• 제목/요약/키워드: Level of participation

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스포츠웨어에 대한 소비자의 관여도, 기능성 만족도 및 재구매의도에 관한 연구 - 스포츠 참여동기를 중심으로 - (Sportswear customers' level of involvement, satisfaction with functionality, and repurchase intentions - A review of sports participation motives -)

  • 이영주
    • 복식문화연구
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    • 제22권3호
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    • pp.468-480
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    • 2014
  • This study aimed to identify the effects of sports participation motives, the involvement in choosing sportswear, and the satisfaction with/perceived importance of sportswear functionality, on customers' repurchase intentions. A total of 185 survey questionnaires were analyzed after surveying 200 female undergraduates in their 20s. The research results are as follows. First, the participation motives for sports were categorized as follows. A factor analysis conducted on 13 questions yielded 4 factors. Factor 1 included consideration about socializing and pleasure, factor 2 privileged ostentation, factor 3 was concerned with enhancing health, and factor 4 was about maintaining appearance. Second, the various effects of different sports participation motives, of the satisfaction with functionality, and of the involvement in buying sportswear on customers' repurchase intentions were analyzed. The intention to repurchase sportswear was considered as a dependent variable, while the motives for participating in sports, the satisfaction with functionality, and the level of involvement were treated as independent variables. A multiple regression analysis using these variables showed that the satisfaction with functionality and involvement in choosing sportswear had a significant impact on the intention to repurchase sportswear. Third, looking at how different participation motives for sports affected the importance of sportswear functionality, the motives related to socializing and pleasure and ostentation, the sub-factors in sports participation motives, significantly increased the importance of comfort. Motives related to enhancing health and maintaining appearance, on the other hand, were found to affect the importance of sports performance. Fourth, a MANOVA was performed to examine the difference in the importance of functionality between those consumers highly involved in sportswear-buying and those less involved. Those with a high level of involvement were found to prioritize sports performance over comfort. Those with a low level of involvement were shown to place a greater emphasis on comfort.

고객참여와 심리적 주인의식의 관계에서 온라인 플랫폼 비즈니스 생태계 유형의 조절효과: 카카오와 페이스북 생태계의 비교 (Moderating Effects of Online Platform Business Ecosystems between Customer Participation and Psychological Ownership: A Comparison of Kakao and Facebook Ecosystems)

  • 주재훈;신민석
    • 한국정보시스템학회지:정보시스템연구
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    • 제25권1호
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    • pp.75-104
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    • 2016
  • Purpose The business ecosystem perspective offers a new lens in which to view customers. Customers as the member of business ecosystems influence firms by participating in both the firm level activities and the business ecosystem level activities. For example, customers participate in the business ecosystems by forming interest groups, allowing their voice to be heard the within business ecosystems. Customers can also, turn public opinion around and foster the business ecosystems favorable to firms. On the other hand, as an extreme case of customer participation, customers can engage in community activities to boycott the purchase of products or services from certain firms or business ecosystems. Design/methodology/approach This study views content creation and feedback activities as customer participation in the firm level. On the other hand, word-of-mouth (WOM) and boycott activities are considered as customer participation in the business ecosystem level. This study presents a research model regarding the relationships among customer socialization, customer participation, and psychological ownership. The proposed model is validated through an empirical analysis on online platform business ecosystems. Findings When the two business ecosystems are compared, different results were drawn. In the Facebook ecosystem, boycott and psychological ownership did not have a significant relationship. However, in the Kakao ecosystem, the two had a significant positive relationship. The mediating effect of the business ecosystem type sheds a light on the mission, purpose, vision, and other values associated with the theory of the business on the customer-firm relationship. Further implications for theory and practice were discussed in this study.

