• 한국의류산업학회지
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• 제15권5호
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• pp.787-796
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• 2013

This study is an initial report of actual wearing conditions and attitude based on a survey of wearing outdoor wear for men and women in their 30s to 50s who enjoy daily leisure sport activities. Most middle-aged men and women who enjoy outdoor activities were interested in new trends and clothing styles. The greatest area of interest was health(42.9%), followed by leisure and sports(38.4%); in addition, hiking(40.2%) was the most popular outdoor activity. The majority of subjects participated in outdoor activities for over 5 years(34.4%). The highest frequency of outdoor activities was conducted once or twice a month, and it took one to three hours for each activity. Nearly half of the respondents( 47.7%) answered that the goal of outdoor activities was to maintain their health. Subjects in their 40s and 50s were more equipped in their outdoor activities and in their 50s made ongoing investments despite costs. When wearing clothing, the subjects placed a priority on design(in the case of subjects in their 30s) and comfort(for subjects in their 40s and 50s). This survey shows that the subjects emphasized access to outdoor wear and equipment. In all age groups, the biggest complaint about outdoor wear was price; in addition, they were unsatisfied with the length and the sleeves of outdoor jackets. Outdoor wear will draw a positive attention for its practical use of clothing if it is developed according to consumer demands based on functionality for outdoor activities and convenience in daily life.

• 패션비즈니스
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• 제22권5호
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• pp.125-136
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• 2018

This study intended to develop a motorcycle safe vest that can be prepared against accidents by mounting a smart module (with built-in sensor) on the safe vest in order to emphasize safety among functional aspects of the motorcycle clothing. The research method investigated professional books, prior research, and Internet data to examine the characteristics of motorcycle wear and the theoretical examination of smart wear, and analyzed the functional characteristics of the design by reviewing smart jacket and vest design cases for motorcycles currently on the market. As a results of study an interface device sensor, which contains a sensor with IMU(Intertial Measurement Unit) and CPU(Central Processing Unit), was inserted into a motorcycle top in order to draw attention to the safety of motorcycle riders. The IMU sensor attached to the vest detected the tilting motion of the rider to either left or right side to obtain data on left or right direction, sudden stop, and so forth and displayed left or right turn signal and sudden stop sign on the backplate (back) through the LED module. As for charging the device to operate LEDs, a generator, which is designed to convert the heat energy in the exhaust into electric energy, was used to efficiently self-produce the power required to operate LEDs of the top while riding.

• 복식
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• 제64권1호
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• pp.18-30
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• 2014

As economy is growing and income level is increasing, more people are pursuing relaxation and leisure in their life. As the sports market in Korea is flourishing, sports wear companies have begun to focus marketing their brand by carefully selecting advertising models in order to get more exposure for their brands. The purpose of this study was to analyze, the effects of the advertising model types had on the company's brand recognition, and consumer subjectivity on consumer's preference and purchasing intention were studied. The subjects for the study were 260 men and women in their 20~30s living in Seoul and Gyunggi province. Three-way ANOVA was conducted for the data analysis. The results showed significant interactions between the three independent variables on preference. Although there were various advertising model types due to the improvement of media, (brand advertisement employing) the well known celebrity model was more effective for raising consumer brand awareness compared to non-celebrity models.

• 한국섬유공학회:학술대회논문집
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• 한국섬유공학회 2003년도 가을 학술발표회 논문집
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• pp.249-250
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• 2003

최근의 국제적인 폴리에스테르의 공급과잉과 가격하락 추세가 지속됨에 따라 화섬업계에서는 생존차원에서 어떻게 기존의 폴리에스테르 품질수준을 유지하면서 생산원가 절감을 통한 경쟁력을 확보하느냐에 최대의 관심이 집중되고 있다. 또 80년대에 들어서면서 선진국을 중심으로 formal wear보다 sports, leisure wear 시장이 높은 성장을 하게되었고, 최근에는 소비자들의 관심이 광택이나 만짐새등의 심리적인 쾌적성과 보온성 및 흡수성 등의 생리적인 쾌적성 등 기능성에 대한 관심이 고조되고 있으며, 다양화, 개성화의 시대인 현대는 특히 색상이나 디자인 면에서 독특한 소재의 요구가 증대되고 있다. (중략)

