• Title/Summary/Keyword: Leisure Industry

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The Effect of Servicescape on Customer Satisfaction and Participation Behavior in Water Sports Facility (수상스포츠 시설의 서비스스케이프가 고객만족 및 참여행동에 미치는 영향)

  • Kim, Min-Sung;Shin, Jin-Ho
    • Journal of the Korean Applied Science and Technology
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    • v.39 no.5
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    • pp.666-673
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    • 2022
  • This study attempted to provide basic data on the operation plan by investigating how the servicescape of domestic water sports facilities affects customer satisfaction and participation behavior. Therefore, participants in their 20s or older were selected as samples among those who experienced water sports facilities. The survey was conducted non-face-to-face from April 25 to July 15, 2022, and a total of 243 copies of data were used for the final analysis. For data processing, frequency analysis, exploratory factor analysis, item consistency, correlation analysis, simple and multiple regression analysis were performed using the SPSS (ver. 21.0) program. As a result of this study, first, it was found that the water sports facility servicescape affects the value in the order of convenience, empathy, and facility environment. Second, it was found that customer satisfaction at water sports facilities had an effect on participation behavior. Third, it was found that the water sports facility servicescape affects participation behavior in the order of facility environment, service, convenience, and empathy.

Evaluation and Analysis on the Image Decision Factors of Food Service Industry - Focused on Jeonju Local Food Service Industry - (외식업체 서비스 이미지 결정 요인 평가 분석 - 전주 지역 외식업체 중심으로 -)

  • Yang, Man-Kyu
    • Culinary science and hospitality research
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    • v.16 no.2
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    • pp.1-14
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    • 2010
  • This study is focused on the image benefit cost criterion value and the pure image benefit figure of the local food service industries, V, T, and O based on the theory and factor-analyses of food service industry. To accomplish the aim of this study, theoretical and positive research methods have been applied. The steps of food service image decision projects for the activating of identification on food service have been examined through theories and positive analyses. As the results, 'the image of menu service' appears to be the most effectual factor on the pure image benefit score, which is the priority order of the project planning for the food service image marketing of Jeonju area. As for the image benefit cost criterion value, 'the image of managemental service system', 'the image of approachability', and 'the service of internal surroundings' have been proved to be the most effectual factor in V, T, O respectively. On the other hand, this study shows that V manages its image of food service most effectually with 1.7 billion won, T with 96 million won, O with 7.2 million won for the image marketing strategy.

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A Study on the Application of SNS Big Data to the Industry in the Fourth Industrial Revolution (제4차 산업혁명에서 SNS 빅데이터의 외식산업 활용 방안에 대한 연구)

  • Han, Soon-lim;Kim, Tae-ho;Lee, Jong-ho;Kim, Hak-Seon
    • Culinary science and hospitality research
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    • v.23 no.7
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    • pp.1-10
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    • 2017
  • This study proposed SNS big data analysis method of food service industry in the 4th industrial revolution. This study analyzed the keyword of the fourth industrial revolution by using Google trend. Based on the data posted on the SNS from January 1, 2016 to September 5, 2017 (1 year and 8 months) utilizing the "Social Metrics". Through the social insights, the related words related to cooking were analyzed and visualized about attributes, products, hobbies and leisure. As a result of the analysis, keywords were found such as cooking, entrepreneurship, franchise, restaurant, job search, Twitter, family, friends, menu, reaction, video, etc. As a theoretical implication of this study, we proposed how to utilize big data produced from various online materials for research on restaurant business, interpret atypical data as meaningful data and suggest the basic direction of field application. In order to utilize positioning of customers of restaurant companies in the future, this study suggests more detailed and in-depth consumer sentiment as a basic resource for marketing data development through various menu development and customers' perception change. In addition, this study provides marketing implications for the foodservice industry and how to use big data for the cooking industry in preparation for the fourth industrial revolution.

Identification of Industrial Regions Using Factor Analysis and Its Developmental Implications - Case Study of Yesan-Kun Area - (군단위지역(郡單位地域)의 산업기능분석(産業機能分析)과 권역별(圈域別) 개발방향(開發方向) - 충남(忠南) 예산군(禮山郡)을 중심(中心)으로 -)

  • Kwon, Yong Dae
    • Korean Journal of Agricultural Science
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    • v.19 no.1
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    • pp.115-127
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    • 1992
  • Purpose of this study is to classify the main industrial function by region using the factor analysis. Identified regions, Yesan-Kun area consisted of 12 Myon(towns) selected as a case study, would be conducive to establishing rural town planning reflecting their industrial characteristics. Major findings are summarized as follows. First, population of Yesan-Kun has been decreased at about 1.0% annually for the period 1970~1990, which may not meet the basic condition of sustainable regional growth. Second, economy of Yesan area, which mainly has been dependent upon the agriculture, are lagged behind because of lack of specialized manufacturing sector. Third, particularly West and East part of the region has been underdeveloped in spite of their potentiality mainly due to insufficient network of road. Based on fator analysis which classify the zones by the characteristics of industry, following developmental directions are suggested. - Yesan-Eup with a factor score of 2.85 in secondary and tertiary industry, which means functioning as a rural center should be developed to provide the residential people with basic service. - Ducksan-Myon with 2.93 factor score in tour industry is recommended to formulate leisure complex by utilizing its abundant tour resources. - Sapkyo-Eup, Goduck-Myon, Sinam-Myon, Oga-Myon Areas functioning as agricultural industry, are suggested to foster as zones specialized for the cultivation of crops and fruits. - Kwangsi-Myon and Bongsan-Myon neighboring other counties is likely to be affected by other regions' economy. These regions should be developed in association with other regions' economic circumstances. - Daeheung-Myon, Daesool-Myon and Sinyang-Myon areas, which are located southern part of Yesan County, is examined to be relatively underdeveloped area. So there are needs to make a special planning for the balanced growth of these regions.