신세대 기혼여성의 의사결정 공동참여와 가정관리만족도 (New-generation Married Women결s Joint Participation in Decision-Making and Home Management Satisfaction)

  • 이정우;박은아
    • 가족자원경영과 정책
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    • 제5권1호
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    • pp.97-110
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    • 2001
  • This study was designed to examine the effect of joint participation in decision-making on the home management satisfaction of new-generation married women, which will issue basic data for improving the quality of new-generation home life. The sample was composed of 371 married women under 39years old, selected by age and the local distribution. Major findings are as follows. 1) New-generation married women’s joint participation in decision-making showed a significant difference by degree of communication, perception of the adequacy of resources, perception of the level of living. Home management satisfaction shoed a significant difference by state of employment, existence of children, sex role attitudes, degree of communication, perception of the adequacy of resources, perception of the level of living. 2) The more a couple participated in decision-making about eating and children, the higher level a new-generation married women showed in home management satisfaction. 3) The main variables predicating new-generation married women’s home management satisfaction was perception of the adequacy of resources, perception of the level of living, gender role attitudes, existence of children, joint participation in decision-making about eating and children. They accounted for 36% of the variance.

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지역사회건강증진을 위한 참여: 이해와 적용 (Community Participation for Health Promotion: Definitions and Applications)

  • 유승현
    • 보건교육건강증진학회지
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    • 제29권4호
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    • pp.57-66
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    • 2012
  • Objectives: This paper describes the concept, principles, and strategies and directions for community participation in health promotion. Methods: Descriptions of and discussions on community participation in this paper are based on the results of selected peer-reviewed research articles, white papers, and practice manuals which address the issues of community participation and community empowerment, and principles and strategies for practice in community health promotion. Results: In ladder-of-community-participation models, the level of participation ranges from non-participation to the stages where communities have partnerships, delegated power, and control. Enhancement of participation is presented as a continuum of informing - consulting - involving - collaborating - empowering. For community participation to reach its fullest potential, the types and levels of participation desired should be clearly decided at the beginning. Along with community readiness for participation, public health system should also be in place readily to process community participation for health promotion with appropriate procedures, guidelines, methods, resources, and stakeholders' commitment and support. Conclusions: For the promotion of participation in community health, readiness for participation of both community and public health system should be prepared.

중고령자의 스마트폰 사용수준과 지역사회참여 간의 융복합 분석 (Combined Study of Relationship between Smartphone Usage Level and Community Participation in the Elderly)

  • 우예신;박혜연
    • 한국융합학회논문지
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    • 제11권5호
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    • pp.275-280
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    • 2020
  • 본 연구는 과제기반 설문조사를 통해 중고령자의 스마트폰 사용수준을 구분하고, 사용수준과 지역사회참여의 관계를 분석하고자 한다. 연구대상은 강원도와 전라도 지역에 소재한 노인시설에 방문하는 55세 이상 100명을 대상으로 진행되었다. 스마트폰 사용수준을 평가하기 위해 과제기반 설문지를 실시하고, 설문결과를 바탕으로 0~3점 'C' 수준, 4~7점 'B' 수준, 8점 이상 'A' 수준으로 재분류하여 평가하였다. 자료 처리는 SAS 9.4를 이용하였다. 총 97명의 데이터가 결과분석에 포함되었으며, 스마트폰 사용자가 85명(87.6%)로 높게 나타났다. 상관분석 결과, 스마트폰 사용수준과 지역사회참여도에 유의미한 정적상관관계(r=0.22)가 나타났다. 평균비교 결과, 스마트폰 사용수준과 지역사회참여도 점수는 유의미한 차이(p=0.04)를 나타냈다. 본 연구를 통해 스마트폰 사용수준별로 지역사회참여도가 차이가 있음을 확인하였다. 또한 대부분의 노인이 높은 스마트폰 교육요구도를 나타냈다. 교육만족도와 스마트폰 활용도를 높이기 위한 교육프로그램 개발 및 교육도구 개발이 필요할 것으로 사료된다.