• 한국의류학회지
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• 제37권8호
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• pp.1095-1106
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• 2013

This study evaluated the wear comfort properties of water-vapor-permeable (WVP) garments using a movable sweating thermal manikin. Manikin tests were performed in a climatic chamber (temperature T=20, $35{\pm}0.5^{\circ}C$ and relative humidity $H=50{\pm}10%$) using seven sportswear outfits (a long sleeve shirts and a long pants) made with seven different WVP fabrics. Physiological responses of wear trials could be correlated with measurement parameters of the thermal manikin experiment; subsequently, a regression model that represented a final comfort sensation could be obtained. The regression model developed in this work is based on thermal manikin measurements; consequently, it provides an independent comfort sensation level in a relatively short time at a low cost while maintaining the reproducibility of results. It translates into more actual choices for sportswear manufacturers and sportswear consumers.

• 한국응용과학기술학회지
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• 제39권6호
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• pp.824-830
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• 2022

본 연구는 골프웨어 브랜드 진정성과 브랜드 애착 및 충성도 간의 구조적인 모형을 검증하여 골프웨어의 브랜드 전략을 수립 할 수 있는 기초자료를 제공하고자 했다. 따라서 골프웨어를 구매했던 유경험자를 표본으로 선정했으며, 292부의 자료를 최종분석에 활용했다. 자료처리 방법은 빈도분석과 신뢰도의 내적일관성, 타당도의 확인적 요인분석, 상관분석, 그리고 구조방정식 모형분석을 실시했다. 프로그램은 SPSS(ver. 21.0)와 AMOS(ver. 20.0)를 활용했다. 연구결과 첫 번째로 골프웨어의 브랜드 진정성은 브랜드 애착에 유의한 영향을 미치는 것으로 나타났다. 둘째, 골프웨어의 브랜드 애착은 충성도에 유의한 영향을 미치는 것으로 나타났다. 셋째, 골프웨어의 브랜드 진정성은 충성도에 유의한 영향을 미치는 것으로 나타났다. 마지막으로 골프웨어의 브랜드 진정성 및 충성도 간의 브랜드 애착은 부분매개효과가 있는 것으로 나타났다.

• 한국콘텐츠학회논문지
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• 제15권4호
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• pp.104-113
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• 2015

적극적인 여가 시간의 활용으로 생활 스포츠와 관련된 스포츠 패션은 계속 발전되고 있다. 이에 비하여 국내 수영복 산업 분야는 특화된 트렌드 분석과 디자인 개발 등에서 타 영역에 비하여 앞서 가지 못하고 있는 실정이다. 본 연구는 국내 수영복 디자인의 사회 문화적 배경에 따른 디자인 트렌드를 고찰하여 현대복식사적인 흐름의 연구와 함께 패션 디자인 요소를 분석하여 수영복 디자인 개발을 위한 기초 연구 자료를 제공하는데 목적이 있다. 연구범위로는 1960년대부터 2014년 최근까지의 수집된 국내 수영복 브랜드의 상품 카탈로그 138권과 웹 사이트 8종의 1004스타일 자료에서 수영복 착장 사진 총 9,549개를 분석 대상으로 선정하여 이미지에 나타난 실루엣, 소재, 색상, 텍스타일 디자인 등의 조형적 특성을 분석하는 방법으로 진행하였다. 연구결과 사회 문화적 변화의 주기가 짧아지고, 트렌드가 다양화됨에 따라 수영복의 디자인도 변화의 폭이 커졌음을 알 수 있었다. 특히, 컬러와 텍스타일 디자인의 다양한 콘셉트 전개가 두드러졌다. 또한, 기술적으로는 신소재의 개발과 원단 프린팅 기술의 발전으로 착용감은 더욱 향상시키면서도 디자인의 구현이 용이한 방향으로 발전하고 있다고 할 수 있다. 이상 연구의 결과는 국내 시장에서의 수영복 디자인 개발에 기본 자료로서 활용 가능할 것이다.

