• 복식
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• 제24권
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• pp.217-233
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• 1995

The ultimate purpose of this study is to suggest the most effective marketing strategy for the clothing consumer market based on the new generation consumer's clothing selection behavior analysis. In this thesis, it is appempted to make a progress in the new gen-eration consumer's clothing life style types, in clothing purchase behavior analysis among the clothing life style, and also in the marketing strategy for marketers. The subjects selected for the final analysis are 412 the new gerneration women of age 20 thru 34 in seoul and satellite town area. Data were processed the spss package program. As for the analytic method, factor analysis, clustering analysis, XCross-tubulation, F-test with ANOVA, frequency and percentage were applied in the survey. The major findings are as following : life style is classified into four types : The characteristic fashion-directory type(25.7%) ; The reason traditional type(9.0%) ; The sen-sitivity fashion-following type(11.0%) ; The community brand-conscious type(54.3%). 2 Clothing life style types characteristic of the new generation consumer proved that clothing life style types are a significant difference according to the life style, the fashion consciousness and the average monthly spend-ing on clothing. 3. There is an important discrimination according to the clothing life style types in their clothing purchase behavior such as infor-mation usage, clothing choice criterion and brand loyalty. 4. Based on the result of our analysis and the review of literature, the marketing strategy is suggested that characteristic and new design development is efficient way to consumer's purchase need. Therefore apparel industary which pursue an added value must frame marketing strategy on the basis of the target consumer's sensitivity characteristic according to the life style and fashion consciousness.

• 지역사회간호학회지
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• 제15권3호
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• pp.397-407
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• 2004

Purpose: In Korea, as the number of hypertensive worker grows, identifying the level of health promoting life style practice and related factors in hypertensive workers is becoming more and more important. Method: The subjects of this study were 195 hypertensive male workers in Korea. The data was collected during 3 months ranging from August 2003 to October 2003. The data was analyzed by descriptive statistics. t-test, ANOVA. Pearson's correlation coefficient and stepwise multiple regression by SAS 8.1 program. Results: It was found that there were significant differences between age, religion, medication, perceived health status, perceived benefits, internal health locus of control, powerful other health locus of control and health promoting life style practice. The most significant factor affecting the health promoting life style practice was internal health locus of control. The combination of internal health locus of control, specific self-efficacy, powerful other health locus of control, general self-efficacy accounted for 51.0% of the health promoting life style practice. Conclusion: The level of health promoting life style practice was very low, so it is urgent to manage and care for hypertensive male workers continuously and systemically with occupational health nurses. Based on the above results, cognitive perceptual characteristics should be considered when developing health education programs for hypertensive workers.

• 한국의류산업학회지
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• 제6권2호
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• pp.184-194
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• 2004

The purpose of this study was to understand the relationship between life style that a consumer is pursuing and purchasing frequency among the purchasing behaviors in internet shopping mall. As a result, the factors of life style with respect to purchasing attitude of the consumer were categorized into 'price advising type', 'price-quality identifying recognition type', 'brand-oriented type', 'shopping time-effort non-investment type', and 'price-quality comparing type'. It showed that there was a close relationship between the life style and the purchasing frequency in internet shopping mall and that there was a significant influence between the life style and the purchasing frequency. The result of this study indicated that the relationship between the life style and purchasing frequency in internet shopping mall was actualized by measuring the purchasing inclination of the consumer under various situations of psychologically descriptive characteristics and desire and simulation. Therefore, this fact suggests that it is very important to measure the accurate purchasing attitude of its consumer when setting up the marketing strategy of internet shopping mall.

• 한국직업건강간호학회지
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• 제18권2호
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• pp.242-251
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• 2009

Purpose: To confirm the effect of tailored life style improvement program, provided by occupational health nurse for hypertensive workers on their blood pressure, self-efficacy, and life style changes in workplace. Method: The experimental and control group of thirty subjects each were randomly assigned for those who agreed to participate in the study among the pre-hypertensive workers. The tailored life style improvement program was provided to the experimental group and conducted once a week for 8 weeks. This program was composed of exercise and low salt diet to control high blood pressure and weight, and the measurement of carbon monoxide for non-smoking inducement. Result: In the experimental group, the systolic and diastolic blood pressure significantly decreased while self-efficacy increased after the program compared to the control group. Smoking and drinking habits of the experimental group were significantly decreased whereas exercise and nutritional habits were significantly improved compared to the control group. Conclusion: The tailored life style improvement program provided by occupational health nurses for the hypertensive workers was positively affected on their blood pressure, self-efficacy and life style changes in workplace.

• 대한가정학회지
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• 제42권1호
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• pp.1-16
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• 2004

The purpose of this study is to understand the relationship between the environmental movement and voluntary simplicity life style. The results of this study are as follows： First, both voluntary simplicity life style and the environmental movement are concepts which became the center of public interest because of the evil practices appeared in the process of the development of capitalism. Second, the level of consciousness of environment is comparatively high, but the level of the power of execution is comparatively low as a whole. In the case of Korea, people have not yet the mature responsibilities of citizenship. It is very important to enforce different informal educations in order to increase the effectiveness of the environmental movement. Home training based on voluntary simplicity life style is the most important informal education for the purpose of increasing the effectiveness of the environmental movement. Consequently, for the preservation of environment we need to do our best endeavors such as home training based on voluntary simplicity life style, environmental education based on our social and cultural background, and more powerful administrative measures which is administrative support rather than administrative control.