전문도서관의 문화행사 참가에 따른 이용자들의 도서관 만족도 및 인식도에 관한 연구 - K전문도서관을 중심으로 - (A Study on the Users' Levels of Satisfaction and Recognition after Participating in Cultural Events in the Special Library: Focusing on K Special Library)

  • 박상욱;남영준
    • 한국비블리아학회지
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    • 제31권2호
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    • pp.27-51
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    • 2020
  • 이 연구는 전문도서관 이용자들을 대상으로 전문도서관의 문화행사의 개최와 참가 도서관에 대한 만족도와 인식도 등에 미치는 영향을 분석하였다. 이를 위해 실제 K 전문도서관에서 독서 활동 행사와 독서 진흥 행사, 전시 행사, 강연 행사 등을 시행하였다. 시행 후 참여자들 대상으로 도서관 서비스에 대한 만족도와 재이용의도, 인식도와의 영향관계를 분석하였다. 이와 같은 분석을 통해 전문도서관에서 제공한 문화행사에 참가한 전문도서관 이용자들은 도서관 이용과 서비스 만족도, 재이용의도 및 권유 의도, 인식도에 모두 영향을 주는 것으로 나타났다. 한편 장서만족도 부분에는 문화행사의 참여와 개최에 실제적인 유의미한 영향관계는 나타나지 않았다.

대학생의 자기효능감과 대학생활만족도의 관계: 여가스포츠참여 수준의 조절효과 (The Relationship between Self-Efficacy and College Life Satisfaction: Moderating Effect of Leisure Sport Participation Level)

  • 한건수
    • 한국산학기술학회논문지
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    • 제16권4호
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    • pp.2478-2485
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    • 2015
  • 이 연구는 대학생의 자아효능감, 대학생활만족도 및 여가스포츠 참여만족도의 관계를 분석하는 것에 목적이 있다. 연구의 대상은 G시와 D시에 소재한 대학교 5곳에 재학 중이면서 여가스포츠에 참여중인 대학생들을 모집단으로 선정하여 비확률 표본추출법 중 편의표본추출법을 이용하여 총 350명을 표집 하였으며, 회수된 297부의 설문지 중 질문문항의 일괄적인 처리 혹은 무응답, 오기입 등 신뢰성이 떨어진다고 판단되어지는 38부의 설문지를 제외하고 총 259부를 분석에 사용하였다. SPSS 20.0 및 AMOS 20.0 통계 프로그램을 이용하여 분석한 결과는 다음과 같다. 첫째, 자아효능감과 대학생활만족도의 관계에서 여가스포츠 참여의 조절효과가 있는 것으로 나타났다. 둘째, 자아효능감은 대학생활만족에 유의한 정(+)의 영향을 미치는 것으로 나타났다.

신규간호사의 직무분석을 통한 간호학생의 실무수행 능력수준 결정 (Determination the nursing student's clinical competency based on new nurses' job analysis)

  • 강익화;이은자;이규정
    • 간호행정학회지
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    • 제7권3호
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    • pp.497-509
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    • 2001
  • The purpose of this study was to examine frequency of job performance, level of urgency, index of importance experienced by 138 new nurses who were working at 6 hospitals that had over 400 bed in Incheon and Bucheon. The data were analyzed using a SPSS program for descriptive statistics [numbers of job performance, level of urgency, index of importance(job performance+1/4 level of urgency)]. Some of the most frequent job performance were application of aseptic technique, application of principle of infection control, and medication (IV, PO, IM, supply fluid and electrolyte). Some of the most uncommon job performance were activity as a lecturer in nursing department, activity of arrangement of community resources, and participation in multidisciplinary conference. Some of the highest level of urgency were use of aseptic technique, CPR, application of principle of infection control, defibrillation for dysrhythmia, blood transfusion, observation of patient's status in procedure (operation), v/s check, intervention for improvement of respiratory function and medication of antihypertensives. Some of the lowest level of urgency were activity as a lecturer in nursing department, preceptor's activity, supervisor and delegation of job to nurse aids, attendance at nursing conference, activity of arrangement of community resources, participation in clinical teaching practice, participation in multidisciplinary conference, and delegation of patient care. Those were indirect patient care. The order was physiologic integration(60.99%), safety and effective nursing environment, psychosocial care, and health maintenance and improvement. The most importance item in maintenance of physiologic integration was medication. Some of the highest index of importance were aseptic technique and application of principle of infection control, v/s check, observation of patient's status in operation and medication. Some of the lowest index of importance were activity as a lecturer in nursing department, preceptor's activity, activity of arrangement of community resources, participation in multidisciplinary conference, nursing conference, participation in clinical teaching, and delegation of job to nurse aids.

