• 동아시아경상학회지
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• 제10권3호
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• pp.105-114
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• 2022

Purpose - The sports business industry and contemporary sports marketing is an exemplary wide field that primarily comprises specific activities, numerous individuals, organizations, and business ventures. This research aims to provide a marketing strategy to lead Leisure sporting goods consumption to improve the leisure life of sports participants. Research design, Data, and methodology - The Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) was conducted to obtain the appropriate literature resources and total 15 previous resources selected by the present author after excluding papers based on screening process. Result - The literature analysis revealed that marketing practitioners in the sports and leisure industry should remember three significant solutions which are suggested. These solutions the following: (1) Brand Visibility, (2) Suitable Business Designs, and (3) Customers Support. They will enhance the perspective of consumption goods that foster leisure life to sporting participants following a well-advanced market strategy Conclusion - The sporting activities are generally inspiring, emotion provoking, immersive, rapidly growing profits and revenues, and engaging; hence, it is a great adventure of advancing customer orientation and a platform for growing the market. Therefore professionals have the responsibility to design sporting events in synergy with different stakeholders in ensuring improved and enjoyable experiences based on the marketing solutions of the current research.

• 한국의상디자인학회지
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• 제19권2호
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• pp.101-115
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• 2017

This study classified social stratum variables of adults in their 20s to 50s by subjective and objective measurements and classified leisure activities into groups to examine the conspicuous consumption of leisure apparel. A total of 365 adults in their 20s to 50s living in Daegu and the Kyungbuk area were selected considering their jobs and residences. SPSS PC+ 20.0 was used to analyze the data with frequency analysis, factor analysis, reliability examination, cluster analysis, ANOVA, Duncan-test, Scheffe-test, and ${\chi}^2-test$. The results of this study are shown as follows. First, 'Jogging/Walking' was found to be the most favorable activity in the examination of leisure sports activities among the participants and showed a difference in gender. Second, leisure activities were pastime-culture activity, sports activities, static activity, volunteering, and relaxing, and these activities were grouped into non-participant, active and passive leisure activities. Conspicuous consumption of leisure apparel was classified into personality oriented, luxury goods-oriented, and other people-oriented. Third, there was a significant difference in the sub-factors of the conspicuous consumption of leisure apparel (personality oriented, luxury goods-oriented, other people-oriented) according to the sub-factors of subjective stratum(economic power, social position, level of consumption, cultural level and overall stratum consciousness). Fourth, there was significance in the objective social stratum variable by the types of leisure activities. Significant differences were found in personality orientation, luxury goods-oriented, and other people-oriented in conspicuous consumption of leisure apparel by the types of leisure activities. Finally, there were significant differences in economic power, level of consumption, cultural level of subjective social stratum by gender, sports activities and volunteering in leisure activities, as well as other people-oriented conspicuous consumption of leisure apparel. This study also found significant differences in economic power, level of consumption and cultural level of social stratum by age, as well as other people-oriented conspicuous consumption of leisure apparel.

• 한국콘텐츠학회논문지
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• 제10권1호
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• pp.391-398
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• 2010

본 연구의 목적은 울산광역시의 여가산업의 규모를 분석하는 것이었다. 이를 위해서 문화체육관광부에서 제공하는 2008여가백서의 여가산업분류표를 기준으로 여가산업을 크게 여가용품산업, 여가공간산업, 여가서비스산업으로 구분하였고, 통계청에서 제공하고 있는 국가통계포털사이트(http://www.kosis.kr)의 9차 개정(2007년 기준)을 이용하여 사업체수, 종사자수, 종사자의 성별, 매출액 등을 분석하였다. 연구결과 울산광역시의 여가산업과 관련된 사업체수 10,292개, 종사자수 23,357명, 종사자의 남성 8,699명, 여성 14,631명 이었고, 매출액 규모는 1조 1,675억 원이었다. 구체적으로 살며보면, 여가용품산업의 사업체수는 1,041개, 종사자수는 1,867명, 매출액은 1,227억 원이었고, 여가공간산업의 사업체수는 6,534개, 종사자수는 15,752명, 매출액은 6,940억 원이었으며, 마지막으로 여가서비스산업의 사업체수는 2,717, 종사자수는 5,738명, 매출액은 3,507억 원이었다. 울산의 여가산업 중에서 여가용품산업은 여가용품제조업의 비중이 거의 없고, 여가공간산업에서 유흥업소의 비중이 높으며, 여가서비스산업은 여가교육서비스업이 많았다.