• 한국응용과학기술학회지
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• 제40권4호
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• pp.743-750
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• 2023

본 연구는 골프웨어 브랜드 전략의 기초자료를 제공하기 위해 골프웨어 브랜드의 소비가치가 태도 및 구매행동에 미치는 영향력을 검증하는데 목적이 있다. 따라서 대한민국 국민들 중 골프웨어를 구매했던 경험이 있는 사람들을 표본으로 선정했으며, 496부의 자료를 최종분석에 도입했다. 본 연구의 자료처리는 빈도분석과 탐색적 요인분석 및 내적일관성을 실시했다. 더불어 연구문제를 검증하기 위해 상관분석과 단순 및 다중회귀분석을 실시했으며, 모든 자료처리는 SPSS(ver. 21.0) 프로그램을 활용했다. 본 연구 결과, 첫 번째로 골프웨어 브랜드의 소비가치가 쾌락성, 심미성, 상징성 순으로 태도에 유의한 영향이 있는 것으로 나타났다. 둘째, 골프웨어 브랜드의 태도가 구매행동에 유의한 영향을 미치는 것으로 나타났다. 셋째, 골프웨어 브랜드의 소비가치가 쾌락성, 심미성, 상징성 순으로 구매행동에 유의한 영향이 있는 것으로 나타났다.

• 한국의류산업학회지
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• 제20권4호
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• pp.474-481
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• 2018

For this study, we developed clothing in which textile materials that were excellent weather control function for the cold environment and we performed the human subject test with developed clothing to determine the thermal comfort. We used 2 clothing samples developed (A and B, hollow yarn+moisture absorption/quick drying yarn, 3 layers, high stretchable, heat reflection film and lamination treated) and a control sample (Ctrl.) for the human subject test and 8 adult males were used as a human subjects and environmental conditions of chamber were $0{\pm}1^{\circ}C$. $50{\pm}5%RH$, 0.3m/sec. The results were as follows: The average skin temperature and hand, thigh temperature of B were higher than B and Ctrl. (p<.05). The micro-climates of B were near to thermal comfort range which is $32{\pm}1^{\circ}C$ and $50{\pm}10%\;RH$. The chest temperature of B was significantly higher than others (p<.05). The relative humidity of B was lower than others and kept stable rather than others. The thermal sensation of B was near the "neutral" and was significantly different from Ctrl. (p<.01) and the weight loss of B was lower than Ctrl. (p<.05). The counting task and hand temperature was positively related and the counting task value of B and A is bigger than Ctrl. and that of A was bigger than Ctrl. (p<.05).

• 복식문화연구
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• 제31권2호
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• pp.213-227
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• 2023

To analyze the status and needs of the small- and medium-sized garment manufacturing industry in Busan, this study comprised an online survey of companies and interviews with 14 representatives of the 98 companies. The results are as follows: Approximately 34.7% of the garment manufacturers were located in Geumjeong-gu, Busan. The most common type of work was the contracting factory type. Daily production output was between 100pcs and 300pcs. Production materials comprised 42.9% woven and 24.8% knitted fabrics. Main products were menswear, uniforms, womenswear, casual wear, sports and leisure wear, protective clothes, and children's clothing. The main clients were uniform companies, main factories, wholesale markets, online shopping malls and promotion companies, exporters, and department stores. As a result of a survey on industrial needs with company representatives, their satisfaction with company employees was 57.2%, and the most important factor when hiring employees was job-related competencies, among which the ability to understand the sewing process was the most necessary. In terms of computer software literacy, illustrations and pattern CAD/CAM are required. They thought industry-university cooperation is crucial for advantage for advantage research and product development, as it allows for the sharing knowledge, resources, and especially human resources. The greatest administrative issue were human resources and funding.