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SNS 이용자의 개인주의-집단주의 성향과 사회적 자본, 참여활동이 패션브랜드 관계지향성에 미치는 영향 (The Effects of Individualism-Collectivism Propensity, Social Capital, Participation Activity of Social Network Service Users on Fashion Brands Relationship Orientation)

  • 이은진;석효정
    • 한국의류산업학회지
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    • 제19권2호
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    • pp.194-206
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    • 2017
  • This study analyzed the effect of individualism-collectivism propensity and social capital on participation activity as well as the effect of participation activity on fashion brands relationship orientation of social network service users. Also, this study investigated the difference in participation activity and fashion brands relationship orientation by participation level of social network service. A survey was conducted from October 1 to November 31, 2015, and 476 responses were used in the analysis. As results, the individualism-collectivism propensity was composed of vertical-horizontal individualism and vertical-horizontal collectivism. The social capital was composed of trust, norm, and network. Also, the participation activity was composed of personal interaction, consumer rights, information pursuit, interest pursuit, and economic pursuit. Vertical individualism positively affected information pursuit and economic pursuit, and horizontal individualism positively affected personal interaction, consumer rights, and information pursuit; in addition, vertical collectivism positively affected personal interaction, consumer rights, and interest pursuit. Horizontal collectivism positively affected information pursuit, but it negatively affected consumer rights. Consumer rights, information pursuit, interest pursuit, and economic pursuit of participation activity positively affected fashion brands relationship orientation. Also, there were significant differences in the participation activity and fashion brands relationship orientation by participation level. The study results provide useful information to the marketing strategies using social network service of fashion brands.

청소년의 자원봉사활동 참여시간이 공동체의식에 미치는 영향 -청소년 자원봉사활동 만족도 매개효과- (The Effect of Community Spirit on Participation Time to the Youth Volunteer Activities -Mediating Effect of the Level of Satisfaction in Youth Volunteer Activities-)

  • 전명숙;박선녀
    • 한국콘텐츠학회논문지
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    • 제16권8호
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    • pp.228-237
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    • 2016
  • 본 연구의 목적은 청소년의 자원봉사참여시간이 공동체 의식에 미치는 영향에 있어서 청소년 자원봉사 활동 만족도 매개효과를 구체적으로 검증해 보고자 하는데 있다. 2014년 제5차 "한국아동 청소년패널조사(KCYPS)"에 참여한 중학교 2학년 총 2,091명 중 자원봉사활동에 참여한 927명의 데이터를 분석하였으며 그 결과는 다음과 같다. 첫째, 청소년 자원봉사활동 참여시간이 자원봉사활동 만족도에 유의한 영향을 미치는 것으로 밝혀졌다. 둘째, 청소년 자원봉사활동 참여시간과 만족도는 공동체 의식에 유의한 영향을 미치는 것으로 밝혀졌다. 셋째, 청소년 자원봉사활동 만족도는 청소년 자원봉사 참여시간과 공동체 의식에 매개효과가 있는 것으로 나타났다. 이러한 연구결과를 토대로 자원봉사활동에 참여하는 청소년의 자원봉사활동에 대한 만족도를 향상시킬 수 있는 방안과 청소년을 대상으로 한 자원봉사활동 교육프로그램을 제안하였다.