• 문화기술의 융합
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• 제5권4호
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• pp.43-49
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• 2019

본 연구의 목적은 레저용품 소비시장의 지출결정요인을 추정하는데 있다. 연구목적을 달성하기 위해 통계청의 가계동향조사 자료중 6597개의 표본을 이용하였다. 지출결정요인을 추정하기 위해 Tobit모형을 적용하였으며 분석결과, 스포츠용품에 대한 지출결정요인은 결혼여부, 교육수준, 연령, 가구 내 세대수, 주택소유여부, 소득수준이 스포츠 용품 지출에 영향력을 가지고 있는 변수로 분석되었다. 등산용품, 낚시용품, 사냥용품과 같은 레저용품의 지출에 영향력을 미치는 변수는 성별, 결혼여부, 교육수준, 연령, 가구 내 세대수, 주택소유여부, 소득수준이 영향력을 가지고 있는 것으로 나타났다. 이와 같은 분석결과는 레저문화를 정착시키기 위한 정책 자료로 활용할 수 있을 것으로 판단된다. 통계청의 가계동향조사는 전국적인 설문조사를 통해 매년 계속되는 자료로 신뢰할 수 있는 자료임에도 불구하고 소비자의 지출결정요인을 보다 구체적이고 세밀하게 추정하기 위한 심리적인 특성과 같은 다양한 변수를 적용할 수 없다는 연구의 한계점을 가진다.

• 한국보건간호학회지
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• 제21권2호
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• pp.182-192
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• 2007

Purpose: The objectives of this study were to define basic data for developing silver services related to goods, medical care, finance, leisure and residence. Method: In this cross-sectional study, the subjects were 792 pre-elderly and 382 elderly. The data were collected 2005 by using a structured questionnaire from Aug. 19 to Sep. 5. Data were analyzed using descriptive statistics on the SPSS version 12.0 for windows. Result: The pre-elderly had the intention to use massage chair(36.6%), homecare service(29.8%), national pension(35.9%), sports(48.5%) and personal house(59.5%) in the ares of silver goods, medical care, finance, leisure and residence, respectively. The elderly wanted sphygmomanometer(38.7%), homecare service(27.7%), pocket money from their offspring (40.5%), sports(33.5%), and personal house(74.8%). They wanted manpower in the area of reforming of living place, leisure time and education, counseling of silver goods, and management of finance. Conclusion: Based on this study findings, the pre-elderly are thoroughly established for their future than the elderly. It is important to upgrade the silver services and to prepare the manpower for the pre-elderly and the elderly in the future of the aging society.

• 마케팅과학연구
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• 제17권4호
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• pp.175-199
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• 2007

The linear regression method was used to model the relationship among a set of perceptions regarding to the importance of physical exercise and the perceived value of physical exercise (as a leisure activity) for aging baby boomers. In terms of a pilot study, we developed two alternative models tested at two different convenience samples. The first sample consisted of 82 aging baby boomers aged 55.65 (sample 1) and the second one consisted of 458 citizens aged 18.45 (sample 2). Through this research approach, we intended to lead to a better understanding of perceived value of physical exercise in the sporting goods marketing context for aging baby boomers. We addressed the core research themes of our study using a convenience survey. Data was collected by means of face to face interviews during the seven week period. The research results showed that the "model 2" better predicts perceived value of physical exercise as a leisure activity for aging baby boomers. We believe that the final findings of our research try can recognize the differences in buying behaviors between aging baby boomers and other target markets and advance marketers of sporting goods strategic tries regarding to consumer strategy management at a store level.

• 한국응용과학기술학회지
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• 제40권1호
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• pp.24-34
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• 2023

본 연구는 생산 가능인구의 세대별 스포츠 용품 온라인 소비성향을 탐색하고, 스포츠 4.0 시장의 온라인 소비자를 세분화하여 미래의 소비 시장을 예측하기 위한 기초자료를 제공하고자 했다. 따라서 생산 가능인구의 세대별 집단(Y세대 이상, Z세대) 중 스포츠 용품을 소비한 경험자를 대상으로 본 조사를 실시했으며, 총 478명의 자료를 최종 분석에 적용했다. 자료처리는 SPSS statistics(ver. 21.0)으로 빈도분석, 탐색적 요인분석, 재검사 신뢰도의 상관관계 분석, 신뢰도 분석, 의사결정 나무 분석을 실시했다. 생산 가능인구의 세대별에 따른 스포츠 용품 온라인 소비성향 탐색결과, 여유, 즐거움, 자아 상징, 가격 요인이 높을 경우와 자아 상징, 기능, 환경 친화 요인이 낮을 경우 Z세대 집단으로 분류될 확률이 크게 나타났으며, 여유 요인이 낮고, 자아 상징 요인이 높을 경우와 즐거운 요인이 낮고, 연대적 소비 요인이 높을 경우 Y세대 이상 집단으로 분류될 확률이 크게 나타났다. 또한 이와 같은 모형의 분류 정확도는 69.7%로 나타났다.

