• 제목/요약/키워드: Leisure Industry

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수상스포츠 시설의 서비스스케이프가 고객만족 및 참여행동에 미치는 영향 (The Effect of Servicescape on Customer Satisfaction and Participation Behavior in Water Sports Facility)

  • 김민성;신진호
    • 한국응용과학기술학회지
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    • 제39권5호
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    • pp.666-673
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    • 2022
  • 본 연구는 국내 수상스포츠 시설의 서비스스케이프가 고객만족 및 참여행동에 어떠한 영향을 미치는지를 규명하여 운영방안의 기초자료를 제공하고자 했다. 따라서 수상스포츠 시설을 경험한 사람들 중 20대 이상 참여자를 표본으로 선정했다. 조사는 2022년 4월 25일부터 7월 15일까지 비대면으로 실시했으며, 총 243부의 데이터를 최종 분석에 이용했다. 자료처리는 SPSS(ver. 21.0) 프로그램을 활용해 빈도분석, 탐색적 요인분석, 문항내적일관성, 상관분석, 단순 및 다중회귀 분석을 실시했다. 본 연구의 주요 결과, 첫째, 수상스포츠 시설 서비스스케이프가 편리성, 공감성, 시설환경 순으로 가치에 영향을 미치는 것으로 나타났다. 둘쨰, 수상스포츠 시설 고객만족이 참여행동에 영향을 미치는 것으로 나타났다. 셋째, 수상스포츠 시설 서비스스케이프가 시설환경, 서비스, 편의성, 공감성 순으로 참여행동에 영향을 미치는 것으로 나타났다.

외식업체 서비스 이미지 결정 요인 평가 분석 - 전주 지역 외식업체 중심으로 - (Evaluation and Analysis on the Image Decision Factors of Food Service Industry - Focused on Jeonju Local Food Service Industry -)

  • 양만규
    • 한국조리학회지
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    • 제16권2호
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    • pp.1-14
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    • 2010
  • 본 논문은 외식서비스산업의 이론과 요인분석을 통한 지역 프랜차이즈 V업체, T업체 그리고 O업체 외식업의 서비스 이미지 비용표준 가치 이익과 순수 이미지 지각 가치에 관하여 연구를 하였다. 목적을 달성하기 위한 연구방범으로 이론적 연구방법과 실증적 연구방법을 병행하였다. 이론과 실증분석을 통하여 외식업체의 서비스 이미지 정체성 활성화를 위한 외식업체의 서비스 이미지 결정 사업 단계를 살펴보았고, 그 결과로 전주 지역의 외식업체의 서비스 이미지 마케팅을 위한 사업 계획 우선순위인 순수 이미지 지각 가치 점수에서 '메뉴 서비스 이미지'가 전주 지역 외식업체의 서비스 이미지 마케팅을 위한 사업계획 우선순위인 순수 이미지 지각가치점수에서 가장 효과적인 것으로 나타났고, 또한 이미지 비용 표준 가치 이익 점수에서 V업체는 '운영적 서비스 시스템 이미지', T업체는 '접근성 서비스 이미지', O업체는 '내부 환경 서비스'가 가장 효과적인 요인으로 나타났다. 외식업체의 서비스 이미지 마케팅 전략에 있어서 V외식업체는 외식업체의 서비스 이미지 계획운영사업 17억원, T외식업체에서 9,600만원, O외식업체에서 720만원으로 외식업체의 서비스 이미지가 가장 효과적으로 나타났다.

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제4차 산업혁명에서 SNS 빅데이터의 외식산업 활용 방안에 대한 연구 (A Study on the Application of SNS Big Data to the Industry in the Fourth Industrial Revolution)

