침해 가능성 분석 (Analysis of Privacy Violation Possibility of Partially Anonymized Big Data)

  • 정강수;박석;최대선
    • 정보보호학회논문지
    • /
    • 제28권3호
    • /
    • pp.665-679
    • /
    • 2018
  • 정보통신의 발전, 특히 무선인터넷 기술과 스마트폰의 보급에 따라 디지털 데이터가 증가하면서, 온라인 빅데이터 개인정보 문제 즉, 개인 민감정보의 온라인 노출과 이로 인한 프라이버시 침해에 대한 우려 역시 높아지고 있다. 본 논문은 포털 서비스를 중심으로 국내 인터넷 환경에 공개된 온라인 빅데이터의 개인정보 침해 현황에 대한 분석을 수행하고 프라이버시 침해 가능성을 평가하기 위한 척도를 제시하였다. 이를 위하여 본 연구팀은 포털 사이트에서 제공하는 서비스 컨텐츠 중 약 5천만건의 사용자 게시글을 수집하여 개인정보에 해당하는 정보를 추출하고, 추출된 개인 정보를 기반으로 각 사용자의 ID가 부분 익명화 되었음에도 개인을 특정할 수 있는 신상 정보가 노출될 수 있음을 확인하였다. 또한 부분 익명화된 ID를 사용하여 서비스간 개인 정보의 연결 가능성과 개인 신상 정보 노출 수준을 반영한 위험도 측정 척도를 제안하였다.