• 한국의류학회지
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• 제39권2호
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• pp.294-306
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• 2015

This study investigated how the travel motivation of Korean overseas tourists influenced shopping behavior. We first identified factors of the travel motivation and then categorized types and attributes of shopping products and shopping stores. We then examined the relationship between the travel motivation and shopping products and shopping channels. A questionnaire method was applied for this survey, while factor analysis and regression analysis were used to analyze data. The results are listed below. First, nature & leisure, rest, family, pleasure, hobby & fitness, and discovery were identified as 6 factors of travel motivation. Second, shopping products of overseas tourists were categorized into three types: fashion & luxury, daily goods, and memento. There were four attributes of products, namely, design, utility, economy, and prestige. Major types of shopping stores were souvenir shops, fashion channels and local markets; the shopping store attributes identified were location & salesperson, assortment & atmosphere, and display. Third, overseas tourists' motivation was shown to influence the selection of product types and attributes. Those who traveled for rest, family, pleasure, hobby & fitness orientation were inclined to purchase fashion & luxury goods, and daily goods; however, those who traveled for rest and hobby & fitness orientation also tended to buy memento. The effect of the travel motivation was shown to be different according to product attributes. Fourth, tourists' motivation was shown to affect store type selection and attributes. Those whose traveled for rest, family, pleasure, hobby & fitness preferred souvenir shops while those seeking nature & leisure and pleasure tended to visit fashion channels and local markets more often. Travelers seeking nature & leisure and discovery cared for all three store attributes while family oriented and pleasure seeking tourists considered shopping store location, salesperson and display attributes as important.

• 한국콘텐츠학회논문지
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• 제7권10호
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• pp.165-174
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• 2007

경제가 성장함에 따라 문화산업에 대한 수요는 빠르게 증가할 것으로 예상된다. 그러나 문화상품이 공공재적 특성을 가지고 있어 정부가 공급한다는 점에서, 얼마나 수요자의 욕구를 충족시킬지가 의문이다. 따라서 본 논문은 충북에서의 문화수요의 결정요인 분석을 통하여 향후 지방정부가 문화산업을 공급하는데 있어서 준거를 제시하고자 함을 목적으로 한다. 이를 위하여 수요자의 문화산업의 포괄적 만족도 결정요인, 문화산업 유형의 결정요인에서 참여형과 관람형 문화산업 중 어떤 유형을 결정할 것인가, 여가수요에서 재화집약적 여가수요 및 시간집약적 여가수요의 결정요인을 계량경제학적 방법을 이용하여 분석하였다. 그리고 분석결과를 활용하여 향후 지방정부가 최적의 문화상품을 공급하기 위하여 수요자의 필요를 최대한 반영할 수 있는 기준을 제시하였다.

• 복식
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• 제55권1호
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• pp.73-85
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• 2005

According to a rise in leisure time thanks to a five-day workweek system, the population of golf tends to rise day by day as exercise not extreme and doing together with nature, and as a sport with high concentration degree, by virtue of people who have an interest in health care and who strive to enjoy a leisure life. This study targeted the whole male and female golfers who reside in the areas of Seoul and Gyeonggi-do and are now playing golf, carried out sampling, and finally used 485 sheets for analyzing data. The study results were as follows; First, as a result of analyzing the whole lifestyle propensity depending on golfers' gender, it was shown that, as a result of making it type by factor, a male golfer was classified into shopping intention, fashion intention, family intention and tradition intention, and a female golfer was divided into shopping intention, fashion intention, family intention and man-and-woman equality intention. Second, as a result of analyzing a characteristic of gender depending on the standard of selecting goods, it showed the difference between genders as for the standard of selecting goods in case of purchasing golfwear, and it showed the difference in style/design, physique fitness, wearing of a famous golfer, convenience of laundry and management, and functionality, and male golfers were shown to select after seeing the clothes which a famous golfer did wear, compared to female golfers. Also, it could be seen that there was difference depending on the standard of selecting goods and the purchasing propensity in case of buying golfwear.