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A Study on the Development of Limited Slip Differential on All Terrain Vehicle (사륜구동 오토바이(ATV)용 차동제한장치(LSD) 개발에 관한 연구)

  • Kim, Jun-An;Jun, Jae-Uhk
    • Journal of the Korean Society of Manufacturing Process Engineers
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    • v.10 no.1
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    • pp.8-15
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    • 2011
  • ATV(All Terrain Vehicle) has been developed to be used for agricultural fields on unpaved roads but now it is mostly used to transport a short distance and play leisure sports at mountains. Recently, main concerns on the automobile industry is developing not only a car safe, high fuel efficient and friendly related with environment but also two-wheeled vehicles. In order to maintain high fuel efficiency and safety of two-wheeled vehicle, it is essential that ATV should be set up differential gear. But we worried for ATV which had been set up differential gear not to run on unpaved roads. Therefore, it is necessary to develop LSD(Limited Slip Differential) that maintains existing advantages of ATV and ensures ATV to travel safely on roads. Now LSD equipped cars have a complicated structure, so setting up on ATV is unsuitable. Therefore, in this study, we have developed simple, small and well operating LSD.

A study on the preference for theme park using membership & reward program (멤버십 및 보상프로그램 적용에 따른 테마파크 선호변화에 관한 실증연구)

  • Yoo Myeong-Hee
    • The Journal of Information Technology
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    • v.6 no.3
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    • pp.97-113
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    • 2003
  • The efficient conduct of the win-win strategic alignment in leisure industry is the one of the best way to cope with current situation. The purposes of this study are to identify the change of theme park consumers' visit intention when theme park joins with the membership program(reduced price) & Reward program of Network marketing system. From this study, it was found as follows : First, Membership progeam(reduced price) affects the change of consumer's preference to theme park.($before\;12.6\%,\;arter\;49.1\%$) Second, Network Marketing(reduced price + win-win rewards program) affects the change of consumer's preference to theme park.($before\;12.6\%,\;arter\;77\%$)

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Approximate Multi-Objective Optimization of Bike Frame Considering Normal Load (수직하중을 고려한 자전거 프레임의 다중목적 최적설계)

  • Chae, Yunsik;Lee, Jongsoo
    • Journal of the Korean Society of Manufacturing Technology Engineers
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    • v.24 no.2
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    • pp.211-216
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    • 2015
  • Recently, because of the growth in the leisure industry and interest in health, the demand for bicycles has increased. In this research, considering the vertical load on a bike frame under static state conditions, the deflection and mass of the bike frame were minimized by satisfying the service condition and performing optimization. The thickness of the bicycle-frame tube was set to a design variable, and its sensitivity was confirmed by an analysis of means (ANOM). To optimize the solution, a response-surface-method (RSM) model was constructed using D-Optimal and central composite design(CCD). The optimization was performed using a non-dominant sorting genetic algorithm (NSGA-II), and the optimal solution was verified by finite-element analysis.

A study on the sightseeing train operation trend at home and abroad (국내외 관광열차 운영동향에 관한 연구)

  • Lee, Jun-One
    • Proceedings of the KSR Conference
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    • 2007.11a
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    • pp.769-776
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    • 2007
  • With the advent of 21st century, the economic and cultural value of the tourism became more important than ever. And many countries have been aware of the importance of it and trying to promote it. In the railway industry, the sightseeing train is the most crucial element. It can be used as a means of transportation for the tourism or can be the objective of the tourism itself. The sightseeing train can contribute to improve the level of the national leisure life, to fill the cultural gap among the regions, to make foreign exchanges, or to accelerate cultural exchanges among countries. So, I would like to present some guidelines on the development of the sightseeing train through the research on the sorts, the designs and the services of the sightseeing trains operated in Korea or other countries.

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Time Use of Married Female Production Workers (생산직 기혼여성의 생활시간 분석)

  • 조희금
    • Journal of the Korean Home Economics Association
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    • v.31 no.3
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    • pp.101-112
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    • 1993
  • The purpose of this study is to examine the real life of married women employed in a manufacturing industry by analysis patterns of their time use. Data for 172 married working women were gathered from the use of face-to-face interview method. The results were shown as follows; 1) Married female production workers spend 8 hours 44 minutes a weekday, and 10 hours 39 minutes a Sunday on physiological activities, and on socio-cultural activities 1 hour 50 minutes(weekday), 5 hours 30 minutes (sunday). 10 hours 22 minutes, 2 hours 23 minutes were consumed for the employed time compared to 3 hours 4 minutes, 5 hours 28 minutes for household labor. 2) Married working women's employed labor time is excessively too long while for leisure and house work time is too short, which means the patterns of their time use are very unbalanced type.

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A Basic Research for Developing Slacks Pattern of Women in Y-O Generation (Y-O세대 여성의 바지 원형 개발을 위한 기초연구)

  • Cho, Yun-Joo;Na, Hyun-Shin
    • Journal of Fashion Business
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    • v.14 no.4
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    • pp.132-145
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    • 2010
  • These days, the aging population is becoming a critical social issue; the activation of the silver industry for the Y-O generation, meaning the young-old group of aged 55-64, is accelerating now. Pants are very important item to this generation, since they pursue active life with an exercise and leisure activities. Therefore, the physical, psychological, and social characters as well as the changed life style of women in the Y-O generation were reviewed, based on former studies and books. The consumer's patterns and actual wearing conditions about slacks were researched and analyzed through the survey toward 300 women aged 55-65 living in Seoul. Based on this research, information was provided for the development of slacks pattern which is suitable to the deformed body and aesthetic consciousness of the Y-O generation.