• 한국식품영양학회지
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• 제20권3호
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• pp.334-340
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• 2007

The purpose of this study is to analyze silver consumers' life style, and whether silver consumers ’ life style have an effect on purchase satisfaction and repurchase intention of the health functional foods. To this end, a survey was conducted from May 28 to June 20 in 2007, among silver consumer aged in over 50s, on their purchase experience of the health functional foods. The survey was conducted with 326 subjects, and the statistical analysis methods were frequency analysis, factor analysis, and multiple regression analysis. According to the result of this study, First, the silver consumers' life style factors were determined to be health and leisure pursuit, material pursuit, family pursuit, and outgoing challenge pursuit. And purchase satisfaction factors of the health functional foods were determined to be taking after dosage and service, function and purchase, appearance of health functional foods. Second, silver consumers' family pursuit life style and outgoing challenge life style had an effect on taking and service satisfaction, appearance and products satisfaction of the health functional foods. Third, purchase satisfaction had an effect on repurchase intention of the health functional foods. Therefore, this study is significant in that it clarifies the relation of silver consumers' life style and purchase satisfaction and repurchase intention of the health functional foods.

• 한국컴퓨터정보학회논문지
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• 제26권8호
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• pp.173-180
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• 2021

이 연구의 목적은 고등학교 진학 청소년이 지각하는 부모의 양육방식이 삶의 만족도에 미치는 영향을 파악하고 이 두 변수 사이에서 자아존중감이 매개변수로 기능하는지 확인하는 것이다. 이를 위해 지각된 양육방식, 자아존중감, 삶의 만족도 사이의 매개효과 관계를 가정하는 연구모형을 설계하였다. 연구모형을 검증하기 위해 분석한 자료는 한국아동·청소년패널조사(2010-2016)의 초4패널의 6차와 7차 자료이다. 주요 분석결과는 다음과 같다. 첫째, 부모의 민주적 양육방식은 삶의 만족도를 높이는 긍정적 효과를 나타냈으나, 통제적 양육방식이 삶의 만족도에 미치는 영향은 유의하지 않았다. 둘째, 자아존중감은 민주적 양육방식과 삶의 만족도 사이의 관계를 부분매개하였다. 셋째, 자아존중감은 통제적 양육방식과 삶의 만족도 사이의 관계를 완전매개하였다. 이와 같은 분석 결과를 바탕으로 부모의 양육방식 개선과 청소년 자녀의 자아존중감 강화를 위한 함의에 대하여 논의하였다.

• Human Ecology Research
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• 제53권3호
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• pp.319-329
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• 2015

This study investigated the influence of perceived parenting style on the sense of community of middle-class adolescents and if adolescent' life satisfaction has a mediating effect on the relationship between perceived parenting style and sense of community. The study population consisted of a nationally representative sample of elementary and middle school students who completed the Korean Children and Youth Panel Survey of the National Youth Policy Institute in 2010. Among the 4,729 participants of the data, 2,876 were eligible for research focused on the middle class. Descriptive statistics included frequency, average, and standard deviation; in addition, reliability and stepwise regression results were reported using SPSS statistics. The results were as follows. First, the sense of community was 2.86 out of 4-point Likert scale. Monitoring (3.28) was the highest among the perceived parenting styles followed by affection (3.17), reasoning (3.01), over-expectation (2.57), over-interference, and inconsistency (2.40). Second, among subcategories of perceived parenting style, affection, reasoning, monitoring, and over-expectation had a statistically significant influence on sense of community. A higher perceived parenting style had a higher sense of community of middle-class children. Third, the life satisfaction of children had a statistically significant moderating effect on relationship between perceived parenting style and sense of community; therefore, the influence of perceived parenting style on sense of community could change according to life satisfaction.

• 한국패션뷰티학회지
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• 제3권2호
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• pp.65-71
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• 2005

The aim of this research is to investigate the demographic characteristics of the purchase tendencies and shopping trends amongst female golfers and how these are influenced by their life style and to analyse their selection criteria for purchases of golf-related items. The research methodology was through the use of questionnaires, completed by female golfers in Gyeongnam. The results are as follows: life style trends of male golfers were analysed to be categorized into one of the following: the shopping-addicted, fashion-conscious, rationalist and family oriented spenders. The characteristics of these categories are described as one of the following: utilitarian-complacent, rationalist, self-worshipping, inconsiderate. The demographic characteristics showed notable variations only in age differences. The obtained results show that the influences of the variables are minimal and there was no notable correlation. Significant differences were observed from one life style group to another, in selection criteria for purchase, which mainly depended on style, design, colour, pattern, designer-label, co-ordinated looks, similarity, ease of maintenance and functionality. Comparisons were made between the previously categorized life-style-groups and notable differences were present in such characteristics as ostentatious, trendy, aesthetically pleasing and functional.

• 대한가정학회지
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• 제25권2호
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• pp.89-107
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• 1987

This study aimed at providing basis data to understand homemanagement by patterning of the life styles of housewives and by analysing the disposition of homemanagement behavior and characterstics of the behavior pattern to the difference of the life style patterns of housewives. The result can be summarized as follows: 1. By utilizing factor analysis and cluster analysis, the life style types of housewives were classified into 4 types, namely, self-fulness type (28.4%), negative stagnation type (22.7%), fashion-convenience type (23.3%), innovation-urging type (25.6%). 2. The life style types of housewives which were classified, differed significantly according to all of the demographic variables except family size variable. 3. The disposition of homemanagement behavior which were classified into inner-directed type and other-directed type, differed significantly according to the husband's age variable. 4. The patterns of homemanagement behavior which were classified into market pattern and service pattern, differed significantly according to the all of the demographic variables. 5. The disposition and the pattern of homemanagement behavior differed significantly according to the life style types of housewives.