  • 한순임;김태호;이종호;김학선
    • 한국조리학회지
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    • 제23권7호
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    • pp.1-10
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    • 2017
  • This study proposed SNS big data analysis method of food service industry in the 4th industrial revolution. This study analyzed the keyword of the fourth industrial revolution by using Google trend. Based on the data posted on the SNS from January 1, 2016 to September 5, 2017 (1 year and 8 months) utilizing the "Social Metrics". Through the social insights, the related words related to cooking were analyzed and visualized about attributes, products, hobbies and leisure. As a result of the analysis, keywords were found such as cooking, entrepreneurship, franchise, restaurant, job search, Twitter, family, friends, menu, reaction, video, etc. As a theoretical implication of this study, we proposed how to utilize big data produced from various online materials for research on restaurant business, interpret atypical data as meaningful data and suggest the basic direction of field application. In order to utilize positioning of customers of restaurant companies in the future, this study suggests more detailed and in-depth consumer sentiment as a basic resource for marketing data development through various menu development and customers' perception change. In addition, this study provides marketing implications for the foodservice industry and how to use big data for the cooking industry in preparation for the fourth industrial revolution.

군단위지역(郡單位地域)의 산업기능분석(産業機能分析)과 권역별(圈域別) 개발방향(開發方向) - 충남(忠南) 예산군(禮山郡)을 중심(中心)으로 - (Identification of Industrial Regions Using Factor Analysis and Its Developmental Implications - Case Study of Yesan-Kun Area -)

  • 권용대
    • 농업과학연구
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    • 제19권1호
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    • pp.115-127
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    • 1992
  • Purpose of this study is to classify the main industrial function by region using the factor analysis. Identified regions, Yesan-Kun area consisted of 12 Myon(towns) selected as a case study, would be conducive to establishing rural town planning reflecting their industrial characteristics. Major findings are summarized as follows. First, population of Yesan-Kun has been decreased at about 1.0% annually for the period 1970~1990, which may not meet the basic condition of sustainable regional growth. Second, economy of Yesan area, which mainly has been dependent upon the agriculture, are lagged behind because of lack of specialized manufacturing sector. Third, particularly West and East part of the region has been underdeveloped in spite of their potentiality mainly due to insufficient network of road. Based on fator analysis which classify the zones by the characteristics of industry, following developmental directions are suggested. - Yesan-Eup with a factor score of 2.85 in secondary and tertiary industry, which means functioning as a rural center should be developed to provide the residential people with basic service. - Ducksan-Myon with 2.93 factor score in tour industry is recommended to formulate leisure complex by utilizing its abundant tour resources. - Sapkyo-Eup, Goduck-Myon, Sinam-Myon, Oga-Myon Areas functioning as agricultural industry, are suggested to foster as zones specialized for the cultivation of crops and fruits. - Kwangsi-Myon and Bongsan-Myon neighboring other counties is likely to be affected by other regions' economy. These regions should be developed in association with other regions' economic circumstances. - Daeheung-Myon, Daesool-Myon and Sinyang-Myon areas, which are located southern part of Yesan County, is examined to be relatively underdeveloped area. So there are needs to make a special planning for the balanced growth of these regions.

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사륜구동 오토바이(ATV)용 차동제한장치(LSD) 개발에 관한 연구 (A Study on the Development of Limited Slip Differential on All Terrain Vehicle)

  • 김준안;전재억
    • 한국기계가공학회지
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    • 제10권1호
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    • pp.8-15
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    • 2011
  • ATV(All Terrain Vehicle) has been developed to be used for agricultural fields on unpaved roads but now it is mostly used to transport a short distance and play leisure sports at mountains. Recently, main concerns on the automobile industry is developing not only a car safe, high fuel efficient and friendly related with environment but also two-wheeled vehicles. In order to maintain high fuel efficiency and safety of two-wheeled vehicle, it is essential that ATV should be set up differential gear. But we worried for ATV which had been set up differential gear not to run on unpaved roads. Therefore, it is necessary to develop LSD(Limited Slip Differential) that maintains existing advantages of ATV and ensures ATV to travel safely on roads. Now LSD equipped cars have a complicated structure, so setting up on ATV is unsuitable. Therefore, in this study, we have developed simple, small and well operating LSD.

멤버십 및 보상프로그램 적용에 따른 테마파크 선호변화에 관한 실증연구 (A study on the preference for theme park using membership & reward program)

  • 유명희
    • 정보학연구
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    • 제6권3호
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    • pp.97-113
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    • 2003
  • 최근 들어 레저업계에서는 상품판매의 활로를 다양화하기 위해 동종업종은 물론 타 업종에 이르기까지 제휴를 적극 활용하고 있다. 이렇듯 레저업계의 전략적 제휴에 대한 적극적인 활용을 위한 win-win전략의 수행이 필요하다. 본 고에서는 레저업체들이 네트워크마케팅 시스템과 제휴하여 멤버십프로그램 및 보상 프로그램을 회원들에게 제공할 때 이용자들의 선호도에 있어 변화가 있는지 테마파크를 예를 들어 실증적으로 연구해 보았다.

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수직하중을 고려한 자전거 프레임의 다중목적 최적설계 (Approximate Multi-Objective Optimization of Bike Frame Considering Normal Load)

  • 채윤식;이종수
    • 한국생산제조학회지
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    • 제24권2호
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    • pp.211-216
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    • 2015
  • Recently, because of the growth in the leisure industry and interest in health, the demand for bicycles has increased. In this research, considering the vertical load on a bike frame under static state conditions, the deflection and mass of the bike frame were minimized by satisfying the service condition and performing optimization. The thickness of the bicycle-frame tube was set to a design variable, and its sensitivity was confirmed by an analysis of means (ANOM). To optimize the solution, a response-surface-method (RSM) model was constructed using D-Optimal and central composite design(CCD). The optimization was performed using a non-dominant sorting genetic algorithm (NSGA-II), and the optimal solution was verified by finite-element analysis.

국내외 관광열차 운영동향에 관한 연구 (A study on the sightseeing train operation trend at home and abroad)

  • 이준원
    • 한국철도학회:학술대회논문집
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    • 한국철도학회 2007년도 추계학술대회 논문집
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    • pp.769-776
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    • 2007
  • With the advent of 21st century, the economic and cultural value of the tourism became more important than ever. And many countries have been aware of the importance of it and trying to promote it. In the railway industry, the sightseeing train is the most crucial element. It can be used as a means of transportation for the tourism or can be the objective of the tourism itself. The sightseeing train can contribute to improve the level of the national leisure life, to fill the cultural gap among the regions, to make foreign exchanges, or to accelerate cultural exchanges among countries. So, I would like to present some guidelines on the development of the sightseeing train through the research on the sorts, the designs and the services of the sightseeing trains operated in Korea or other countries.

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생산직 기혼여성의 생활시간 분석 (Time Use of Married Female Production Workers)

  • 조희금
    • 대한가정학회지
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    • 제31권3호
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    • pp.101-112
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    • 1993
  • The purpose of this study is to examine the real life of married women employed in a manufacturing industry by analysis patterns of their time use. Data for 172 married working women were gathered from the use of face-to-face interview method. The results were shown as follows; 1) Married female production workers spend 8 hours 44 minutes a weekday, and 10 hours 39 minutes a Sunday on physiological activities, and on socio-cultural activities 1 hour 50 minutes(weekday), 5 hours 30 minutes (sunday). 10 hours 22 minutes, 2 hours 23 minutes were consumed for the employed time compared to 3 hours 4 minutes, 5 hours 28 minutes for household labor. 2) Married working women's employed labor time is excessively too long while for leisure and house work time is too short, which means the patterns of their time use are very unbalanced type.

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Y-O세대 여성의 바지 원형 개발을 위한 기초연구 (A Basic Research for Developing Slacks Pattern of Women in Y-O Generation)

  • 조윤주;나현신
    • 패션비즈니스
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    • 제14권4호
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    • pp.132-145
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    • 2010
  • These days, the aging population is becoming a critical social issue; the activation of the silver industry for the Y-O generation, meaning the young-old group of aged 55-64, is accelerating now. Pants are very important item to this generation, since they pursue active life with an exercise and leisure activities. Therefore, the physical, psychological, and social characters as well as the changed life style of women in the Y-O generation were reviewed, based on former studies and books. The consumer's patterns and actual wearing conditions about slacks were researched and analyzed through the survey toward 300 women aged 55-65 living in Seoul. Based on this research, information was provided for the development of slacks pattern which is suitable to the deformed body and aesthetic consciousness of the Y-O generation.